-1- Database Approach and Elements BMC DrinkTell™ provides an unprecedented level of depth. DrinkTell™ Select Reporting Capabilities 29 Categories More than 60 Subcategories Non Alcohol Sub- Categories • CSD • Bottled Bottled Water • Value‐Added Water • Fruit Beverages • Sports Drinks • Energy Drinks • Coffee • Tea • Milk • Dairy Alternatives • Vegetable Vegetable Juice • Kombucha Tea • Coconut Water -2- • Relaxation Beverages • Premium Iced Tea • Superpremium Juice • Vegetable/Fruit Vegetable/Fruit Juice Blends • Energy Shots • Premium Sodas • Liquid Water Enhancer • HPP Juices • Probiotics • Healthy Energy Drinks • Premium Kids’ Premium Kids’ Beverages • RTD Protein Drinks • Beer • Wine • Spirits • Hard Cider • • • • • • • • • • • • • • • • • Cola in CSD Diet in CSD Flavored in CSD Regular in CSD Direct Delivery(HOD) Domestic Retail P Premium PET i PET Domestic Sparkling Bottled Water Imported Bottled Water Retail 1‐2 Retail 1 2.5 Gallon 5 Gallon Vending Enhanced Water Essence Water Flavored Water 100% Juice Fruit Drinks Diet Sports Drinks Regular Sports Drinks • • • • • • • • • • • • • • • • • • • Coffee Mixes Coffee Pods Instant Coffee Roast/Ground Coffee RTD Coffee Whole Bean Coffee L Loose Tea T RTD Tea ‐ Shelf Stable ‐ Refrigerated/Chilled ‐ Fountain Tea Bags Tea Bags Tea Pods in Tea Iced Tea Mix Flavored Milk No Fat White Milk Reduced Fat White Milk Whole White Milk All Other White Milk Soy Fruit Beverages Soy Milk Almond Milk Alcohol Sub- Categories • Domestic Craft Beer • Domestic Flavored Malt Beverages • Domestic Malt Liquor • Domestic Non‐Alc Beer • Domestic Premium Light • Domestic Premium Regular r D ti P i R l • Domestic Savings Light Beer • Domestic Savings Regular • Domestic Super‐Premium Light Beer • Domestic Super Domestic Super‐Premium Premium Regular Beer • International Light Beer • International Non‐Alc Beer • International Regular in Beer • Table Wine • Champagne & Sparkling Wine • Fortified Wine • Vermouth V th • Straight American Whiskey • Blended American Whiskey • Canadian Whiskey Canadian Whiskey • Scotch Whisky • Irish Whiskey • Gin • Vodka • Rum • Brandy & Cognac • Cordials & Liqueurs • Prepared Cocktails Database Approach and Elements DrinkTell™ is built to be flexible for roll-ups, drill-downs, or comparisons by category/segment, company, brand, flavor, packaging, advertising, region, etc.; data downloadable to Excel spreadsheets Select DrinkTell™ Reporting Capabilities Beverage Companies & Brands • More than 430 companies • 2,472 Brands Category Details • • • • • • • • Demographics • • • • 7 Categories 13 Sub-categories 50 Brands Private Label /Store Brands Beverage Companies p Analysis y • Analysis of public beverage companies • Approximately 100 private beverage brand owners • Discussion of marketing, distribution, brands, and more -3- Annuall & Quarterly A Q t l Category C t Wholesale Wh l l Dollars D ll Annual & Quarterly Category Volume Growth Flavors Packaging by type, size, volume and units Regions Sales Channel Break-outs Five Year Projections Advertising • • • • • • Imports • • • • • 14 Categories C t i 61 Sub-categories From 5 global Regions From 297 Countries Annual, Quarterly, Monthly Data International Consumption Data • 9 Categories • Up to 190 Countries Financial Analyst Reports Access to annual, quarterly and interim reports from key investment analysts at leading investment banks 21 Categories 30 Sub-categories 18 Media types 412 Companies 931 Brands Annual and q quarterlyy data Government & Economic Data • • • • Population, Age, Income, Education CPI & PPI by Beverage Category GDP, Disposable Income Unemployment, Inflation Database Approach New DrinkTell™ modules to be added in 2015 Coming Soon! Expanded Expanded InternationalData Data International Production P od ction Data fo for Select Categories and Countries Categories include: • Beer • Green G C Coffee ff • Milk • Tea • Wine Per Capita Consumption For Select Countries Categories include: • Beer • Distilled Spirits • Bottled • Fruit Beverages Water • Fluid Milk • Carbonated C b t d • Tea Soft Drinks • Wine • Coffee -4- Caloric Content Expanded Data Packaging Data • U.S. LRB calorie trends by beverage category over time • Caloric data for over 100 leading LRB brands • Calorie per caps by category Beverage Marketing Marketing Beverage Directory Module Directory Module 5000 + listing offers profiles of brand owners, bottlers, wholesale distributors. Includes contact information, brands carried, fleet size, # of employees, etc etc. • 12,801 brands • 22,866 executives • 667 wine and spirit wholesalers • 2,561 soft drink fillers and di t ib t distributors • 2,888 bottled water fillers and distributors • 117 breweries • 176 microbreweries • 77 distillers • 562 wineries • 68 soft drink franchise companies • 111 sport and energy drink companies i • 512 coffee, tea, soy, and milk producers • 340 juice producers • 192 beer, wine, and spirits importers • 271 wholesaler importers Contract Packer Other Modules Directory Module Contract Packer Module • Contact information • Product and processing capabilities • # of production lines … More Raw Material Cost Module • Resin • Aluminum Al i • Sweeteners • Corrugated • Fuel … More Expanded Packaging Data
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