Media Kit 2015 3 x gv-praxis: Print / E-Paper / iPad ad-rate card no. 46, valid from January 01, 2015 Trade journal Media-Kit 2015 1 Title gv-praxis 2 Profile in brief gv-praxis is one of the leading b2b magazines for the institutional catering industry (business/ care/education) targeting Germany, Austria and Switzerland. Editorial Highlights are: industry rankings, case studies, international reports & future trend reports. 3 Target group gv-praxis targets the decision makers (managing level) of the whole instiutional catering industry: canteens, hospitals, nursing homes, student unions and schools/ colleges. Magazine profile 4 Publication frequency 11 times in a year 5 Magazine size DIN A 4 210 mm wide x 297 mm high Type area: 190 mm width x 260 mm height Columns: 4 columns, column width 45 mm 6 Printing process Offset printing Perfect binding 7 Issues 43. year‘s issue 2015 8 Publishing house Deutscher Fachverlag GmbH Mainzer Landstrasse 251 60326 Frankfurt am Main GERMANY 9 Editor-in-chief Gretel Weiß 10 Advertising Head of Advertising: Christiane Pretz Kerstin Fuhry, Kerstin Schmidt 11 Editorial team Chief editor: Burkart Schmid Claudia Zilz, Ingeborg Sichau Trade journal Media-Kit 2015 Recipients-structural analysis 1.1 Sectors / branches of industry / special subjects / occupational groups Department / group / class Recipient groups (in accordance with classification of branches of industry) Share of circulation % Projected (approx.) 56.2 6,260 21.4 13.3 2,384 1,479 1.2 1.2 136 133 1.7 189 Technical wholesale trade, planners, consultants, industrial-kitchen planners Wholesale trade in food and semi-luxuries, delivery wholesalers and cash & carry outlets, deep frozen wholesalers Food and semi-luxuries industry / food trade 2.3 1.3 251 144 0.9 99 Catering facilities of the German army, police and border guards Motorway service stations 0.4 0.2 43 22 Actual circulation 100 11,140 BUSINESS 55.5 Canteens and caterers 55.4 CARE 85.11 85.31 Health Care: hospitals, clinics, sanatoriums Elder Care: old-people’s homes, residential and day homes EDUCATION 55.51 University refectories School-caterer VENDING 52.63.3 Operators SUPPLIER & INDUSTRY 51.65 + 51.43.2 51.3 15 75.22 + 51.43.2 1.2 Volume of business entity 2.1 Job characteristics 2.2 Social demographics These aspects have not been researched because they have no influence on the efficiency of this trade publication as an advertising medium. Trade journal Media-Kit 2015 1 Preferred Positions 2 Colour supplements 3 Format supplements inside front cover, only 4-coloured back page, only 4-coloured 5 Special ad-formats Bound inserts Loose inserts 8,000 € 8,100 € Postal address for bound inserts, loose inserts and post cards Dierichs Druck+Media GmbH & Co. KG z. Hd. Herrn Hülsbeck gv-praxis xx/2015 Frankfurter Str. 168 34121 Kassel (subject to discount) standard Euroscale colours 2- and 3-colour, per colour 4-colour total special colours, per colour 491 € 1,473 € 1,125 € (special colours which can be created using the Euroscale will be charged at 491 € each) 6 Contact (subject to discount) Basis for the calculation of the supplement is the basic b/w price in each case. Consulting, Accounting: Christiane Pretz, Head of Advertising [email protected], +49 (0)69 7595-1783 Kerstin Fuhry, Sales-Support [email protected], +49 (0)69 7595-1788 Data transfer, accounting, documents Kerstin Schmidt, [email protected], +49 (0)69/7595-1786 island advertisement embedded in text bleeded advertisements 4 Discounts For publishing advertisement within one insertion year (12 months) Recipients-structural analysis Placing rates 3 times 6 times 9 times 11 times 3% 5% 10 % 15 % plus 150 % plus 100 % plus 10 % Page rates 1 page 3% 3 pages 5% 6 pages 10 % 9 pages 15 % 11 pages 20 % 2-pages 4-pages 6-/8-pages 6,790 € 9,160 € on request up to 25 g up to 50 g 5,440 € incl. postal charges 6,335 € incl. postal charges Discounts is based on the rates for bound and loose inserts. Regardless of the size one bound or Loose insert counts as 1 page. quantity required: 11,500 7 Payment/Bank 3 % discount 2 % discount 2 % discount full net amount for advance payment / payment after receiving the order confirmation or debiting until the publishing date for payment within 14 days for debiting within 14 days after the publishing date within 30 days of date of invoice agency commission: 15 % VAT identification: DE 114139662 Frankfurter Sparkasse, Frankfurt am Main, Germany bank sorting code: 500 502 01 account number: 34926 SWIFT BIC: HELA DE F1822 IBAN: DE56 5005 0201 0000 0349 26 Trade journal Media-Kit 2015 Advertising price-list no. 46 (valid from Jan 01, 2015) 1.1 Advertising formats and prices (All prices are subject to the valid rate of value added tax.) Format 1/1 page non-bleed width x height in mm bleed width x height in mm* mono non-bleed mono bleed 4c non-bleed 4c bleed** 190 x 260 210 x 297 5,887.00 € 6,475.70 € 7,360.00 € 7,948.70 € 135 x 260 [portrait] 143 x 297 [portrait] 5,017.00 € 5,518.70 € 6,490.00 € 6,991.70 € 4,807.00 € 5,287.70 € 6,280.00 € 6,760.70 € 3,367.00 € 3,703.70 € 4,840.00 € 5,176.70 € 3/4 page Junior-Page 190 x 195 [landscape] 210 x 224 [landscape] 135 x 190 [portrait] 144 x 200 [portrait] 90 x 260 [portrait] 100 x 297 [portrait] 190 x 130 [landscape] 210 x 149 [landscape] 65 x 260 [portrait] 79 x 297 [portrait] 2,857.00 € 3,142.70 € 4,330.00 € 4,615.70 € 190 x 85 [landscape] 210 x 108 [landscape] 2,467.00 € 2,713.70 € 3,940.00 € 4,186.70 € 1/2 page 1/3 page Trade journal Media-Kit 2015 Format 1/4 page 1/8 page Foodservice industry Boulevard Advertising price-list no. 46 (valid from Jan 01, 2015) non-bleed width x height in mm bleed width x height in mm* 45 x 260 [portrait] 55 x 297 [portrait] 190 x 65 [landscape] 210 x 88 [landscape] 90 x 130 [corner] 100 x 149 [corner] 45 x 130 [portrait] - 90 x 65 [corner] - 190 x 30 [landscape] - 53,5 x 130 [ Boulevard ] 111 x 130 [ Maxi ] mono non-bleed mono bleed 4c non-bleed 4c bleed** 1,977.00 € 2,174.70 € 3,450.00 € 3,647.70 € 1,827.00 € 2,009.70 € 3,300.00 € 3,482.70 € 1,097.00 € - 2,570.00 € - 1,287.00 € - 2,760.00 € - 2 advertisements 2,500 € 4 advertisements 4,500 € 2 advertisements 3,500 € 4 advertisements 6,300 € *Advertisement formats excluding 4 mm trimming space. Please send only ads with 4 mm added trimming space. ** The bleed price is calculated of the non-bleed 4c price + 10 % of mono non-bleed price. Spring issues (issues 2 + 4) and/or fall issues (issues 9 + 11) in both magazines gv-praxis & food-service Trade journal Media-Kit 2015 Editorial calendar Issue Advertising Deadline Trade fair editions Technology / non-food • 1 January Dec 05, 2014 • Jan 05, 2015 • 2 February Jan 16, 2015 Feb 06, 2015 Trade fair issue: Fruit Logistika, Berlin BioFach, Hoga and Didacra, all in Nuremberg fish international, Bremen Mar 06, 2015 Feb 12, 2015 Trade fair issue: Internorga, Hamburg Altenpflege, Hannover Specials • • STARS • • • • • • • 3 March Systematic hygiene: HACCP (hazard analysis), cleaning and monitoring technology Public catering in the digital age: apps and other IT solutions Work and fire safety Food & beverages • • • Systematic food distribution Keen kitchen aids: knives, cutting and processing equipment Packaging solutions for take-away food • Ordering and payment systems – we take a look at the new generation Kitchen equipment: energy savings made easy Event catering; well equipped for all occasions Self-service concepts for work breaks: shop design and store construction • • • • • On the crest of the wellness wave with fish and seafood Cheeses, cottage cheeses and others Ideas for the vegetarian kitchen Organic, fair-trade and regional specialities for the customers Sweet and savoury baked snacks for between meals; croissants, Danish pastries, doughnuts, bagels and the like Products for calories conscious menus Homemade Convenience-Food New gourmet moments with tea and coffee Trendy snacks and finger food for events and incidental meals Ethno-Food: Ranging from halal to kosher • Systems: Cook & Serve Cook & Chill Cook & Freeze • Ess-Klasse junior: Trendreport school, university and day care menues Foodservice Industry Boulevard • Trade journal Media-Kit 2015 Editorial calendar Issue Advertising Deadline Trade fair editions Technology / non-food • 4 April Mar 23, 2015 • • Apr 15, 2015 Table-top highlights: porcelain, cutlery, napkins Cooking equipment for professionals Washing up and waste removal: washing and polishing technology, cleaning agents, grease removal & separation, water treatment, waste disposal. Food & beverages Specials • • • • • • • 5 May Apr 20, 2015 • • May 12, 2015 6 June Jun 05, 2015 May 13, 2015 • • • Grill equipment: griddles from griddle plate to ventilation Coffee machines: efficient and good Kitchen remodeling - interim solutions: constructional and technical appliances Car transport: vehicles and solutions Distribution /serving systems for free flow etc. Chic in one's shell: fashion and shoes in the workplace • • • • • • • Oils, dips and dressings Top sellers: trendy bread and baked goods Ice cream and desserts Asparagus ideas for gourmets Grill trends for 2015: What customers like: meat, bakery items, salads and dips. Allergen management: a review of some innovative products Spices and herbs for the up-market kitchen The super tuber: French fries, potato dumplings, wedges and more Meat, game and poultry Pizza for all tastes Hotly in demand: pasta, potatoes and rice Alcoholic beverages for special occasions • Prize winners: "The best promotion of the year". Foodservice Industry Boulevard • Top Ranking: Catering Operators • 25 years German Planner Federation Top Ranking: Ownerrun Businesses Special: Food presentation* • • Trade journal Media-Kit 2015 Editorial calendar Issue Advertising Deadline Trade fair editions Technology / non-food Food & beverages • 7/8 July/August • • • July 17, 2015 Aug 07, 2015 Systems for cleaning Stock management made easy Meals on wheels: all you ever wanted to know about perfect food transport • • • • 9 September • Aug 12, 2015 Sept 02, 2015 Trade fair issue: iba, Munich • Packaging solutions for both hot and cold food and drink Round-the-clock food: snack and drinks machines, table-water dispensers, table-top equipment • • • • 10 October Oct 02, 2015 Sept 11, 2015 Trade fair issue: Anuga, Cologne Host, Mailand ISS GUT, Leipzig • • Cleaning and hygiene: technology and products for all occasions Thermal appliances: from the deepfryer to the multifunctional steam oven Coffee machines: speciality coffees at the touch of a button • • • • Mediterrane kitchen: oil, vegetable, poultry, fish Non-alcoholic thirst-quenchers: water, juice, soft drinks, wellness waters Products for cook & chill kitchens Clean-label products are conquering the market Perfect serving ideas for senior citizens: innovative food and beverages Sweet temptations; tarts, flans and tray bakes Money-makers for breakfast: bakery goods, egg products, butter, cheese, sausage, sweet things, juice, muesli and fruit Tea and coffee trends for wintertime Single sachet: A neat solution Festive culinary ideas for Christmas Conference catering: Finger food, coffee, tea and soft drinks autumn kitchen: game, mushrooms, berries & co. Specials • • Equipment Ranking Sustainability Special: Keeping it green; technology, food, beverages and nonfood items • • Coffee-Bars Ranking Foodservice Industry Boulevard • • Anuga Trendspecial Top Ranking: University Canteens Trade journal Media-Kit 2015 Editorial calendar Issue 11 November Advertising Deadline Oct 19, 2015 Nov 09, 2015 Trade fair editions Igeho, Basel Technology / non-food Food & beverages • • • • • 12 December Nov 16, 2015 • Dec 07, 2015 • Food and liquid waste: safe and sustainable disposal System-dishes for hospitals, nursing homes and day care Efficient cooling and storage appliances A breath of fresh air: modern airconditioning and ventilation technology Workwear garments: To lease or not? Interior design * Supplement Food Presentation: ad closing: May 11, 2015; publishing date: June 16, 2015 • • • • • Specials Wine, sparkling wine & champagne for the year's end big finale Ice cream and desserts for winter Soups re-visited Finefood: Well prepared for Christmas • Variety in sauces to complement side dishes and meat Frozen Food novelties: From vegetables to pizza • • Foodservice Industry boulevard Trendreport school, university and day care menues Systematic training and further professional development Media-Kit 2015 Your contact persons… Advertising Christiane Pretz Kerstin Fuhry Kerstin Schmidt +49 (0)69 7595-1783 +49 (0)69 7595-1788 +49 (0)69 7595-1786 [email protected] [email protected] [email protected] +49 (0)69 7595-1515 +49 (0)69 7595-1519 +49 (0)69 7595-1799 [email protected] [email protected] [email protected] Editorial team Burkart Schmid Ingeborg Sichau Claudia Zilz Online: www.gv-praxis.de & www.cafe-future.net Sabine Neuf +49 (0)69 7595-1272 [email protected] +49 (0)69 7595-1972 +49 (0)69 7595-1973 +49 (0)69 7595-1974 [email protected] [email protected] [email protected] +49 (0)69 7595-1271 +49 (0)69 7595-1275 [email protected] [email protected] Subscription Klaus Gast Petra Petrasch Nicole Seitz Marketing Juliane Schaper Simone Straubinger
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