M.Com (Final) - MATS University

l=h; dk;Z@Assignment Work – 2013-14
M. Com (Final Year)
Max Marks – 30
funsZ'k %
Min Marks-12
l=h; dk;Z ds izR;sd fo"k; esa dqy 30 vad gSaA lHkh iz'uksa ds vad leku gksx
a As lHkh iz'u gy
dhft,A (Assignment Work of each paper carries 30 Marks. All questions carry equal marks. Attempt all
questions.)
Consumer Behaviour – I
1.
miHkksDrk O;ogkj ds vFkZ dks le>kb,A blds fofHkUu fl)kUrksa dh foospuk fdft,A
2.
Øsrk O;ogkj ls vki D;k le>rs gSa\ Øsrk O;ogkj dk foKkiu esa D;k egRo gS\
3.
miHksDrk vuqla/kku ij laf{kIr fVIi.kh fyf[k, A
4.
Lo&/kkj.kk D;k gSa\ blds egRo dk Li"V dhft, A
5.
Lkekftd oxZ ls vki D;k le>rs gSa\
Advertising and Sales Management – II
foKkiu ds mn~ns';ksa dh foospuk dhft,A
yf{kr Jksrk ls D;k vk'k; gS\ xzkgd dk oxhZdj.k dhft,A
foKkiu foHkkx ls D;k le>rs gSa\ foKkiu foHkkx dk vU; foHkkxksa ds lkFk lEcU/k cryk;sA
foKkiu ,oa foØ; lao)Zu esa vUrj crkb;sA
foØsrkvksa ij fu;a=.k ds D;k ykHk gS\ le>kb;sA
International Marketing Management –III
vUrjkZ"Vªh; foi.ku ls D;k vk'k; gSA bldh izd`fr ,oa {ks= dh foospuk dhft,A
ewY;kadu eSfVªDl ls D;k vk'k; gS\ fons'kh cktkj ds lanHkZ esa bldk D;k egRo gSa\
ewY; ls D;k rkRi;Z gSA vUrjkZ"Vªh; cktkj esa dher fu/kkZj.k ds mÌs';ksa dh foospuk dhft,A
fu;kZr lk[k ls vki D;k le>rs gSA fu;kZr lk[k dh Hkwfedk le>kb;saA
fo'o O;kikj laxBu ds mÌs'; ,oa dk;ksZa dh foospuk dhft,A
Functional Management –IV
foRRkh; izca/k ls vki D;k le>rs gSA foRrh; izca/k dh mi;ksfxrk o.kZu dhft,A
fOkRrh; ;kstuk ls D;k rkRi;Z gSaA ,d O;kolkf;d miØe ds fy, bldk D;k egRo gSaA
foKkiu ykHkizn gksrk gSA D;k vki blls lger gS viuk mRrj dkj.k lfgr nhft,A
lsfooxhZ; izca/k dh izeq[k fo’ks”krkvksa dk foospu dhft,A
mRikn iafDr dh uhfr;ksa rFkk ;qfDr;ksa dh foLrkj esa foospuk dhft, A
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