2 - Digital Content Innovation Services

+
TV Direct PCL.
Opportunity Day Q2, 2014
TV Direct Public
Company Limited
Agenda
+•
•
•
Corporate Information
Financial Highlights
Key events
+
TV Direct PCL
Corporate Information
Name
TV Direct Public Company Limited
Established
1999
Head Office
25 Watcharaphon Rd. Tarang. Bangkhen, Bangkok 10230 Thailand
Tel.
662-666-0999
Fax
662-666-0488
Registered Capital
234,999,996 Baht (7,300,000 USD)
Par Value
0.5 THB
Number of Shares
~470,000,000 Shares / Warrant ~23,500,000 Shares
Type of Business
Direct Marketing, Multi-Channel-Marketing, Marketing Services, Media Agency, and
Export and Import Products
Employees
~ 1,650 people
+
Organization
Structure
Organization Structure
TV Direct Public Company
Limited
(234.99M THB Paid up capital)
51.00%
99.99%
JML Direct
(Thailand) Co., Ltd.
(30M THB Registered Capital)
100%
Direct Response
Television Co., Ltd
(Cambodia, 7.66M THB
Paid up capital)
65%.00
TV Direct Indochina Co.,
Ltd.
(90M THB Paid up capital)
96.88%
TV Direct Lao Co.,
Ltd
(Laos, 15M THB Paid up
capital)
TVD Shopping Co.,
Ltd
(445M Registered Capital)
90.60%
TV Direct (Malaysia)
Sdn. Bhd.
(Malaysia, 20M THB Paid up
capital.)
99.99%
TVD Broker
(4M Registered Capital)
100%
TVDI Vietnam Co.,Ltd
(Vietnam, 9.63M THB Paid up
capital)
+
Major Shareholders Structure
No.
1
2
3
4
5
6
7
8
9
10
Name
Ms. Issara Vitayathanakorn
Mr. Songpol Shanmatkit
USE Electronics Co., Ltd.
Mr. Chien-Kuo LAI
Mr. Phaiboon Maturanont
Mr. Thanabul Maturanont
Mr. Leartpong Yongthanarat
Mr. Prathompob Chungpanichkit
Fuji Media Holding
Itochu Corporation
Sub total for top 10 shareholder
# of shares
42,071.315
40,301,041
37,778,113
34,538,074
30,454,167
23,253,027
19,696,117
12,120,200
11,421,000
11,421,000
263,054,054
Holding
8.95%
8.57%
8.04%
7.35%
6.48%
4.95%
4.19%
2.58%
2.43%
2.43%
55.97%
+
TVD Business
Multi
Channel
Marketing
5 Main Channels
TV Marketing
Direct
Marketing
Conventional
Marketing
Direct Sales
Services
+
TV Marketing
Direct Response Television
Selling product/service on TV with immediate
response, a form of entertainment and
presentation of products with testimonials
from users, explaining the benefits of that
product or service.
Terrestrial TV
Analog
Digital
Meaningful
Action
Passion
2 marketing instruments:
Direct Response Spot:
1 or 2 min
Infomercial:
20 min TV program
Satellite TV
+
Direct Marketing
Mail
• Mail orders, consist of 3 types of
mails, the catalogs, syndications,
and direct mails.
Tele sale
• . Our call center is online
everyday, 24 hours, with no day
off to provide customers and
clients the ultimate teleexperience.
Digitize
• TV Direct continuously develops
all digital media to connect and
serve customer needs.
+
Conventional
Retail
• TV Direct Showcase 78 stores
nationwide
• Genie Bra Showcase
• Eagle Eye Showcase
Wholesale
• Consignment to top hyper marts
and department stores
Caravan
• Caravan team to do warehouse
sale event as well as reaching out
to rural areas
+
Direct Sale
Single level direct sale through
representatives under the name “Sarah
Direct”
customers customers
customers
customers
customers
customers
+
Services
Direct
Response
Agency
Advertisement
• Beauty TV
• Health and Family
Fulfillment
+
Subsidiaries Business
+
JML Direct
(Thailand) Co.,
Ltd.
Screen to screen is a business
model where media on screens
create awareness and also
reminds the customer about the
product, hence, “screen to
screen.”
JML Thailand, a joint venture
between JML and TV Direct
+
TV Direct Indochina
TVDI
Vietnam
Co.,Ltd
TV Direct
Lao Co.,
Ltd
TVDI Vietnam Co.,Ltd
TVDI
co., Ltd
Direct
Response
Television
Co., Ltd
TV Direct Lao Co., Ltd
TV Direct (Malaysia) Sdn. Bhd.
Direct Response Television Co., Ltd
Cambodia
TV Direct
(Malaysia)
Sdn. Bhd.
Myanmar: Wholesaler
+
TVD Shopping
Co., Ltd.
Selling products/services through a
dedicated 24 hours shopping channel with a
unique presentation style combining rich
presentation, various product rotations and
attractive promotions.
Platform
PSI
Big 4
IPM
GMMZ
Channel No.
5, 95
5
51, 52
5
TVD Shop, a joint venture between MOMO, the
number 1 home shopping company in Taiwan,
and TV Direct, leader of Direct Marketing in
Thailand
TVD Performance
+ Q2, 2014 and
2Q, 2014
FINANCE PART
Performance indicator
Gross Margin
Revenues From Sale & Service
MTBH
MTBH
2,500.00
2,237.08
1,400.00
2,203.23
1,200.00
1,902.63
2,000.00
1,500.00
1,000.00
1,428.92
1,283.10
1,113.79
1,000.00
1,256.24
1,129.07
1,322.38
835.76
757.68
675.53
800.00
600.00
372.43
329.45
400.00
643.97
546.94
200.00
500.00
0.00
2010
0.00
2010
2011
2012
2013
Q2
2011
2012
2013
Q2
2Q
2Q
Gross Margin Ratio & Net Profit Ratio
Net Profit
100%
MTBH
90%
60.00
80%
48.97
50.00
40.00
5.00%
34.88
41.21
35.44
40.73
31.77
30.00
22.41
70%
4.00%
58.49%
59.34%
60%
50%
60.02%
59.05%
3.00%
56.16%
2.44%
2.19%
40%
1.87%
1.86%
2.48%2.00%
30%
20.00
20%
6.19
10.00
1.00%
10%
0.00
0%
2010
2011
2012
2013
Q2
2Q
0.00%
2010
2011
2012
2013
2Q/2014
SUSTAINABLE GROWTH
Revenues From Sale & Service
2,500.00
CAGR 16.41%
2,237.08
MTHB
2,203.23
QOQ(Q2)  17.74%
YOY(2Q)  15.20%
1,902.63
2,000.00
2013
2014
1,428.92
1,500.00
1,283.10
1,113.79
1,000.00
643.97
546.94
500.00
0.00
2010
2011
2012
2013
Q2
2Q
Q2,14 revenue from sales and services showed an increasing of THB 97 mil or 17.74% over Q2,13
2Q,14 revenue from sales and services showed an increasing of THB 169.3 mil or 15.20% over 2Q,13
SUSTAINABLE GROWTH
Gross Margin
1,400.00
MTHB
CAGR 17.21%
1,200.00
1,256.24
1,322.38
QOQ(Q2) 13.04%
YOY(2Q)  12.16%
1,129.07
2013
1,000.00
835.76
2014
757.68
800.00
675.53
600.00
372.43
400.00
329.45
200.00
0.00
2010
2011
2012
2013
Q2
Q2,14 Gross margin showed an increasing of THB 42.98 mil or 13.04% over Q2,13
2Q,14 Gross margin showed an increasing of THB 82.15 mil or 12.16% over 2Q,13
2Q
SUSTAINABLE GROWTH
Net Profit
MTHB
QOQ(Q2)  -72.39%
YOY (2Q)  -21.99%
60.00
CAGR 7.98%
50.00
48.97
2013
41.21
40.00
34.88
2014
40.73
35.44
31.77
30.00
22.41
20.00
10.00
6.19
0.00
2010
2011
2012
2013
Q2
2Q
2Q,14 Net Profit showed a decreasing of THB 8.96 mil or 21.99% comparing with 2Q13. As the result
from sale promotion in May and June 2014 as to compensate the event of Coup d'etat’s period in order
to maintain revenue from the airing restrained of TV marketing channel resulted in increasing in direct
media expenses to sale revenue ratio from the event and cost of good sold ratio to sale during this
period
SUSTAINABLE GROWTH
Gross Margin Ratio & Net Profit Ratio
100%
5.00%
Gross Profit Margin
Net Profit Margin
90%
80%
70%
4.00%
58.49%
3.50%
60.02%
59.34%
59.05%
56.16%
60%
50%
4.50%
3.00%
2.44%
2.50%
2.19%
40%
1.87%
1.86%
2.48%
2.00%
30%
1.50%
20%
1.00%
10%
0.50%
0%
0.00%
2010
2011
2012
2013
2Q/2014
+
Key Events
+ Key Events 2014
1
TVD Shopping Go Live
2
3
Fuji Media & Itochu
4
5
The Retail Expansion
Indo-China
Interim Stock Dividends
25
Key Events: TVD Shopping Co., Ltd.
+
Key Event: MOMO
TV Direct received a special transaction for
spinning off a business to the Joint Venture
35%
65%
Home Shopping
TVD Shop Go LIVE on June 26,
2014
+
27
Key Event: TVD Shopping Co., Ltd.
“ชอบ ช๊อป คุม้ ชัวร์”
TVD Shop, a joint venture between
MOMO, the number 1 home shopping
company in Taiwan, and TV Direct, leader
of Direct Marketing in Thailand
Platform
PSI
Big 4
IPM
GMMZ
Channel No.
5, 95
5
51, 52
5
+
28
Key Event: TVD Shopping Co., Ltd.
+ Key Event: TVD Shopping Co., Ltd.
30
Key Events:
Fuji Media Holdings & Itochu
Corp.
+
Key Event: Itochu
2.43%
2.43%
+
32
Key Event: Itochu
2.43%
Mr. Chien-Kuo LAI
2.43%
12.22%
7.36%
+
Corporate Profile
Company Name
Founded
Incorporated
Representative
Tokyo Headquarters
Osaka Headquarters
Offices
Common Stock
Number of Employees
Main Business
Stock Listings
Transfer Agent of
Common Stock
ITOCHU Corporation
1858
1-Dec-49
Masahiro Okafuji, President and Chief Executive Officer
5-1, Kita-Aoyama 2-chome
Minato-ku, Tokyo 107-8077, Japan
TEL: 03-3497-2121
1-3, Umeda 3-chome,
Kita-ku, Osaka, 530-8448, Japan
TEL: 06-7638-2121
9 Domestic, 116 Overseas
¥202,241 million
4,343
ITOCHU is involved in domestic trading, import/export, and
overseas trading of various products such as textile, machinery,
metals, minerals, energy, chemicals, food, information and
communications technology, realty, general products, insurance,
logistics services, construction, and finance, as well as business
investment in Japan and overseas.
Tokyo, Nagoya, Fukuoka, Sapporo
Sumitomo Mitsui Trust Bank, Limited
+
Expand and create
business in the field of
E-Commerce
+
Corporate Information
Company Name
Business
Incorporated
Fuji Media Holdings, Inc.
A certified broadcast holding company
18-Nov-57
Fuji Media Holdings, Inc. was established following the adoption of a certified
broadcast holding company structure on October 1, 2008. Fuji Television
Network, Inc. changed its corporate name to Fuji Media Holdings, and
transferred its business operations to a newly established company also
called Fuji Television Network, Inc.
Capital
¥146,200 million
Head Office
2-4-8, Daiba, Minato-ku, Tokyo 137-8088, Japan
TEL: +81-3-3570-8000 (Switchboard)
Representatives
Hisashi Hieda, Chairman and Chief Executive Officer
Hideaki Ohta, President and Chief Operating Officer
Number of Employees
(Consolidated basis)
6,234（As of March 31, 2014)
Consolidated Net Sales
¥642,145 million (Year ended March 31, 2014)
+
Supporting Existing
Business
• Catalog and Mail
• Product sourcing
• Knowledge Transfer
• Catalog Business
• TV Shopping Business
Supporting New
Business
• TV Contents
• Entertainments
• Expo & Exhibitions
+ Collaboration Plan: TVD – Fuji
Media Holdings & Itochu Corp.
1.
Products
2.
Catalog/Mails
3.
International Expansion
37
+
38
Key Events: Indochina
+
Key Event: Indo-China
40
Key Event: The Retail
Growth
+
Key Event: The Retail Growth
+
Key Events: Interim Stock Dividends
42
+ Key Event: Interim Stock Dividends
On August 13, 2014, BoD agreed to propose shareholders:
•
Payment of stock dividend of 180,000,000 shares
•
EGM meeting on September 24, 2014
43
+
THB Million
Net Profit
+
Thank you

Download Report