STATIONS - Mediamark

OUR
STATIONS
OUR
REACH
Rate Card Effective 01 July 2014
Mediamark Radio Represents
East Coast Radio - Durban’s No. 1
Jacaranda FM - SA’s best mix of the 80’s, 90’s and now
Smile 90.4FM - Hear it. Feel it. Smile.
East Coast Radio
94 - 95 FM
Hot Adult Contemporary
KwaZulu-Natal
Jacaranda FM
94.2 FM
Adult Contemporary
Gauteng, Limpopo, Mpumalanga,
North West, Lowveld
Smile 90.4FM
90.4 FM
Adult Contemporary
Cape Town
We collectively reach 3.7 million unduplicated weekly listeners (RAMS 2014/3)
Standard Rates
Effective 01 July 2014
East Coast Radio
Jacaranda FM
Smile 90.4FM
Rate
Rate
Rate
Time Channel
Monday - Friday
00:00-04:00
240
450
200
04:00-06:00
1 110
3 450
300
06:00-09:00
14 460
17 310
4 500
09:00-12:00
5 340
7 800
3 000
12:00-15:00
5 340
8 190
3 000
15:00-19:00
7 770
10 140
3 500
19:00-22:00
840
1 320
300
22:00-00:00
240
450
200
00:00-06:00
270
450
200
06:00-09:00
4 200
5 250
2 000
09:00-12:00
4 440
5 730
2 000
12:00-15:00
1 560
2 010
1 500
15:00-19:00
1 560
2 010
1 500
19:00-00:00
540
900
200
Saturday
Sunday
00:00-06:00
270
450
200
06:00-09:00
1 530
2 490
2 000
09:00-12:00
1 770
2 700
2 000
12:00-15:00
1 050
1 710
1 500
15:00-19:00
1 050
1 710
1 500
19:00-00:00
330
660
200
Rates exclude VAT standard terms and conditions apply. E&OE.
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
East Coast Radio and Jacarada FM Combo
Effective 01 July 2014
East Coast Radio and Jacaranda FM Combo
Time Channel
Rate
Monday - Friday
00:00-04:00
540
04:00-06:00
3 420
06:00-09:00
29 400
09:00-12:00
11 490
12:00-15:00
11 850
15:00-19:00
16 110
19:00-22:00
1 620
22:00-00:00
540
Combo Terms and Conditions:
• A
dvertising spots can only be purchased
by time channel.
• The campaign dates to be the
same across both stations.
• Spots must be placed in the same time
channel pattern across both stations.
• Cannot be combined with any other
incentive or commitment deal.
• No live reads.
• No preferred time spots.
• No features or sponsorships.
• Invoicing for airtime will be under
consolidated rates and not by individual
station.
• Spot length on each station with these
packages must be of the same duration,
e.g. all 30 seconds or 40 seconds, etc.
Saturday
00:00-06:00
540
06:00-09:00
8 490
09:00-12:00
9 150
12:00-15:00
3 030
15:00-19:00
3 030
19:00-00:00
1 080
Sunday
00:00-06:00
540
06:00-09:00
3 600
09:00-12:00
4 020
12:00-15:00
2 340
15:00-19:00
2 340
19:00-00:00
750
Rates exclude VAT standard terms and conditions apply. E&OE.
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
Jacaranda FM Split and Regional Rates
Effective 01 July 2014
Gauteng (incl.
North West)
Limpopo
Mpumalanga
(incl. Lowveld)
Rate
Rate
Rate
n/a
n/a
n/a
Time Channel
Jacaranda
Regional
Jacaranda FM split broadcast conditions:
• No live reads.
• No preferred time spots.
• No features or sponsorships.
• Spots are placed by time channel.
• Only 1 ad break per hour.
• No broadcast on Sundays
• n/a = not available on splits but it is available on Jacaranda FM’s full footprint
• Material deadline is 5 working days prior to broadcast.
Monday - Friday
00:00-04:00
04:00-06:00
2 790
540
540
06:00-09:00
13 710
2 710
3 000
09:00-12:00
5 880
1 140
1 830
12:00-15:00
6 210
n/a
Part of
Jacaranda
Regional
Broadcast
1 920
15:00-16:00
7 470
16:00-19:00
Jacaranda FM splits refer to Gauteng,
Limpopo and Mpumalanga (including
Lowveld).
1 140
Jacaranda Regional (previously known as
RMFM) refers to a combined Limpopo and
Lowveld broadcast area.
1 860
1 860
19:00-22:00
n/a
n/a
n/a
22:00-00:00
n/a
n/a
n/a
Jacaranda Regional broadcasting times:
• Monday - Friday 12:00-16:00
• Saturday 10:00-14:00
00:00-05:00
n/a
n/a
n/a
Jacaranda Regional broadcasting
conditions:
• No broadcast on Sundays
05:00-09:00
3 720
630
1 380
Saturday
09:00-10:00
660
4 050
10:00-12:00
n/a
Part of
Jacaranda
Regional
Broadcast
12:00-14:00
1 500
14:00-15:00
Additional notes:
• The time channels have been split to
accommodate specific broadcasting times.
Standard time channels remain the same.
1 500
690
Standard time channels are:
600
Monday - Friday: 15h00 - 19:00
Saturday: 09h00 - 12h00 and 12h00 - 15h00
630
15:00-19:00
1 500
600
600
19:00-00:00
n/a
n/a
n/a
• Features on Jacaranda FM are only available
on full footprint including Jacaranda Regional.
Rates exclude VAT standard terms and conditions apply. E&OE.
Duration
5”
10”
15”
20”
25”
30”
35”
40”
45”
50”
55”
60”
Multiply by
0.5
0.6
0.7
0.8
0.9
1.0
1.17
1.33
1.5
1.67
1.83
2.0
*Duration over 50” to be approved by station prior to booking and broadcast
Terms and Conditions
Effective 01 July 2014
Loadings
Feature loading
30%
Preferred spot loading
20%
Live read loading
60%
• Added Value is subject to availability at
time of booking and broadcast.
• Programming reserves the right to cancel writing within 10 working days of receipt of the incentive letter, it would be deemed investment amount, excluding VAT and based on rate card value.
• All sponsorship rates are by negotiation,
and are subject to change with the
issuing of revised rate cards.
• Preferred spots, requested by
advertising break or hour, carry a 20%
on full footprint including Jacaranda Regional.
Material Requirements
• The material deadline for advertising
material is 3 working days prior to
broadcast.
• Material deadline on the Jacaranda FM split is 5 working days prior to broadcast.
• Mediamark accepts material on CD or via e-mail.
Acceptable format for advertising
material:
surcharge, and will be adjusted with
a) CD or Email
revised rate cards. This is negotiable
Format: MPEG Layer 2
depending on duration of campaign.
Bit Rate: 256kb/s
Sample Rate: 44.1kHz
No Padding
• Live reads carry a 60% surcharge. This
is negotiable depending on duration of
No ID3 TAGS
campaign.
b) CD or Email
• All rates quoted are in respect of 30
second commercials.
rounded up to the nearest Rand.
Format: WAV Stereo
Bit Rate: 44.1kHz
• The rates for other durations are calculated
as per the table on the rate card, and
MP3 is NOT an acceptable broadcasting
format
Feature Sponsorship Terms
Acceptable Broadcast Language for
• Consists of an Opening Billboard (OBB) Commercials
• East Coast Radio: English only
and a generic spot.
• All OBB’s allow for 10 words following • Jacaranda FM: English and Afrikaans only
• Smile 90.4FM: English and Afrikaans only
the sponsors name.
• Live Read commercials, as part of a feature sponsorship, will carry an additional 60% surcharge.
Cancellation of Airtime Booked
• Cancellation must be submitted in writing
to Mediamark no later than 28 days prior to
• Subject to availability at time of booking
and broadcast.
• Broadcast sequence differs according to
station programming format, e.g. OBB,
Feature, Generic spot.
• Programming reserves the right to change the timing and format of a sponsorship.
• Features on Jacaranda FM are only available • Added Value is calculated off the certain sponsorships on Public Holidays.
broadcast, regardless of date of application.
• Failure to do so will result in a 100% cancellation penalty.
Annual Commitment Incentives
• All annual volume incentives require the
recipient’s written approval.
• Should the client/agency not respond in accepted and implemented as proposed.
General
• Rates quoted exclude VAT.
• Rate card effective from 01 July 2014.
• This rate card is a gross rate card and
includes agency commission, where
applicable.
• This rate card is issued for the information of
advertisers and advertising agencies and does not
constitute an offer by Mediamark.
• Confirmation of orders placed with Mediamark
will be issued to verify the commercials booked.
This will be deemed correct unless written
notice contrary to such confirmation is received
in writing within 2 working days after the
confirmation has been issued.
• Compensation for spots not flighted on a
station or stations will be given in airtime.
No credits will be passed.
• Station and Mediamark liability for spots not
flighted and/or incorrectly flighted is limited
to the value of the spots not flighted and/or
incorrectly flighted.
• Airtime orders received by 30 June
2014 will qualify for rate protection
until 30 September 2014. Spot and
duration changes will be allowed,
provided that these changes do not
reduce the original spend committed.
• The advertiser or advertising practitioner
indemnifies Mediamark and the stations
represented by Mediamark for damages
resulting from any advertisements placed on
any station within Mediamark’s portfolio.
• The rates represented in this document are
the sole rates applicable for the period and
supersedes all previous rates.
• E&OE.
Mediamark Johannesburg
Mediamark Cape Town
mediamark house. 36 homestead road.
mediamark. first floor. building 2.
rivonia. po box 5981.
fusion quarter. waterford mews.
rivonia. 2128.
century boulevard. century city.
tel: +2711 235 7600. fax: +2711 803 5388.
tel: +2721 529 4140. fax: +2721 551 6390.
www.mediamark.co.za

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