JIAJIA FEI

JIAJIA FEI
EX P E RI E N C E
10/2011 – Present
8/2008 – 12/2009
212 360 4225 (o)
240 423 1970 (c)
EDUCATION
Solomon R. Guggenheim Museum, Digital Marketing Manager
New York, NY
Promoted to oversee expansion of museum digital and new
media marketing activity; manage e-mail service provider
and training for internal user group, delivery of 350+ annual
campaigns; oversee global social media communications
strategy and initiatives across 30+ sites; liase with Interactive
and external agencies to produce dynamic content for guggenheim.org; manage Google AdWords search advertising;
Facebook advertising; support special projects including BMW
Guggenheim Lab; Guggenheim UBS MAP Global Art Initiative;
Guggenheim app; podcasts, live streaming, and video.
Hire and supervise Digital Marketing Associate.
1/2010 – 10/2011
e-mail: [email protected]
website: jfei.net
9/2004 – 5/2008
Bryn Mawr College
B.A. History of Art
cum laude
9/2006 – 5/2008
University of Pennsylvania
Coursework in:
Graphic Design, Web Design
Bryn Mawr, PA
Philadelphia, PA
SKIL L S
Digital
Adobe Creative Suite: Photoshop, Illustrator,
InDesign, Dreamweaver, Flash, HTML, CSS,
JavaScript; E-Mail Marketing and Custom Template
Design; Microsoft Office; Google Analytics; AdWords; Raiser’s Edge; The Museum System
Solomon R. Guggenheim Museum, Marketing Associate
New York, NY
Social Media
Twitter, Facebook, HootSuite, Flickr, Instagram, Vine,
Foursquare, YouTube, Vimeo, Tumblr, WordPress
Implement $100,000+ value in revenue-generating co-op
promotions; lead/expand production of 300+ annual e-mail
campaigns; manage content publishing across 20+ social
sites; design and code 10 custom HTML e-mail templates in
conjunction with re-design of guggenheim.org; generate
reports for online and onsite promotions, including integrated
social media metrics report; digital marketing support for new
initiatives including YouTube Play, the BMW Guggenheim Lab;
create onsite signage in electronic and printed formats;
oversee growth of Raiser’s Edge constituent database; hire
and supervise 6-8 interns and volunteers annually.
Languages
Fluent in English and Chinese
Knowledge of Spanish and Italian
The Jewish Museum, Marketing Associate
New York, NY
AWARDS, PR ES S & FEL L O W S HI PS
Manage digital marketing and communciations, including
write, design, and produce 150 annual e-mail campaigns; edit
and publish content on TheJewishMuseum.org; manage 5
social networks, including launch of @TheJewishMuseum
Twitter feed; write and design print and online promotional
materials; assisted in re-launch of TheJewishMuseum.org, led
custom e-mail template re-design in conjunction with website
launch; designed and launched museum’s first blog; support
Marketing Manager in cross-marketing strategy and reporting.
3/2013
2/2013
12/2012
9/2010
4/2009
5/2007
5/2006
SEL ECTED SPEA K I N G EN GA G EMEN T S
2/2014
9/2013
5/2013
4/2012
College Art Association 2014; Chicago, IL
New York University; New York NY
Internet Week New York 2013; New York, NY
Museums & the Web 2012; San Diego, CA
TIME Magazine 140 Best Twitter Feeds of 2013
Comlex 50 Influential Art Figures to Follow on Twitter
Huffington Post Top 30 Art-Savvy Tweeters to Follow
Juror for EYE’EM Photography Exhibition
American Association of Museums Fellowship
Center for Visual Culture Fellowship
Multimedia Design Institute Fellowship
DIGITAL PORTFOLIO: JFEI.NET

Download Report