corporate brochure

Contents
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Mission & Vision
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Our distinctions of our 20 years of existence
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Pillars we capitalize on
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Triumph saga
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Accolades
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SSIPL today
Our North star
Mission
Creating leaders, entrepreneurs , mentors and innovators,
who care, nurture and make it a great place to work. We
will constantly strive to implement the critical initiatives
required to achieve our vision. In doing so, we will deliver
operational excellence in every junction of the organisation
. All of our short term objectives & long term strategies will
be demonstrated by a set of core values that are shared by
each and every stakeholder in the system.
Vision
To achieve and sustain the pioneer position as a “Brand
Hub” in the world of Manufacturing and Retailing for the
verticals of sportswear and fashion in the country.
The distinctions of
our 20 years of existence …
Manufacturing for leading international brands in India since our
inception ; today we pioneer as the one of the largest, most
technically equipped, research oriented and statutorily compliant
set ups in the country …. The international labels we
manufacture for are Nike , Puma, Lotto and Converse .
Retailing has been our forte : today we operate 400 + EBOs
across 4 international labels through the Franchisee route and
50 + EBOs of Owned Retail.
Launched Nike in India as exclusive licensee and for 9 years of this
arrangement, maintained market leadership position – sourcing,
marketing, brand building and distribution.
We also introduced, a bouquet of niche luxury brands through
the Franchisee route way back in the year 2005… exposing the
then unfamiliar Indian consumer to the hi-end luxury retail.
Our retail network encompasses 80 + cities, leaving no relevant
market zone unexplored in any tier or market segment.
SSIPL is known to possess the best locations in the market place
across all major cities at the most competitive commercial
structures.
Through the range of brands @ SSIPL , we cater to the entire
spectrum of the consumer catchment of the country; very few
players in the market enjoy that distinction.
Our pillars
that we capitalize on …
SSIPLIANS , our stakeholders – Our 5500 + workforce (average
age , an advantageous 29 years), are our strength and pride and
we hail ourselves as a company of, for and by the people …
The average tenure @ SSIPL’s Senior Leadership Team is a
whooping 10 years, with umpteen internal success stories to
boast of.
Long term sustainable partnerships with brands - Addressed as
one of the pioneers in “Specialty Retail “ in the country , today
all our alliances have been elevated to a strategic partnership
level.
Very strong & robust relationships with all developers, mall
owners and other real estate consulting firms which gives us
early mover advantage and access to most premium retail
locations across high streets & malls in the country
Seamlessly Integrated & efficient backend Operations - rated
one of the best in the retail & manufacturing segments in the
country.
Information Technology platform – we are the first in Indian
retail to have adopted the Microsoft AXAPTA platform which is
the pinnacle product from Microsoft for Retail industry globally.
The triumph
story
SSIPL started as Moja Shoes Private Limited
in 1994 & set up its 1st modern footwear
manufacturing unit at Kundli, Sonepat,
Haryana in 1995.
The 90s…
• Started manufacturing Nike footwear.
• Launched Nike in India as a licensee.
• Forayed in retail segment with the first
Nike exclusive store at South Extension,
Delhi.
The next decade …
Partnered with Levi’s to manage EBO retail portfolio.
Launched ‘Shoe Tree’ – the Multi – Brand boutique
footwear store.
Introduced Luxury retail in the cities of New Delhi &
Mumbai with boutique stores of Aigner, Salvatore
Ferragamo, Fratelli Rossetti & Paul Smith
Introduced h2o+, the skin care brand from Chicago as a
distributor for the country.
Partnered with brand Lotto as a licensee managing
sourcing, distribution & retail.
Crossed a landmark of 100 EBOs across retail portfolio.
Partnered with United Colors of Benetton to run their
Outlet business in North of India.
Increased manufacturing base form one unit to 4 units
by adding 3 Assembly Units during the decade
Last 5 years…
•
Added two more manufacturing units to meet the
increasing demands of our customers.
•
Started relationship with Puma as a preferred
manufacturing base for them.
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Aggressive expansion in retail taking the total
store count to 400+ stores encompassing the
length and breadth of the country.
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Started retail for Clarks through EBO mode.
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Distribution rights for Nike Equipment Product
range from ENI – JR 286.
•
Launch of private labels and commencement of
Owned retail formats – Sierra, Mmojah & Shoe
Tree Sports .
Our Accolades
• “Backend Retail Solution of the year” in Retailer
Technology Awards
• “Most admired regional footwear retailer of the year
(North – Shoetree) “
• “Most admired national footwear retail chain (Mono
brand - Nike)
• “Best application of technology of the year award “
• “Regional Retailer of the year – North, Star Retailers
Awards “
• “Best Outlet Partner Award -2013 – United Colors of
Benetton
• “Awarded for Excellence and contribution in the
business of fashion “
• “Amongst 50 Most Talented Retail Professional of India
Retail Asia Awards 2014- Mr. Rishab Soni”
• “Franchisee Retailer to International Brands”
Retail Asia Awards - 2014
• “Retail Leadership of the year –Mr. Rishab Soni”
Franchisee India Awards – 2014
SSIPL today …
Most preferred partner to international
brands for manufacturing & retailing
Presence across 80+ cities at the most prominent retail
locations across high-streets & malls covering the complete
length & breadth of the country
700+ Points of Sale across the EBO, MBO, Key Accounts and
SIS segments, covering a retail space of 0.5 million SQFT.
5 million Customers are touched through the aforesaid retail
network on an annual basis.
1.2 million cash memos are annually made under the SSIPL
umbrella run stores .
Manufacturing capacity of 5 million pairs per annum.
Supporting growing aspirations
of every Indian consumer through a combination of
International and Own Brands…
Corporate Office
B-1 / F-4, Mohan Co-operative Industrial Area,
Main Mathura Road | New Delhi - 110044
(T): +91 – 11 - 66999699 | (F): +91 – 11 - 41000253 |
Email: [email protected] | Website: www.ssiplretail.com
Regional Offices
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WEST
Link Road, Malad (West), Mumbai
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SOUTH
HRBR Layout, 100 Feet Road, Banaswadi , Bangalore
Sales Offices
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Ahmedabad
Chandigarh
Chennai
Hyderabad
Kolkata
Pune
Manufacturing Units
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Kundli, Haryana
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Narela Industrial Area, New Delhi
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Paonta Sahib, Himachal Pradesh
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Selaqui, Dehradun

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