BUSINESS SWEDEN 19 MARCH, 2014 1

BUSINESS SWEDEN
19 MARCH, 2014
1
BACKGROUND – GASP INCLUDING 5 OEMS
 The Swedish automotive industry is well-known worldwide for its excellence in many different areas
like safety, environmental technologies, telematics and others – confirmed initial interests for
Swedish innovative products and solutions
 Drawn on previous successful cooperation and experience with Fiat/Chrysler, Business Sweden is
now launching GASP on a global scale.
 Global Automotive Supplier Project (hereinafter called GASP) including Fiat/Chrysler, Tesla, Tata
Motors, AutoVaz and Great Wall*.
*WE ARE NOT ABLE TO GUARANTEE THE PARTICIPATION OF THE MENTIONED OEMS
BUSINESS SWEDEN
19 MARCH, 2014
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OBJECTIVE
 The overall objective is to demonstrate Swedish excellence and generate business world wide for Swedish Automotive
suppliers .
BuS creates this unique opportunity for Swedish Automotive suppliers to meet with relevant decision makers at the
following OEMs:
 AutoVaz – Russia
 Fiat/Chrysler - Italy
 Great Wall - China
 Tata Motors – India
 Tesla – U.S
BUSINESS SWEDEN
19 MARCH, 2014
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THE PARTICIPATING OEMS ARE IDENTIFIED AS
STRATEGIC PARTNERS FOR SWEDISH SUPPLIERS
IDENTIFIED OEMS AND KEY MARKETS
KEY FIGURES
OEMs
Turnover
(million EUR)
Brands
Fiat/Chrysler
84 000 (million
Euro)
Alfa Romeo, Ferrari,
Jeep, Fiat, Fiat
Professional Chrysler,
Maserati, Lancia,
Abarth, SRT, Dodge,
Ram Truck, Mopar,
Tesla
450 (million
Euro)
Tesla
Tata Motors
22 000 (million
Euro)
TATA, Jaguar, Land
Rover, Range Rover,
TATA Daewoo, TATA
Marcopolo, TATA
Hispano
AutoVaz
47 000(million
Euro )
Lada_ Lada Kalina,
Lada Priora, Lada
Granta; Lada Largus,
25 % owned by
Renault and Nissan
Great Wall
7000 (million
Euro)
Haval, Great Wall,
Wingle
Headquarters
BUSINESS SWEDEN
19 MARCH, 2014
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EXAMPLES OF COMMON INTEREST AREAS MENTIONED
BY OEMS
 Fuel Economy & vehicle systems efficiency, including systems for vehicle electrification and remote inductive charging
of batteries (solar panels)
 Unique bonding materials for the battery modules and semiconductors
 Innovative & sustainable materials and technologies, strong and lightweight materials (cole fiber, kevlar, plastics,
bioplastics and recyclables)
 Vehicle electronics & telematics
 Chassis & vehicle dynamics and safety (active and passive)
 Engine, powertrain/gearbox technologies, heat exchangers and cooling solutions
 Acoustic comfort and noise vibration harshness (NVH)
 Vehicle ergonomics
 Software technologies (next generation ecodriving, apps)
 Innovative testing
 more………
SOURCE: INTERVIEWS WITH OEMS
BUSINESS SWEDEN
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A PROVEN COLLABORATION THAT ENSURES SUCCESS
 Identifies champions within the OEMs
 Confirms OEMs interest to set- and
participate at meetings
 Organizes and coordinates
Local partners
 Pre-activities to leverage GASP at all levels
and companies
 Experts that will assist BuS to
inform and invite members to
join GASP
 Formal and personal invitations
 Support local markets with high
level contacts when needed*
 Evaluates companies and products/solutions
to set meetings
 Facilitates top level management meetings
 Provide location for the meetings
*THE ROLE OF EXPERTS AND THE EMBASSY MAY VARY DEPENDING ON THE MARKET AND THE AVAILABILITY
BUSINESS SWEDEN
19 MARCH, 2014
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PROJECT ORGANIZATION
Project Coordination
Ulrika Hoonk, Business Sweden
Business Unit Automotive
Fredrik Junestrand, Business Sweden,
Jenny Berthling, Business Sweden
Project Managers preparation &
execution
Team Italy, Business Sweden
Team US, Business Sweden
Team India, Business Sweden
Team Russia, Business Sweden
Team China, Business Sweden
Other Support
Embassy of Sweden
Industry experts
Established local network
BUSINESS SWEDEN
19 MARCH, 2014
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GASP WILL FOLLOW A 3 STEP PROCESS
- BUSINESS SWEDEN WILL PRESENT THE SWEDISH COMPANIES TO OEMS
12 months
1-4 weeks
Feedback OEM
Meetings organized locally
by BuS
Step 1
Step 2
Step 3
Kick-off &
screening
process
OEM alliance
Feed-back
Step 4
Meeting with
OEM & support
Feed-back
Continuous
business
support
Feed-back
* IN SOME CASES CONFERENCE CALLS WILL BE ORGANIZED IF REQUESTED BY OEM
BUSINESS SWEDEN
19 MARCH, 2014
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PROJECT PLAN FOR THE ORGANIZED
MEETINGS WITH OEMS (GASP)
WS 1
Preparation
2014
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Relationship with OEMs
Kick off with participating companies and WS approaching OEM’s
Focus Tesla
WS 2
Focus
Focus Fiat/Chrysler
Focus Tata Motors
Focus AutoVaz
Focus Great Wall
Project management
BUSINESS SWEDEN
FU 2015
19 MARCH, 2014
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SMALL BUSINESS PROGRAM
SPECIFIC CONDITIONS FOR SMALL BUSINESS PROGRAM
 As the Small Business Program is subsidized by the Swedish Government through the Swedish Trade Council and may
only be offered to small business, we (the participating client company) hereby certify that:
 our company is not a part of a group of companies with more than 250 employees or annual turnover of EUR 50
million
 our company is not owned or controlled to the order of more than 25% by one or more companies jointly that do not
themselves fulfill the aforementioned requirements (does not apply if the owner is a public investment company, a
venture capital company or an institutional investor)
 our company has no more than 50 employees
 our company has an annual turnover of no more than EUR 10 million
 our company/group has not received public support that are classified as de minimis aid* to the order of more than
EUR 200,000 during the last three years (including this Small Business Program) or taken part in more than two
Small Business Programs during this year (max three per year permitted).
 we realize that incorrect information concerning the above, may result in state demands on us to repay the subsidy
*DE MINIMIS AID IS PROVIDED IN ACCORDANCE WITH THE EUROPEAN COMMISSION REGULATION (EU) NO. 69/2001 ON THE APPLICATION OF ARTICLES 87 AND 88 IN THE EU TREATY ON SUPPORT OF MINOR
SIGNIFICANCE (EGT L 10, 13.1.2001. S 30) AND SECTIONS 18-20 IN THE REGULATION (1988:764) ON STATE SUPPORT FOR BUSINESS.
BUSINESS SWEDEN
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COMPANY PROFILE
Company Information
<website>
Product / solution /
competencies
Key Selling Points
Key Figures
Turnover:
Employees:
Certification(s)
Product/service that
will be presented at
meeting with OEM
(Please specify if you would
like to present different
products/services to OEMs)*
Customer references
and/or business cases
Other
*FIAT/CHRYSLER, TESLA , TATA MOTORS, AUTOVAZ, GREAT WALL
BUSINESS SWEDEN
19 MARCH, 2014
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GASP WILL FOLLOW A 3 STEP PROCESS
- BUSINESS SWEDEN WILL PRESENT THE SWEDISH COMPANIES TO OEMS
12 months
1-4 weeks
Feedback OEM
Meetings organized locally
by BuS
Step 1
Step 2
Step 3
Kick-off &
screening
process
OEM alliance
Meeting with
OEM & support
Feed-back
Continuous
business
support
Step 2- 25 000 SEK*
SME program
Step 1- 25 000 SEK
BuS contribution
Step 4
Feed-back
Feed-back
* SME PAYS ONLY 12 500 SEK
BUSINESS SWEDEN
19 MARCH, 2014
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APPENDIX - FIAT/CHRYSLER GROUP
TURIN/DETROIT
GENERAL COMPANY INFORMATION
FOCUS AREAS
 Turnover: 84 000 million Euro 2012 (including Chrysler)
 Contact person: Stefan Hertweck
 Number of employees: 215.000 (group)
 Title: FGA-Chrysler, Innovation Plans
 Products: Small to medium vehicles
 Web: www.fiatspa.com
 Brands: Alfa Romeo, Ferrari, Jeep, Fiat, Fiat
Professional Chrysler, Maserati, Lancia, Abarth, SRT,
Dodge, Ram Truck and Mopar
Fiat/Chrysler is an international group that designs, produces and sells vehicles for the mass market. The Group has expanded its global
reach through the alliance with Chrysler Group. Fiat/Chrysler ranks as the 7th largest automaker globally and they possesses some of the
most innovative and advanced technologies in the world.
Fiat/Chrysler Group has 158 factories, 16 brands, 77 center of research and development, 215 000 employees and Commercial Relations in
140 countries. Centro ricerche Fiat (C.R.F) is the reference center for R&D for the whole Fiat and Chrysler Group.
C.R.F is focusing on the following areas: Fuel economy and vehicles system efficiency, materials and related technologies,
laboratories and testing facilities for innovation and and new materials, solar panels for energy saving and reduced fuel
consumption, led technologies, software – next generation Eco-driving, gas tanks and fuel storage solution, chassis vehicles
dynamics and active safety, heat exchangers and cooling solutions, electronics and telematics, acoustics comfort and noise
vibration harshness (NVH) and vehicles ergonomics. New!
Innovative
BUSINESS SWEDEN
19 MARCH, 2014
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APPENDIX – TESLA MOTORS
SAN FRANCISCO
GENERAL COMPANY INFORMATION
FOCUS AREAS
 Turnover: 450 million Euro
 Contact person: Peter Carlsson
 Number of employees: 2000
 Title: VP Supply Chain
 Products: Electrical vehicles
 Web: http://www.teslamotors.com/
 Brands: Tesla
Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. California-based
Tesla designs and manufactures EVs, as well as EV powertrain components for partners such as Toyota and Daimler. Tesla has delivered
over 15,000 electric vehicles to customers in 31 countries. Model S is the world’s first premium sedan to be engineered from the ground up
as an electric vehicle. Model S was named Motor Trend’s prestigious 2013 Car of the Year, achieved the best safety score of any car ever
tested by the NHTSA, and Consumer Reports is calling it the best car it has ever tested.
Tesla is focusing on the following areas: Molex generation 3 and advanced interconnect technology, windshields with sun protection,
light weight glass with high strength, autonomous driving components, strong and light weight material (cole fiber, Kevlar),
sustainable plastics, bioplastics and recyclable, navigation software, unique bonding materials for the battery modules and
semiconductors (busbars)
BUSINESS SWEDEN
19 MARCH, 2014
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APPENDIX – TATA MOTORS
MUMBAI/MAHARASHTRA
GENERAL COMPANY INFORMATION
FOCUS AREAS
 Turnover: 22 000 (million Euro)
 Contact person: Mamillapalle Venkatram
 Number of employees: 62,000
 Title: Sr. VP Purchasing & Supply Chain
 Products: Small, Medium and Heavy Vehicles (Personal
and commercial)
 Web: http://www.tatamotors.com/
 Brands: TATA Daewoo, Jaguar, Landrover, Range Rover,
JV’s with Fiat to produce both Fiat and Tata cars and
Fiat powertrains, Tata Marcopolo, TATA Hispano
Tata Motors Limited is an Indian multinational automotive manufacturing company in India and a subsidiary of the Tata Group. Its products
include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is India’s largest automobile
company, producing around 325,000 cars and almost 450,000 commercial vehicles per year. This makes Tata Motors the leader in
commercial vehicles and among the leaders in passenger vehicles in India with their strongest personal vehicle product offerings in the
compact vehicles and utility vehicle segments. It is also the world’s fourth largest bus and fifth largest truck manufacturer.
Established in 1945, Tata Motors' presence cuts across the length and breadth of India. Over 8 million
Tata vehicles ply on Indian roads, since the first rolled out in 1954.
TATA Motors is focusing on the following areas: Fuel economy. vehicles system efficiency, alternative fuels,
emissions reduction, engine technology, powertrain/gearbox technologies, vehicle electronics, and
vehicle safety (active and passive)
BUSINESS SWEDEN
19 MARCH, 2014
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APPENDIX – AUTOVAZ
TOLJATTI
GENERAL COMPANY INFORMATION
FOCUS AREAS
 Turnover: 47 000 million Euro (2012)
 Contact person: Bo Inge Anderson and Erik Barentheim
 Number of employees: 66 000(group)
 Title: CEO and Development Manager
 Products: small vehicles
 Web: www.avtovaz.ru
 Brands: Lada, Lada Kalina, Lada Priora, Lada Granta;
Lada Largus. AutoVaz is 25% owned by Renault and
Nissan
AutoVaz is the biggest car producer in Russia which is actively working in 46 countries. AutoVaz Groupowns approximately 270 subsidiaries
with more than 66 000 employees in total
For the moment there are 2 production facilities: in Tolyatti and Izhevsk. AutoVaz Group has 20% of market share of small vehicles market.
Since 2010 the production system of Alliance Renault-Nissan – Allianca Production Way - is implemented for the AutoVaz Group. Since
2012 AutoVAz is the part of the Alliance Renault-Nissan-AutoVaz
Group entities are actively involved in areas such as telecommunications, energy, construction, as well as providing financial and insurance
services.
BUSINESS SWEDEN
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APPENDIX – GREAT WALL
BEIJING
GENERAL COMPANY INFORMATION
FOCUS AREAS
 Turnover: 7000 (million Euro)
 Contact person: (TBC)
 Number of employees: 60,000
 Title: (TBC)
 Products: SUV, pickup, CUV and MPV
 Web: http://www.gwm-global.com/index.html
 Brands: Haval, Great Wall, Wingle
Great Wall – General information GROUP has many PRODUCTION SITES WORLDWIDE
- still 40 % of the vehicles are produced in Italy
Great Wall Motor Company Limited is China’s largest SUV and pickup manufacturer. It was listed on the Hong Kong Stock Exchange in
2003 and the Shanghai Stock Exchange in 2011. By September 30, 2013, the assets had amounted to 48.279billion yuan. Now it owns
Haval and Great Wall brands, covering products range of SUV, passenger car and pickup. With over 30 holding subsidiaries, more than
60,000 employees, four vehicle production bases and a production capacity of 800,000 units, they have developed the independent
matching capacity of core parts such as engine and transmission.
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APPENDIX - COMPANY PROFILE
Company Information
<website>
Product / solution /
competencies
Key Selling Points
Key Figures
Turnover:
Employees:
Certification(s)
Product/service that
will be presented at
meeting with OEM
(Please specify if you would
like to present different
products/services to OEMs)*
Customer references
and/or business cases
Other
*FIAT/CHRYSLER, TESLA , TATA MOTORS, AUTOVAZ, GREAT WALL
BUSINESS SWEDEN
19 MARCH, 2014
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