Project overview presentation

HbbTV Symposium
8th & 9th October 2014
HbbTV in Pay TV operator world
Panel moderated by Rob Koenen, TNO
Matthias Schwankl, Kabelkiosk
Mohammed Dadas, Orange
Nicolas Stefanelli, Neotion
Oliver Friedrich, Deutsche Telekom AG T-Labs
HbbTV Symposium
8th & 9th October 2014
HbbTV in Pay TV operator world
Panel moderated by Rob Koenen, TNO
Rob Koenen is a Senior Business Consultant for TNO, a leading research
organisation in the Netherlands. Mr. Koenen’s activities include the development of
multimedia and IPTV technologies, systems and standards, and their application in
novel services. Mr. Koenen received his MSEE (‘ingenieur’) degree in 1989 from
Delft University of Technology in The Netherlands where he studied electrical
engineering, specializing in information theory.
HbbTV Symposium
8th & 9th October 2014
Discussion
•
How do HbbTV Services add value for a Pay TV
operator,
•
•
are there any issues (business, technical, otherwise) in
providing such services?
How does HbbTV Technology help providing Pay TV
services, for instance providing such services directly to
the TV, or using the HbbTV platform to add interactive
services to a Pay TV platform.
•
Again: are there any issues – business, technical, otherwise?
HbbTV Symposium
8th
& 9th October 2014
Interested in hearing more?
•
Join the IPTV Seminar,
10 & 11 November, The Hague, NL
www.iptvseminar.com
HbbTV Symposium
8th
& 9th October 2014
HbbTV Symposium
8th & 9th October 2014
Matthias Schwankl
Director Interactive TV & Innovations,
M7 Deutschland GmbH.
Matthias led the development and launch of new services
and products related to OTT, hybrid TV, including HbbTV
services in a Pay-TV environment. He has over 10 years
experience in the tv and entertainment area and worked for
several companies in the CE-and TV industry.
HbbTV Symposium
8th & 9th October 2014
Mohammed Dadas
Content Standardisation Manager,
Orange
Mohammed is in charge of standardization activities in the
content domain, and is involved in multiple fora working on
this subject, including OMA, W3C, GSMA, HD Forum.
He contributed to the deployment of Orange’s ATM
Backbone, and was responsible of the real time supervision
in the network management center. He worked on defining
the operations processes for the end to end services in
Orange’s portfolio.
HbbTV Symposium
8th & 9th October 2014
Nicolas Stefanelli
Technical Marketing Manager of the
Pay-TV & Secure Devices Business
Unit, Neotion
Nicolas is the representative of Neotion for CI Plus LLP
consortium, DVB Commercial Modules and HbbTV forum.
Nicolas is also involved in other technical standards and in
new secure products development and strategy.
13 octobre 2014
HbbTV and Pay TV Operators
HbbTV Symposium Europe 2014
October 8-9, 2014
Nicolas Stefanelli
Marketing Department
NEOTION company
NEOTION is a French company, established in January 2000 near
Marseille.
Aubagne Sophia Antipolis
Headquarters
ASIC Design location
NEOTION currently employs more than 100 people with offices in
Aubagne and Sophia Antipolis.
NEOTION is a cofounder of the CI Plus LLP and successfully
completes CI Plus certification of all its CI Plus CAM.
NEOTION’s core business is CI Plus CAM but NEOTION is
currently extending its secure products portfolio (like Secure
HDMI dongle)
NEOTION CAM range
20
NEOTION and HbbTV
• NEOTION is an active member of
since 2013
• In 2013, by using a CAM, NEOTION demoed HbbTV synchronized
content –
HbbTV portal – on a tablet in collaboration with
• In 2014, NEOTION pushes the SAS technology while a lot of Pay TV
Operators are requesting it (AngaCom, IBC2014)
•
1.4 is referenced by
2.0 as the solution for decrypting
DRM protected contents when the DRM is not embedded in the
TV set.
21
NEOTION Conditional Access
Module
NO SET TOP BOX
NO ELECTRIC CABLE
NO ADDITIONAL REMOTE CONTROL
LOW POWER CONSUMPTION
22
NEOTION CAM RANGE
ENHANCED FEATURES
OPERATOR PROFILE
LED EMBEDDED ON
NEOTION CAM
TESTING KIT CI+ 1.3
SPECIFIC APPLICATION
SUPPORT (SAS)
FUTURE PROOF
23
SAS at a glance
 SAS = Specific Application Support
 Historically defined by US CableLabs (Opencable CableCard Interface specification)
 Included in CI Plus specification (optional) from version 1.1 (2009) which enables data
exchange between CI Plus CAM (content protection device) and Host with MHP application
support
 Referenced by OIPF Volume 7 specification from version 1.1 (2009)– Authentication,
Content Protection and Service Protection – in the case of the Host supports CI Plus based
Gateway-Centric Approach
 Required by the HbbTV specification from version 1.1 (2010) if the Host supports CI Plus
(See section 11.4.1). When the Host supports embedded CA/DRM or CI Plus interface, it
shall use the oipfDrmAgent object.
CI Plus CAM
Host
Open session SAS request
SAS #1
HbbTV uses the
OIPF App ID
Open session SAS response
SAS connect request
SAS connect confirm
App ID #1, SAS #1
CAM
App
SAS message exchanges
(asynchronous)
SAS
App ID #1
App ID #1, SAS #1
App
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Merging broadcast and
broadband content!
SPECIFIC APPLICATION
SUPPORT (SAS)
CI Plus 1.3 CAM & Connected HbbTV
= Secure OTT Services
Extend your broadcast linear TV content
with OTT services
- End-user authentication
& control path
- HbbTV application
& metadata
- Linear TV content
- TV Operator channel
- HbbTV application
(carousel)
25
How does HbbTV App communicate with CAM App?
 The HbbTV Application exchanges information with
the CI Plus CAM App by using the oipfDrmAgent API:
 SendDrmMessage
 onDrmMessageResult
 Using the SAS communication pipe, the HbbTV
Application can get user information for example:
 Subscriber ID
 Smart card number
 Subscriber rights information
Broadcast channel
with AIT
HbbTV browser
oipf DrmAgent
CI Plus CAM
Application
(Embedded
CAS)
 The API can be customized depending of the Pay TV
operator

Application
CI Plus
Stack
SAS
CI Plus
Stack
CI Plus CAM
DRM
Agent
TV / STB
Application can also be used to retrieve CAM
technical or diagnostics information
 This works with existing CI Plus CAM (v1.3)
26
SAS Deployment
 Most of the TV sets on the market fully or partially support the oipfDrmAgent
 CAM manufacturers and partners such as Sofia Digital and Digital TV Labs are currently
pushing the support of this feature to the technical standardisation groups (Nordig…)
 At this stage, Digital TV Labs already certifies and supplies a test
suite for the SAS resource allowing Operator to put in place a
certification regime to ensure interoperability with Hosts
 NEOTION already brings to Pay-Tv Operators a solution
combining
standard and SAS feature in its CAM as
successfully demonstrated at IBC 2014 with FRANSAT and
ORS.
 Most of our customers to confirm willingness to develop
new services based on this accurate eco-system.
 NEOTION is also able to support them with tests tool kit
27
Secure OTT services
Demo CI+ 1.3 CAM with
HbbTV compatible TV CI Plus 1.3
Broadcasters services
Operator Channel
NEOTION
CI+ 1.3 CAM
AIT
VOD
One RCU =
the TV one !
HbbTV browser in
TV set
VOD server
(HTTP Server)
+
Operator HbbTV
Application
hosting
28
Operator customization: FRANSAT
AUTHORIZED ACCESS -> BUTTON « MON COMPTE »
29
Operator customization: FRANSAT
Technical information
Promotion
30
CONCLUSION
•
and
1.3 CAM enable Pay TV Operator to:
 to extend their broadcast linear TV content with value added
Over-The-Top services – such as VOD or catch-up TV – for their
existing customers (additional on-net services)
 to develop revenue-generating services on this eco-system by
ensuring authentication of each broadcast TV subscriber
•
and
1.3 CAM using SAS Technology is the best solution
pending the arrival of a IP delivery content management with the
1.4
31
Thank you for your attention
NEOTION SA
Immeuble Optimum - Entrée B
Zone Industrielle Les Paluds
165, avenue du Marin Blanc
13 685 Aubagne Cedex – France
Tel : +33 4 42 98 07 70
Fax : +33 4 42 98 07 71
32
HbbTV Symposium
8th & 9th October 2014
Oliver Friedrich
Senior Expert New Media, T-Labs
After doing research at Fraunhofer FOKUS’s Competence
Center Future Applications and Media, Oliver moved to
Deutsche Telekom’s Telekom Innovation Laboratories (TLabs) in 2010.
At T-labs, Oliver works on shaping the future of Deutsche
Telekom’s media business, using his deep knowledge of the
various available and emerging media technologies and
standards.
HBBTV IN PAY TV OPERATOR WORLD
Dr. Oliver Friedrich,
TELEKOM INNOVATION LABORATORIES
Symposium 2014, Paris
DEUTSCHE TELEKOM‘S EUROPEAN TV
FOOTRINT
WHERE DO WE COME FROM?
Content Acquisition & Processing
Cable
IPTV
DTH
CAS
CAS
Some
Brand
Too Many
STB
TELEKOM INNOVATION LABORATORIES
– streng vertraulich, vertraulich, intern, öffentlich –
13.10.2014
35
BROWSER-BASED TV HISTORY IN DEUTSCHE TELEKOM
FROM OIPF TO HbbTV
2.X?
Deutsche Telekom
joins HbbTV
Deutsche Telekom
joins OIPF
T-Systems joins
HbbTV
Launch of
First Connect @
IFA
DT Market entry
201X
2015
2014
2011
2007
TELEKOM INNOVATION LABORATORIES
T-Labs project on
• HbbTV
T-Systems + IRT start work on First • HbbTV 2.0
• First Connect
Connect
• Operator Features
for HbbTV
• Trial in Hungary
10/13/2014
36
MISSION STATEMENT FOR FUTURE IPTV &
HYBRID TV DEPLOYMENTS - HOW DOES
HBBTV ADD VALUE?
DE-COUPLING:
•
STB-less clients as well as our
own STB will only be loosely
coupled to the IPTV middleware
PARTNERING & EASY SERVICE
INTEGRATION
•
TIME IS UP FOR END-TOEND IPTV SILOS
•
Our next generation platform will a
allow a direct integration with third
party Browser-based services
TELEKOM INNOVATION LABORATORIES
•
Ongoing device fragmentation
kills classical IPTV stove-pipe
model.
STB-LESS + OWN STB
•
HTML5++ ENVIRONMENT
Both our own browser-based STB and
third party cTVs will be available as
end-devices for the customer
Best of breed for our future
platform. Best browser, open
standards.
VIRTUAL STB & CLOUD
BROWSER:
•
A virtualized services and app
execution environment, will help to
speed up the innovation life cycle and
help to reduce OPEX + CAPEX
13.10.2014
37
THE ROAD TO CONNECTED TV - OPERATOR
INTEGRATION
Open Issues:







TELEKOM INNOVATION LABORATORIES
Partly missing operator „features“ and standards
Reduction of fragmentation in the cTV landscape
Reduction of SDK fragmentation
Future evolution of the TV browser environment in the
various cTVs
Control over the landing page / start screen
Control over the user experience – remote control key
mapping
Future roadmap of the embedded platform and backwards
compatibility
13.10.2014
38
THE ROAD TO CONNECTED TV OPERATOR INTEGRATION
How does HbbTV Technology help providing Pay TV services?
2.X?



TELEKOM INNOVATION LABORATORIES
Common browser environment across Connected TV
platforms. At least common API based on HTML5
 Role of RDK browser ?
 Second Screen? Google/W3C/HbbTV?
„Forgotten“ HbbTV features from OIPF:
 IP Multicast support (IP tuner) and access to
metadata from live TV
 Service Provider Discovery – How does the TV find
the IPTV platform?
 Extended Application Lifecycle Model
 Multi-application handling
CA/DRM support
 HTML5 EME solving all problems?
13.10.2014
39
THANK YOU FOR YOUR
ATTENTION!
KONTAKT
WE SHAPE THE FUTURE
Telekom Innovation Laboratories
TELEKOM INNOVATION LABORATORIES
41
HbbTV Symposium
8th & 9th October 2014
HbbTV in Pay TV operator world
Panel moderated by Rob Koenen, TNO
Matthias Schwankl, Kabelkiosk
Mohammed Dadas, Orange
Nicolas Stefanelli, Neotion
Oliver Friedrich, Deutsche Telekom AG T-Labs

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