「眼鏡產品新市場策略」研討會 - HKTDC Hong Kong Optical Fair

Seminar on “New Marketing Strategies in Eyewear”
「眼鏡產品新市場策略」研討會
How could eyewear retailers market their brands under the keen competition? Experts from Europe will share their
experience and research findings.
面對市場激烈的競爭，眼鏡零售商該如何高效營銷？來自歐洲的專家將就眼鏡產品新市場策略作經驗分享及研
究分析。
Date 日期
:
5 / 11 / 2014 (Wednesday 星期三)
Time 時間
:
3pm – 4pm
下午 3 時至 4 時
Venue 地點
:
Brand Name Gallery Wine Cellar, Hall 1B, HKCEC
香港會議展覽中心展覽廳 1B 「品牌廊」酒窖
Language 語言
:
English (No simultaneous interpretation service will be provided)
英語 (不設即時傳譯服務)
Remark 備註
:
Free Admission 免費入座
Time 時間
Programme 程序
2:45pm – 3:00pm
Registration 登記
3:00pm – 3:20pm
Optics Global Markets' Macro Trends 環球眼鏡市場宏觀趨勢
Mr Gianni Cossar, Global Director Optics & Eyewear, GfK Retail & Technology Italy, GfK
Consumer Choices
Question and Answer Session 問答環節
3:20pm – 3:40pm
Monitor New Eyewear Trends and Exploit the Market Potential
監控眼鏡新趨勢並把握市場潛力
Mr Dario Lorizzo, International Key Account Eyewear, GfK Retail & Technology Italy, GfK
Consumer Choices
Question and Answer Session 問答環節
3:40pm – 4:00pm
Sharing on Brand Marketing Strategies 品牌市場策略分享
Mr Raphael Rambeau, Collection Development Manager & Export Manager, Lafont Paris
Question and Answer Session 問答環節
Remarks 備註:
- Free Admission. Seats are granted on a first-come-first-served basis. 免費入場。座位有限，先到先得。
- Trade only and persons under 18 will not be admitted. 只接待 18 歲或以上業內人士進場。
- The Organiser reserves the right to make any changes without prior notice. 主辦機構保留任何更改之權利而不作另行通告。
Organiser 主辦機構:
About the Speakers 講者簡介:
Mr Gianni Cossar, Global Director Optics & Eyewear, GfK Retail & Technology Italy,
GfK Consumer Choices
Gianni Cossar, was born in Milan. He studied and worked in Italy, England, Ireland, USA
and Belgium developing international business expertise in Sales, Marketing & Retail
mainly within the Optics, Automotive Aftermarket and Consumer Electronics industries
(B2B & B2C). He worked in Multinational companies such as PPG Industries/ICI and
Ariston/Indesit.
Before joining GfK, Gianni was in Salmoiraghi & Viganò, the Italian leading retail chain in
the Optics/Eyewear business, where he handled Marketing, Licenses and Retail
Innovation. In GfK he is managing the global activities of the Optics & Eyewear Panel
worldwide, leading business development and geographical expansion as well as
ensuring the highest standards of quality to meet clients expectations.
Gianni holds a Master in Business Administration (MBA) from Trinity College Dublin and
is a MCIM/Chartered Marketer through The Chartered Institute of Marketing, England;
he is the author of various management articles published in England and Italy . Gianni is
Visiting Professor at Sole 24 ore, Business School in Milan, for Master Program and
lecturer at International Business Conferences and Tradeshow.
Mr Dario Lorizzo, International Key Account Eyewear, GfK Retail & Technology Italy,
GfK Consumer Choices
Dario Lorizzo holds a degree in Statistics and Economics at the Bicocca University in
Milan and has a 5 years of experience in market research within GfK.
Dario main responsibilities in GfK are to enforce the existing international activities on
sunglasses and spectacle frames, as well as to expand GfK eyewear operations
worldwide.
Mr Raphael Rambeau, Collection Development Manager & Export Manager, Lafont
Paris
Mr Rambeau has been with Lafont Paris since 1997. He is currently the Collection
development manager in charge of running the production of the 2 collections per year
as well as the coordination between the parts and raw materials suppliers and the
factory. He has intensive skills in the manufacturing process of an optical frame and
sunglasses in acetate, metal and titanium. He works together with the artistic director in
the construction of the ranges.
Besides, Mr Rambeau also holds the title of Export Manager, managing and developing
the sales in 9 countries: Australia, New-Zealand, Japan, South Korea, Taiwan,
Hong-Kong, Singapore, Malaysia and Indonesia. He is In charge of training the sales force
and controlling the merchandising policy of agents and wholesalers.
Remarks 備註:
- Free Admission. Seats are granted on a first-come-first-served basis. 免費入場。座位有限，先到先得。
- Trade only and persons under 18 will not be admitted. 只接待 18 歲或以上業內人士進場。
- The Organiser reserves the right to make any changes without prior notice. 主辦機構保留任何更改之權利而不作另行通告。
Organiser 主辦機構:

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