Prof. Alberto - Future Manager

ALBERTO CUSI
PERSONAL
Born in Varese, Italy
Married with Cary Pierce. Executive Vice President, Group Management Director at
FCB Chicago. A wonderful son, Michele.
Resident in: 2250 W. Ohio street Apt 303 – Chicago Illinois 60612 USA
Telephone: (312) 929-2003 [email protected]
ACADEMIC
Graduate of University of Pavia in Political Sciences
Post Graduate Courses: Senior Executive Program at Istud (Istituto Studi Direzionali)
WORK BACKGROUND
1974-1976
ISAP (Istituto per la Scienza dell'Amministrazione Pubblica):
Researcher
1976-1977
Involved in the family company (Jewels manufacturing and sales)
1978-1981
Istituto Studi Direzionali, a leading Italian Business School: Teacher in
Marketing
1987-2001
Learning Systems, Italian branch of Wilson Learning (USA), programs
developer and teacher
1981-2001
GEA (management consulting firm) http://gea.it/en/home/ (English
version available): Associate Consultant in Marketing, Business
Strategy and Organization
2001- 2004
Ambrosetti www.ambrosetti.it (English version available)
(management consulting firm): Associate Consultant in Marketing,
Business Strategy and Organization
Since 2005 Free-lance consultant.
Since 2013 Co-founder and Strategic advisory board member of VisualFood an
innovative startup in food design.
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PROFESSIONAL EXPERIENCES WITHIN THE CONSULTING ACTIVITY
Practices:
sales and marketing, strategy, organisation, communication.
In education: sales, marketing, communication, organisational behaviour
(leadership, group management, presentation…)
Most significant Clients (in bold companies familiar in USA):
- Barilla, food
- Bayer, chemical and pharmaceutical
- BTicino, electrical and electronic devices
- CGT, Caterpillar industrial product distributor
- Ciba-Geigy, pharmaceutical
- Coin, department store
- Eurotec commercial appliances
- Gruppo Finanziario Tessile, apparel and fashion (Armani, Valentino, Ungaro)
- Gruppo Radici, industrial component
- Guzzini, house ware
- Haier, China, appliances
- Il Gigante, supermarket chain
- La Previdente, insurance
- Max Mara, apparel and fashion
- Merloni Eldo, appliances
- Merloni Termosanitari, heating and AC systems
- Merloni Progetti, engineering
- Montedison, chemical
- Pierrel, cosmetic
- Pirelli, tires
- Primigi, baby shoes
- Publitalia, (Mr. Berlusconi’s television network)
- Procter & Gamble, fmcg
- Riello, heating systems
- Salmoiraghi & Viganò, optical
- Sole 24 ore, business newspaper and web site
- Standa, retailing
- Talbots, apparel
- Tecno, office furniture
- Walt Disney, magazine publisher
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ACADEMIC
1978 - 2001
ISTUD http://www.istud.it/en/default.aspx (English version available) (Istituto
Studi Direzionali) Marketing and Sales in weekly programs and in Senior
Executive Programs
Since 1988:
Publitalia ‘80 – http://www.masterpublitalia.it/en/storia_obiettivi.html (English
version available) Marketing, Communication, sales, project tutorship and
professor at MBA: Master in Comunicazione d'Impresa
1992 - 2001
LIUC University (Libero Istituto Universitario C. Cattaneo, Milan)
http://www.liuc.it/defaultENG.asp (English version available)
Professor in Marketing
1996- 2000:
IEPO (European Institute of Specialty Advertising) Academic Vice-Chairman
2005
"Marketing Strategies for Small Enterprises" at University of Malaya, Kuala
Lumpur.
Since 1884:
ISTAO (Istituto Adriano Olivetti). www.istao.it (English version available)
Marketing and Sales at MBA in Economics and other business masters
(Internationalization, Fashion Marketing, New products development)
Since 2003
Northwestern University http://www.northwestern.edu/ : Professional Linkage
seminar on “Global Markets: understanding local culture to establish global
brands”
Since 2009
Universita’ Politecnica delle Marche http://www.univpm.it/English/ (English
version available) International Business and Communication program
Since 2012
Universidad Nacional del Litoral http://www.unl.edu.ar/ (English version
available) Santa Fe, Argentina Global Competitiveness Program for SMEs
Languages
- Italian (mother tongue)
- English (fluent)
- French (fluent)
- Spanish (scholastic)
Personal interest
- Tennis – Cooking - Photography- Motorcycle riding
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PUBLICATIONS
Author of many articles and books
Cooperation with Harvard Business School http://www.hbs.edu/Pages/default.aspx . in
developing educational material. Among the others, professors W. Salmon, J Hammond, R.
Shapiro, R. Lal, J. Heskett for researches, case studies writing and teaching activities.
Cooperation with B. Harris on Category Management issues
Books and articles (in Italian only)
- Conseguenze economiche dell' evoluzione demografica
FUA' Giorgio a cura; saggi di Sergio RICOSSA Pietro ALESSANDRINI Antonio GOLINI Carlo
DELL'ARINGA Gino FAUSTINI Gian Marco GROS PIETRO Franco B. FRANCIOSI Georges TAPINOS
Maria Chiara TURCI Carlo Andrea BOLLINO Alberto CUSI Maria GERBI SETHI Roberto MOSTACCI
Antonino OCCHIUTO Danilo GIORI Onorato CASTELLINO Calo HANAU Alberto ZULIANI.
IL MULINO. BOLOGNA. 1986 - introduzione di Giorgio FUA'
- La gestione del futuro : Nuovi strumenti previsivi per mercati più competitivi / A cura di A.
Cusi. - Quaderni de L’Impresa n.1, 1991
- Marketing in Italia. Testi e casi. G. Eminente, S. Cherubini F. Angeli 1992
Casi: Zanussi, Lazzaroni, Ellesse a cura di A. Cusi
- Comunicare l'eccellenza
Ferrari, Bulgari, Camel Trophy, Mulino Bianco
di A. Ghini, F. Trapani, R. Beccari
introduzione di D. D'Angelo
Capitolo Mulino Bianco redatto da A. Cusi
ETAS 1995
- Percorsi evolutivi del marketing : Marketing dei servizi, marketing dei beni business to
business, marketing internazionale, trade marketing, customer satisfaction / A cura di Antonella
Carù, Alberto Cusi, Carolina Guerini, Jaques Fayette e Anna Uslenghi (prefazione di Alessandro
Sinatra)
Ed. Liuc 1998
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- Con la Rete, cliente libero e attivo
Largo Consumo 1999, volume 19, Fascicolo 2
Alberto Cusi
- Logistica, problema dell’ E-commerce
MarkUp Nr.7 2000
di Alberto Cusi
- Pringles: Un brand globale nel mercato italiano
A cura di Alberto Cusi, Martino Boffa Lupetti 2000
- La Competizione Globale
In Lezioni di Management, rivista on line edita dall’ISTAO Settembre 2011
http://www.istao.it/attivita/pubblicazioni/01_lezioni-di-management.pdf
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