MVI Workshop 2015 (Nov 14) 2.indd

“73% of CTOs surveyed, do not believe their companies
have the tools to innovate successfully”
– PriceWaterhouseCoopers 2014 Global Innovation 1000 Report
CEOs and CTOs know their organizations must innovate
• How are you innovating?
• Are you producing great results?
• Do you need help?
Attend a Mastering Value Innovation Workshop
You’ll learn:
• How to identify your Most Important Customers (If you are a B2B company, they are
probably not your direct customers)
• How to uncover your Most Important Customers’ unmet needs
• What you need to do to deliver exceptional value to your Most Important Customers
• Your best options on “How” to deliver that value
Workshop History
The first custom Workshop was delivered to Halliburton in June, 2002. The first public 2-Day Workshop was
delivered in Singapore in November, 2005. Since then more than 100 Workshops have been held on three
continents in ten countries.
Every attendee will receive
a copy of Value Innovation
Works, published in 2012.
Value Innovation Process is a trademark of Value Innovations, Inc.
Who, What, and Why Attend?
Why Attend?
Guaranteed Results:
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For More Information:
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Learn how to:
- Take your business to the next level
- Grow with confidence
- Transform a commodity into a breakthrough
Understand how to manage the Front End of
Innovation
Stop poor quality projects entering your project
portfolio
Network with other Value Innovators and business
owners
You will leave highly energized and confident you can
introduce the process and tools when you return to the
office. If you don’t, we’ll give you a full refund!
Visit our website (www.valueinnovations.com) and join
the “Value Innovations” and “Small Business Network:
Using the Value Innovation Process to drive Growth”
Groups on LinkedIn
Who Should Attend?
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“C” level executives and Managing Directors
- Small business owners (11-499 employees)
Presidents and Vice Presidents
Directors, Managers and Project Leaders
Industry, government and education leaders and
decision makers in all functional areas
Who will benefit?
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Any organization of any size
For profits and not for profits
Manufacturing or services based organizations
Federal, state or local government agency
Associations
Small Businesses
Universities, schools and school boards, etc.
What Will You Learn?
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How to grow your business with confidence
How to use the Value Innovation Process
How to deliver exceptional value
How to develop a Value Chain
How to identify the Most Important Customer
How to develop and use Value Curves with Metrics
How to uncover unmet needs
How Value Innovation companies achieve success
…and much, much more
Mastering Value Innovation Workshops
www.valueinnovations.com
Workshop Leader
Richard (‘Dick’) Lee
Value Innovation Black Belt,
Small Business Champion and
Fulbright Academy Member.
Dick has managed, and had full P&L responsibility for, operating units of
Fortune 500 Companies and led R&D organizations. He served as Vice
President, Strategic Business Operations, Johns Manville Corporation
[1988-1992]; Vice President R&D for Pharmaseal, a division of American
Hospital Supply and subsequently Baxter Healthcare Corporation [19851988]; Vice President, Onan Corporation and General Manager, Elgar
Corporation (McGraw Edison Corporation) [1982-1985]; Vice President
and General Manager, the Portable Battery Division of Gould Inc [19771982]; and Manager, Vehicle Emission Control R&D, UOP Inc. [19721977].
Dick Lee is CEO and Chief Innovation Officer of Value Innovations, Inc.
(VI). VI was incorporated as a Chapter C company in Colorado in August,
1999. VI helps its customers value innovate and drive sustainable,
profitable growth through webinars, workshops and consulting services.
VI has 14 team members and 20 partners in Canada, India, Serbia, UK
and the USA.
Dick has delivered more than 100 Value Innovation Workshops in Asia,
Europe, South East Asia and North America; and led consulting projects
for more than forty clients including: Alcan, Albany International,
Arkema, Ashland Chemical, Beaulieu International Group, Bekaert,
Brady, Cargill, Chevron, Ciba Corning Diagnostics, Exxon Research and
Engineering, Gates Corporation, Goodyear Tire and Rubber Company,
Honeywell, Johns Manville, Johnson Controls, KBR (an operating unit of
Halliburton), Kennametal, Merck KGaA, Millipore, Mobil Oil Corporation,
Nanophase, PG&E, Philip Morris USA, Procter and Gamble, Raychem,
SAIC and Spectranetics.
The Value Innovation Process
®
The centerpiece of the workshop is the Value Innovation Process, (see below).
For Stage 3 and Large companies (>100 employees): Bolts onto the front end of your Phase-Gate, StageGate or Agile Process. If you are a student of Eric Riess’s Lean Start Up, the Value Innovation Process will
reduce cycle time and increase your success rates.
For Start Ups and Stage 2 companies (<100 employees): Helps you ask the questions you need to ask and
understand the problems you need to solve….not how to make your idea work.
Define Project
Mission and
Objectives
Confirm with
MIC that the
“How” is
Compelling
Determine how
to Deliver
the “What”
Define Value
Proposition
Define Value
Chain and identify
the Most Important
Customer (MIC)
The Value
Innovation Process®
Develop “As Is”
and “Best in Class”
Value Curves
DELIVERING EXCEPTIONAL VALUE TO YOUR MOST IMPORTANT
INTERNAL AND EXTERNAL CUSTOMERS
Contextual
Interviews:
Uncovering the
MIC’s unmet needs
Modify “To Be”
Value Curve
Review “To Be”
Value Curve with
the MIC
Develop
“To Be”
Value Curve
© Copyright Value Innovations, Inc. 2006 -2013
Value Innovation Process is a registered trademark of Value Innovations, Inc.
Each step is defined and enabling tools are described. Case Studies Include:
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American Vanguard (Stage 3; >30% of their
associates have been trained)
Ampex (invented a seminal technology, didn’t
value innovate and closed its doors in 2008)
Chevron (their IT group has completed 100
projects)
Compassion International’s (Not-for-Profit)
Water of Life (sold $5mm in one day)
FoldedPak’s (Stage 2) ExpandOS (Amazon has
required all TV manufacturers use ExpandOS)
Hussmann (refrigerated cases)
Nautilus (Sales increased 31% over prior year)
Mastering Value Innovation Workshops
www.valueinnovations.com
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Pharma Diagnostics, (Trained all associates and
board members on the Value Innovation Process)
Tesla Motors (The S P85D accelerates from
0-60mph in 3.1 seconds)
RE/MAX International (the largest real estate
company in the world)
Samsung Electronics (the world’s largest
technology company)
Sherwin Williams (stock price increased 3x from
2009-2013)
Thermo King
Virgin Group
Workshop Agenda
Attendees learn how to follow the process and use the Vi tools in
a series of five breakout sessions over the two days - teams are
challenged to transform a commodity to a breakthrough. They are
amazed how close they come to what the company developed.
Day 1: Start, 8:00am End, 5:00pm
VIP
Step
Session/Subject
Book
Chapter
Format*
Introduction and Success Stories
1
PPT &
Discussion
The Most Innovative Companies
1
Discussion
1
Define the Project
2
PPT
2
Value Chains
3
PPT
2
Introducing Aplicare – Who is their MIC?
3
Breakout
3
Value Curves with Metrics
4
PPT
3
RE/MAX International – Developing EoPs
4
PPT
3
Aplicare – Develop VCs for the PA and HCP
4
Breakout
3
Value Curve Bonanza
4
Discussion
Slalom® Software to generate Value Curves
4
Demo
Virgin Group and Ampex: The difference
between Innovation and Invention
1
PPT
3
Samsung Electronics – A Value Innovation
Company
Ends the day
on a high
Day 2: Start, 8:00am End, 3:00pm
4,
6-7,
10
Contextual Interviewing
5, 7 &10
PPT
4
1st Round Instrument Template
5
.docx file
5
The 6 Questions
6
PPT
5
Aplicare – Develop “To Be” VC for the HCP
6
Breakout
8
Develop the Value Proposition
8
PPT
Aplicare – How can we deliver the What?
9
Breakout
9
Six Keys to enabling an Innovation Culture
PPT
Where can you go from here?
PPT
Feedback
Value Innovation: Passport to Value Creation
Paper
The Value Innovation Process Assessment Tool
Paper
*PPT = Presentation; Presentations, 45 minutes max, only one exception
Mastering Value Innovation Workshops
www.valueinnovations.com
Testimonials
“Recently, I had the opportunity to attend Value
Innovations’ “Mastering Value Innovation”
workshop. This well-crafted event was among
the best 2 days of professional education I’ve
experienced in years. Dick Lee’s mastery of
the subject matter, excellent case studies and
practical approach for product and service
innovation equipped me to immediately apply
the Vi methodology. I especially recommend
“Mastering Value Innovation” to leaders in
Strategy, Marketing or Product Development
roles who need to facilitate customer-driven
breakthrough thinking.”
Global Marketing Manager, Fortune 20 Company
“The best workshop I’ve ever attended.”
CEO, American Vanguard ,
Sr. Director, Advanced Technology, Flextronics.
“I have had the opportunity to work with Value
Innovations on multiple occasions and have found
their approach to be the most industry relevant
and practical of all the various innovation schools
of thought that I have been exposed to. As a
strategist with a deep technology background I
have had the opportunity to explore a number
of different approaches and products in the
innovation arena and none have the level of
maturity and applicability that I have seen in the
VI work.”
Technology Strategy Director, Pearson
“Fantastically useful! I have so many nuggets to
take back and implement immediately.
Dynamic presenter! GREAT case studies and
stories. Group activities to reinforce learning”
Global Product Line Manager, Planview
Mastering Value Innovation Workshops
www.valueinnovations.com
“We brought in Value Innovations Inc. to develop
the materials for, and lead, three 2-Day Mastering
Value Innovation Workshops with the leaders
of Ingersoll Rand’s five business sectors: Two in
Davidson, NC and one in Prague, Czech Republic.
The goal was to increase the awareness of I-R’s
leadership team in Value Innovation methodology
and tools, how they are used to identify Blue
Oceans and how, when used consistently,
they dramatically improve an organization’s
performance.”
Innovation Project Manager, Ingersoll-Rand
“An excellent experience forcing you to look in the
mirror and create customer centric approaches
before deciding where to develop…guided by a
very passionate speaker, Dick Lee”
VP, Fellowes Holdings BV
“Overall topic very interesting and useful. Good
pace and content”
VP, Supply Chain Engineering and Innovation,
Deutsche Post DHL IT Services GmbH
Workshop Venue
The aLoft hotel at Denver International Airport
The MVI Workshop is held at the aLoft Hotel (A
Starwood Property), 15 minutes away from Denver’s
International Airport. You will have free internet
access in your room and all public rooms. You do not
need to rent a car. The Aloft has a free shuttle service
to, and from, the airport. You do not need to call,
the shuttle is on a 30 minute schedule. Pick up the
Shuttle on the baggage claim level (5) from Aisle 3.
The aLoft is located at 16470 E 40th Circle, Aurora,
CO 80011 (+1-303-371-9500). For more information,
go to http://www.starwoodhotels.com/alofthotels/
property/overview/index.html?propertyID=3166
Value Innovations has a $114/night room rate for
workshop attendees. When you call to make your
reservation, let them know you are with the Value
Innovation Group.
Mastering Value Innovation Workshops
www.valueinnovations.com
2015 Workshop Schedule,
Registration Fees and Registration/Payment:
Dates
Registration
on or before
Fee
$
Registration
After
Fee
$
January 22-23
January 2
2,195
January 3
2,695
February 25-26
February 4
2,195
February 6
2,695
March 26-27
March 5
2,195
March 6
2,695
April 23-24
April 2
2,195
April 3
2,695
May 28-29
May 7
2,195
May 8
2,695
June 25-26
June 4
2,195
June 5
2,695
August 27-28
August 6
2,195
August 7
2,695
September 24-25
September 3
2,195
September 4
2,695
October 29-30
October 8
2,195
October 9
2,695
November 19-20
October 30
2,195
October 31
2,695
Discounts: For multiple attendees from the same company, the registration fee after the first attendee is reduced by $500/person
No-Risk Guarantee:
Your satisfaction is 100% guaranteed – money back or credit. If you are not satisfied with the quality and content of the
Workshop, let us know in writing.
Payment:
Option 1: Register and pay on line: Go to www.valueinnovations.com , click on Products and Services, Click on Public and
Custom Workshops. There will be a dialogue box that will walk you through the process
Option 2: Complete the Registration Form below:
To register, complete the following form:
and fax to +1-303-660-4202
or send a pdf to [email protected]
Company
Name
Phone No:
Title
Email:
Workshop Date: January 30-31, February 25-26, March 26-27 , April 23-24, May 28-29,
June 25-26, August 27-28, Sep 24-25, October 29-30, November 19-20 (Circle One)
Registration Fee: $ _____________________
Once we receive your registration information, we will generate an invoice using
PayPal. You will be able to pay the invoice using a credit card of your choice.
Cancellation Policy:
Cancellations made within 15 days prior to the Workshop are subject to a $350 administration fee, or the full fee can
be credited towards a future purchase. No refunds or credits will be made within the two week window prior to the
Workshop. No shows are liable for the full fee.
Mastering Value Innovation Workshops
www.valueinnovations.com