Joytv MEDIA KIT 2014

OYTV
MEDIA
Joytv MEDIA KIT 2014
Joytv
MEDIA KIT
2014
SEPTEMBER 2014
TV is the
universal
screen
Joytv MEDIA KIT 2014
83
Canadians view 56 million
hours of commercial
television a day, more than
83% of their total video
viewing time.
76
TV is a high priority medium
for consumers. 76% of commercial TV viewing hours are
spent on first run programs.
No platform delivers a bigger,
more committed audience
everyday than TV.
Source: Television Bureau of Canada, “Think Nobody
Watches TV Anymore? Think Again.”
TV is the universal screen, 89% of
consumers have one, and they use it for
80% of their video viewing hours.
Joytv MEDIA KIT 2014
TV CONNECTS US
68
TV is consumed socially. 48% of our
viewing hours are spent with other people.
43
Source: Television Bureau of Canada, “Think Nobody Watches TV Anymore? Think Again.”
HALF
TV is part of our lives. 68% of Canadians
consider TV part of their daily routine, and
half insist on giving it their “full attention”
while watching.
48
TV connects us. 43% of us talk about TV
with family and friends.
Joytv MEDIA KIT 2014
WHO WE ARE
WHAT WE OFFER
Joytv is available in more than 1 million
households in the Greater Vancouver area.
Contemporary entertainment, news
programming and local information with a
strong community focus.
Joytv is your Local Station! Serving the wants
and needs of viewers within Vancouver,
Victoria, Surrey & the Fraser Valley.
Unique custom-designed consumer solutions.
FEATURING
Award-winning
Mainstream
Dramas, Comedies
& Documentaries
Insightful Multicultural,
Multi-faith & South
Asian Programs
Local Community
Events
News Information Programs
Mystery &
Talk Shows
Joytv MEDIA KIT 2014
75% of Joytv’s A18-49 audience in
Prime Time (Mon-Fri 7pm-11pm) is
located in Vancouver.1
Available Joytv Coverage:
2.1 million Vancouver EM.
National Weekly Reach: 655,000
Local Weekly Reach: 410,000
Sources: 1BBM PPM Vancouver/Total Canada, Aug 26, 2013 May 18, 2014 (Exc. Olympics Weeks), A18-49; All other notes:
BBM Numeris Vancouver, Aug. 26, 2013 – May 25, 2014 (Exc.
Olympic Weeks), M-Sun. 2am-2am, Ind. 2+.
Joytv by the
numbers
Joytv Viewers skew female (60%), own their
own home (67%) and are mortgage free (67%)!
Joytv’s Audience is more likely than the General Population to:
• Have a Technical/Skilled Occupation (Index 180)
• Spend $5,000 to $9,999 on Home Improvements (Index 186)
• Be the Main Shopper (Index 128)
• Attend a Post-Secondary Institution (Index 113)
• Have Registered Retirement Savings (Index 118)
• Have Stocks/Mutual Funds (Index 109)
Source: BBM Numeris Vancouver, Aug. 26, 2013 – May 25, 2014 (Exc. Olympic Weeks), Mon-Sun. 2am-2am, Base: 2+.
Joytv delivers an advertiserfriendly program environment
Joytv MEDIA KIT 2014
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Joytv MEDIA KIT 2014
HART OF DIXIE
Coming to Joytv in January 2015
Joytv MEDIA KIT 2014
Joytv your local station
Cultural News & Information
Lifestyle Entertainment
Community Events
JoytvNews
CarmenTV
GO! Community Calendar
• Dean Atwal and Leah Bolton present Your
Community, Your Story and Your News.
• Featuring 90-second narratives on Arts,
Lifestyle, Community & Multicultural Stories.
• Rotated through the full Joytv schedule,
delivering maximum reach and impact
• Hosted by Katrisha Villarante, GO! Com• Hosted by Carmen Ruiz y Laza, Carmen
munity Calendar is your local go-to source
has worked in the film and television
for information on events in Vancouver, the
industry for more than two decades – with
Fraser Valley and the Lower Mainland.
a sharp eye for the best, she brings you the
best everything.
• Covering a multitude of community events
each week including trade shows, local
• Carmen seeks out the hottest local experts
fundraisers and entertainment.
for tips on travel, cuisine, fashion, beauty,
entertaining and design.
• She gets you past the velvet rope and into
the most exclusive parties and celebrity
events.
Joytv MEDIA KIT 2014
3:00 PM
MONDAY
Joytv’s entertainment schedule
TUESDAY
WEDNESDAY
4:00 PM
6:00 PM
UPSTAIRS, DOWNSTAIRS
6:30 PM
THE SIMPSONS
EMILY OF NEW MOON / ANNE OF GREEN GABLES
ROAD TO AVONLEA / WIND AT MY BACK
8:00 PM
LAST MAN STANDING (S)
9:00 PM
7:00 PM
FRIDAY
STEVE HARVEY (S)
THE ORIGINALS (S)
BRITISH DRAMA
10:00 PM
THURSDAY
DOCUMENTARY
LONESOME DOVE
DOCUMENTARY
CRISTELA (S)
SUPERNATURAL (S)
THE ZOOMER
HEARTLAND
THE HARPREET SINGH SHOW
SATURDAYS FROM 10–11PM: 48 Hours (S)
HART OF DIXIE (S)
20/20 (S)
Joytv MEDIA KIT 2014
48 HOURS: VANCOUVER VIEWERS
Vancouver Viewers Who Watch 48 Hours are More Likely than
the General Population to…
Be Heavy Beer
Drinkers (12 or more)
in Past Week
Have a Household
Income between
$75,000- $99,000
Drink Real Fruit
Juice (12 or more)
in Past Week
424
198
Drink Energy/
Sports Drinks (1 to
6) in Past Week
Own a Domestic
Vehicle
Have a Professional
Occupation
142
110
166
Index – 100 vs. A25-54 Pop.
189
Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
Joytv MEDIA KIT 2014
SUPERNATURAL: VANCOUVER VIEWERS
Vancouver Viewers Who Watch Supernatural are More Likely than
the General Population to…
Have an Occupation
in Skilled Sales &
Services
260
Have Registered
Retirement Income
122
Index – 100 vs. A25-54 Pop.
Have a Household
Income between
$125,000-$149,999
Drink Regular
Soft Drinks (7 to
11) in Past Week
197
131
Spend $500 or more
on Sporting Goods
in Past Year
Order Takeout/
Delivery in Past
Month
121
115
Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
Joytv MEDIA KIT 2014
THE ORIGINALS: VANCOUVER VIEWERS
Vancouver Viewers Who Watch The Originals are More Likely than
the General Population to…
Drink Bottled
Water (12 or more)
in Past Week
252
Drink Beer (12 or
more) in Past Week
219
Have a Household
Income between
$75,000- $99,000
198
Enjoy Fine Dining
Restaurants
Have Registered
Retirement Savings
Travel to the US on
Personal Vacation
128
123
120
Index – 100 vs. A25-54 Pop.
Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
Spend $500 or
Less on Cosmetics in Past Year
141
Joytv MEDIA KIT 2014
LAST MAN STANDING: VANCOUVER VIEWERS
Vancouver Viewers Who Watch Last Man Standing are More Likely
than the General Population to…
Be Employed in Skilled
Sales & Services
Own a Domestic
Vehicle
183
167
Have Household
Income of $50,000
to $74,999
Drink Wine (7
to 11 Glasses) in
Past Week
126
Index – 100 vs. A25-54 Pop.
118
Be a Middle/
Other Manager
138
Spend $100 to
$200 Weekly
on Groceries
117
Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
Joytv MEDIA KIT 2014
20/20: Joytv VIEWERS
Joytv Viewers Who Watch 20/20 are More Likely than the General Population to…
Drink Beer (12 or
more) in Past Week
Drink Coolers (1 to
6) in Past Week
700
Spend $5,0009,999 on Home
Improvements
596
298
Have Registered
Education Savings
Drink Diet Soft
Drinks (7 to 11) in
Past Week
Eat at a Fast Food
Restaurant
187
Index – 100 vs. A25-54 Pop.
150
117
Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
Travel throughout
their own Province for Business
224
Joytv MEDIA KIT 2014
STEVE HARVEY: Joytv VIEWERS
Joytv Viewers Who Watch Steve Harvey are More Likely than the General Population to…
Drink Diet Soft
Drinks (7 to 11) in
Past Week
Have a Household
Income between
$100,000 to $124,999
Be a Manager,
Owner, Professional
435
253
Spend $100 to
$200 on Groceries Weekly
Drink Beer (12 or
more) in Past Week
Have a Line of
Credit
138
135
640
142
Index – 100 vs. A25-54 Pop.
Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
Own a Domestic
Vehicle
152
Joytv MEDIA KIT 2014
LEVERAGE THE FULL POWER OF
MEDIA
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CONTACT
US
Joytv Television Division
5668 192nd Street, Suite 204
Surrey, BC, V3S 2V7
(604) 575-4127
General Manager, Sales
Duane Parks
Airtime Television Sales Inc.
6 Crescent Road, 2nd Floor
Toronto, Ontario, M4W 1T1
(416) 923-7177
National Sales Executives:
Mark Burko, John Aonso, Mike Gibson,
Kevin Haggith, Ty Trainor
Shaw 10 (Vancouver) + 7 (Victoria) I Telus 123 I Bell Satellite (National) 656 I Rogers (GTA) 173 I Novus (Delta) 10
or check your local listings | joytv.ca
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