Bibliography MBA Program – Elective courses Spring 2014

Bibliography
MBA Program – Elective courses
Spring 2014
• Business plan fundamentals and workshop (M. Safars)
Suggested: BLANK, Steve. The startup owner manual: the step by step guide for building a great
company. K & S Ranch, 2012.
Soon to be purchased by the library.
Suggested: OSTERWALDER, Alexander, PIGNEUR, Yves. Business model generation. Wiley, 2010.
Library code:4-012 OST (3 copies)
Suggested: TOKAN, Boomy. How to write your first business plan. CreateSpace Independent
Publishing Platform, 2013.
Soon to be purchased by the library.
• Business to business marketing (F. Dalsace)
rd
Required: ANDERSON, James C., NARUS, James. Business market management. 3 ed. Pearson
Education, 2008.
Library code: 4-62 AND (12 copies including 2 for reference only)
• Ethics and Performance (Monastere) (H. Minguet)
Required: ARISTOTE. Nichomachean ethics.
Library code: 185 ARI (1 copy)
Required: ARISTOTE. Ethique de Nicomaque.
Library code: 185 ARI (1 copy)
Required: LEVINAS Emmanuel. Totality and Infinity.
Library code: 9-503 LEV (1 copy)
Required: LEVINAS Emmanuel. Totalité et infini.
Library code: 9-503 LEV (1 copy)
HEC Library – Written: April 2014
Contact: [email protected]– 01 39 67 94 78
1
Required: DHERSE Jean-Loup, MINGUET Hugues. L’éthique ou le chaos ? Presse de la
Renaissance. 2007.
Library code: 363 DHE (1 copy)
• Fundamentals of negotiation (M. Schulte)
Recommended: BABCOCK, Linda, LASHEVER, Sara. Women don’t ask: The high cost of avoiding
negotiation – and positive strategies for change. Bantam, 2007.
Library code : 9-4721-211 BAB (1 copy)
Recommended: FISHER, Robert, URY, William, PATTON, Bruce. Getting to yes: negotiating
agreement without giving in. Arrow Books, 1987.
Library code: 9-4721-211 FIS (10 copies including 2 for reference only)
Recommended: MALHOTRA, Deepak, BAZERMAN, Max. Negotiation genius: How to overcome
obstacles and achieve brilliant results at the bargaining table and beyond. Bantam, 2008.
Library code : 9-4721-211 MAL (1 copy)
Recommended: SHELL, G. Richard. Bargaining for advantage: negotiation strategies for reasonable
people. Penguin Books, 2006.
Library code: 9-4823 SHE (2 copies)
th
Recommended: THOMPSON, Leigh L. The mind and heart of the negotiator. 5 ed. Prentice Hall,
2012.
Library code: 9-4721-211 THO (1 copy)
• Geopolitical analysis (J. Ghez)
Required: BREMMER Ian, KEAT Preston. The fat tail: The power of political knowledge in an
uncertain world. Oxford University Press. 2010.
Library code: 4-15 BRE (12 copies including 2 for reference only)
Also available in E-book version
Required: TALEB, Nassim Nicholas. The black swan: The impact of the highly improbable. 2
Random House, 2010.
Soon to be purchased by the library.
• High fashion management (R. Beato)
Recommended: ALLERES, Danielle. Luxe: un management spécifique. Economica, 1995.
Library code: 6-307 LUX (1 copy)
Recommended: ARNAULT, Bernard. La passion créative : entretiens. Plon, 2000.
Library code: 6-307 ARN (1 copy)
HEC Library – Written: April 2014
Contact: [email protected]– 01 39 67 94 78
2
nd
ed.
Recommended: BARTHES, Roland. Système de la mode. Seuil, 1967.
Library code: 301.153 BAR (1 copy)
Recommended: BAUDRILLARD, Jean. La Société de consommation : ses mythes, ses structures.
Gallimard, 1997.
Library code: 301.24 BAU (1 copy)
nd
Recommended: BASTIEN, Vincent, KAPFERER, Jean-Noël. Luxe oblige. 2 ed. Eyrolles, 2012.
Library code: 6-307 KAP (8 copies)
Recommended: BERRY, Christopher J. The idea of luxury: a conceptual and historical investigation.
Cambridge University Press, 1994.
Library code: 9-4721-1 BER (1 copy)
Recommended: BOURDIEU, Pierre. La Distinction : critique sociale du jugement. Editions de Minuit,
1979.
Library code: 9-473 BOU (1 copy)
Recommended: BURR, Chandler. The emperor of scent: a true story of perfume and obsession.
Random House, 2004.
Library code: 6-2891 BUR
th
Recommended: CASTAREDE, Jean. Le luxe. 8 ed. Presses universitaires de France, 2014.
Library code: 6-307 CAS (1 copy)
Recommended: CASTAREDE, Jean. Luxe et civilisations : histoire mondiale. Eyrolles, 2009.
Library code: 6-307 CAS (1 copy)
nd
Recommended: CHEVALIER, Michel, MAZZALOVO, Gérald. Management et marketing du luxe. 2
éd. Dunod, 2011.
Library code: 6-307 CHE (1 copy)
Recommended: DANZIGER, Pamela. Let them eat cake: marketing luxury to the masses. Dearborn,
2005.
Library code: 4-602 DAN (1 copy)
Recommended: FORDEN, Sara G. The house of Gucci: a Sensational story of Murder, madness,
Glamour, and greed. William Morrow, 2001.
Library code: 6-2750-02 FOR (1 copy)
Recommended: JENSEN, Rolf. The dream society: how the coming shift from information to
imagination will transform Your Business. McGraw-Hill, 2001.
Library code: 4-602 JEN (1 copy)
Recommended: KAPFERER, Jean-Noël. Les marques, capital de l'entreprise : créer et développer
des marques fortes. 4th ed. Eyrolles, 2007.
Library code: 3-43 KAP (12 copies including 2 for reference only)
HEC Library – Written: April 2014
Contact: [email protected]– 01 39 67 94 78
3
Recommended: KAPFERER, Jean-Noël. The new strategic brand management: advanced insights
th
and strategic thinking. 5 ed. Kogan page, 2012.
Library code: 3-43 KAP (10 copies including 2 for reference only)
Recommended: THOMAS, Dana, COLETTE, Olivier. Luxe & Co : comment les marques ont tué le
luxe. J’ai lu, 2011.
Library code: 6-307 THO (1 copy)
Recommended: SICARD, Marie-Claude. Luxe, mensonges et marketing : Mais que font les marques
de luxe ? 3th ed. Pearson, 2010.
Library code: 6-307 SIC (1 copy)
• International financial management (L. Jacque)
Required: JACQUE, Laurent L. International corporate finance: value creation with currency
derivatives in global capital. Wiley, 2014.
Soon to be purchased by the library.
• Marketing and strategies in Luxury (V. Bastien)
Recommended: KAPFERER Jean-Noël, BASTIEN Vincent. Luxe oblige. 2
Library code: 6-307 KAP (8 copies)
nd
ed. Eyrolles, 2012.
Recommended: KAPFERER Jean-Noël, BASTIEN Vincent. The luxury strategy. Kogan Page, 2012.
Library code: 6-307 KAP (13 copies)
• Strategic Marketing Simulation (D. Rouzies)
th
LEHMANN Donald, WINER Russell S. Analysis for marketing planning. 7 ed. McGraw-Hill, 2008.
Library code: 4-602 LEH (12 copies including 2 for reference only)
CHERNEV Alexander. Strategic marketing analysis. 2
Library code: 4-602 CHE (1 copy)
nd
ed. BrightStar Media, 2007.
MOON Youngme. Different: escaping the competitive herd. Crown Business, 2011.
Soon to be purchased by the library.
HEC Library – Written: April 2014
Contact: [email protected]– 01 39 67 94 78
4

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