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Intel®-Based Point-of-Sale Solutions
At-a-Glance Selling Guide
Point-of-Sale (POS) Solutions
At-a-Glance
Because they are familiar, simple to
use and generally low cost, most small
businesses relied on older, dedicated
electronic cash registers. But now the
situation is changing.
More and more businesses are
recognizing that the checkout is a critical
“touchpoint”—a location where the
opportunity exists not simply to complete
a transaction, but also to enhance the
customer relationship and streamline the
business.
IHL Group predicts that mobile
POS will cannibalize traditional
POS by 12 percent in North
America by 20162, with the
highest replacement rates in
department stores and specialty
soft goods retailers.1
That’s why more and more businesses
are upgrading to intelligent, connected,
versatile POS solutions that provide a full
range of sales and payment processing
capabilities—and much more. Increasingly,
these POS systems are being implemented
on tablets, smartphones and other mobile
devices, making it possible to access
information and process transactions
anywhere.
How Today’s POS & mPOS Systems
Are Being Used
POS systems have evolved from simply
recording transactions, holding cash and
generating receipts. They now support a
wide range of capabilities for increasing
revenues, controlling expenses and
deepening customer engagement:
•P
roviding ways to promote products that
are traditionally sold together, but that a
customer may have overlooked.
•C
apturing customer loyalty data on the
spot, supporting discounts and personal
service.
• Integrating directly with purchasing and
inventory systems to simplify reorders
and identify shortages and overstocks.
Because today’s POS systems perform
so many different functions, there is
no one preferred solution. POS systems
can be customized using a wide range of
components.
• A traditional stationary POS system
might consist of a computer, cash drawer,
barcode scanner, receipt printer and the
appropriate POS software.
• A mobile POS solution might be based on
a tablet with receipt printing taking place
via a mobile (wearable) printer.
POS systems can also be adapted to meet
the needs of different markets: A small,
specialty retail shop may want an mPOS
solution designed primarily for customers
who are purchasing just a few select
items, or don’t want to stand on line. In
a grocery or warehouse environment,
however, the POS needs to be able to
handle customers who are buying dozens
or hundreds of items.
In many cases, you will be looking to
come up with the best fit of traditional
(stationary) POS systems, as well as new
mobile options. A restaurant, for example,
might be interested in a mobile solution
that wait staff can use at the table, as
well as a traditional, stationary POS
system that simultaneously handles both
online and in-restaurant orders.
Intel®-Based Point-of-Sale Solutions
At-a-Glance Selling Guide
Business Value
Implementing the right POS solution can
deliver a range of benefits to any business:
Increasing Revenues
• See sales patterns—by day, by hour,
by season—and adjust staffing and
inventory to maximize sales
• Identify items that frequently sell in
pairs (e.g., flashlights and batteries) and
rearrange for upsells
• Use graphical customer displays for point
of purchase promotions
Saving Money and Running a More
Efficient Business
• Get reports that identify what’s selling
and what’s not—supporting informed
purchasing decisions
• Generate audit trails to know what’s
happening in your business even when
you’re away
Improving Customer Relationships
• Use mobile POS solutions to enable
employees to spend more time on the
floor helping customers and less time
behind the counter
• Take advantage of rechargeable gift
cards, and A/R charge accounts built into
the retail software
•K
now who your customers are and
what they’re buying, so you can create
meaningful marketing campaigns that
target the right customers with the right
incentives
Omni-Channel Performance
•T
rack purchase and returns on any
channel, i.e., in-store, online
•G
et a 360-degree view of a customer’s
activity, including purchases, returns, and
participation in promotions and special
offers
•E
nhance revenue through cross-selling
and upselling recommendations
The Market1
While the overall market for POS solutions
is expected to grow at a CAGR of
approximately seven percent a year, the
IHL Group estimates that tablet-based
mobile POS solutions will see high doubledigit growth. Specialty retailers are leading
the way in mobile POS, deploying about
45 percent of all tablets shipped to retail.
Mobile POS solutions based on non-rugged
handheld devices (i.e., mobile phones)
will also experience heavy growth over
the next two years, particularly among
restaurants. In many cases, however, this
will involve replacement of older mobile
devices.
IHL Group predicts that mobile POS will
cannibalize traditional POS by 12 percent
in North America by 20162, with the
highest replacement rates in department
stores and specialty soft goods retailers.
A typical scenario might be for a small
business to replace its current POS system
with three mobile devices and one fewer
stationary device. This creates more
opportunity as over time, mobile POS
solutions will be replaced more frequently
than stationary systems.
Services Opportunity
The dramatic changes in POS and mPOS
solutions and the role they can play in
a small business are providing solution
providers with more opportunities to add
value, such as:
• Helping customers sort out the ways in
which the POS solution integrates with
other capabilities, such as inventory,
pricing and even systems such as digital
signage and security.
• Navigating the choices being offered in
mobile and stationary POS solutions.
• Understanding the many new mobile
payment options and putting in place the
right security/compliance.
Intel®-Based Point-of-Sale Solutions
At-a-Glance Selling Guide
Solution Recipes
Are available in The How to Sell Guide
and the solution providers for those
solutions can be found here
http://www.intel.com/content/www/us/
en/retail/network-providers-design.html.
Use Case Scenarios
Developing a POS solution can be a
straightforward process—processor,
display, cash drawer, POS software,
etc.—but your choice of ingredients can
have a profound effect on the overall
performance and capability of the solution.
Here are three typical “recipes” for POS,
ranging from basic to advanced:
• Entry-level users are typically getting
started with a small system or upgrading
an existing system. POS systems are
their entry into technology applications.
They may need more education about
why to use a POS versus a basic
standalone electronic cash register.
Simplicity, reliability and cost will be
driving factors. Mobile POS should be
discussed if for no other reason than
mobile POS can offer cost and flexibility
advantages over traditional fixed POS
solutions.
• Mainstream users will typically have
more familiarity with the value of a POS
and will be focused on how they can
take advantage of specific features and
capabilities to streamline processes that
are unique to their business, such as
inventory management and purchasing.
Cost-benefit analysis will be extremely
important in building a robust solution.
Reliable performance and simplicity
will be important for mainstream users
as they weigh the pros and cons of
investing in additional capabilities.
•A
dvanced users will adopt a more
strategic view of the POS and its role
in building a business. They will want to
take a comprehensive look at issues such
as back-office integration, multi-location
networking, support for enhanced
or personalized customer service,
integration with advanced systems such
as digital signage and security and, of
course, mobility. Advanced users will
want to know that they are investing in
a flexible, scalable solution that can grow
as they grow.
For more information visit intel.com/retailsolutions
1Market data provided here based on http://www.technavio.com/report/global-pos-software-market-2011-2015 and IHL Group, 2013 Mobile POS, www.ihlservices.com
2Market data provided here based on http://www.technavio.com/report/global-pos-software-market-2011-2015 and IHL Group, 2013 Mobile POS, www.ihlservices.com
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