PRESS FILE - The European Week for Waste Reduction

PRESS FILE
Awards of the European Week for Waste
Reduction 2013
www.ewwr.eu
Table of Content
Table of Content
2
A.
The European Week for Waste Reduction in 2013
1
B.
The European Week for Waste Reduction Awards
3
C.
Context: the European Week for Waste Reduction and the current waste situation
17
D.
The partners of the Week
20
E.
Contact
22
F.
Annex – List of EWWR 2012 nominees
23
www.ewwr.eu
1
A. The European Week for Waste Reduction in 2013
The European Week for Waste Reduction (EWWR) is an initiative aiming to promote the implementation of
awareness-raising actions about sustainable resource and waste management during a single week. It
encourages a wide range of audiences (public authorities, private companies, civil society as well as citizens
themselves) to get involved. The EWWR is a project co-financed by the European Commission’s LIFE+
programme (2013-2017) and was originally launched in 2009 under the same programme.
The fifth edition of the EWWR took place from 16th to the 24th November under the patronage of Mr. Janez
Potočnik, European Commissioner for the Environment.
During the 2013 edition more than 12,600 actions have been implemented in Europe and some partner
territories to convince the public, businesses and public authorities, among others, of the necessity of reducing
the huge amount of municipal waste generated each year in the 28 countries of the EU.
The results of the previous editions showed a continuous increase in terms of actions and participating
territories, from 2672 actions in 2009, over 4346 / 7035 / 10793 actions in 2010 / 2011 / 2012 up to the new
record number of 12682 actions in 2013. The increase in the number of actions and territories covered by the
EWWR proves the growing success of the EWWR in Europe (and beyond) and the growing interest in how to
reduce the waste we put in our garbage bin in our everyday life.
The European Week for Waste Reduction 2013 was organised by 34 Coordinators across 19 countries:
 At national level, the European Week for Waste Reduction will take place in Andorra, Benin, Bulgaria,
Finland, France, Germany, Hungary, Italy, Luxembourg, Malta, and Sweden.
 At regional and local level, the EWWR is being organised in the Styrian region in Austria, in two Belgian
Regions (Brussels-Capital Region and the Walloon Region), in several Portuguese districts (Guarda,
Bragança, Leiria, Lisboa, Porto and Santarém, as well as Região do Vale do Sousa and Região do Norte
Central) and Spanish regions (Asturias, Basque Country, Catalonia, Ibiza, Navarra and Valencia), and in
many parts of the UK (London, Merseyside and Halton, Northern Ireland, Oxfordshire, Scotland, and
Warrington). Furthermore, outside of the European Union the European Week for Waste Reduction will
take place in the Sarajevo Canton in Bosnia and Herzegovina, in the Brazilian region of Minas Gerais, and
in the city of Reykjavik, Iceland.
 Moreover, the EWWR Secretariat enacted by ACR+ has promoted the week and coordinated
registrations from areas not covered by any EWWR Coordinator. We have therefore received projects
from other countries including Greece, Ireland, Romania, Turkey and more.
Under the direction of the EWWR Coordinators and with the support of the EWWR Secretariat, a variety of
Action Developers, including administrations, associations and NGOs, businesses and industry, educational
establishments, and individuals, are involved in the EWWR 2013. By carrying out awareness-raising actions on
the “3Rs”, Reduce waste, Reuse products, Recycle materials, they were targeting various audiences, from
European citizens to employees and customers, pupils, or the general public.
www.ewwr.eu
2
In total, the actions were carried out in 19 different countries across Europe and beyond. These
actions, ranging from a simple e-mail to comprehensive awareness-raising campaigns, focused
on the various stages of a product’s life cycle, from production, consumption and reuse to
selective collection and recycling. They focused on one or several of the 4 following themes: Waste reduction,
Product reuse, Material recycling, and Clean-Up. In addition, the 2013 edition of the EWWR put a specific
emphasis on the topic of Reuse in the scope of the Prevention Thematic Days 2013.
We invite you to have a look at the comprehensive press file issued after the EWWR 2013, where you will find a
broad overview of what happened in the Coordinators’ territories.
European Week for Waste Reduction 2013 - Map of Actions
www.ewwr.eu
3
B. The European Week for Waste Reduction Awards
The EWWR Awards aim to highlight the most outstanding actions implemented each year during the EWWR.
One action from each of the following categories is rewarded:
 Administration/Public authority
 Association/NGO
 Business/Industry
 Educational Establishment
 Individual Citizen
 Other
Process:
Action Developers interested in entering their action into the review and selection process for the EWWR
awards have to indicate this on the registration form. Unless mentioned otherwise, the validated EWWR action
will not be taken into account for the awards.
After each edition of the EWWR, each Coordinator pre-selects a maximum of 6 actions (1 per category of Action
Developers) that took place in their area as a nominee for the awards, based on the selection criteria.
An independent jury composed of personalities from the environmental sector who are recognised at the
European level and of professionals in the field of waste prevention then examines the nominated actions and
designates a winner and two finalists in each category.
Selection criteria:
 Visibility and communicational aspects
 Good practice, originality and exemplarity
 Quality of content and focus on waste reduction, products reuse or materials recycling
 European repeatability
 Lasting impact and its evaluation
www.ewwr.eu
4
The EWWR Awards 2013
Among the 12,682 actions carried out during the 2013 EWWR, 85 actions (see the complete list of nominees in
the Annex) were nominated by EWWR Coordinators for the awards and submitted to the jury. The three most
exemplary actions per Action Developer category were designated as finalists for the EWWR award. Amongst
these, the Jury then designated a winner.
The EWWR Awards Jury is composed of personalities from the environmental sector who are recognised at the
European level, as well as professionals in the field of waste management. This year, 5 Jury members have been
appointed, each of them representing one of the Action Developers categories:
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Administration/Public Authority: Pascal Goergen, Secretary General, AER (Assembly of European
Regions)
Association/NGO: Piotr Barczak, Project Officer (Air & Waste), EEB (European Environmental Bureau)
Business/Industry: Michael Steurer, Advisor (EU Affairs in Energy and Environment), Eurochambres
(The Association of European Chambers of Commerce and Industry)
Educational Establishment: Dirk Vercammen, President, FEE Flanders (Foundation for Environmental
Education)
Individual Citizen & Other: Gunther Wolff, European Commission - DG Environment
Six awards were handed out in total: one for each of the six categories of Action Developers.
www.ewwr.eu
5
Administration/public authority category
About 27% of the 2013 EWWR Actions were registered in the Administration/Public authority category. Out of
these, 20 were nominated for the awards. The Jury selected the following winner and finalists:
Winner:
RecupDay
Ixelles Municipality, Brussels, Belgium
The action consisted of a one day event on reduce, reuse, recycle, held at the “Maison de Malibran”.
Participants could learn about various techniques and ideas on how to integrate the idea of the 3Rs in daily life.
Through ateliers and workshops the audience was informed about the issue and motivated to change their
behaviour in a way that leads to a “greener” way of life.
The event was intended to reach a broad public. Therefore, all communication tools of the participating
associations and the municipality were used to meet this public: newsletters, networks, municipal journal and
diary, websites, flyers, posters, Facebook, press releases, as well as a giant screen on the market square. Twohundred people took part in the RecupDay. The event was evaluating via questionnaires that were filled in by
participants at the exit of the venue.
Find out more about this action in the good practice document.
www.ewwr.eu
6
Finalists:
Kop inte skrap! (Don't buy junk)
SYSAV, Sweden
“Don’t buy junk” is a digital campaign that was launched during
the EWWR. It consists of a campaign site with a test, a competition
and fugitive articles. To do the test, the participants had to choose
specific data from their Facebook profile or fill it out by
themselves; this data is then the basis for their test results. They
were faced with four categories of products: food, electronics, clothing and hygiene products. For each
category, users will see funnily formulated and thoughtful texts and numbers based on their profile. In addition,
the site provides tips on what they could do to change their behaviour. The results for each category could be
shared on Facebook. Furthermore, the website has several short “tips and tricks” articles that could easily be
shared and get spread in social media.
Have a look at the good practice document for this action or go to their website.
Together, reduction is action! RAEE IN CARCERE
Prison of Forlì, Prison of Bologna, Prison of Ferrara, Bologna, Italy
The project “RAEE in Carcere” (RAEE in Prison) has the object of
supporting the social and work inclusion of people that are in
prison or have an imprisonment situation, in order to ease their
return into society. Since 2009 three prison laboratories are
active in three cities of Emilia-Romagna: Bologna, Forlì and
Ferrara. Starting this initiative involved the launch of a
partnership with the HERA spa, the environmental and waste
regional company.
During the 2013 edition of the EWWR, awareness-raising
activities have been taking place in Bologna, Forlì and Ferrara not
only for the prisoners but also for the internal prison staff.
Firstly, all participants learned about the selection and treatment process of WEEE as well as the analysis of the
disposal of the household appliances in order to avoid pollution and to promote the recycling of raw materials.
After this presentation, the prisoners, with the support of some educators, realized jewels with the electronics
pieces.
Find out more about this action in the good practice document.
www.ewwr.eu
7
Association/NGO category
About 9% of the 2013 EWWR Actions were registered in the Association/NGO category. Out of these, 15 were
nominated. The Jury selected the following winner and finalists:
Winner:
Launch of the “Eco-Management” action for the itinerant market
Market of Brignoles, place du General de Gaulle, Ecoscience Provence, Brignoles, France
During the course of 2013, the association Ecoscience Provence carried out an in-depth study on the waste
produced at the market of Brignoles. This work revealed that a large quantity of non-recovered waste is
produced (between 1 and 2 tonnes) and that considerable quantities of food are wasted at the market every
week. In addition, the study showed that the local stakeholders (stallholders, technicians, elected officials, etc.)
are prepared and willing to become involved in making the market more environmentally friendly.
Ecoscience Provence, the SIVED (the Intermunicipal syndicate for waste recovery and disposal) and the city
council of Brignoles therefore launched a programme for the ECO-MANAGEMENT of the itinerant market during
the European Week for Waste Reduction in 2013. This long-term project involves a series of actions including
collecting waste and recovery, combating food waste and stopping the distribution of single-use carrier bags.
The 2013 edition of the EWWR was used as an opportunity to run an extensive communication campaign, aimed
at explaining the actions implemented to the stallholders and at raising the awareness of the general public.
Have a look at the good practice document for this action.
www.ewwr.eu
8
Finalists:
Bike Amnesty!
Glasgow Bike Station, Glasgow, Scotland
The Bike Station is Glasgow's largest bicycle recycling organisation which
has now recycled and refurbished more than 5000 bikes since it opened
in 2010, diverting them from landfill in the process. Many of these bikes
can be found back on the road, sold, with the proceeds of sale being
invested back into the promotion of cycling in Glasgow and the West of
Scotland.
Throughout this week they worked in partnership with Action for Children, collecting and refurbishing bikes for
disadvantaged children in Glasgow. Altogether we donated 27 refurbished bikes to Action for Children.
The Bike Amnesty week started on the 16th of November and to celebrate and to encourage people to come
down to The Bike Station there was a promotional event with Heverlee Beer company. Those who donated
bicycles were able to sample a free pint of Heverlee Beer while browsing our refurbished bicycles.
Find out more about this action in the good practice document.
Educafrica, Portugal
The workshop proposed was intended to simultaneously
raise awareness to the whole community about the poor
living conditions of the African people as well as to the
sustainable construction by reusing materials for clean
energy production. The Organization produced a large range
of communication tools to disseminate the action, but
indeed the action itself is an example of how a waste can
become an essential good.
All PET bottles produced at the workshop will be installed during the next mission in 2014 to Guinea-Bissau. This
way, the organization will follow the results of the action and will keep the participants informed about it.
Have a look at the good practice document for this action.
www.ewwr.eu
9
Business/Industry category
About 43% of the 2013 EWWR Actions were registered in the Business/industry category. Out of these, 16 were
nominated. The Jury selected the following winner and finalists:
Winner:
External Communication Campaign: Give it a second life!
SEUR, Basque Country, Spain
Since 2011, SEUR has implemented several initiatives
with the aim of reinforcing our Sustainable Development
Commitment amongst the employees, customers,
suppliers and the society in general. In the scope of this
general strategy, this action has been implemented in
the EWWR 2013. The common goal of this action is to
reduce consumption levels and waste generation in
combination with tackling social challenges.
The campaign, “Give it a second life", was conducted
through social networks, giving advice on how to reduce waste and recycle. It focused on two particular
environmental and social initiatives launched by SEUR: Bike for life and
Caps for a new life.
“Bikes for Life” is a joint initiative of the Association of Disabled of
Pinto, Alberto Contador Foundation, Ananta Foundation and SEUR
Foundation consisting on promoting a bicycle repair service in a
workshop that employs disabled people, and a free distribution of the
repaired bicycles to disadvantaged groups.
In “Plastic Caps for a new life” SEUR network was in charge of collecting
and transporting all the caps donated by groups and individuals, putting
at their disposal for the collection of the caps all the facilities, and
points of sales of SEUR network in Spain and Portugal.
Have a look at the good practice document for this action or go to their website.
www.ewwr.eu
10
Finalists:
La vie sans gobelet plastique, c’est fantastique!
(Life without plastic cups is fantastic )
ELIA, Belgium
The action targeted both the personnel as well as external visitors at Elia’s sites all
over Belgium.
In the past this company has introduced selective sorting of waste in its offices in
order to collect different waste streams from “collective islands of waste bins”.
However, the disposable cups were often thrown away in the PMC bin, where
they don’t belong. Therefore, the idea of banning the disposable cups entirely was
born. The banning of the plastic cups was introduced and implemented in the scope of a wide campaign in the
frame of the European Week for Waste Reduction 2013.
Every employee of the Brussels’ site received 2 cups: 1 for cold drinks, and 1 for hot beverages. The meeting
rooms have glasses and porcelain cups which are washed by the cleaning personnel. This way there is no need
to provide the visitors with disposable cups anymore!
Have a look at the good practice document for this action or go to their website.
Reduisons pour que ca tourne rond (Let’s cut back to
keep on track)
API Restauration, France
The action proposed was based into reducing the amount of food and packaging
waste in the restaurant's canteen. Consumer’s behaviour changed for one week
and they had to switch their daily choices into more sustainable consumption
patterns such as having their white cheese served at dishes, no more disposable
cup yoghurt pots, etc. In addition to that, customers were only given one napkin
and were asked for reducing their plastic water bottles consumption as well,
encouraging the collective use of water fountains.
At certain sites, food waste was also weighed during and before the EWWR, in
order to raise the customers’ awareness about food waste.
Lastly, the new "intelligent" sorting table was showcased to the clients. This item allows waste sorting from
customer’s dinner, but also weights the amount of waste thrown out with each tray.
Find out more about this action in the good practice document.
www.ewwr.eu
11
Educational establishment category
About 7% of the 2013 EWWR Actions were registered in the Educational establishment category. Out of these,
16 were nominated for the awards. The Jury selected the following winner and finalists:
Winner:
4th Vic Schools Exchange Market
Vic Network of Schools for Sustainability (XESVIC) - Vic City Council, Catalonia, Spain
The 4th Vic Schools Exchange Market is a project carried out by the
Vic Network of Schools for Sustainability, a network that groups
together all the city's schools with the goal of getting pupils to
focus on environmental and sustainability issues within each
school.
The activity consisted of a market for the exchange of certain kinds
of items (sports material, books, comics, games and toys) between
primary school pupils aged between 8 and 10 (3rd and 4th years).
The pupils brought along a maximum of 4 items from their homes that they no longer use and want to get rid of,
in order to exchange them.
All of the schools come together on the day of the market and place their items on tables. All the items are
labeled with the name and surname of the child they belong to. Each school decorates its table to make it more
attractive. A short scene is then acted out to show the
rules of the market; what is allowed and what is not.
The children were then given some time to browse the
items on display, keeping with their hands behind their
backs without touching anything.
The children had to look for the owner of the item that
they were interested in and propose exchanging it for the
item that they have brought, initiating a negotiation
process.
The market fostered the culture of waste prevention,
facilitated relations between pupils of different schools and different social backgrounds, and helped the
participating children to improve their negotiation skills.
Have a look at the good practice document for this action or go to their website.
www.ewwr.eu
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Finalists:
Food waste awareness campaign
LEGTA (agricultural college) Reinach, La Motte Servolex,
France
This college proposed an awareness raising action that lasted
during the EWWR days. The proposal suited the framework of a
multidisciplinary module called “M8” in which last year
students followed courses such as agronomy and philosophy.
The initiative was proposed in September and its overall
purpose was to reduce the daily amount of food waste at the
college’s canteen. The students who participated were totally immersed in their role as anti-waste ambassadors
and carried out an extensively communication campaign that was supported by the catering staff that also
collaborated in the action by reducing the size of portions among other measures.
The students carried out the weighing of the waste and suggested the continuity of in place awareness-raising
actions after the EWWR.
Find out more about this action in the good practice document.
Toys, games you do not even think of?
2. Számú kindergarten of Dabas, Hungary
This institution which has been awarded as “Green
Kindergarden” focus on the relevance of raising people’s
awareness by introducing the concepts of recycling and
practical reuse in order to avoid the generation of waste.
Teachers not only reveal this topics to their pupils but to their
immediate
relatives
(parents).
The interactive tasks carried out during all the EWWR days tried
to show how household waste could be reused for making toys
with it. The slogan showcased in the framework of this initiative
was “Think global, act local”.
Parents’ involvement implicated the collection of the raw material (waste) in order to provide it to the
educators whose responsibility was to explain the basic tools to transform apparently useless items into funny
creation that would delight children and adults in their spare time.
Have a look at the good practice document for this action.
www.ewwr.eu
13
Individual Citizen
About 12% of the 2013 EWWR Actions were registered in the Individual Citizen category. Out of these, 7 were
nominated. The Jury selected the following winner and finalists:
Winner:
Pret a preter- Spreken is zilver, delen is goud (“ready to share”)
Celine Carbonelle, Belgium, Brussels
It is a fact that many citizens have appliances and tools at
home they don’t often use, but which can sometimes cost a lot
of money to purchase.
Miss Carbonnelle had the great idea to offer a platform in her
work environment to all colleagues so they can announce the
things they would like to share with the ones who were
searching, without the need of investing in it. Instead of
throwing the object away, the person owns the tools, and puts
his material at the disposal of the colleagues interested.
Miss Carbonnelle has about 700 work partners who can access the shared network. During the Week, 20
colleagues registered 1 or more objects. In total 44 objects were registered, of which 5 were borrowed,
according to a small evaluation process. The sharing list still exists and keeps on growing every day, with an
increasing amount of participants and objects to share.
The network got promoted via an internal newsletter to
all employees and via a message on the intranet.
Participants found the action proposed original,
convivial, easy and useful, and felt at ease with the idea
of sharing objects.
People were encouraged to take part and were
informed about the benefits from taking part in this
initiative: less waste generated, fewer natural resources
used, cheap, easy, team-building and an opportunity to get to know your colleagues.
Find out more about this action in the good practice document.
www.ewwr.eu
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Finalists:
Cacadors de Trastets (Junk Hunters )
Javier Ruiz Rojas, Catalonia, Spain
The Junk Hunters initiative turns the cleaning up
of litter into a fun, educational activity that raises
awareness of the need to establish a new
relationship with the environment.
The overall purpose for this action was to
improve the conservation status of the
woodlands and natural areas concerned by a
collective clean-up action that certainly rose
citizen’s awareness into litter disposal problem. The side effects of this initiative are large, such as reducing the
visual impact of litter at natural areas, preventing fire and accidents, etc.
Have a look at the good practice document for this action.
Createhope
WasteServ Malta Ltd, Marsascala, Malta
With a vision to bring a smile to those in need, Createhope is passionate
about creating handmade crafts to support charity. Each item is hand
crafted with love and special in every way.
Another aim of Createhope is to encourage upcycling of any material, thus
most of our crafts are made from extra and unwanted material. Material is
donated by Createhope's patrons and then upcycled into craft items which
are sold in local markets and over the internet mainly through our Facebook
page.
Currently profits are going in aid of ‘Fondazzjoni Suret il-Bniedem’ which is a
local NGO taking care of otherwise homeless people in Malta.
During the European Week, Joanne brought some of her products to the Swap Day organised at WasteServ
Malta to show staff how such materials can be reused to reduce waste.
Find out more about this action in the good practice document.
www.ewwr.eu
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Other
About 3 % of the 2013 EWWR Actions were registered in the Other category. Out of these, 10 were nominated.
The Jury selected the following winner and finalists:
Winner:
Grandma’s bread bag
José Marmelo e Silva Municipal Library, Espinho, Porto, Portugal
The action "Grandma's bread bag" consists in changing
habits to and old tradition: using cloth bags when buying
bread, instead of using the paper bags offered by bakeries.
A discount on the price of bread was offered to all people
who used a cloth bag.
The objective was to reduce the amount of waste
generated at source and raise the awareness of the general
public to environmental preservation.
The goal was achieved, because it allowed to reduce the
amount of waste generated at source (paper mill, plastic
and typography), for a total of 594 paper bags. In addition,
all participants understood better the problems of too much waste being produced and their personal role in
this. The action therefore contributed to environmental protection.
Four bakeries participated in this action: "Aipal", "Pepim" Bread, "La Traviatta" and "Hotcakes Athena". A poster
has been produced to promote this action. In addition, the action has been promoted by using the EWWR
posters. The initiative got also covered in local newspapers. This allowed for putting an emphasis on the
European Week for Waste Reduction, ant to alert and sensitize others to the problem and potential solutions via
changing behavior.
Both the participating bakeries as well as the customer showed a strong interest in continuing the campaign
beyond the European Week for Waste Reduction. All of them were very pleased with the actions and promised
to enlarge them in their daily life.
Find out more about this action in the good practice document.
www.ewwr.eu
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Finalists:
“Desembruta el riu Daro” (Clean Up the Daro River)
Environment Area of La Bisbal d'Empordà Town Council and Foundation for Waste Prevention and
Responsible Consumption, Catalonia, Spain
The action "Clean up the Daró River" took place on Saturday
23rd November. It was set up to raise awareness on fly-tipping
in the Daró river in Catalonia. Approximately 20 volunteers
participated in the action which was organised by La Bisbal
d'Empordà Town Council and the Foundation for Waste
Prevention and Responsible Consumption and had the support
of the Gavarres Consortium.
The Daró river is a strategic asset because it is home to a wide
variety of fauna and excellent examples of riverbank vegetation.
This is why it is considered one of the best-preserved rivers in Catalonia and why it is included in the Natura
2000 network. Despite this, antisocial fly-tipping still takes place along its banks, harming the river environment.
This is why clean-ups like this are of particular importance. Not only because the area needs to be protected and
therefore be cleaned up from the litter but also because it gives a great opportunity to raise the awareness
amongst the general public.
Have a look at the good practice document for this action.
Creating a database for the donation of orthopaedic material
Organización Sanitaria Integrada (OSI), Zumarraga, Basque
Country, Spain
Zumarraga Hospital, a regional hospital in the Basque country, is a
proactive public hospital in the promotion of sustainable initiatives
involving different stakeholders. During the European Week for
Waste Reduction 2013, they introduced a promotion campaign for
the reuse of orthopedic material.
As a healthcare organization, the hospital decided to organize an
action to enhance reuse amongst the activities of the organization.
The intention of this project is to bring people with orthopedic equipment/material that they no longer need
and want to donate on the one hand together with people who are in need for this type of material on the other
hand. The material reused includes items such as wheelchairs, crutches, hospital beds, etc. The purpose of this
action is to promote reuse and prevent waste generation of this orthopedic material. Before this, these
materials became waste of the hospitals when use of this material is finished.
Find out more about this action in the good practice document.
www.ewwr.eu
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C. Context: the European Week for Waste Reduction and the current
waste situation
Why is it important to reduce waste?
The European Week for Waste Reduction aims at encouraging European citizens to change their behaviour
regarding products, waste and resources in a more sustainable way. The high quantity of waste produced every
year in Europe and poor waste management schemes impede the achievement of the Europe’s sustainable
development goals. Waste has a huge impact on the environment, as it causes pollution and greenhouse gas
emissions that contribute to climate change. Furthermore, waste that is not put back in the loop of products
means a loss of resources. This is a particular problem for the EU, which is highly dependent on imported raw
materials. Waste prevention and proper waste management are therefore key elements in ensuring resource
efficiency and the sustainable growth of European economies.
In 2012, 492 kg of municipal waste were produced per person in the EU-281, on average. The quantity varies
among Member State, reaching up to more than 600 kg/capita in certain countries. Though overall waste
generation is stable in the EU, it is still increasing for some waste streams. Waste electrical and electronic
equipment alone is expected to increase by roughly 11% between 2008 and 2014.
Waste management trends in Europe are improving slowly but huge discrepancies in performance remain. In
particular, while landfilling has decreased from 68% in 1995 to 38% in 2008, the target to reduce waste sent to
landfills by 50% has not been reached by all Member States. Some still send 90 to 100% of their waste to landfill.
Not only is disposing waste in landfills an inefficient use of resource, it is also the largest source of GHG
emissions from the waste sector as methane emissions have a global warming potential 25 times greater than
that of CO2. Additionally, illegal landfills are still a major problem, particularly in southern EU countries, as they
leach pollutants into the soil and groundwater.
Similarly, selective collection and recycling schemes are at a very early stage of development in some Member
States. On average, only 40% of our solid waste is reused or recycled, the rest goes to landfill or incineration. In
2012, for example, eight Member States recycled less than 15% of their waste. In such countries, sorting waste
is not yet integrated in citizen’s behaviours and habits and awareness-raising on the benefits of recycling and
preparing for reuse remains a great challenge.
Studies show that the climate benefits of waste prevention, preparing for reuse, and recycling clearly outweigh
the use of any other waste treatment solution, even where energy is recovered during the process. It is
therefore essential to favour and promote the 3 first levels of the waste hierarchy: Prevention, Preparing for
Reuse and Recycling.
1
Eurostat: http://epp.eurostat.ec.europa.eu/cache/ITY_PUBLIC/8-25032014-AP/EN/8-25032014-AP-EN.PDF
www.ewwr.eu
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European Week for Waste Reduction - The project
Objectives
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Raise awareness about waste reduction, product reuse and materials recycling strategies, and related
European Union and Member States policies,
Highlight the work accomplished by various actors, through concrete examples of awareness-raising
actions about waste reduction, product reuse, and materials recycling,
Mobilise and encourage the public and all target groups to concentrate on four key action themes,
Reinforce the EWWR stakeholders’ capacities by providing them with targeted communication tools and
training,
Assess the impact of communication actions on concrete behaviour change regarding consumption and
waste management patterns.
The core of the message: 3Rs and a clean-up
The actions implemented in the EWWR address the “3Rs”: Reduce waste, Reuse products, Recycle materials.
The “3Rs” represent the options which should be considered first when elaborating a waste management
strategy.
Following the hierarchy illustrated above, reducing waste should always be the first priority. Reduce means
using fewer resources in the first place and includes strict avoidance as well as reduction at source. The secondbest option is to reuse products. This also includes preparation for reuse. The third priority, and last waste
management option included in the EWWR, is materials recycling.
www.ewwr.eu
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Themes of actions
1. Reduce: Strict avoidance & reduction at source: This theme covers actions that aim at raising
awareness about the urgency of reducing the quantity of waste we produce by giving advice on how to
avoid or reduce waste at source, as for example home composting, using anti-advertising stickers on
mailboxes or opting for tap water. It also covers actions that aim at changing consumer behaviour by
promoting the inclusion of sustainability aspects in purchase decisions, as for example by opting for ecolabelled products or those with little or no packaging, by buying in bulk, or by choosing dematerialised
gifts.
2. Reuse: Preparing for reuse & reuse: This theme covers actions that aim at reminding participants that
products can have a second life, at promoting repair or reuse of products instead of purchasing new
ones, and at encouraging the donation of products that are no longer needed. The theme also includes
actions whose objective is to change consumer behaviour in the sense of buying reusable or refillable
products, hiring items rather than buying them and similar.
3. Recycle: Waste sorting & recycling: This theme covers actions that aim at helping people to improve
their waste-sorting behaviour by, for example, explaining how to close the loop of material resources,
by encouraging people to bring their waste to the proper collector, or by organising visits to sorting and
recycling facilities.
4. Let’s Clean Up Europe!
In order to reduce the quantity of waste dumped in nature and to give visibility to the problematic, the
EWWR will coordinate a Europe-wide annual clean-up day. The European Clean-Up Day, “Let’s Clean Up
Europe!” will take place on the same day all over Europe, trying to involve as many citizens as possible.
You can find out more about Let’s Clean Up Europe! here. Although clean-up activities were also
scheduled during the EWWR 2013, there will be a special effort to implement the “Let’s Clean Up
Europe!” initiative on 10 May 2014.
Where does the EWWR come from?
The European Week for Waste Reduction is a project co-financed by the European Commission’s LIFE+
programme. The project is coordinated by 5 partners and has been established for a 4-year period, though the
Week is actually a recurring event taking place once a year.
The EWWR was originally launched in 2009, also with the support of the LIFE+ Programme. Based on the original
project, the EWWR was refined and expanded in scope. It now comprises several new features:
 Prevention Thematic Days
 Let’s Clean Up Europe! - European Clean-Up day
 Customized best practice guidelines and target-group-specific communication tools
 Citizens can now organise actions on waste prevention, reuse or recycling during the EWWR
www.ewwr.eu
20
D. The partners of the Week
ACR+, the Association of Cities and Regions for Recycling and sustainable
Resource Management, is an international network of cities and regions
who share the aim of promoting smart resource consumption and
sustainable waste management through prevention at source, reuse and
recycling. ACR+ aims to develop expertise and skills of public authorities
in waste, product, and resource policies, encourage practical action in
waste management and sustainable consumption, and promote
cooperation and partnership to develop eco-efficient solutions. ACR+ is
the coordinator of the LIFE+ Project European Week for Waste
Reduction.
AICA, the International Association for Environmental Communication
(Italy), is a cultural project that aims to understand, study, and promote
(inter)national environmental communication actions. It creates
connections between different actors - institutions, associations, and
businesses - at different levels to encourage them to exchange best
practices on implementing environmental policies.
ARC, the Catalan Waste Agency (Catalonia, Spain), is the public entity in
charge of the integrated management of municipal, industrial, healthcare
and agricultural waste in Catalonia. The objectives of ARC include the
promotion of waste prevention and selective waste collection and to
stimulate and advise on valorisation, reuse and recycling, among others.
IBGE-BIM, Brussels Environment (Belgium) is the public administration
for the environment and energy in the Brussels-Capital Region, in charge
of all environmental issues. Regarding waste, IBGE-BIM is in charge of
elaborating and implementing the Brussels-Capital waste prevention and
waste management programme, aiming to reduce waste production and
to sustainably manage the waste produced. IBGE-BIM has almost 20
years of practical experience in the area of the 3Rs.
OHÜ, the National Waste Management Agency for Hungary, is
responsible for the coordination of the complete Hungarian waste
management system. Their main tasks are focused on taking part in the
prevention of pollution and waste generation, as well as organising the
waste collection and recovery of different waste flows. More than 100
waste management experts work for OHÜ in direct contact with the
principal actors from the waste industry in Hungary.
www.ewwr.eu
21
Project co-financer
ADEME, the French Environment and Energy Management Agency
(France), is a public agency under the joint supervision of the French
Ministries for Ecology, Energy, Sustainable Development and Spatial
Planning, and for Higher Education and Research. ADEME participates in
the implementation of public policies in the fields of the environment,
energy, sustainable development, waste management, air quality and
noise control. ADEME co-funds the LIFE+ Project European Week for
Waste Reduction.
The EWWR - a Life+ project
The LIFE+ programme is the EU’s financial instrument for the environment, aiming to
contribute to the implementation, updating and development of environmental policy
by co-financing projects with European added value.
The LIFE+ programme consists of three components: Nature and Biodiversity,
Environmental Policy and Governance, and Information and Communication. The EWWR is supported by the
”Information and Communication” component of the LIFE+ Programme from July 2013 to June 2017.
The Life+ Information and Communication programme aims at disseminating information and raises awareness
on environmental issues, including forest fire prevention. Furthermore, it has the objective of providing support
for accompanying measures, such as information, communication actions and campaigns, and conferences and
training.
www.ewwr.eu
22
E.
Contact
Press Contact:
[email protected]
Philippe Micheaux Naudet, Lisa Labriga
[email protected],
[email protected]
+32 22 34 65 07
+32 22 34 65 06
The whole press files can be downloaded from the press area of the EWWR website
More information about the Week:
www.ewwr.eu and [email protected]
www.ewwr.eu
23
F. Annex – List of EWWR 2012 nominees
Administration/public authority
Country/Region
Coordinator
Action Developer
Name of Action
Ministry of Tourism and
Environment.
Government of Andorra
Ministry of Tourism and
Environment. Government of
Andorra
Ban on single-use plastic bags
distribution
Austra, Styria
A14-Abfallwirtschaft
und Nachhaltigkeit,
Stmk. Landesregierung
Umweltamt der Stadt Graz,
Gerhard Baumer
Repair-Café
Belgium, The
Brussels Capital
Region
IBGE-BIM Brussels
Environment
Ixelles Municipality
RecupDay
Bulgarian Association of
Municipal
Environmental Experts
(BAMEE)
Regional inspectorate for
Environment and Waters
together with the Municipality
of Smolyan
Informational and awareness
raising campaign and provided
training for the local Mayors
and administration
Finland
Finnish Solid Waste
Association (JLY –
Jätelaitosyhdistys)
Lakeuden Etappi Oy (municipal
waste management company)
Writing competition “From
trash to treasure”
France
ADEME
CU Marseille Provence
Métropole (MPM urban
community)
Les Eco-gestes du Boulanger
(The Baker's Eco-friendly
Gestures)
RSAG (Rhein-SiegAbfallwirtschaftsgesellschaft)
und die Umweltberatung der
Verbraucherzentrale
Nordrhein-Westfalen in
Troisdorf und Siegburg
Repair-Cafes –
Elektrokleingeräte: Reparieren
und Tauschen oder
Verschenken statt Wegwerfen
(in Trosdorf auch mit Näh- und
Flickstube für Kleidung)
Andorra
Bulgaria
Germany
Hungary
Federal Ministry for the
Environment, Nature
Conservation, Building
and Nuclear Safety
(BMUB) and
Naturschutzbund
Deutschland (NABU)
e.V.
National Waste
www.ewwr.eu
Local government of Dudar
On the wings of wind selectivity
24
Management Agency
Nonprofit Ltd. (OHÜ)
Italy, EmiliaRomagna
AICA
Regione Emilia-Romagna,
Gruppo Hera, Amministrazioni
Penitenziarie Emilia-Romagna,
coop Gulliver, coop IT2, coop Il
Germoglio, Techne, Cefal,
Consorzi produttori di AEE
Ecolight e Ecodom
RAEE IN CARCERE
Malta
WasteServ Malta Ltd
Sliema Local Council
Video and Poster awareness
campaign in the locality of
Sliema on the importance of
reducing waste and sorting
waste at source and recycling
Portugal, Porto
LIPOR – Serviço
Intermunicipalizado de
Gestão de Resíduos do
Grande Porto
Freguesia de Custoias, Leça do
Bálio e Guifões,
designadamente Freguesia de
Guifões
Guifões with waste in
movement and Theater in (re)
animation
Portugal, Bragança
Resíduos do Nordeste,
EIM
Resíduos do Nordeste, EIM
Portugal, Lisbon
Valorsul
Amadora Municipality
Ecological Park “Turma da
Mônica”
Spain, Asturias
COGERSA
AYUNTAMIENTO DE GIJÓNEMPRESA MUNICIPAL DE
MEDIO AMBIENTE URBANOEMULSA
CAMPAÑA DE CONCIENCIACIÓN
CIUDADANA “GIJÓN MAS
VERDE NOS GUSTA MÁS, EN LA
SEPR”.
Spain, Catalonia
Catalan Waste Agency
(ARC)
Barcelona City Council, Waste
Management Department
The Evidence of Waste
Spain, Galicia
EWWR Secretariat
Ayuntamiento A Coruña
Coru...ñam!
www.ewwr.eu
Dismantlement and recovery of
mattresses
25
Spain, Basque
Country
Public Environmental
Management Company
of the Basque
Government, IHOBE SA
(OCRU)
Sweden
Avfall Sverige – Swedish
Waste Management
United Kingdom,
Oxfordshire
Oxfordshire County
Council
United Kingdom,
Perthshire
Zero Waste Scotland
Mancomunidad Uribe-Kosta
Delivery of sandwich covers
(bUKatarolla) in schools
SYSAV
Köp inte skräp! (Don't buy junk)
West Oxfordshire District
Council
ReFashion Witney
Perth & Kinross Council
Temporary WEEE Recycling
Collection Points & Promotion
of Newly Introduced Tool
Association/NGO
Country/Region
Coordinator
Action Developer
Name of Action
Austria / Styria
A14-Abfallwirtschaft
und Nachhaltigkeit,
Stmk. Landesregierung
AWV Radkersburg
SOPRO – Soziale Produktion in
der Steiermark
Bulgarian Association of
Municipal
Environmental Experts
(BAMEE)
Youth Information and
Counseling Center ( YICC)
EWWR 2013 at Youth
Information and Counseling
Center Smolyan
Belgium, The
Brussels Capital
Region
IBGE-BIM Brussels
Environment
Fost Plus
Greener Packaging Award
Brasil, Minas Gerais
Zuleika Stela Chiacchio
Torquetti
ACAMAR - Assoc Catadores de
Materiais Recicláveis de Lavras Luiz Tadeo Damasch
Reusing timber
France, PACA
ADEME
Ecoscience Provence
Bulgaria, Smolyan
www.ewwr.eu
Launch of the "EcoManagement" action for the
26
itinerant market (The market of
Brignoles)
Federal Ministry for the
Environment, Nature
Conservation, Building
and Nuclear Safety
(BMUB) and
Naturschutzbund
Deutschland (NABU)
e.V.
Entsorgungsverband Saar (EVS)
in cooperation with
SaarLandFrauen
Infotour “Zu gut für die Tonne!
Tipps und Aktionen gegen
Lebensmittelverschwendung“
Associazione “La Stazione”
Non buttarlo…è solo un rifiuto!
Home Economists in Action
Food Rescue
Educafrica, ONGD
“A drop of Light”
Miriam Adcock, Zero
Waste Scotland
Glasgow Bike Station
Bike Amnesty
Spain, Asturias
COGERSA
RESIDENTS' ASSOCIATION SAN
MARTÍN DE LASPRA
Learning to use the waste for the
beautification of the public
spaces
Spain, Catalonia
Catalan Waste Agency
(ARC)
Tarpuna SCCL
Infinitloop
Spain, Comunidad
Valenciana
Centre Educació
Ambiental de la
Comunitat Valenciana
Germany, Saarland
Italy, Toscana
Malta
Portugal, Porto
United Kingdom,
Scotland
AICA – International
Association for
Environmental
Communication
WasteServ Malta Ltd
Lipor – Serviço
Intermunicipalizado de
Gestão de Resíduos do
Grande Porto
Sweden
AKTUA
Bjussa
www.ewwr.eu
INSPIRA’T (Charla: “En tu casa
menos es más. Reduce tus
residuos”)
Bjussa
27
Avfall Sverige – Swedish
Waste Management
United Kingdom
EWWR Secretariat
Freegle Brighton
Rubbish Movie Night
Coordinator
Action Developer
Name of Action
A14 Abfallwirtschaft
und Nachhaltigkeit,
Stmk. Landesregierung
AWV Leoben, Gemeinde St.
Peter-Freienstein
Müllparty - Restlos gscheit essen
Belgium, The
Brussels Capital
Region
IBGE-BIM Brussels
Environment
Elia
La vie sans gobelet plastique,
c’est fantastique (Life without
plastic cups is fantastic)
Brazil, Minas Gerais
Zuleika Stela Chiacchio
Torquetti
FIDENS Engenharia
RECYCLE OF FILTER AND
POLLUTED OIL
Bulgaria, Plovdiv
Bulgarian Association of
Municipal
Environmental Experts
Max Europe company
Recycling and selective collection
of wastes
Finland
Finnish Solid Waste
Association (JLY –
Jätelaitosyhdistys)
Loimi-Hämeen Jätehuolto
A living room setup made with
furnitures that people have
thrown away
France
ADEME
API Restauration
Réduisons pour que ça tourne
rond (Let's cut back to keep on
track)
Hungary
National Waste
Management Agency
Nonprofit Ltd. (OHÜ)
National Waste Management
Agency Nonprofit Ltd. (OHÜ)
Waste reduction throughout the
week in OHÜ
Italy
AICA
ARKEN Spa
Compost, orto e festa
WasteServ Malta Ltd
Malta Freeport Terminals Ltd
Keep Your World Green and
Clean
Business/Industry
Country/Region
Austria, Styria
Malta
www.ewwr.eu
28
Portugal, Castelo
Branco
EWWR Secretariat
Resiestrela S.A
Less waste thrown away
Portugal, Porto
Lipor – Serviço
Intermunicipalizado de
Gestão de Resíduos do
Grande Porto
Formato Verde
“Prevent to save”
Spain, Catalonia
Catalan Waste Agency
(ARC)
Arts Grafiques Orient
School-Printing Company Project
(Projecte Escola Impremta)
Spain, Asturias
COGERSA
DAORJE SLU
TODO LOS QUE CONOCEMOS
SOBRE EL RECICLAJE
Spain, Comunidad
Valenciana
Centre d'Educació
Ambiental de la
Comunitat Valenciana
CALDERONA VIVA S.L
El chivatazo, teatro invisible
Spain, Basque
Country
Public Environmental
Management Company
of the Basque
Government, IHOBE SA
(OCRU)
SEUR
External communication
campaign (waste prevention)
Sweden
Avfall Sverige – Swedish
Waste Management
Fazer
Introduction of food waste
report
Educational establishment
Country/Region
Coordinator
Action Developer
Name of Action
Austria, Styria
A14 Abfallwirtschaft
und Nachhaltigkeit,
Stmk. Landesregierung
Rosalie Factory;
Abfallwirtschaftsverband
Mürzverband
Kinderwerkstatt Sonnenblumentreff
Belgium, The
Brussels-capital
IBGE-BIM Brussels
Environment
Institute Anneessens-Funck
Anneessens goes waste free
www.ewwr.eu
29
Region
Brasil , Minas
Gerais
Bulgaria
France, Rhône
Alpes
Zuleika Stela Chiacchio
Torquetti
Secretariat Municipal of
Education and Secretariat
municipal of Environment
Bulgarian Association of
Municipal
Environmental Experts
(BAMEE)
First Private Mathematical
Gymnasium and in Private
Elementary School
“Pythagoras”
Recycling – a chance for the
environment and future for the
people!
ADEME
LEGTA (agricultural college)
Reinach
Food waste awareness campaign
Playing and Recycling
Hungary, Pest
County
National Waste
Management Agency
Nonprofit Ltd. (OHÜ)
2. számú kindergarten of Dabas
Toys, games you do not even
think of?
Italy
AICA – International
Association for
Environmental
Communication
Liceo Scientifico Statale “A.
Labriola”
Una proposta…che non potrai
rifiutare!
Malta
WasteServ Malta ltd
St Ignatius College Girls’
Secondary
Take Action
Lipor – Serviço
Intermunicipalizado de
Gestão de Resíduos do
Grande Porto
Colégio EFANOR
Portugal
Portugal, Lisbon
Valorsul
Spain, Asturias
COGERSA
www.ewwr.eu
Escola Superior de Tecnologia
da Saúde de Lisboa (ESTeSL)
SECONDARY SCHOOL VIRGEN
DE LA LUZ
“Bags and Sachets bagged”
Let's brighten this idea
(LXCANDELL)
“About waste... do you know
enough?”
30
Spain, Basque
Country
Public Environmental
Management Company
of the Basque
Government, IHOBE SA
(OCRU)
IES Mungia BHI
Responsible collection of
batteries
Spain, Catalonia
Catalan Waste Agency
(ARC)
Vic Network of Schools for
Sustainability (XESVIC) - Vic City
Council
4th Vic Schools Exchange Market
Sweden
Avfall Sverige – Swedish
Waste Management
Lindholmen Technical High
School
Reduce Food Waste Contest
Turkey
EWWR Secretariat
JCI Izmir
Be Aware to Reduce
United Kingdom,
Scotland
Zero Waste Scotland
University of Aberdeen
Various
Country/Region
Coordinator
Action Developer
Name of Action
Belgium, The
Brussels Capital
Region
IBGE-BIM Brussels
Environment
Céline Carbonnelle
Prêt à prêter - Spreken is zilver,
delen is goud (“ready to share”)
Brasil, Rio de
Janeiro
Zuleika Stela Chiacchio
Torquetti
Maria Ignes Albuquerque
“Observatorio da Varanda”
Bulgaria
Bulgarian Association of
Municipal
Environmental Experts
(BAMEE)
Evtimia Parvanova and Kamelia
Anastasova, with the support of
Municipality of Plovdiv, region
South
Art project entitled "Through
utilization of waste can create
beauty in the environment."
AICA – International
Association for
Danilo Cesarini
Sguardo Attivo
Individual Citizen
Italy, Sicily
www.ewwr.eu
31
Environmental
Communication
Malta
Joanne Scicluna
Createhope
Otília Costa
A new life cycle
Catalan Waste Agency
(ARC)
Javier Ruiz Rojas
Junk Hunters (Caçadors de
Trastets)
Country/Region
Coordinator
Action Developer
Name of Action
Belgium, The
Brussels-Capital
Region
IBGE-BIM Brussels
Environment
Brede School Molenbeek
(BroM)
Pro(s)per van Molenbeek est
propre
ADEME
CAHPP: Centrale d’Achats de
l’Hospitalisation Privée et
Publique (central purchasing
agency for private and public
hospitalisation)
Réduire trier et valoriser les
biodéchets (Reducing, sorting
and recovering biowaste)
Italy, Emilia
Romagna
AICA
Fondazione Reggio
Children/REMIDA/Il Centro di
Riciclaggio Creativo - Centro
Loris Malaguzzi
(C6H10O5)n - I segreti della carta
Malta
WasteServ Malta Ltd
SocjetaMuzikali Madonna TalGilju
Waste Resolution
Portugal, Braga
EWWR Secretariat
Santa Casa da Misericórdia de
Braga
Atitudes Sustentáveis –
“Sustainable attitudes”
José Marmelo e Silva Municipal
"Grandma's bread bag"
Portugal, Porto
Spain, Catalonia
WasteServ Malta Ltd
LIPOR – Serviço
Intermunicipalizado de
Gestão de Resíduos do
Grande Porto
Other
France, Seine et
Marne, Limousin,
PACA
Portugal, Porto
www.ewwr.eu
32
LIPOR – Serviço
Intermunicipalizado de
Gestão de Resíduos do
Grande Porto
Library
Spain
Catalan Waste Agency
(ARC)
Environment Area of La Bisbal
d'Empordà Town Council and
Foundation for Waste
Prevention and Responsible
Consumption
Spain, Asturias
COGERSA
Avilés Basketball Team
GET RECYCLING WITH ABDA!!!
Spain, Basque
Country
Public Environmental
Management Company
of the Basque
Government, IHOBE SA
(OCRU)
Organización Sanitaria
Integrada (OSI)
Creating database for donation
of orthopaedic material
United Kingdom,
Oxfordshire
Oxfordshire County
Council
Community Action Group
Project
Disco Soup
www.ewwr.eu
“Desembruta el riu Daró” - Clean
up the Daró River

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