Providing professional representation and engineered solutions for 30 years. representing your “preferred” brands of foodservice equipment and supplies the Preferred Marketing Group History PMG/the Preferred Marketing Group was founded in 1984 by Bill Fero and Charlie Watterman; serving the Southern California and Southern Nevada markets. They started with two lines and quickly were given the opportunity to represent some of the industry’s top brands, which are still represented by the Preferred Marketing Group today. Jeff Couch purchased Preferred Marketing in 2001. Jeff had previously been the Vice President of Sales and Marketing for Garland/US Range. Since taking the reins at PMG, Jeff has significantly grown both overall sales and PMG’s marketing territory. PMG now serves all of California and Nevada. Many of PMG’s team members have been with the company for twenty years. Tony Valvo, Vice President and General Manager joined PMG in 1989. PMG boasts a sales force with a combined industry experience of more than two hundred years, and ❝ Jeff, your PMG team showed remarkable creativity and innovation in assisting us to achieve increased throughput in our kitchens with a smaller footprint, reduced ticket times. We are very excited to continue working together.❞ Greg Dollarhyde, CEO, Veggie Grill backgrounds in engineering, consulting, foodservice dealers and the culinary arts; both as chefs and owner/operators. Customer Care support has always been a focus, equal in significance to our outside sales efforts. Preferred Marketing’s centrally located and company owned facility sets a new standard in state-of-the-art Culinary Labs and Education Centers. This multi-use building features 4,000 square feet of offices completely outfitted with the latest technologies. In addition there is a 6,000 square foot, dedicated multi media Education Center combined with a fully functional Culinary Lab/Training Kitchen. This kitchen can accommodate any equipment under it’s 16 feet of the latest hood technologies; and has played host to dozens of national chains for menu development, equipment testing, time and motion studies and full-scale kitchen mock-ups. Jeff Couch Tony Valvo Principal/Culinary Vice President and General Manager Preferred Marketing represents lines that continue to build on it’s core foundation of finding solutions for it’s customers and over 60% of the brands represented have consistently been represented by PMG for over 30 years. After focusing on mainly system and solution selling of heavy equipment for twenty years, PMG expanded into safety and supply items in 2003. They created PMG Lite, a division of Preferred Marketing to offer solutions throughout the remainder of kitchen. ❝ We have enjoyed a great working relationship with PMG. They are proactive in insuring we are up to date on new equipment and systems and solving any issues that arise on our projects. We look forward to a long and enduring professional relationship with their organization.❞ ❝ PMG is one of my best groups to work with. They are very professional and work closely with me to create strategic plans to grow our business. They understand what it takes to gain market share and create organic growth. ❞ Larry Lanier, President, FCSI, CFSP, Laschober+Sovich, Inc. Todd Clem, Director of Dealer Development Globe Food Equipment Co. i5 – The PMG Intelligent 5 Drivers of Business Preferred Representation Systems and Services that support the best representation. 1. E ngineering PROFITABLE solutions. 2. P roviding total market access for every PMG PRINCIPAL. 3. U sing the Pareto Principle for aggressively managed SALES PERFORMANCE. 4. C apitalizing on technological superiority exercised at every opportunity; this is the PMG FOCUSED 5. 5. I NTEGRATING team centered management to maximize the results of multiple market penetration. representing your “preferred” brands of foodservice equipment and supplies the Preferred Marketing Group Service Territory Territory Business Development Jeff Couch Principal/Culinary (818) 652-1141 [email protected] Steve Kim Business Development Representative (Los Angeles County) (310) 505-5036 [email protected] Nevada Tony Valvo Vice President and General Manager (818) 430-5570 [email protected] Steve Wetterich Business Development Representative (Orange County and San Diego County) (818) 391-3786 [email protected] California HQ Toni Mallory Administrator (818) 998-9292 [email protected] Steve Henderson Business Development Representative (Southern Nevada) (702) 205-2785 [email protected] ❝C addy Corporation has been lucky enough to be represented by Preferred Marketing Group for seven years. PMG’s cultivation and maintenance of industry relationships have allowed us to grow our market share on the West Coast. Everyone from PMG’s office staff to the account managers exudes pure class and professionalism.❞ Brad Wallace, Regional Sales Manager Caddy Corporation ❝P MG is the only culinary lab we use to develop our new menu items. The staff is able to provide real world experience. Their knowledge of new cooking techniques and equipment are second to none.❞ Chef Joseph Gillard, Corporate Executive Chef Alliant Foods Customer Care Department Chris Olmos Tom Cowley Customer Care Supervisor (818) 998-9292 [email protected] Business Development Representative (Los Angeles, Kern,Santa Barbara and Ventura County) (818) 857-8661 [email protected] Sorin Muresan Greg Jones Estimator (818) 998-9292 [email protected] Business Development Representative (Northern California and Northern Nevada) (916) 317-4144 [email protected] Eva Lopez Gina Christian Customer Care Representative (818) 998-9292 [email protected] Schools and Institution Specialist/Culinary (818) 793-9612 [email protected] representing your “preferred” brands of foodservice equipment and supplies PMG LIVE and Engineered Solutions Tired of Excess Labor? Spending too Much on Energy? Food Waste – Holding a Problem? Ticket Times Too Long? the Preferred Marketing Group can help with all of the above. Our centrally located 4000 square foot Education Center and Culinary Lab has helped many customers solve these problems and more. We offer simplified time and motion analysis, menu process re-development through new equipment technologies that will save labor, time and energy. Our team and the brands we represent are dedicated to helping you achieve your goals. In addition our Education center hosts several factory sales an service seminars to keep the channel educated on the current technology. Our facility is available to you to train, teach or test. ❝ The P refe has bee rred Marketin gG n Tabco s representing A roup ince 19 94. For dvance PMG h 20 year as don ea s job of c hanging n outstanding with the the eco no market , of Adva my and the e volution nce Tab co into market the lea occupy dership posit ion we to seeks o day. PMG ac tively ut oppo rtunitie for Adv s an traditio ce Tabco in b nal and oth no market segme n-traditional nts. The PMG, b sta ot office s h in the field a ff at upport, nd their ar knowle dgeable e pleasant, and pe We are rsis ple Preferre ased to have tent. d Mark the et represe nt Adva ing Group nce Tab co.❞ Al A aluable s an inv with DMH. e id v o r p ❝ PMG ing relationship pertise, er t ex n t r a p uipmen cial q e g in u Provid ugh, d, of cr dge an ely follow thro d le w o n k an nce – tim end on importa ntinue to dep tories’ co fac we will Gs’ and their years.❞ BA, M P g omin M utilize c e h t SI MA e in ieli, FC Howe D a V k w expertis rd Mura icha R Dieli nts onsulta esign C ice D od Serv Fo tanding an outs d for many n e e b has bran ❝ PMG ntative of our edge in e s ing repre are lead pplication of y e h T . s nd a s year ledge a ent that result w o n k m e h ip their t u f rvice eq ality of taste o f foodse o u d metho ighest q in the h most efficient duct. Their d pro food an to cook that many n sed on executio b has been u am and la te culinary by our sales new s n evelop occasio s to test and d of all. PMG er ht custom s to the delig y and the m e an menu it t to our comp e s is an as ykstra, Gary D y!❞ r t ales s u d in arket S sident re Vice P lM Genera n, Vice-P residen t, Advan ce Tab co ice odserv oc Fo anitow M lderma 20715 Dearborn Street, Chatsworth, CA 91311 Phone (818) 998-9292 • Fax (818) 998-9399 www.pmgnow.com ❝ PMG is a They ha hands on com ve colla pany. b us to cr eate cu orated with stom so PMG h lutions. as respon proven to be sive an very dp value o ur relat roactive. We io n and loo k forwa ship with PMG rd to w togethe ork r for ye ars to c ing Brian D o me.❞ reeland , VP Co nstruc Pick U tion, p Stix
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