ALBERTO CUSI PERSONAL Born in Varese, Italy Married with Cary Pierce. Executive Vice President, Group Management Director at FCB Chicago. A wonderful son, Michele. Resident in: 2250 W. Ohio street Apt 303 – Chicago Illinois 60612 USA Telephone: (312) 929-2003 [email protected] ACADEMIC Graduate of University of Pavia in Political Sciences Post Graduate Courses: Senior Executive Program at Istud (Istituto Studi Direzionali) WORK BACKGROUND 1974-1976 ISAP (Istituto per la Scienza dell'Amministrazione Pubblica): Researcher 1976-1977 Involved in the family company (Jewels manufacturing and sales) 1978-1981 Istituto Studi Direzionali, a leading Italian Business School: Teacher in Marketing 1987-2001 Learning Systems, Italian branch of Wilson Learning (USA), programs developer and teacher 1981-2001 GEA (management consulting firm) http://gea.it/en/home/ (English version available): Associate Consultant in Marketing, Business Strategy and Organization 2001- 2004 Ambrosetti www.ambrosetti.it (English version available) (management consulting firm): Associate Consultant in Marketing, Business Strategy and Organization Since 2005 Free-lance consultant. Since 2013 Co-founder and Strategic advisory board member of VisualFood an innovative startup in food design. 1 PROFESSIONAL EXPERIENCES WITHIN THE CONSULTING ACTIVITY Practices: sales and marketing, strategy, organisation, communication. In education: sales, marketing, communication, organisational behaviour (leadership, group management, presentation…) Most significant Clients (in bold companies familiar in USA): - Barilla, food - Bayer, chemical and pharmaceutical - BTicino, electrical and electronic devices - CGT, Caterpillar industrial product distributor - Ciba-Geigy, pharmaceutical - Coin, department store - Eurotec commercial appliances - Gruppo Finanziario Tessile, apparel and fashion (Armani, Valentino, Ungaro) - Gruppo Radici, industrial component - Guzzini, house ware - Haier, China, appliances - Il Gigante, supermarket chain - La Previdente, insurance - Max Mara, apparel and fashion - Merloni Eldo, appliances - Merloni Termosanitari, heating and AC systems - Merloni Progetti, engineering - Montedison, chemical - Pierrel, cosmetic - Pirelli, tires - Primigi, baby shoes - Publitalia, (Mr. Berlusconi’s television network) - Procter & Gamble, fmcg - Riello, heating systems - Salmoiraghi & Viganò, optical - Sole 24 ore, business newspaper and web site - Standa, retailing - Talbots, apparel - Tecno, office furniture - Walt Disney, magazine publisher 2 ACADEMIC 1978 - 2001 ISTUD http://www.istud.it/en/default.aspx (English version available) (Istituto Studi Direzionali) Marketing and Sales in weekly programs and in Senior Executive Programs Since 1988: Publitalia ‘80 – http://www.masterpublitalia.it/en/storia_obiettivi.html (English version available) Marketing, Communication, sales, project tutorship and professor at MBA: Master in Comunicazione d'Impresa 1992 - 2001 LIUC University (Libero Istituto Universitario C. Cattaneo, Milan) http://www.liuc.it/defaultENG.asp (English version available) Professor in Marketing 1996- 2000: IEPO (European Institute of Specialty Advertising) Academic Vice-Chairman 2005 "Marketing Strategies for Small Enterprises" at University of Malaya, Kuala Lumpur. Since 1884: ISTAO (Istituto Adriano Olivetti). www.istao.it (English version available) Marketing and Sales at MBA in Economics and other business masters (Internationalization, Fashion Marketing, New products development) Since 2003 Northwestern University http://www.northwestern.edu/ : Professional Linkage seminar on “Global Markets: understanding local culture to establish global brands” Since 2009 Universita’ Politecnica delle Marche http://www.univpm.it/English/ (English version available) International Business and Communication program Since 2012 Universidad Nacional del Litoral http://www.unl.edu.ar/ (English version available) Santa Fe, Argentina Global Competitiveness Program for SMEs Languages - Italian (mother tongue) - English (fluent) - French (fluent) - Spanish (scholastic) Personal interest - Tennis – Cooking - Photography- Motorcycle riding 3 PUBLICATIONS Author of many articles and books Cooperation with Harvard Business School http://www.hbs.edu/Pages/default.aspx . in developing educational material. Among the others, professors W. Salmon, J Hammond, R. Shapiro, R. Lal, J. Heskett for researches, case studies writing and teaching activities. Cooperation with B. Harris on Category Management issues Books and articles (in Italian only) - Conseguenze economiche dell' evoluzione demografica FUA' Giorgio a cura; saggi di Sergio RICOSSA Pietro ALESSANDRINI Antonio GOLINI Carlo DELL'ARINGA Gino FAUSTINI Gian Marco GROS PIETRO Franco B. FRANCIOSI Georges TAPINOS Maria Chiara TURCI Carlo Andrea BOLLINO Alberto CUSI Maria GERBI SETHI Roberto MOSTACCI Antonino OCCHIUTO Danilo GIORI Onorato CASTELLINO Calo HANAU Alberto ZULIANI. IL MULINO. BOLOGNA. 1986 - introduzione di Giorgio FUA' - La gestione del futuro : Nuovi strumenti previsivi per mercati più competitivi / A cura di A. Cusi. - Quaderni de L’Impresa n.1, 1991 - Marketing in Italia. Testi e casi. G. Eminente, S. Cherubini F. Angeli 1992 Casi: Zanussi, Lazzaroni, Ellesse a cura di A. Cusi - Comunicare l'eccellenza Ferrari, Bulgari, Camel Trophy, Mulino Bianco di A. Ghini, F. Trapani, R. Beccari introduzione di D. D'Angelo Capitolo Mulino Bianco redatto da A. Cusi ETAS 1995 - Percorsi evolutivi del marketing : Marketing dei servizi, marketing dei beni business to business, marketing internazionale, trade marketing, customer satisfaction / A cura di Antonella Carù, Alberto Cusi, Carolina Guerini, Jaques Fayette e Anna Uslenghi (prefazione di Alessandro Sinatra) Ed. Liuc 1998 4 - Con la Rete, cliente libero e attivo Largo Consumo 1999, volume 19, Fascicolo 2 Alberto Cusi - Logistica, problema dell’ E-commerce MarkUp Nr.7 2000 di Alberto Cusi - Pringles: Un brand globale nel mercato italiano A cura di Alberto Cusi, Martino Boffa Lupetti 2000 - La Competizione Globale In Lezioni di Management, rivista on line edita dall’ISTAO Settembre 2011 http://www.istao.it/attivita/pubblicazioni/01_lezioni-di-management.pdf 5