ENTERPRISE BUSINESS XChange Solution Provider March 4th, 2014 Todd Bouman Vice President, IT Marketing Enterprise Business Division © 2014 Samsung Electronics America – CONFIDENTIAL AGENDA 1 IT Market Overview 2 Results and Highlights 3 2014 Strategy © 2014 Samsung Electronics America – CONFIDENTIAL 2 Enterprise Business 2014 B2B IT Market Outlook Samsung IT TAM ($B) 32.4 30.9 31.0 Mobility 14.2 14.5 +11% 16.0 Display 3.6 3.4 +3% 3.6 Printer 13.0 13.0 -2% 12.8 2012 2012 2013 2013 +5% 2014 2014 Mobile Computing: PC, Tablet, Memory & Storage. Display: LFD, Monitors, Hospitality, PCOIP. Printer: HW, Options © 2014 Samsung Electronics America – CONFIDENTIAL 3 Enterprise Business 2014 IT Trends Mobility Tablets to top laptops this year, all PCs in 2015 Data Security Big Data Top Enterprise IT concerns “Internet of Things” (Source: IDC, 12/3/2013) Experience Stationary to ubiquitous Engagement “9 to 5” to “Always On” Interaction Abstracted to physical 1. Bring Your Own Device (BYOD) 2. Mobile devices 3. Cloud storage 4. Social networks Cloud-based delivery models and mobile centricity accelerate adoption Missing Mobile Device with Enterprise data over the last 12 months 48% 12% had to issue public discloser 52% 3 years Other 6% 2 years 22% 2% Big data analytics is / will be a key priority at our organization in… Today 41% 1 year 2013 Mobile Security Survey © 2014 Samsung Electronics America – CONFIDENTIAL 4 29% Forrester, October 2013 Enterprise Business 2014 Vertical Market Trends 2013-2016 CAGR ’11-’14 CAGR 2014 TAMbybyTarget Target Vertical ($B) 2013 TAM Vertical ($B) $4.2 FINANCE $4.5 EDUCATION RETAIL HEALTHCARE $3.6 $3.2 Key KeyTrends Trends Key Trends +2.1% Grow mobile channel, reinvent branches, and transform operations +10.4% Common core, 1:1 and online assessments drive classroom initiatives +8.5% Interactive visual displays, omnichannel, mPOS and big data drive new retail experience +22.7% Government EHR regulations and mobility continue driving IT spend Source: SMV, IDC, Gartner © 2014 Samsung Electronics America – CONFIDENTIAL 5 Enterprise Business 2013 Samsung Results Mobile Computing Display Hotel TV Printer +65% +37% 2011 2012 2012 2013 2013 Mobile Computing: PC, Tablet, Memory & Storage Display: LFD, Monitors, PCOIP Printer: HW, Options © 2014 Samsung Electronics America – CONFIDENTIAL 6 Enterprise Business 2013 Highlights: Product Performance Chrome M/S Memory Growth Winning in 55”+ LFD Closing gap in HTV © 2014 Samsung Electronics America – CONFIDENTIAL 7 Enterprise Business 2013 Highlights: B2B Web Site © 2014 Samsung Electronics America – CONFIDENTIAL 8 Enterprise Business 2013 Highlights: Executive Briefing Center © 2014 Samsung Electronics America – CONFIDENTIAL 9 Enterprise Business 2013 Highlights: Brand © 2014 Samsung Electronics America – CONFIDENTIAL Doctors know their patients Work on the go New ways to shop Continuous screen Sales force interacts better In-store experiences Mobility for productivity Customized hotels Students learn in new ways Collaborative meetings Aesthetic digital experiences New information experiences 10 Enterprise Business 2014 Samsung B2B Strategy Attain Global B2B Market Leadership Vision GTM Strategy Samsung-led Partner-driven Vertical Solution Education Healthcare Core Solutions Finance Retail Public Mfg Hospitality Prof svc Horizontal Solution Security Collaboration Virtualization Mobility B2B Eco-System Partner Program Process & System Maintenance Operation * © 2014 Samsung Electronics America – CONFIDENTIAL 11 Enterprise Business 2014 Strategy: Vertical Focus Hospitality Transportation Manufacturing Federal EDUCATION RETAIL Entertainment Real Estate Construction FINANCE HEALTHCARE Communications Biz Services Legal Restaurants © 2014 Samsung Electronics America – CONFIDENTIAL Advertising 12 Enterprise Business 2014 Strategy: IT Product DISPLAY +33% PRINTER Re-inventing a category “Everywhere Printing“ UHD LFD Expanding Solutions Samsung SMART Signage Platform Ease of Use / Customization +51% MOBILE COMPUTING +25% Mobility Redefined Galaxy TabPRO Galaxy Tab 12.2” Samsung for Enterprise Smart Hotel Small Footprint / Mobile Integration Chrome Series 9 Samsung LYNK SINC & H-Browser © 2014 Samsung Electronics America – CONFIDENTIAL 13 Enterprise Business 2014 Strategy: Vertical Marketing Initiatives Events and Conferences • 75+ end user, industry, and channel events to engage decision makers and influencers Awareness • Strategic partnerships & alliances – Refine / grow the solutions ecosystem • Engagement & education – Inform customers, partners, and media about EBD offerings Vertically Focused Brochures & Collateral Advisory Boards • End-user focus – Target decision-makers with vertical-specific solution scenarios • End user & channel partner collaboration – Develop industry insights and thought leadership • Channel focus – Enable channel partners with sales tools and messaging • Vertical innovation – Drive Samsung’s B2B offerings © 2014 Samsung Electronics America – CONFIDENTIAL 14 14 Enterprise Business 2014 Strategy: Continue B2B Expression of the Samsung Brand No matter what industry you represent, Samsung brings a new perspective on how to solve modern business challenges 2014 = Localization of NBX Globally launched 2013 refreshed look/feel © 2014 Samsung Electronics America – CONFIDENTIAL ● new “why samsung” video 15 ● multi-vehicle delivery Enterprise Business 2014 Strategy: Integrated Marketing Communications (IMC) CONTINUE TO IMPROVE B2B WEB – Refresh homepage – Improved search – Personalization based on online profiles DEEPEN SOCIAL MEDIA REACH FOCUS ON GENERATING LEADS EXPAND TARGETED EVENTS – – – – – – – – Rebuild and invest in B2B Db Mktg Launch Eloqua for marketing automation More content Track behavior and be opportunistic © 2014 Samsung Electronics America – CONFIDENTIAL Launch LinkedIn Expand Twitter Continue Spiceworks Lay groundwork for owned SME blog – Expand vertically-focused events – Reduce broadline events – Create more custom events 16 Enterprise Business 2014 Strategy: Ease of Doing Business 2013 Partner Satisfaction Survey Priorities 1. Partner Portal 2. Contracts 3. S.T.E.P. © 2014 Samsung Electronics America – CONFIDENTIAL 17 Enterprise Business © 2014 Samsung Electronics America – CONFIDENTIAL Enterprise Business ENTERPRISE BUSINESS THANK YOU © 2014 Samsung Electronics America – CONFIDENTIAL © 2014 Samsung Electronics America – CONFIDENTIAL Enterprise Business
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