Corporate Overview 2014

Corporate Overview
2014
Table of Contents
 Koç Group
 Arçelik A.Ş.
• At a Glance
• Financial Results
• Brands, Global Network, Market Position
• Technology and Innovation
• Awards and Achievements
• Corporate Social Responsibility
2
Koç Group
Founded in 1926
Koç Group
Turkey’s Largest Investment Holding Company
o
The only Turkish company in Fortune’s Top 500 Global Company List ranked 341th
o
2013 consolidated revenues: USD 34,809 million (2014 H1: USD 14,873 million)
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Total combined revenues that make up about 8% of Turkey’s GDP (As of the 2013 year-end)
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Exports that make up 10 % of Turkey’s total exports
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Total share in BIST Market Capitalization is 16%
o
The Group consists of over 100 companies in 33 countries
o
Over 80.000 employees worldwide
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Over 11.000 dealers and after-sales services, 968 bank branches in Turkey
o
10% of private sector R&D investments
o
According to Turkish Patent Institute’s 2013 Turkey’s Patent Applications ranking
4 of the top ten companies are Koç Group companies
o
The Top Turkish company in EU Industrial R&D Investment Scoreboard
ranked 614th place.
4
Koç Group
Leading positions with strong competitive advantages in several business segments
Consumer Durables
Arçelik A.Ş.
Arçelik LG
International Alliance:
LG Electronics
Finance
Yapı Kredi Bank and
subsidiaries
Koç Finans
International Alliance:
Unicredit
Energy
Tüpraş, Opet, Aygaz,
AES Entek, Aygaz Doğal
Gaz, Akpa, Demir Export
International Alliance:
AES Corporation
Automotive
Other Sectors
Food, DIY Retailing,
Tourism, Marinas, IT,
Ship & Yacht
Construction
Tofaş, Ford Otosan, Türk
Traktör, Otokar, Otokoç
Otomotiv
International Alliances:
Ford Motor Co, Fiat Auto
S.p.A, Case New Holland
5
Arçelik A.Ş.
Arçelik A.Ş.
Since 1955, more than half a century of experience
Production, marketing and after-sales services of
consumer durable goods,
consumer electronics and components
25,000 employees
Consolidated net sales
2013 : TRY 11,098 million
(4,395 million EUR / 5,837 million USD)
2014 H1: TRY 5,828 million (1,982 million EUR / 2,917 million USD)
10 brands
A sales and marketing organization operating in 25 countries
14 production plants in 5 countries
(China, Romania, Russia, South Africa and Turkey)
Products and services in more than
100 countries
7
Vision
8
Milestones
1955
1959
1960
1975
1977
1991
1993
1999
2000
2001
The Company was established in Sütlüce, İstanbul.
The first washing machine is produced in Turkey.
The first refrigerator is produced in Turkey.
Refrigerator Plant started production.
Compressor Plant started production.
Establishment of R&D Centre and Consumer
Information Service.
Arçelik Dishwasher Plant started production.
Cooking Appliances Plant started production.
Arçelik A.Ş. won the EFQM Prize for Quality Success.
Arçelik-LG Air Conditioning Industry and Trade Inc. started production.
Marketing and sales operations of Beko branded products started to run
by Arçelik Company.
9
Milestones
2002
Blomberg, a German household appliances company was acquired,
followed by the acquisition of Elektra Bregenz, an Austrian household appliances company, and its
brand Elektra Bregenz.
Leisure and Flavel, was acquired as white goods brands of the UK.
Arctic, a refrigeration company in Romania was acquired.
Beko became the leading brand in UK’s refrigerator market.
Launch of the new Arçelik logo, reflecting the
innovative and dynamic structure.
2005
Arçelik Company celebrated its 50th anniversary.
Foundations were laid for the production plant in
Moscow, Russia.
The Chest Freezer production line became operational in Arctic Plant, Romania.
Tumble dryer production started in Çayırova Washing Machine Plant
and to increase the production capacity additional investment decision
was made to built a new dryer plant.
10
Milestones
2006
Beko LLC Washing Machine and Refrigerator
plant started to operate.
Company became the biggest shareholder
of Beko Elektronik A.Ş., the consumer
electronics company.
Exported Beko branded dishwashers
and washing machines to China.
Beko brand became the sponsor of
the Turkish Basketball League.
2007
SBS (Side by side) Refrigerator with
Active Fresh Blue technology was launched.
Beko Elektronik A.Ş. became the owner of the
Grundig Multimedia Company and Grundig brand.
One Touch Dishwasher was launched.
Beko Electrical Appliances Washing Machine
Production Plant in China started operation.
11
Milestones
2008
Turkey’s first Tumble Dryer Plant started to operate in Istanbul.
Divide and Cool (DAC): Divisible cooling technology was introduced.
Beko Elektronik A.Ş. changed its trade name to Grundig
Elektronik A.Ş.
The business partnership with Sony to manufacture of Sony LCD TV at
Grundig Elektronik A.Ş.
2009
Arçelik A.Ş. merged with Grundig Elektronik A.Ş., a subsidiary in
which the Company holds the majority of shares.
Eco panel LCD TV consumes 45% less electricity was produced.
The first 4 door refrigerator produced in Turkey.
With its A-30% energy performance, the world’s least energy
consuming washing machine was produced.
12
Milestones
2009 The world’s most quiet, the fastest and least
water consuming dishwasher was launched.
Launch of the new vision Arçelik launches its
new washing machine, 8124 HST Economist,
which consumes 50% less power than A
energy class
2010
Arctic celebrates its 40th anniversary The first
3D LED TV is produced in Turkey.
“World’s most economical dishwasher” A-30%
62107 HIT Economist is introduced to consumers.
Arçelik opens its first “Concept” store in Turkey
World’s first A+++ No Frost refrigerator consuming
the least electrical energy in its own class is
produced.
13
Milestones
2011
Arçelik Group acquired Defy Appliances
(Proprietary) Limited (“Defy”), the leading
home appliances manufacturer in Southern Africa.
2012
Arçelik Group expanded its global network
establishing new sales and marketing
offices and companies:
- Eygpt, Beko LLC Eygpt
- Ukraine, Beko Ukraine
- Australia, Beko A and NZ Pty Ltd.
- Taiwan, Ardutch B.V.
2013
Arctic, the leading white goods brand of Arçelik A.Ş.
opened a new refrigerator production line at Gaesti
Plant with the participation of Victor Ponta, Prime
Minister of Romania, Ömür Şölendil, the Turkish
Ambassador, state and local authorities as well as
Arçelik A.Ş. and Arctic senior management.
14
Brands
Global Network
Market Position
Brands
The leading brand in Turkish household appliances industry.
One of the leader brands in Turkey and a global brand preferred in more
than 100 countries.
A brand of household appliances, combining aesthetic design
and technological with environment friendly features.
A strong, prestigious brand of household appliances in Austria.
The leading brand in the Romanian household appliances market.
The traditional brand for solo cooking appliances in the UK.
One of the strongest household appliances brand in the UK and Ireland.
The household appliance and television brand of price conscious
consumers.
A well known brand in Turkish and Western European market with
wide range of product portfolio of consumer electronics and personal care
appliances.
The leading home appliances brand in Southern Africa.
16
Product Range
Built-in &
Freestanding Appliances
 Refrigerators
 Freezers
 Washing Machines
 Dryers
 Dishwashers
 Ovens
 Hobs
 Hoods
Small Household
Appliances
 Vacuum Cleaners
 Kitchen Appliances
 Personal Care
Appliances
 Irons
 Fans
Heating-Ventilation- AC
 Air Conditioners
 Combi Boilers
 Water Heaters
 Room Heaters
Consumer Electronics
 TVs
 DVD Players
 Home theater systems
 Hi-Fi Systems
 Portable audio systems
 Dect phones
 Set top boxes
 Notebooks & Desktop PCs
Components
 Compressors
 Industrial Motors
 Motor-pumps
+ Ready-made Kitchen
17
Global Network
18
Global Network
Headquarters
Turkey/İstanbul
Production Plants-Turkey
Refrigerator Plant
Washing Machine Plant
Electronics Plant
Cooking Appliances Plant
Dishwasher Plant
Tumble Dryer Plant
Eskişehir
İstanbul, Tuzla
İstanbul, Beylikdüzü
Bolu
Ankara
Tekirdağ, Çerkezköy
Production Plants-International
Refrigerator Plant
Refrigerator and Washing Machine Plant
Washing Machine Plant
Cooking Appliances and Tumble Dryer Plant
Cooling Appliances Plant
Refrigerator Plant
Romania , Gaeşti
Russia,Kirzhach
China , Changzhou
South Africa, Jacobs
South Africa,
Ezakheni, Ladysmith
South Africa,
East London
International Sales and Marketing
Ardutch B.V. Taiwan
Taiwan
Beko A and NZ Pty Ltd.
Australia, New Zealand
Beko Deutschland GmbH
Germany
Beko Egypt Trading LLC
Egypt
Beko Electronics España S.L.
Spain
Beko France S.A.S.
France
Beko Italy SRL
Italy
Beko LLC.
Russia
Beko Plc.
UK, Rebublic of Ireland
Beko Slovakia S.R.O.
Slovakia
Beko S.A.
Poland, Czech Republic
Beko Shanghai Trading
Company Ltd.
China
Beko Ukraine LLC.
Ukraine
Changzhou Beko Electrical
Appliances Co. Ltd.
China
Defy Appliances Ltd.
Republic of South Africa
Defy (Botswana)(Proprietary )Ltd. Botswana
Defy (Namibia)(Proprietary) Ltd. Namibia
Elektra Bregenz AG
Austria
Grundig Multimedia A.G.
Switzerland
Grundig Intermedia GmbH
Germany, Croatia
Grundig Nordic No AS
Norway
Grundig Nordic AB.
Sweden
SC Arctic SA
Romania
Beko Hong Kong Ltd.
Hong Kong, China
19
2013 consolidated turnover: EUR 4,4 billion
58% of turnover from international sales
Arçelik A.Ş. is the undisputed leader of home appliances sector in
Turkey, Romania and South Africa, the third largest company of its
sector in Europe.
Strong Growth in Global Marketplace
Romania: Market leader
via Arctic brand
Turkey: Market leader via
Arçelik brand
Beko brand is one of the
top 3 brands in France
South Africa: Market leader via
Defy brand
Beko brand, the market leader in UK
and Lithuania
21
International Home Appliances Brand
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•
•
•
•
•
•
•
•
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The 3rd largest home appliances brand in Europe,
Achieved the highest market share increase in Germany, Belgium, Romania and Ukrain,
Best selling refrigerator and freestanding oven brand in Western Europe,
The leader brand in total home appliances market, refrigerator, deep freezer and oven
product segments in UK,
The leader brand in total freestanding home appliances market and refrigerator in
Poland,
The leader brand in total freestanding home appliances market; oven, refrigerator and
deep freezer product segments in Belgium,
The leader brand in total home appliances market in Lithuania,
The leader brand in deep freezer in Spain,
The leader brand in freestanding oven market and second brand in total freestanding
home appliances market in France,
The leader brand in deep freezer in Israel.
22
Technology and Innovation
R&D - Innovative Technology
The patent leader in Turkey,
developing its own technology without using licences.

The only Turkish company among the
top 1.000 allocating resources to R&D,
according to a European Commission.

Preserving the technologies and
products with patents.

Continuous cooperation with national
and international firms.

Globally recognized and awarded
designs and products
Ease of Use
(intelligent, silent,
easy to use)
Comply with
future
standards
Environment
friendly
Innovative &
Efficient
Target :
Technology & Products
With Energy Efficient
Efficient Resource Usage
Blomberg CT 1300 A awarded with EU Commissions'
u Energy + Award and REC Turkey EU Award for
Environment
24
Intellectual Property Management
Arçelik A.Ş.,
• Turkey’s Patent Champion
• The only Turkish company listed in the “Top 500 Companies” issued
by World Intellectual Property Organization(WIPO) for 5 years, as
being the only Turkish company listed in top 200 of this list
• Has one third of the international patent applications to WIPO
• According to 2011 and 2012 of European Patent Office (EPO) Annual
Reports, half of the Turkish patent applications registered by EPO
belong to Arçelik A.Ş.
WIPO: World Intellectual Property Organization
PCT: Patent Corporation Treaty
25
Innovative Products:
4 Door No-Frost Refrigerator With Multimedia Display
• 10’’, TFT Touch LCD Display
• Android operating system, online store application and
expiration date management applications
• Wireless internet connection, media player, camera,
microphone features
• Independent temperature setting for three different
compartments via multimedia display.
• Saves 20% more energy when compared to A class
• Freezer or fridge volume that can be adapted to your
needs with the right bottom compartment that can
become a fridge or a freezer thanks to the "Cool Control"
feature
• A large volume of 610 liters
• White LED lights
• New No-Frost system: quicker cooling and freezing,
longer food storage thanks to higher humidity in the fridge
compartment, smells in the fridge and freezer
compartments do not get mixed and food in the fridge
department doesn't get frozen
• Hygiene applications; keeps the leafy green vegetables
in the crispers fresh and extends their storage time with
the blue light technology, antibacterial odor filtering
system preventing the odor formation and ionizer system
that destroys the air-borne bacteria and that extends the
lifetime of the food by providing fresh air (ion+)
Refrigerator With Automatic
Ice Machine:
With its refrigerators with EverFresh+
feature, which keeps the vegetables
fresh for up to 30 days, and an
automatic ice machine; they have
continued to be the leaders of the
sector through designs and innovative
approaches.
26
Innovative Products:
Gourmet Tea-Maker:
One and only automatic tea maker in Turkey.
‘"Gourmet Tea-Maker'
Thanks to its 'Filter Sense Brewing Technology"
Gourmet Tea-Maker, which automatically brews
the tea of the desired variety, at the desired time,
amount and taste, keeps the tea fresh so that you
can drink it at anytime.
Fritto Built-in Multifunctional Oven
• Fritto Arçelik built-in oven cooks with up to "10 times" less oil when
compared to the conventional deep fryers by using 1 spoon of oil when
frying potatoes, thanks to the frying tool it has. Frying tool of the oven with
approximately 4 liters capacity, which enables making of fried potato
chips, pop corn, chestnuts roasting for 4 servings and which also has the
capacity to cook 6 pieces of chicken drumsticks, is washable in
dishwasher.
• This technological oven which has an electronic control with 12 functions
comes with the "Turbo cooking" function which enables cooking 3 different
meals at the same time without mixing their smells and tastes.
• Electronic oven display, Booster, special pizza function, slow cooking
option which cooks foods taste like hotpot.
• Minimum energy consumption with A -%20 energy class
• Easy to clean flat interior and back clear catalytic back wall cleaning
system
• Cavity volume of 65 lt
• Nonstaining inner door glass with "Oleophobic Nano
Clean Zone"
27
Innovative Products
42”, 47” and 55” New Frameless Smart
Inter@ctive” TV
• FHD TM100Hz 3D (600 Hz PPR)
• Passive 3D technology
• Frameless design
• Connection to different internet pages from TV with
"Open Browser" feature, which doesn't require a
computer
• Low energy consumption with "A+" energy class
• Access to news, weather forecast, traffic, video
applications with application store designed especially
for TV
• With DLNA feature, it can play photo, music and
video files on the compatible devices with a wireless
connection
• Watching HD digital terrestrial, cable and satellite
broadcasts without an additional receiver box thanks to
DVB-T/C/S2 feature
• Pausing and recording digital broadcasts with USB
recording feature.
Accessories and Features
• BabyWatch Camera
"BabyWatch" application, the first in the world, has made an
innovative difference. Allows you to connect to the Babywatch
camera in a different room with the BabyWatch application on TV
and change the direction of the camera.
• Skype Camera
Video talk by connecting the camera to TV.
• "Easy Remote" Controller
Allows you to control the television with voice control feature,
Allows you to listen to the TV anywhere at home and at any
sound level with headphone connections,
Allows you to use the display with "Air Mouse" feature
28
Innovative Products:
Washing Machine and Tumble Dryer- "Many
Innovations Through New Product Range"
Dishwasher with "Mixed Washing Program"
• To keep up with the changing customer needs and the
• Dishwasher with "mixed program" that can clean the fragile
advancing technology, the new product range which offers
glasses in the upper basket without damaging them while
many innovations for Arçelik, Beko and Grundig offers the
washing the heavily soiled pots in the lower basket and dry all
following:
the dishes including the plastics with an A efficiency class.
• New technology user interfaces which include large LCD
• "Extra quick" function that can cut down the program time by
displays, touch keys and voice feedback
50% thanks to its variable speed motor technology
• Trendy aesthetical features that fits the brand's characteristics
• Other innovative features for washing machines;
• Special washing programs that ensure hygiene and special
textile care and that have been tested by independent
institutions; Sensitive20, Hygiene20, Woolmark approved wool
program
• Washing capacities of 10kg and 11kg
• Other innovative features for tumble dryers;
• Innovative products that stand out with their silent features;
• In 8kg condenser products; 60 dBA voice level that makes it
stand out among its competitors with its variable speed
brushless motor technology and special insulation design
• 58 dBA voice level which will create competition in the market
with the brushless motor technology and "Silent" program
• Special textile program that enables drying the woolen
products
• Ease of use with tank full, filter cleaning, child safety warning
indicators and "auto anti-crease" feature
29
Innovative and Eco-Friendly Products
No-Frost Combi Refrigerator, World Record Holder in Energy
Efficiency
• Energy record holder in its own category with 20% less energy consumption when
compared to A+++ class.
• White LED lights
• New No-Frost system:
• Quicker cooling and freezing
• Longer food storage thanks to higher humidity in the fridge compartment
• Smells in the fridge and freezer compartments do not get mixed and food in
the fridge department doesn't get frozen
• Hygiene applications:
• Preserves the freshness of green leave foods in the crisper and extends their
storage time thanks to blue light technology.
• Antibacterial odor filtering system that prevents odor formation (Hygiene+)
• Ionizer system that destroys the air-borne bacteria and that extends the
lifetime of the food by providing fresh air (ion+)
• Multiflow system that blows air onto every shelf.
• Gross Volume of 475 lt
30
Innovative and Eco-Friendly Products
Built-in oven "with the world's lowest energy consumption"
• "World's most energy efficient built-in oven" which saves 45% more energy in
comparison to A class and which consumes 580Wh energy in the eco-turbo
cooking mode
• "Quietest built-in oven of the world" with a noise level of 41 dBA
• Minimized heat loss with detailed energy and flow analysis, thermal
simulations, control algorithms, isolation optimsation and special door design
• Stand by compatible electronic touch control system
• Large, animated electronic oven display
• Easily removable side wall wire racks with 5 positions
• Single "Telescopic Runner System" which provides ease of use
• Heat protecting function
• Nonstaining inner door glass with "Oleophobic Nano Clean Zone"
• Cavity volume of 65 lt
"Eco-Friendly" Television
39” A++ LED TV
• 45% less energy consumption when compared to other TV's of the
same size.
• Access to news, weather forecast, traffic, video applications from
application store, thanks to its Smart Inter@ctive TV feature
31
Innovative and Eco-Friendly Products
“A+++ -50% Energy Efficient” Washing Machine
• One of the "World's least energy consuming" washing
machines which consumes 50% less energy when compared to
A+++ energy class and which has a capacity of 8kg.
• Precise measurement of the laundry load thanks to its
intelligent algorithms
• Water intake with absolute accuracy thanks to its sensitive
sensors.
Efficient detergent use with AquafusionTM technology.
•Thanks to its drum, paddle and door design, AquawaveTM
provides
more effective washing conditions for your garments
by increasing the motion of the laundry.
32
Innovative and Eco-Friendly Products
Tumble Dryer "with the world's lowest energy
consumption"
• In the 8kg heat pump products; tumble dryer "with the world's
lowest energy consumption" thanks to the inverter compressor and
variable speed brushless motor technology and A+++10% energy
class.
• Drying time reduced with the "Quick" option in certain programs
thanks to inverter compressor.
• "Silent-Night Mode" in certain programs thanks to the brushless
motor technology.
• The machine has A class condensation efficiency thanks to its
special isolation design and emits minimum humidity to the
environment it runs in.
• Offers solutions such as drying the woolen garments and fashion
program thanks to its innovative special programs.
• Its large LCD display allows you to watch the program cycles,
program time and time left until the program ends, to delay the
program, and offers a time adjustable anti-crease option with its
large LCD interface.
• Provides ease of use with tank full, filter cleaning, child safety
warning indicators and "auto anti-crease" feature.
33
“Our priority is the production of goods
in a manner that respects
both human life and the environment.”
34
Environment
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Arçelik A.Ş. adopts “Sustainable Development” and principle of
environmental protection as a requirement of the Total Quality
Management approach.
Within the context of this approach, Arçelik A.Ş. applies
environment-friendly processes and manufactures environmentfriendly products.
Arçelik A.Ş. evaluates and monitors its compliance with environment
and health & safety oriented national and international legal
requirements.
In this context, Arçelik A.Ş. closely monitors the developments in the
industry and complies to the directives and regulations in Europe;
– WEEE - Waste of Electrical and Electronic Equipment,
– RoHS - Restriction of the Use of Certain Hazardous Substances,
– EuP - Eco Design Requirements for Energy Using Products
Directives,
– REACH Regulation- Registration, Evaluation and Authorization
of Chemicals.
In an effort to increase the awareness and sensitivity for
environmental issues, trainings are organized for employees.
35
Energy Efficiency in Production
•
Arçelik A.Ş. is the first and only company to receive Gold certificate in the
global white goods sector with its 8 production facilities in Turkey in 2010.
•
Refrigerator, Washing Machine, Cooking Appliances and Compressor Plants in
Turkey reached “Platinum Award” in 2011. In 2012,The Washing Mashine Plant in
China and in 2013, Dishwasher, Tumble Dryer, Electric Motors Plants in Turkey and
Arctic Cooling Appliances Plant in Romania, also reached Platinum Level.
36
Energy Management
Arçelik A.Ş. and its employees comply with all applicable
national and international energy-related laws and
regulations, continue its activities in line with energy
management system based on continuous improvement
by procuring essential sources.
Our approach;
• use energy and natural resources efficiently for the products and the activities
• prefer energy efficient technologies and applications for the production and the activities
• be a model to industry as ‘the most efficient products’ manufacturer
• prefer products and services that were generated in energy efficiency manner for the
production and the activities
• raise awareness of our employees and the society about energy efficiency and use of
natural sources accompanying the Quality, Environmental, Health and Safety Management
Systems and we strive to set a model in durable goods sector with regard to environmental
efforts.
37
Business Excellence
•
Arçelik A.Ş. pursues excellence in all processes leading to the final
product, implementing an efficient Total Quality Management.
•
Total Quality Management activities in Arçelik began in the early
1980s with the implementation of Quality Circles and these
activities have been developed with the following applications:
-EFQM Excellence Model
-ISO 9001
Quality Management System
-ISO 14001
Environmental Management System
-ISO 50001
Energy Management System
-ISO 14064-1
Greenhouse Gas Reporting System
-ISO 10002
Customer Satisfaction Management System
-ISO 27001
Information Security Management System
-OHSAS 18001 Occupational Health and Safety Management Sys.
-ISO 17025
Laboratory Management System
-Six Sigma (Process Improvement)
-Total Productive Maintenance (TPM)
-BSCI and Sedex Social Accountability Systems
-AEO Authorized Economic Operator Status
•
Compliance with Management System Standards is being
assessed and developed through periodical internal and external
audits.
38
Business Excellence
•
Arçelik A.Ş. uses the Six Sigma Methodology in
order to reach excellence by increasing
productivity across all of its business processes to
stay competitive in international markets.
•
By implementing the Six Sigma Methodology,
Arçelik A.Ş. aims to :
-improve processes,
-make the processes transparent manageable,
-create decision making mechanism based on data,
-develop a platform to continuous growth in
profitability,
-harmonize its organizational targets and process
objectives,
-maintain customer focus
-create a common language and improve creativity.
39
Occupational Health and Safety
Arçelik A.Ş. performs its Occupational Health
and Safety activities by;
•
Removing the hazards arising by the activities or
minimizing the Occupational Health and Safety
related risks to the minimum level at source by
using a proactive approach,
•
Using the appropriate, safe and healthy
technologies,
•
Developing the awareness in Occupational
Health and Safety issues among the employees
and helping them to adopt the appropriate
behaviours in order to prevent work accidents
and work related diseases within the frame work
of Arçelik A.Ş. Occupational Health and Safety
Management System.
40
Awards & Achievements
2013
•
After achieving the success of becoming the “CDP Carbon Disclosure Leader” in 2012, Arçelik
A.Ş has taken this success one step further and received the "CDP Performance Leader" award
according to the results of Turkey Climate Change Report 2013.
•
Grundig’s state-of-the-art TV, 47 VLE 9372 BL, has been awarded with "GUT" award in TV
category in the tests performed in Stiftung Warentest (StiWa) assessments.
•
The biggest winter fest of Turkey, Arçelik Winterfest, which is organized with Arçelik as the main
sponsors and which brings together university students at Uludag, won the category of ‘The Best
University Fest’ at the Ace of M.I.C.E awards.
•
Beko, which has been active in Bosnia for more than 10 years, has become the first brand to win
the Best Buy Award in 5 different categories. Beko won awards in the following categories: 'Store
chain selling white goods and home appliances in general', 'Manufacturer of air conditioning
products and air conditioner systems', 'Manufacturer of dishwashers' and "Store chain selling
multimedia products".
•
Arçelik has been recognized as the most popular brand in Turkey in the white goods and house
electronics category based on the 2013 results of the "Turkey's Lovemarks" research which is
organized every year with the cooperation of Arçelik, MediaCat, and Ipsos.
42
2013
•
Arçelik A.Ş. has been given the "Innovation
Leadership" award during the second annual "Turkey
Innovation Week" organized by Turkish Exporters
Assembly in order to emphasize on the importance of
innovation.
•
Arçelik was the “Most Popular and Preferred Retail Brand” in the Electronics Consumer Retail
category according to a survey carried out in 2013 among consumers in shopping malls by the
Shopping Mall Investors Association (AYD) in cooperation with Gfk Turkey.
•
Arçelik A.Ş.’s Washing Machine Plant in Ankara and Drying Machine and Electrical Motors Plants in
Çerkezköy were awarded the Platinum certificate, the highest level in the “Energy Efficient Green
Factories” rating. With this new success, the number of Arçelik A.Ş. plants with the Platinum
Certificate has risen to 9.
•
Arçelik A.Ş wins the ‘Concept Design’ award with its "Cyclone Cooking System" at Red Dot Concept
Design 2013 held in Singapore.
•
The Beko WMB 71443 LE Washing Machine, has been evaluated in product tests conducted by
Germany’s Stiftung Warentest, and received the “Test GUT” grade with 1.9 points.
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2013
•
Arçelik A.Ş. received 4 awards in the International ARC Awards Annual Report Competition, which is
held this year by US-based MerComm for the 27th time, and in which annual reports and sustainability
reports of the companies are evaluated. The Arçelik A.Ş., 2012 Annual Report obtained the Golden
Award in the written text category and the Bronze Award in the print and production category for the
consumer goods industry. Arçelik A.Ş. also received the Silver Award in the written text category and
the Bronze Award in cover page/design category with its 2011 Sustainability Report.
•
Arçelik's outdoor advertisement created for Fashionline Hair Styler has won the Crystal Apple Award in
the Durable Goods category, Outdoors Branch at the "25th Crystal Apple Turkey Advertising Awards"
held as part of Crystal Apple Originality Festival.
•
The biggest winter fest of Turkey, Arçelik Winterfest, which is organized with Arçelik as the main
sponsor and which brings together university students at Uludağ, won the category of ‘The Best
University Fest’ at the Ace of M.I.C.E awards.
•
The Beko Dolphin series washing machine from Arçelik A.Ş., has been awarded the “Innovative
Product” award at the 9th China Household Electric Appliance Innovation Awards ceremony held in
Berlin.
44
2013
•
The creative advert prepared for the Arçelik Fashionline Hair Styler won the first prize in the Best
Durable Good Advert category at the A Awards Outdoor Advertising Competition held for the first
time this year by the Outdoor Advertising Foundation, Arvak.
•
Beko DIN6831 FX dishwasher, Beko DPU7340X dryer and CN 148241 X refrigerator all received the
result Test GUT from Stiftung Warentest (STIWA), an independent and respected test institution of
Germany.
•
Beko OIM 25901 X built in oven was chosen as KitchenInnovation of the Year in the categories of
benefit, innovation, user-friendliness, design and ecology.
•
Saha Kurumsal Yönetim ve Kredi Derecelendirme Hizmetleri A.Ş., updated Arçelik A.Ş.’s corporate
governance rating point to 9.28 on July 29, 2013. The previous rating on July 30, 2012 was 9.11.
•
Arçelik A.Ş. won two awards including the "Gold Award" in the durable goods sector for their 2012
Activity Report, and also won four awards, including the “Gold Award”, for its 2011 Sustainability
Report also in the durable goods sector in the competition held on an international platform every
year by the San-Diego based “American League of Communications Professionals (LACP)”.
•
Arçelik A.Ş., as a Company and with its individual plants in İstanbul, Ankara, Eskişehir, Bolu and
Tekirdağ, was deemed worthy for 6 plaques for paying the highest premiums and received the
awards in the context of Social Security Week activities.
45
2013
•
Grundig received awards in four categories for the ECO CHAMPS models and in three categories for
the Vision 7 Venus (BMS) design in the “Plus X” Awards, which is one of the world’s leading
technology, sports and lifestyle competitions.
•
Arçelik A.Ş. was qualified for ISO 10002 Certificate which is an international standard that provides
manual information for increasing customer satisfaction regarding products and services provided to
customers, including planning, design, management, maintenance and upgrading inside the
organization.
•
Arçelik A.Ş. Eskişehir Refrigerator Plant has been awarded “TPM Advanced Special Award” by JIPM
(Japan Institute of Plant Maintenance) institute, making the company the first and only in the world
home appliances sector to win the award.
•
Arçelik A.Ş. has been selected as the most reputable company of 2012 in a "Survey on Turkey"s Most
Reputable Sectors and Companies’ made by GfK Türkiye.
•
Beko’s "Family Campaign" won the Gold Effie in ‘International Success’, and the Bronze Effie in
"Consumer Goods" categories at the The 5th Effie Turkey Advertising Event Competition which was
organized by the cooperation of Association of Advertisers and Advertising Agency with Effie
Worldwide Inc.
•
Arçelik A.Ş. Beylikdüzü Electronics Plant was granted the “Environment Friendly Plant Award” by the
Turkish Healthy Cities Association.
46
2013
•
The Arçelik Relaunch Campaign "Unique Meeting of Technology and Design" won Silver Effie Award at the
5th Effie Turkey Advertising Effectiveness Awards, which was held with the cooperation of Association of
Advertising Agencies and Association of Advertisers with Effie WorldwindeInc.
•
Arçelik A.Ş. won Sponsorship Platinum Award and Gold Award at TSE Quality Awards Ceremony where
companies using TSE brand/certificate for 15 years and longer in the region under the responsibility of
Marmara Regional Coordinatorship were awarded.
•
Arçelik A.Ş. has won a total of 9 awards at Red Dot Design Awards, one of the most prestigious design
contests of the World. Grundig GKN 16830 X Combi Refrigerator, Grundig GEZM 47000 B and Grundig
GEBM 46000 B Built-In Ovens, Beko WKY 61031 C Washing Machine, Grundig TR1200 Wooden Table
Radio, Grundig Vision 9 Air Design TV and Grundig Toaster have been awarded ‘High Quality Design’ by the
Red Dot Design Awards jury, meanwhile Grundig GWN 58472 C washing machine and GTN 48271 GC
drying machine received the ‘Outstandingly Designed Detail Solutions” honorable mention.
•
Two refrigerator projects of Arçelik A.Ş. have been awarded by Eskişehir Chamber of Industry (ESO). China
3-Door Combi Refrigerator Project won 2013 Technology Development Award, and 4-Door Refrigerator
Project won 2011 Product Development Award.
•
Elektrabregenz received a second place award in the home appliances category at the “Golden Plug”
Awards, which is given to the best suppliers of the retails in Austria by E&W and Federal Committee of
Electrical and Furnishing Trade.
47
2013
•
Arçelik A.Ş. was granted White Goods Export Champion Award at the “Electrical-Electronic sector 2012
Export Performance Awards” ceremony held by TET (Istanbul Association of Electrical-Electronic,
Machinery and Informatic Exporters).
•
Arçelik A.Ş. won 2 Product Design Awards with its Arçelik In Love washing machine and Grundig
refrigerator at the IF Design 2013 awards one of the most prestigious competitions of the design world.
•
Arçelik A.Ş. Arctic Cooling Appliances Plant located in Romania was awarded the Platinum Certificate, the
highest rank in "Energy Efficient Green Factories" grading, by an international energy efficiency
consultancy firm, for its works and activities conducted in the field of energy efficiency and management.
•
Arçelik A.Ş. was awarded with the first prize in the ‘Innovative Environmentally Friendly Device’ category of
the ‘ISO Environmental Awards’ organized by the İstanbul Chamber of Industry.
•
Arçelik A.Ş. has been granted an award for being ‘The First Company to Submit an Electronic Declaration’
in the ‘Firsts’ category a meeting held under the slogan "Easy Trade, Great Turkey" by the Ministry of
Customs.
•
Arçelik A.Ş.'s electric motors with class IE3 energy efficiency were ranked first in the 'Most Efficient
Product' (ECU) at the Project Contest for Enhancing Energy Efficiency in the Industry (SENVER)
organized by the Ministry of Energy and Natural Resources / Directorate General of Renewal Energy, while
BESTOVEN Built-in Oven Project by Arçelik, featuring A-40% efficiency (9658 ETI, OIM, 25603 X) was
also awarded the Jury Special Award.
48
2012
•
Arçelik A.Ş finished second and won an award in the contest of
"Intellectual Property Rights Management" (IP Management) 5 th of
which was held by Fraunhofer IAO Institute. among the 48 companies,
which participated in the contest.
•
Çerkezköy Electric Motors Plant and Bolu Cooking Appliances won the
Total Productive Management Awards by JIPM (Japan Institute of Plant
Maintenance).
•
The built-in ovens and built in gas hobs of Beko, the international brand of Arçelik A.Ş., were entitled to
use the Energy Saving Trust ‘EST’ label which is granted to the energy-efficient products by the most
prestigious, independent and a voluntary-based certification authority, the Energy Saving Trust "EST"
•
Beko LLC company was elected as the winner of the category "The Best White Goods Manufacturer"
based on the results of the contest "Top Companies and Plants in Russia - 2011" This success put Beko
among "The Top 100 Companies " in Russian Federation according to the results of 2011.
•
Arçelik A.Ş.'s Cactus Dishwasher Project became one of these practices which will represent Turkey in
Rio+20 United Nations Conference on Sustainable Development, with its practices of sustainable
development and the green economy on June 2013.
49
2012
•
The rice storage compartment of 3-door No-Frost refigerator of Arçelik A.Ş., which is designed with
superior features, was granted the ‘‘Innovative Product’’ Award, given by CHEARI (China Household
Electric Appliance Research Institute) during the IFA Fair in Berlin.
•
Passing the audits made by independent auditing firm BSI ( British Standards Institution) successfully,
Arçelik A.Ş. has become the first company having ISO 50001 Energy Management System certificate,
which is based on the sustainable and efficent use of the energy consumed within the scope of
activities, in its sector in Turkey.
•
Beko Plc was chosen ‘‘The Best Turkish Investor’’ in ‘‘The Most Successful Turk Awards’’ ceremony,
organized in London by Business Network Organization.
Arçelik A.Ş. Received the title of Turkish Carbon Disclosure Leader under the scope of the 2012
Turkish Report of the Carbon Disclosure Project, carried out in Turkey by Sabancı University
Corporate Management Forum.
•
•
Elektrabregenz received a ‘‘Green Brand’’ Award in the Household Appliances Category from the
Austrian tradesman’s union in Vienna.
•
The campaign ‘‘ We Give More Life to Your Clothes’’ undertaken by Beko in Spain was honored with a
Gold Award at the sixth annual European Excellence Awads.
50
Corporate Social
Responsibility
Corporate Social Responsibility
 At Arçelik Company, we perceive Corporate Social Responsibility as integral part of
our business.
 Our “Corporate Social Responsibility” approach comprises ‘conforming to legal,
moral standards and human rights, being diligent to environment and to the needs
of the community everywhere we operate, our commitment to sustainable
development, along with providing the most qualified and innovative products and
services to our customers’.
 Our greatest strength is our employees and partners, which see themselves as
being Corporate Citizens, and are committed to dedicate their effort, energy and
time voluntarily to contribute to the community.
52
Corporate Social Responsibility
•
Arçelik A.Ş. conducts fact finding surveys and prepares
reports to meet the requirements of the Global Compact
principles and SA 8000 (Social Accountability)
Standards.
•
Arçelik A.Ş. was among the first signatories of
the Code of Conduct issued by CECED.
– This treatise ensures that the companies
demonstrate a sustainable performance in meeting
the requirements of international conventions on
working conditions and those regarding the
environmental laws and regulations.
•
Arçelik A.Ş. published the 4th Sustainability Report
covering the Company’s operations in the light of
economic, social and environmental performance.
Report’s “B+” application level has been checked and
approved by the GRI Secretariat.
53
Corporate Social Responsibility
White Fish Playrooms
Standing United for Education social responsibility program
reached 300 schools in 60 cities, 200.000 students .
Donating Blood
for My Country
Vocational Education Laboratory of Arçelik A.Ş.
World Environment Day Event
54
Corporate Social Responsibility
No Barriers for My Country Project
Arçelik A.Ş. Employees Read Books to the Visually Disabled
Seminars on the Right Approach Towards the Disabled
Support for International Mandela Day - Turkey
55
Corporate Social Responsibility
 We Give More Life to Your Clothes - Spain
 Ethelbert Children's Home –
Defy - South Africa
 Support from the CHOC
home- Defy – South Africa
 Beko REFRESH Slovenia
 10 Years, 10 Cities, 10 Schools Project
- Bosnia
 Ecology from A to Z with Arctic - Romania
 Beko Planting Trees Campaign - China
 Support for the Krymsk Flooding in Krasnodar - Russia
 Orphaned Children Attend the Tabaluga Theater, Munich, Germany
 Association for Needy Children,
Projuventüte - Austria
56
Raising Public Awareness on Environment
In addition to developing environment-friendly products,
Arçelik A.Ş. believes its social responsibility to support
activities raising the public awareness about
environmental issues.
Environment Friendly Projects :
• TEMA - “Oak Campaign”
• TEMA - “Don’t waste your water” campaign
• En-Ver “Energy Efficiency ” Project
• En-Ver “Motor Movement ” Project
“For My Country Project” of Koç Group,
voluntary team comprising Arçelik A.Ş. employees, authorized
dealers and services organized environmental trainings for
the children in 80 Turkish cities.
57
Raising Public Awareness on Environment
• Arçelik takes a leading role to increase
public awareness regarding
sustainability and climate change.
• To be a spokesman for Turkey Climate
Change Leaders Group
• Signed the 2 Degree Challange
Comminuque.
• Attended the World Climate Summit
held in Durban, Africa.
• Attended the UN Conference on
Sustainable Development in Rio, South
America.
• Attended the World Climate Summit
held in Doha, Qatar.
58
A team of 12 Arçelik employees climbed the Kilimanjaro Mountain,
drawing attention to global warming. This is one of the best voluntary
commitments, which shows the sensitivity of our employees to
enviromental issues.
59
Sports-Basketball
Arçelik Company is also supporting sports that will contribute to the
development of the community.
Beko-Basketball League Sponsorships
 Turkish National Basketball League
(since 2006 )
German Basketball League
Russian Basketball League (2010-2013)
Lithuanian Basketball League
Italian Basketball League
60
Sports-Basketball
Beko-Basketball Event Sponsorships
Presenting Sponsor (*)of
 2014 FIBA World Basketball Cup in Spain
 2013 Euro Basket European
Basketball Championship in Slovenia
 2011 Euro Basket European
Basketball Championship in Lithuania
 2010 FIBA World Basketball Cup in Turkey
Main Sponsor of
 2009 Eurobasket in Poland)
 2009 FIBA Asian Championship Sponsor in China
*the biggest sponsor of the tournament
61
Sports-Football
Grundig
2011 German
Football
League Official
Technology
Sponsor
Beko has become the sponsor of
FA Cup in UK in 2012
62
Thank you
www.arcelikas.com

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