MRN Newsletter - Summer 2014 FINAL

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MRN NEWSLETTER
Summer 2014
LOOKING FORWARD
What’s in store for clinical trials?
So far 2014 has been an exciting year for the MRN and the clinical
Traditionally, we have had a presence at key conferences and exhibitions
trials sector as a whole. With this latest update, we’d like to share
throughout the year. However, in 2014, we have shifted our focus away
with you our plans for the rest of the year ahead, highlight some
from these events (which are both financially costly and resource
of our recent developments and offer our thoughts on the industry,
intensive) to get out about in the field more – visiting our customers,
as well as our ideas for business leaders.
understanding their needs and challenges, to be responsive and
This year, the MRN has taken a fresh approach to its sales and
innovative in developing products and services which meet their needs.
marketing processes. We are focusing in on key target companies,
Throughout 2014, we will be looking towards an alternative marketing
and concentrating on analysing their pipelines and therapy areas
approach that we are confident will benefit both our clients and our own
to focus our sales efforts in the right places, thus becoming more
business. We will be closely examining our communications activities to
efficient. We are also looking closely at key therapy areas -
ensure we do not overlook any avenues to market. We will also be looking
specifically injectables, rare disease and paediatrics.
at upgrading our website so that it becomes a truly interactive platform,
plus we will also be hosting a series of webinars.
It is by introducing this approach that the MRN believes it will gain the
competitive advantage it needs to drive its innovative products and
approach forward.
This year, the MRN is
taking a fresh approach to
its sales and marketing
processes
We hope you enjoy reading our latest newsletter and look forward to
working with you soon.
Stuart Redding
Vice President
www.themrn.co.uk
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Newsletter - Summer 2014
Innovation // BIG DATA
Recruitment and retention of patients remains the major challenge to
ensuring trials run as fast as possible and give them the statistical
BUSINESS
FOCUS
better any more - but about stopping the deterioration of these
Online analysis is based on people sharing and seeking medical
10 THINGS
EVERY GREAT
ENTREPRENEUR
SHOULD KNOW
power they are designed to produce. This is not just about getting
metrics in modern clinical trials.
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The MRN, CEO, Dr Graham Wylie shares his
top tips for entrepreneurs:
information to understand their condition, to access opinion on
possible therapies and to access specialist information on research
participation and results. People put this data in their various status
updates and on their profiles, discuss it and raise issues in their tweets
and express it in their internet search patterns.
These social media systems reach billions of people worldwide, so even
1
Providing a quality product comes before a quality
brand - branding works to pull people in, but
quality keeps them with you.
2
People really are your most critical asset - if you
are the only 'talent' in your company, then growth
will be very hard.
3
The culture of the organisation is key and needs
protecting at all costs - when you can’t reach
everyone with your advice and time, you CAN reach
them through culture.
4
Strategies and writing down direction are
mandatory - even if there is a small audience (even
just you), write down your plans and you’ll feel
consistent in your direction.
5
What banks and investors think is unimportant
until you need them - most early investment comes
from grants and they are typically more able to
accommodate the entrepreneur in the early phases.
if a small number share this sort of information, that still amounts to
hundreds of millions of people, making many statements each, in
various media, in pretty much every country in the world, with
considerable amounts of relevant data. At present we have access to
260 Billion conversations reaching back 12 months. This up to date
information gives you actual people to target, who fit your trial
criteria and are looking for information.
Dr Graham Wylie recently supplied a case study
for the Raconteur supplement in the Times
newspaper to help answer the question; “What’s
to be done about Big Data?”
Read the full article online here.
RAPID
For the full list, visit The MRNCEO blog.
In order to take advantage of such vast amounts of big data available, you need a powerful analysis
tool such as MRN-RAPID. Developed in partnership with PA Consulting, MRN-RAPID analyses how,
when and where potential patients are interacting online so that sponsors are able to apply a
In Collaboration With
targeted approach to patient recruitment, cutting advertising costs and speeding up the process.
The tool also has the ability to analyse the competitive landscape of trials and active recruiting
sites, minimizing competition for patients and maximising patient access.
Contact us to find out how MRN-RAPID could help you locate and access patients for your clinical trial.
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MRN Newsletter - Summer 2014
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Newsletter - Summer 2014
IN THE NEWS //
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THE NEW CHICAGO TEAM
THE MRN EXPANDS
GLOBAL CAPABILITIES WITH
NEW HIRES AND
A CHICAGO OFFICE
MRN has expanded its global capabilities after making a succession of
senior appointments in its US team. Following the appointment of Brent
Barnett as senior director business development, the company has also
brought in Emily Langley as project support associate.
The development comes as part of a sustained push into North America
by the MRN. Dr Graham Wylie, CEO, said: “We are expanding and
EMILY LANGLEY
BRENT BARNETT
Project Support Associate
Senior Director Business
Development
Emily has previously worked at the
National Multiple Sclerosis Society
and Regional Transportation
Authority. She was drawn to the
MRN because of the unique type
of research work they do. In her
new role Emily works as a Project
Support Associate managing the
day-to-day responsibilities of a
number of studies.
Brent has a career spanning over
20 years in the health care
sector at global names such as
Quintiles and AbbVie. In his new
role, Brent will be responsible for
securing business for the
recently launched MRN-RAPID
and driving sales of wider MRN
services across North America.
strengthening our team in this vitally important territory. These key
appointments and the move to new premises in Chicago is just the
beginning.
the safety and efficiency of Home Trial Support projects. The MRN has
“North America is a very important market for us, and many of our clients
also recruited Laurie James as Project Manager
have a substantial presence in the region. There are also a considerable
amount of opportunities for new business and partnerships in North
Dr Wylie added: “Our goal is to develop the next generation of clinical
America and our new team will be reaching out to that market.”
trials across the world. We are all extremely optimistic about the year
ahead.”
The MRN has also made three new appointments at its global
headquarters in Milton Keynes. Helen Marks has joined the Vendor and
The new Chicago office is located at 5250 Old Orchard Road, Suite
Contracts team as an associate following completion of a PhD at Queen
300, Skokie, Illinois 60077 , for more information or to set up a
Mary, University of London. Sheetal Kumar has joined the MRN as
meeting with the team call +1 (847) 983 3640 or email
research nurse manager and will work as part of the team responsible for
[email protected].
NEW ADDITIONS TO THE MILTON KEYNES OFFICE
HELEN MARKS
SHEETAL KUMAR
LAURIE JAMES
With a first degree in biochemistry, a Masters in
pharmacology and DMPK and a PhD in
protein-protein interactions in prostate cancer, Helen
wanted to move away from the bench but stay within
a scientific field. Her role at the MRN will see her
ensure a smooth working relationship with new and
existing pharmacy and nursing vendors.
Sheetal Kumar brings a wealth of experience to her
role; having previously educated and trained both
health care professionals as well as managing
recruitment for clinical trials. Sheetal’s new role with
the MRN will see her streamline processes making
recruitment and retention a key focus when dealing
with, and building relationships with customers.
Following university Laurie began her working life
as a vaccine research scientist at Intervet. Laurie
then joined a small CRO as a Clinical Trial
Assistant and worked her way up to Senior CRA.
Laurie joins the MRN team as Project manager
looking to take on new challenges in the clinical
trials sector.
Vendor and Contracts Associate
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Project Manager
Research Nurse Manager
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Newsletter - Summer 2014
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Service Spotlight //
GLOBAL SUPPORT
The MRN can provide clinical trial support services across the globe. With
proven experience across Europe, the Americas and Australasia, the MRN
also has the capability to support clinical trials throughout Asia and in
some parts of South Africa.
HOME TRIAL SUPPORT
Did you know that in many cases 50 – 80% of trial visits can be
performed in the home? In our Home Trials Support (HTS) service we
replace a number of the onsite visits required during a clinical trial with
nurse visits to the patient’s own home, which significantly reduces the
burden on the patient and boosts recruitment rates by up to 60% as well
as repeatedly resulting in retention rates of over 95%.
The interest in HTS seems to fall into three main categories:
• To improve recruitment and retention of patients in trials
• To use the service as it is expected the drug will be administered in
the home when marketed
• To make the lives of the patients better in return for participating in
the research
From simple blood draws to the administration of complex injections, our
home trial support service can help speed up trials, make difficult trials
more practical and improve the experience for patients taking part.
In many cases 50 –
80% of trial visits
can be performed in
the home
For more information from the MRN
sign up to our regular e-newsletter or visit
www.themrn.co.uk, or find us on Twitter
or LinkedIn. Don’t forget to share this
with a friend or colleague.
UK Tel: +44 (0)1908 261 153 | US Tel: +1 (919) 719 7222
Email: [email protected] | Fax: 0845 241 3839
Address: Talon House, Presley Way, Milton Keynes, Buckinghamshire MK8 0ES
@medresnet
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Medical Research Network
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