(ECR) ASIA PACIFIC CONFERENCE

14th Efficient Consumer Response (ECR) ASIA PACIFIC
CONFERENCE & EXHIBITION 2014
4th – 5th November, 2014
Regal Airport Hotel, Hong Kong
Collaborating
for a Better
Future
Co-organised by:
As of 3rd March 2014
14th EFFICIENT CONSUMER RESPONSE
(ECR) ASIA PACIFIC
CONFERENCE & EXHIBITION 2014
The ECR (Efficient Consumer Response) Asia Pacific
Conference and Exhibition brings elite ECR practitioners
in the consumer products manufacturing,
distribution, wholesaling and retailing industries around the region together to share best
practices of collaborative management in serving consumers better, faster and at less cost
throughout the supply chain.
Since 1998 we have attracted close to 7,000 participants to our once-in-two years conferences.
The 14th conference will be hosted in Hong Kong between November 4th and 5th, 2014.
The ECR Asia Pacific Conference is the only long standing event in the region that unites all elite
ECR practitioners in retail and consumer packaged goods from Asia and connects them to global
leaders. The event provides a great mix of global and Asia perspectives and insights on
succeeding in the volatile retail landscape and most important, how to respond to the next
generation of consumers.
The conference vision “Collaborating for a better future“ will discuss how to collaborate within
the industry for a better vision for meeting future needs.
13th Conference & Exhibition Speakers Highlights
Scott Price
CEO
Walmart Asia
Harish Manwani
Alex von Behr
COO
Unilever
Chief Customer Officer
Unilever
Seah Kian Peng
Glenn Jordon
CEO
NTUC FairPrice
President of Pacific Group
The Coca-Cola Company
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Getting Inspired and Connected
The 2014 ECR Asia Pacific Conference & Exhibition is the region’s must attend event, which
gathers C-level executives and professionals of retailers, manufacturers and service providers
from retail consumer goods industries to provide insightful perspectives on the dynamic
consumer-driven retailing environment.
This is also a global platform for thought leaders to connect and network that brings
tremendous business opportunities.
60+
800+
executive
speakers
delegates
20+
content
sessions
20+
4 unique
networking
hours
business
streams
20+
Asian
economies
20+
showcase /
exhibitions
2014 Strategic Advisory Committees
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Ms. Caroline Mak, Group Director, Health & Beauty, Dairy Farm Group
Mr. Alexis Perakis, Executive Vice-President , L’Oreal Asia-Pacific
Mr. Damien Veilleroy, Regional Operating Officer, Metro Cash and Carry
Mr. Seah Kian Peng, Chief Executive Officer, NTUC Fairprice
Mr. Philippe Giard, Regional Managing Director, Greater China, ParknShop
Mr. Harish Manwani, COO, Unilever
Mr. Scott Price, President, Walmart Asia
And more...
3
2014 Programme Highlights
The Changing Face of Retail
360-degree retailing insights to address the key successful elements in responding to the ever
changing retail environment of today and tomorrow.
• Retailing Landscape – Key factors in winning the retail war and customer loyalty through
innovation.
• Consumer Trends – Increasing concern on health & wellness, sustainability and technology
adoption are urging Companies to create a new retail experience for consumers.
• Omni-Channel Retailing – The trends of omni-channel retailing and its strategies. Bridging the
online and offline to optimizing business result.
• On-shelf Availability – Right product, right time and right quantity, understand the latest
initiatives on how to achieving the goal.
• Food Safety – Meet the requirements on food safety and status across regions, as well as the
best practices in food industry.
• Talent Excellence - Discover the best matrix of talent to help shaping your brand image.
The Consumer 2.0
New technologies influence consumer behaviour, which change the rules of business today.
Gathering successful brands, retailers and technology experts to share their insights in digital &
new economy and to win the next generation consumers.
• Connected Consumer – Consumers now become more informed and are being exposed in
technology, which embrace a more interactive retailing.
• Big Data – Discover the power of big data and analytics in influencing business mode.
• Supply Chain Transformation – Formulate a result-driven supply chain strategy to win the war
in retail.
• Retail Best Practices – Award winning cases demonstrate the new way of collaboration to
respond swiftly to consumer needs.
• Emerging Markets – The shift of economic power to Asia subverts the traditional retailing
system. Explore a fresh go-to-market approach to catch this change.
4
th
Day 1: 4 November 2014 (Tuesday) - The Changing Face of Retail
The retail industry has reached a tipping point. Tough economic times have brought into rapid focus the reality of changing consumer behaviors. A
shopper today has vastly different expectations of product, service, value and environment than ever five years ago. Asia retail is still a key growth
destination for global retailers with sales growth with an average of 6% in 2013 (China's growth even up to more than 10% in 2013). In day 1, we
will investigate the existing Asian retailing and implications of the impending changes of the retailing landscape.
08:30 – 09:15
09:15 – 09:30
09:30 – 09:40
09:40 – 10:00
10:00– 10:40
Registrations
Welcome Address: “Collaborating for a better future"
Co-Chairs of ECR Asia Pacific
Mr Anthony Rose, Vice President, Corporate Affairs of Walmart Asia (Confirmed)
Ms Joy Rice, Supply Chain Director APAC, Diageo (Confirmed)
Opening Address by Guest-of-Honor
Official Opening Ceremony
Keynote Address: “The Consumer of Future - The success factors for the future Retail”
In the Asia pacific region, which is one of the most demographically complicated market in the world, brands and
retailers are facing the rise of super consumers in the developed nations and the unprecedented potential of underexplored markets in the emerging countries. In this session, we will look into the success factors for retail to
respond and react the vastly changing retail environment as well as how to meet ever-changing consumer now and
future.
Mr Alexis Perakis, L’Oreal Asia-Pacific Zone, Executive Vice-President (Confirmed)
Mr Scott Price, President of Walmart Asia (Confirmed)
10:40 – 11:00
11:00 – 12:00
Coffee Break & Market Place Networking
CEO Panel “Retail Reload - Managing retail durability, sustainability and prosperity”
Though Asia is still the first choice of global retailing based on the promising growth every year particular in China,
the retail industry is still confronted with unprecedented change. According study by HAVAS media, 70% of brands
could disappear and consumers wouldn't care. In this panel, the industry experts will discuss how retail industry
can create messages that they can address ever changing demographic, cultural and consumption behavior shifts.
Particularly, the panel will cover:
- What are the key driving factors in winning the retail war with emerging retail landscape
- How to apply innovation onto retail and diversified channel outreach in the market
Mr Alex von Behr, Chief Customer Officer of Unilever (Confirmed)
Mr Alexis Perakis, Executive Vice-President of L’Oreal Asia-Pacific (Confirmed)
Ms Caroline Mak, Group Director, Health & Beauty of Dairy Farm Group (Confirmed)
Mr Scott Price, President of Walmart Asia (Confirmed)
Coca-Cola Pacific Group (Inviting)
Moderator: Wall Street Journal (Inviting)
12:00 – 13:00
Plenary 1: "Mega Campaign, Micro Segmentation - Catching the shifting of consumer trends“ (Target 4 speakers)
The retail industry's growth over the past quarter century has been nothing short of exhilarating. Retail is competing
for the shift of income, the evolution of digital lifestyle, the increasing concern for health and wellness, as well as the
demand for green value chain, etc. These trends are demographic and have been obvious for years. It holds
greater promise for the industry to differentiate themselves and provide a fresh go-to-market approach and products
so as to catch the change. In this session, we will discuss,
- How to respond to the trends on increasing concern on health & wellness, especially in growing markets, how to
make health & wellness in place?
- How to put sustainability as differentiator? How to start sustainability in the company?
- How to leverage technology and analytics to improve consumers satisfaction?
- How to gain better alignment between product development and marketing to tailor channel strategies by segment
- How to create and tailor for extraordinary retail experiences
Mr Antonio Helio Waszyk, Senior Vice President , Asia of Nestle (Confirmed) – Health & Wellness
Mr Mark Sandys, Category Director, Asia Pacific of Diageo (Confirmed) –Shifting of Income
Digital Lifestyles – Coke (Inviting)
Sustainability – Unilever (Inviting)
13:00 – 14:00
Luncheon & Exhibition
5
th
Day 1: 4 November 2014 (Tuesday) - The Changing Face of Retail
The retail industry has reached a tipping point. Tough economic times have brought into rapid focus the reality of changing consumer behaviors.
A shopper today has vastly different expectations of product, service, value and environment than ever five years ago. Asia retail is still key
growth destination for global retailers with sales growth with an average of 6% in 2013 (China's growth even up to more than 10% in 2013). In
day 1, we will investigate the existing Asian retailing and implications of the impending changes of the retailing landscape.
14:00 – 16:00
(Concurrent
Sessions)
Plenary 2: "Managing Uncertainty – Preparing for a change"
Track 1 - "One Retail, One Customer Experience - Evolution of Omni-channel retailing"
Consumers increasingly embrace digital technologies and devices in all stages of their new buying behavior.
Digitalization and mobility are integrated with physical shopping behavior and retailers are being advised they
should look at Omni-channel retailing. In Omni-channel retailing, a customer can use more than one sales
channel to shop from a retailer for any given transaction and the challenge to retailers is to create an unified
experience to the consumers and, most importantly, to keep this consumer purchase again. In this breakout track
session, we will discuss:
- What are the trends of Omni-channel retailing now and future?
- What are the strategies behind?
- How to bridge between online and offline?
- How to define the shopping experience?
- What exactly are the multi-channel shoppers want?
Senior Executives from Retail CPGs and services providers (Target 4-6 speakers)
Track 2 – "On Shelf Availability Innovations - A scientific look at the on-shelf availability and shrinkage
management"
According to a research by ECR group, the out of stock levels in general retailers are still averaging at 8.3%.
Promotional lines are likely to be twice the level of stock lines. Out of stocks are costing the industry billions every
year. 20% of all out of stocks remain unresolved for more than 3 days. There is only a 4% chance of buying all
40 items on your shopping list. On-Shelf Availability (OSA) remains a vexing issue for the retail industry, but in a
competitive battle for each shopper’s spend, the benefits of approving out of stocks has become even more
compelling. Industry leaders in Asia Pacific are moving forward with their initiatives aimed at resolving many of the
challenges OSA raises. In this breakout track session, we will discuss;
- How to ensure OSA? What are the root causes?
- What quantified benefits does OSA really offer to the retailers and to the manufacturers?
- What is the role of technology innovation in the OSA optimizations?
- Any best practices available in the market?
- How to determine right product, right time and right quantity on shelf?
- How to collaborate to minimize the OSA risk?
Senior Executives from Retail CPGs and services providers (Target 4-6 speakers)
Mr Dave Peberdy, Group Customer Packaging Leader of Unilever (Confirmed)
Mr David Edwards, General Manager, Business Development of China Merchants Loscam (Confirmed)
Track 3 – “Life Critical New Practices on Food Safety - Current status, regulatory perspectives and future outlook”
Food safety is a global problem threatening the food security of millions of people. The food safety problem is
more prevalent in the least industrialized world than in the industrialized world McIntyre et al. 2009). In the less
developed world, unsafe food and water borne diseases are responsible for the deaths of approximately 2.2
million people annually, 1.9 million children amongst them (WHO 2008). Food safety-related health problems, like
acute diarrheal illness, affect up to 1.8 million children worldwide in developing countries. Nearly 700,000 people
die of food and water safety-related causes every year in the Asia-Pacific region alone (WHO 2004). With the
increasing desire on providing superior consumer experience, it implies that the retail industry needs to provide
trust products or services. In this breakout track session, we will discuss:
- What are the requirements on food safety and status across regions?
- Why food safety is still a key concern to the retail industry?
- What implications to the industry and what are the practices for the industry?
Senior Executives from Retail CPGs and services providers (Target 4-6 speakers)
6
th
Day 1: 4 November 2014 (Tuesday) - The Changing Face of Retail
The retail industry has reached a tipping point. Tough economic times have brought into rapid focus the reality of changing consumer behaviors.
A shopper today has vastly different expectations of product, service, value and environment than ever five years ago. Asia retail is still key
growth destination for global retailers with sales growth with an average of 6% in 2013 (China's growth even up to more than 10% in 2013). In
day 1, we will investigate the existing Asian retailing and implications of the impending changes of the retailing landscape.
14:00 – 16:00
(Concurrent
Sessions)
Plenary 3: "Managing Uncertainty – Preparing for a change“
Track 4 – “Growing Talent Excellence in Retail - Building a talent-focused organization”
Retail industry involves relatively scalable people and therefore, quality and performance of staff is critical for
shaping the retail image. Talent management refers to the anticipation of required human capital for an
organization and the planning to meet those needs. Retailers that offer a differentiated customer experience by
delivering an excellent service from highly skilled staff will be the future winners. Brands that offer fresh services
or products will retain consumers buying. In this breakout track session, we will discuss:
- How to define the right talent metrics, to measure and to analyze?
- How to create loyalty and a high level of engagement among employees at all levels?
- How to align skills/training with business goals?
- How to reduce costs without sacrificing performance?
- What is the role of technology innovations in talent management?
Senior Executives from Retail CPGs and services providers (Target 4-6 speakers)
16:00 – 17:00
Closing Panel: "The Changing Face of Retail - Winning the consumer in retail 2.0"
In response to above tracks, this session with the series of iconic speakers from leading retailers and CPG
companies will draw a conclusion on how to make change for the future trends. In this wrapping up panel
discussion, speakers will join together to discuss the challenges, opportunities and best strategy for the retail to
meet with the changing face of retail, the new era of retail, Retail 2.0.
Speakers from tracks (Target 4 speakers)
Moderator: (To be confirmed)
17:00 – 18:00
Networking Cocktail & Exhibition
7
th
Day 2: 5 November 2014 (Wednesday) - The Consumer 2.0, The Next Generation Consumers
Increasing adoption of technology by consumers has meant that the retail have to evaluate the use of technology to support the new connected
consumers. The consumers are now more dynamic and more interactive, with 86% of consumers using their mobile or Smartphone for internet
access on a daily or weekly basis. Research shows that 36% of consumers would like to access product information with their mobile device
and 14% would like to use their mobile device as a substitute of their credit card. In day 2, we will investigate how retail has to respond the
next generation of consumer, how retail has to adapt in the new face of increasingly digitalized world and embrace a more interactive retailing.
08:30 – 09:15 Registrations
09:15-09:55
Keynote Address: “Connect to Connected Consumer - Reaching today's constantly connected consumers”
The consumers is now more dynamic and more interactive as they are constantly connected to the internet
through mobile devices. They are in control of the technology they use and also expect the latest technology from
the retail industry regardless of channels. In this session, we will discuss the evolution of digitalization and the
implications to the retail industry across channels.
Ms Malina Ngai, Group Director of ASW (Inviting)
Leading Omni-channel Retailer / eCommerce Provider (To Invite)
09:55-10:55
Plenary 1: "The Digital Edge in Retail - The guide to big data"
Asia remains one of the highest internet usage countries in the world. The consumers is now more dynamic and
more interactive, with 86% of consumers using their mobile or smartphone for internet access on a daily or weekly
basis. Research shows that 36% of consumers would like to access product information with their mobile device
and 14% would like to use their mobile device as a substitute of their credit card. Big data and analytics become
a key weapon for the retail industry. In this session we will discuss how to smart use this trend including:
- What data is useful? Why big?
- Is it a necessity of going cloud?
- How to make a difference of managing digitalization right?
- How technology can enable such needs?
Dairy Farm Group (Inviting)
GS1 (Confirmed)
IGD (Inviting)
Suning (Inviting)
Yihaodian (Inviting)
10:55-11:25
Coffee Break & Market Place Networking
11:25-12:25
Plenary 2: "Path to success in Logistics & Supply Chain Transformation - Mastering the perfect storm"
As the evoke of online retailing, the e-commerce supply chain operations and order fulfillment become more
complex . According to recent report of Aberdeen Group, it found that issue including increased price sensitivity
and lower customer loyalty further complicate the e-commerce supply chain landscape, especially in an era when
the customer experience must be at the core of all e-commerce supply chain activities. In this panel, we will
discuss:
- What are the challenges of e-commerce to supply chain operation and logistics fulfillment?
- What supply chain capabilities are needed to address these challenges?
- How to leverage technologies and process improvement to make a success in this supply chain transformation?
Mr Dominic Rego, Toll Logistics, Group Director Business Development (Confirmed)
Mr Keith Bartlett, The Dairy Farm Group, Group Supply Chain Director (Confirmed)
Agility Logistics (Inviting)
Ceva Logistics (Inviting)
S.F.Express (Inviting)
Moderator: Mr Mark Millar, M Power Associates
8
th
Day 2: 5 November 2014 (Wednesday) - The Consumer 2.0, The Next Generation Consumers
Increasing adoption of technology by consumers has meant that the retail had to evaluate the use of technology to support the new connected
consumers. The consumers are now more dynamic and more interactive, with 86% of consumers using their mobile or Smartphone for internet
access on a daily or weekly basis. Research shows that 36% of consumers would like to access product information with their mobile device and
14% would like to use their mobile device as a substitute of their credit card. In day 2, we will investigate how retail has to response the next
generation of consumer, how retail has to adapt in the new face of increasingly digitalized world and embrace a more interactive retailing..
12:25-13:10
Plenary 3: "Winning The Market Together in New Ways - Case studies in successful industry partnerships"
One of the ways to sustain in the ever-changing retail market is collaboration. ECR aims to facilitate industry
collaboration between retailers, manufacturers and distributors to work together for the benefits of Big C
“Consumers”. In this session, it presents the top 3 ECR Award cases from the region which demonstrates the
new way of working together for the ultimate goal of responding to consumer needs.
13:10 – 14:10
Luncheon & Exhibition
14:10-15:40
Plenary 4: " Looking Ahead - Global vs. Local , emerging markets fueling growth"
Studies predict that in little more than a decade, over half the world’s population will have joined the consuming
classes. Emerging markets will account for nearly 50% of the world’s total consumption, up from 32% today.
China and India will account for two-thirds of the expansion. With the increasing middle classes are entering the
market particular in emerging markets such as China, India and Indonesia, retail industry is adjusting the supply
chain models to fit in these changes. Businesses are looking for ways to drive down their costs and make better
use of trade investment on these emerging markets. In this panel with a pool of retailers and CPG brands, it will
discuss:
- Understand the emerging markets and how to make right choice on market decision?
- How to manage the diversity and cultural differences?
- How to secure the market and drive next level growth?
- How to engage the emerging consumers?
Colgate (Inviting)
Danone (Inviting)
L'oreal (Inviting)
Unilever (Inviting)
Moderator: (To be confirmed)
15:40-16:00
Award Presentation Ceremony & Lucky Draw
16:00-16:20
Closing Speech & Handover Ceremony to 2016 Host
16:20-16:30
Speech by Next Hosting Country
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Event at a Glance
Name
The 14th ECR Asia Pacific Conference & Exhibition
Date
November 4th -5th, 2014 (Tue & Wed)
Venue
Regal Airport Hotel, Hong Kong S.A.R.
Organizers
Conference
Highlight
Contact
Nov 3
Pre-Conference Day
• ECR Asia Pacific Executive Council Meeting
(Council Members only)
• Welcome Cocktail
Nov 4
Day 1 Conference
• Keynote Speeches
• Leadership Panel
• Plenary Session
• Break-out Sessions
• Networking Cocktail
Nov 5
Day 2 Conference
• Keynote Speeches
• Leadership Panel
• Plenary Session
• Award Presentation & Ceremony
• Closing Speeches
Nov 6
Site Visits / Industry Exchange Programs
Call for Speakers
We have opened the call for speaker to share insightful thoughts and
best practices in the conference
Ms. Heidi Ho
[email protected] T: +852 2863 9728
Sponsor or Exhibit
Check out the sponsorship package details and we are also welcome to
customize one to meet you needs and objectives
Mr. Ken Lam
[email protected] T: +852 6180 0905
To learn more about this conference, please contact us:
[email protected]
T: +852 2863 9722
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