Tasty Pot Media Release Oct14 - New Zealand Guild of Food Writers

MEDIA RELEASE
OCTOBER 2014
NEW Limited Edition Recipes from Tasty Pot
Have yourself a super delicious summer with Tasty Pot’s 3 new limited edition summer recipes:
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Sporting golden yellow lids, this new seasonal range is a beacon of light for anyone looking for
delicious healthy affordable eating this summer.
Whether a meal by themselves, a side to the BBQ, or an ingredient in cooking for the family, Tasty
Pot continues its crusade to help make good eating easier with their little pots of goodness.
Co-founder Andrew Vivian says “Tasty Pot is now the fastest growing brand in the fresh meal &
soup category (10x faster than category average, with our meals growing at +225% YOY). It’s great
to see this space heating up – based on international trends, ready meals should soon be one of the
fastest growing segments in NZ grocery” (Aztec data: National Key Accounts to Sept'14)
These 3 new meals will be joining the rest of the range from November in all good supermarkets &
specialty stores nationwide. RRP of $6.99.
Please contact [email protected] if you’d like any further information (notes to editor overleaf)
Thanks for listening.
Notes to Editor
Tasty Pot is a husband & wife business that was started in 2010 after seeing a gap in the market for delicious,
convenient, affordable meals made natural & healthy. Three years on, these little pots of goodness continue to
be one of the best (and most awarded) options for a quick & easy lunch or dinner. There are no fancy tricks or
production short cuts. Just good, honest, healthy food when you’re not feeling inspired to take it on yourself:
Made from only natutral ingredients, they are rediculously healthy (low in fat, low in calories & high in fibre).
An easy way to get your daily recommended dose of vegetables (each pot is 2-3 portions of veg). Good for
those with allergies (most are gluten & dairy free). Most importantly they are homemade delicious (no
production shortcuts or pumping through pipes so you get that taste & texture as if you’d done it yourself).
MEALS
Mexican Pulled Pork (new)
with wild rice, chilli beans, coriander & chipotle sour cream
Japanese Teriyaki (new)
with chicken, brown rice, edamame beans & ginger
Summer Superfood (new)
with quinoa, kale, flax seeds & pomegranate dressing
Chicken Tikka Masala
with ginger, coriander, capsicum & basmati rice
Thai Green Curry
with shitake mushrooms, green beans, brown rice & kaffir lime
5 Grain Superpot
with quinoa, chia, roast veg & chermoula dressing
Thai Red Curry
with chicken, green beans, jasmine rice & lemongrass
Chicken Pot Pie
with kumara, leek, carrots & tarragon
Vegetable Love
with ratatouille style eggplant, bell peppers, barley & thyme
SOUPS
Green Goodness
with broccoli, spinach, courgette & parsley
Thai Pumpkin
with butternut squash, ginger & lemongrass
Supergran's Pea & Ham
with yellow split peas, red quinoa & parsley
Case
Size
400g x 6
400g x 6
400g x 6
400g x 6
400g x 6
400g x 6
400g x 6
400g x 6
400g x 6
400g x 6
400g x 6
400g x 6
Health Benefits
100% Natural, Low in Fat,
High in fibre, Gluten Free,
3 of your Daily Veg
100% Natural, Low in Fat,
High in fibre, Dairy Free,
2 of your Daily Veg
100% Natural, Low in Fat,
High in fibre, Gluten & Dairy Free,
2 of your Daily Veg
100% Natural,96% Fat Free,
High in Fibre, Gluten Free,
3 of your Daily Veg
100% Natural,96% Fat Free,
High in Fibre, Gluten & Dairy
Free, 2.5 of your Daily Veg
100% Natural, Low in Fat,
High in fibre, Gluten & Dairy Free,
3 of your Daily Veg
100% Natural,96% Fat Free,
High in fibre, Gluten & Diary Free,
2 of your Daily Veg
100% Natural, Low in Fat,
High in fibre, Gluten Free,
2 of your Daily Veg
100% Natural, Low in Fat,
High in fibre, Dairy Free,
2 of your Daily Veg
100% Natural, Low in Fat,
High in fibre, Gluten & Dairy Free,
3.5 of your Daily Veg
100% Natural, Low in Fat,
High in fibre, Gluten & Dairy Free,
3 of your Daily Veg
100% Natural, Low in Fat,
High in fibre, Gluten & Dairy Free,
2 of your Daily Veg
Calories
per pot
339 cal
295 cal
315 cal
359 cal
280 cal
267 cal
317 cal
290 cal
189 cal
104 cal
168 cal
205 cal