Smart Home

Samsung Smart Appliances
Yoon C. Lee
VP, Digital Appliances Business
Topics
Home Appliances Landscape
Smart in Appliances
Positioned to Lead
Samsung Smart Appliances Portfolio
Home Appliances Landscape
Global Market Size
260
271
$Billion
Vacuum Cleaners
Cooking
A/C
Washer
Refrigerator
14
15
284
15
300
331
17
4%
92
5%
58
4%
64
5%
5%
16
83
75
78
48
53
47
50
50
52
55
58
78
82
86
90
100
‘12
‘13
‘14
‘15
‘17
71
`12
`13
`14
`15
`17
※ '14 FPTV : 99.4 / '14 Mobile : 346.3 (Smart phone 325.6)
Source: Euromonitor, Gfk,BSRIA, Internal Analysis
Home Appliances Landscape
Steadily Growing Market
306
264
$188B
‘06
‘07
Source: Euromonitor, Gfk,BSRIA, Internal Analysis
‘08
‘09
‘10
‘11
‘12
‘13
‘14
‘15
‘16
Appliances Industry Trends: Premium
Increasing Appetite for Value-added Products
High End
Large Capacity
Energy Efficiency
47
Market
Portion
70
57
33
26
25%
15
20%
4%
‘10
‘13
‘15
* REF priced over $2,000(USA)
Source: Tragline, Gfk, JARN, International Analysis (Revenue)
‘10
‘13
‘15
* Washer over 8kg (Germany)
‘10
‘13
* Inverter AC (China)
‘15
Appliances Products Trends: Connected Lifestyle
Latest Trend
Modular/Personalized
Source: IFA,CES,Eurocuccina & other exhibit/ show trends
IT Connected
Integrated Kitchen
Appliances Industry Trends: Smart
Market of Smart Home Devices is growing
$7.8B
$15B
(‘13~’15 CAGR 46%)
Source: Euromonitor, Gfk,BSRIA, Internal Analysis
Samsung Digital Appliances
Samsung Digital Appliances Business
Smart Home Appliances Portfolio
Outpacing the Industry Growth Rate
“America’s Fastest Growing Home Appliances Brand”
Based on 2013 data, www.samsung.com
2013 Best Refrigerators
Legacy home appliance companies are the old
guards of the technology world.
A 100-year-old name is powerful, but it isn't
always as tempting as the flashy newcomer.
Enter Samsung.
The Masheable :: 4.26.2014
T-9000 “NEW” 4 Door
Sparkling Water Refrigerator
Samsung Digital Appliances
Product
Innovation
Premium
Smart
Reinventing a 150 Year Old Technology
Reinventing a 150 Year Old Technology
Expanding The Premium Space
Expanding The Premium Space
Premium, Getting Connected
Premium, Getting Connected
Smart In Appliances
Smart Appliances Size and Trends
Steadily Growing Market
Market Size of Global Smart Appliance (Value)
Appliance with Connectivity (Volume)
15B
12B
ETC
7.8B
AUS
‘17 Market Demand
15M
11.9B$
Washer
12M
6.5B$
Dryer
8M
4.5B$
Oven
9M
6.2B$
Dishwasher
7M
3.2B$
108M
43.0B$
UK
Total – Includes AC, VC, MWO, CT, Hood
China
US
(%)
Refrigerator
5.5
3.2
4.3
2013
2014
2013
2015
Source: Zpryme Research & Consulting(Left) / ‘13 Park’s Associate Report(Right)
2014
2015
2016
2017
2018
Smart Home & Smart Appliances Definition
Steadily Growing Market
2013 $203B w over 22% annual growth
2021 over $1T
IOT
2014 $12B (Smart Appliances)
IOT
w.r.t. HOME
Source:
2012 Machina Research
2013 Zypreme Research
Smart Home & Appliances Definition
SMART APPLICANCES - Devices
SMART HOME - Solution
Samsung Smart Home
Smart Living & Beyond
Making Home RELEVANT to your CONNECTED LIFESTYLE
2014
Source: Euromonitor, Gfk,BSRIA, Internal Analysis
Why Now is Right for Smart Home ?
1
The homes are (almost) ready
Top 15 countries with broadband penetration
1/3
Portions of homes networked,
globally.
Source: 4/2014 Huffington Post (OECD Data)
Korea
Iceland
Norway
Sweden
Denmark
Netherlands
Finland
Germany
Canada
Swiss
Luxembourg
Belgium
UK
US
France
98%
87%
83%
83%
80%
80%
76%
75%
72%
71%
70%
70%
70%
68%
67%
Why Now is Right for Smart Home ?
2
The consumers are ready
1.5
Billion
(1 in 5)
# of Smart phones in 2013
Source: 2013 Statistica (Mashable Website)
Why Now is Right for Smart Home ?
3
The consumers are exposed
8.7
Source: 2013 Forbes
Billion
# of things connected to Internet
Why Now is Right for Smart Home ?
4
The benefits are becoming real
5~10%
Cost Saving
$173 Saving / $2,206 Annual consumption
Source: 2012 gigaom.com / www.nest.com
Samsung Smart Home
• Make it relevant by connecting & extending home
• Focus on area where we can offer real benefits,
using what we do BEST
Samsung Smart Home
“Peace of mind, Convenience, & Entertainment
at your home through connectivity.”
Samsung is
Positioned to Lead
Positioned to Lead
We offer major products across all activities done in and around home
A Different Perspective & Approach for Smart
R&D = Both Technical + Social
Applied
Sciences
Technology
Research
SAMSUNG
SMART
INNOVATION
Social
Sciences
Trends
Research
Discovering Advanced Technologies
6 Research Center
London
Stuttgart
Osaka
New Delhi
MSC
R&D Center
San Jose
Chicago
Smart Home Requires New Capabilities
Extends beyond Traditional DA Technology, Technical Precursor
To Play & Lead
Technical
Deep Understanding of Digital Contents
Advanced Connectivity, Architecture
Mobile and TV technology
Fundamentals in DA in integrating IT techology
Discovering Deep Local Insights
8 Lifestyle Research Lab
London
Beijing
New Delhi
Seoul
Singapore
Republic of South
Africa
San Jose
Brazil
Permission To Play
HA is About Understanding Lifestyle
Consumer/ Social
Deep Understanding of Consumers
Pulse on Lifestyle Trends
Global Insights Capability
Design Excellence
Our Aspiration
Analog
emotional (WANT)
Digital
relevance (NEED)
Digital High
Analog Low
Analog High
Digital Low
Samsung Smart Home
Providing Peace of mind, Convenience & Entertainment
at your home through connectivity
“Products & Services Consumers Need and Want”
Smart Home (Appliances)
Portfolio & Initiatives
Smart Home: CES 2014 Announcement
Smart Home: April 2014 Service Launch
Samsung Smart Home At a Glance
Smart Home Service – Release 1
Device Control
Home View
Customer Service
Smart Home Experience
’14 Smart Features Refrigerator
Smart Apps
Smart Manager
Smart Control
Smart Savings
Smart Maintenance
Smart Home Experience
’14 Smart Features Washer
Smart Control
Smart Maintenance
Smart Save
Smart Home Experience
’14 Smart Features Air
Conditioner
Smart Control
Smart View
Smart Maintenance
Smart Save
Others
Smart Home Experience
’14 Smart Features Lamp
Smart Control
Bluetooth mesh network
controls up to 64 devices
Smart Home Experience
Integrated, Intuitive User Interface
Home Screen
Home View
Air Conditioner
Washer
Smart Home Experience
’14 Smart Features Portfolio
Multi device control
Home view
Customer service
Smart Home Experience
Smart Home Global Coverage in 2014
Smart Home
What’s Next?
Smart Home: What’s Next?
Enhanced Product Experience & Portfolio
Kitchen
Living
Smart Home: What’s Next?
Open Ecosystem
Smart Home
Launching
IFA (‘14.9)
Dev.Forum
CES
’14.
4
’14.
9
’14.
11
’15.
1
Keynote speech
Site Open
3rd Party Demo
Smart Home Mission
Samsung Smart Home…
In Tune With People’s
Changing Lives
To Be #1.
Thank You

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