Press Release “Astra Life powered by Aviva”

Press Release
“Astra Life powered by Aviva”
ready to help Indonesians to Love Life
JAKARTA, November 27, 2014 – PT ASTRA AVIVA LIFE (“Astra Life”) which will market its
products & services as Astra Life powered by Aviva is officially launched today and ready to
serve the Indonesian market to sell and distribute life insurance products in Indonesia.
The launch is the peak of a series of important milestone which were started with the
signing of the Conditional Shareholder Agreement and Share Purchase Agreement by PT
Astra International Tbk and Aviva International Holdings Limited on January 17th, 2014. The
regulatory approval was subsequently obtained on April and completion of transaction is
materialized on May 26th, 2014, and finally followed by the official approval from OJK
(Otoritas Jasa Keuangan) for the business licence under the name of PT ASTRA AVIVA LIFE
on August 13th, 2014.
Astra Life believes that it has all the resources to be a trustworthy and leading life insurance
company in Indonesia to help Indonesians to Love Life: We want to help our customers to
“Enjoy today, dare to dream, and live the dream”, by leveraging Astra’s strong reputation,
deep knowledge of Indonesian customers and distribution network, combined with Aviva’s
world class technical expertise. This has been complimented by local talent from multiple
background of life insurance and financial industries.
These resources are a solid foundation to bring Astra Life’s aspiration into reality. Astra Life
aims to be a top 5 life insurance company in Indonesia.
President Director of PT ASTRA AVIVA LIFE, Philip Willcock said:
“Our aspiration is to become a top 5 life insurance company in Indonesia drawing on the
strength of our parent companies. Astra’s experience and network as a national leader for
57 years in Indonesia and Aviva’s experience as a world class insurer with a 300 years
heritage. Together we have all the resources to achieve our aspiration.”
“Astra Life offers more than a product but a strong and balance value proposition through
marketing approach that does not promote fear, but instead through offering a positive
proposition to help our customer to love life” said Auddie A. Wiranata, Vice President
Director of PT ASTRA AVIVA LIFE.
Media Release, Press Launching of PT. Astra Aviva Life
November 27, 2014
Page 2 of 2
Astra Life aims to serve the needs and exceed expectation of Indonesians market by offering
a wide range of protection and investment products. Astra Life will offer those products
through a range of distribution channels.
Indonesia with 245 million population is one of the fastest growing life insurance markets
globally and has a rapidly expanding middle class (estimated to reach 140 million in 2020*),
and still has low density and penetration levels in the insurance market below 2%. These
fundamentals have lead Astra Life to commit to investing and building significant long-term
value for its customers, employees and stakeholders by providing a tailored, high quality,
trusted and affordable products.
With all the above capabilities we are confident Astra Life will become a leading Life
Insurance provider, able to serve and understand Indonesian customers & to help
Indonesians to Love Life.
About Astra International**
PT Astra International Tbk was established in 1957 and serves more than 10 million
customers across Indonesia every year with 183 companies and more than 218.127
employee. Astra lead the market through six business segment: automotive, financial
services, heavy equipment and mining, agribusiness, infrastructure & logistics, and
information technology. Astra has been named as the Asia’s Best Companies 2014 by
Finance Asia Magazine for the past 10 years and as the Best Company in Indonesia for
Corporate Governance by Asia Money Magazine. Astra’s spirit is to support Indonesians to
reach their dreams, and to contribute positively to their family and country.
About Aviva International Holdings Limited**
Aviva International Holdings Limited is a part of Aviva Plc, one of the UK’s leading insurer
and one of Europe’s leading providers of life and general insurance with more than 300
years of experience and excellence in customer service and risk management, strong
insurance products and underwriting expertise in 16 countries. Aviva Group companies
provide life, general and health insurance and asset management services to 31,4m
customers worldwide.
For further information please contact:
Nyoman Anie Puspitasari
PT ASTRA AVIVA LIFE
Corporate Communication
Tel: +62 (21) 304 22000
Fax: +62 (21) 293 27979
*
**
Based on data from BCG Indonesia Rising Middle Class and Affluent Consumers, Maret 2013
Source from official website Astra International Tbk, http://www.astra.co.id/ & official website of
Aviva International; http://www.aviva.co.uk/about-us/
Note: PT ASTRA AVIVA LIFE is listed and monitored by OJK (Otoritas Jasa Keuangan).

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