Robi Axiata Grows Data Revenues by 90%

R
Tango Telecom Customer Success Story
obi Axiata grows Revenues from Mobile Data
Services by 90% with Innova ve Pricing Plans and
Dynamic Self-Care
Our customer, Robi Axiata Ltd, wanted to increase mobile data usage amongst its subscriber base, to drive
revenues and to grow its market share. The operator wished to deliver choice, ﬂexibility and visibility to its 24
million subscribers in order to s mulate mobile data usage and mone se its 3G network.
The main requirement was for an integrated standards-based Policy Control
and Charging Pla orm for handling both prepaid and postpaid subscribers.
The exis ng camel-based charging system was limited to volume-based
charging only and could not provide the ﬂexibility, the ease of opera on
and the service velocity needed to execute the desired sophis cated data
plans and promo ons.
Robi also wished to manage its own data plans inhouse and to launch
disrup ve plans such as me based plans, service-speciﬁc plans, turboboosts and ered service level packages into the marketplace on a
regular basis without requiring an arduous and lengthy change request
SAMPLE OF FACEBOOK ONLY
CAMPAIGN
process.
The operator selected Tango Telecom’s Data Retail Engine, the Tango DRE™ because we oﬀered the highest levels
of features, performance, scalability and ﬂexibility in the market. We also oﬀered the most extensive range of outof-box use-cases, ensuring a signiﬁcant me to market advantage for the operator.
“We selected Tango Telecom’s Solution because they offer the highest
levels of features, performance, scalability and flexibility in the market.
They offer the most extensive range of out-of-box use-cases, ensuring a
significant time to market advantage for us. Tango Telecom is the ideal
partner to ensure that Robi continues to lead the way for innovative
subscriber-centric services while maximising our mobile data revenues
and ensuring our subscribers stay happy and loyal.”
Pradeep Shrivastava, Chief Markets Officer, Robi Axiata Limited.
S
olu on
Tango Telecom deployed
the Tango DRE™ including
its Policy Controller, Data
Plan Manager and Self-Care
Manager enabling Robi to
rapidly create and launch
highly innova ve mobile data plans and
promo ons such as ered service level
packages, zero-ra ng, social media usage,
volume and me-based quotas, pay-per-use
packages such as Bandwidth on Demand. The
LAUNCH PLANS IN MINUTES
operator’s marke ng team create and implement all mobile data plans and
promo ons, revising exis ng plans and launching new plans daily in response to market demands.

Reduce the me to market of new plans and promo ons from months to minutes with
Tango Telecom’s Data Plan Manager GUI

Oﬀer subscribers dedicated Quality of Service levels depending on plans/add-ons purchased

Enable subscribers (prepaid and postpaid) to easily select and purchase data plans relevant
to their needs

Manage mul ple concurrent plans/add-ons per subscriber

Provide dynamic on-demand self-care op ons through the Self-Care Manager and online
interfaces ™
The open architecture of Tango Telecom’s solu on oﬀered ease of integra on and the swi est of deployment
mes requiring the minimum eﬀort from the operator for this on premise deployment.
“The flexibility and service velocity offered by Tango Telecom ’s Solution
has allowed us to launch in excess of 400 data plans in response to our
subscribers’ increasing appetite for data services. Tango Telecom ’s
Solution has given us an important and considerable competitive
advantage and we are continuing to see momentous growth in mobile
data usage and revenues.”
Mr. A.K.M. Morshed, Chief Technology Officer, Robi Axiata.
R
esults
Growing data usage and an improved customer experience powered by the Tango DRE™ has
enabled Robi to signiﬁcantly increase both its revenues and its market share.
Robi has implemented over 400 data plans including hourly, daily and weekly volume-based
passes, QoS based plans, Facebook Access plans and Bandwidth on Demand.
Tango Telecom’s highly intui ve GUI for service crea on and implementa on enables the
operator’s own marke ng team to quickly
and easily create and launch new plans and
promo ons in response to ever-changing
market demands without assistance from
Tango Telecom.
Robi’s subscriber acquisi on outpaced the
compe
on by a factor greater than 2 to 1.
The mobile data revenues have grown by
90%, with the average number of internet
days per subscriber increasing from 1.5 per
month to 6 in last 6 months. The operator
expects to double this usage rate in the
next 2 months.
Robi is con nuing to experience steady
growth in mobile data revenues with over 1
million new plans purchased daily.
“We have increased our data revenues by 90%, our average data usage
per subscribers has grown 4 fold and we have a 60% uptake on new
data plans and promotions because we can now offer the most
innovative subscriber-centric data services on the market.”
Ravinder Parashar, Head of Data, Robi Axiata Limited
“The ﬂexibility and service velocity oﬀered by Tango Telecom’s Solu on has
allowed us to launch in excess of 400 data plans in response to our subscribers’
increasing appe te for data services. We have increased our data revenues by
90%, our average data usage per subscriber has grown 4 fold and we have a 60%
uptake on new data plans and promo ons because we can now oﬀer the most
innova ve subscriber-centric data services on the market. Tango Telecom’s
Solu on has given us an important and considerable compe
ve advantage and
we are con nuing to see momentous growth in mobile data usage and
revenues,” explains Ravinder Parashar, Head of Data, Robi Axiata Limited.
T
ROBI SIMPLE INTERNET
CAMPAIGN
ango Telecom
Tango Telecom is the leading global provider of Data Monetisation Solutions for evolving mobile
networks. Our high performance solutions are deployed at the core of some of the world’s most
demanding networks including América Móvil, Telefónica O2, Indosat and the Axiata Group and currently
supports over 130 live systems serving 650 million subscribers in 40+ countries.
The Tango Telecom Data Retail Engine, the Tango DRE™, drives service innovation and service velocity to
successfully monetise the growing demand for mobile data while optimising the use of network
resources. Our solutions are fully virtualised and cloud-available globally, enabling operators to benefit today from the many
advantages of network functions virtualisation (NFV). Our recent wins include deliveries to Tier 1 mobile operators in APAC,
LATAM and North America for advanced Data Monetisation use cases such as Policy Control, Local Breakout Roaming Packages
and Dynamic Discounting for Data.
FOR FURTHER INFORMATION CONTACT US AT [email protected]
© 2014 Tango Telecom Ltd. All rights reserved.
The Tango Telecom logo, iAX™ and the Tango DRE™ are registered trademarks of Tango Telecom Ltd. Third party trademarks men oned are the property of their respec ve owners.
This document may not be duplicated, in whole or in part, by any means whatsoever, without the prior wri en permission of Tango Telecom. The informa on contained in this document is conﬁden al and
copyright and is the valuable proprietary informa on of Tango Telecom Ltd.

Download Report