CV - Marketing Phd Jobs

Oliver Cruz-Milán
Curriculum Vitae
Work
The University of Texas – Pan American
College of Business Administration, Marketing
1201 W. University Drive
Edinburg, TX, 78539
Office: (956) 665-7231
Home
514 N. Main Street, Apt. D
McAllen, TX, 78501
Home: (956) 627-5601
E-mail: [email protected]
E-mail: [email protected]
EDUCATION
Ph.D. Candidate in Business Administration. The University of Texas - Pan American.
Major:
Marketing (AACSB Accredited).
Dissertation:
How Different are Tourists as Destinations Evolve? The Role of
Psychographics and Needs in Tourism Destination Choice.
Chair:
Members:
Dr. Penny Simpson
Dr. Arturo Vásquez-Párraga
Dr. Sibin Wu
Dr. Mohammadali Zolfagharian
Status:
Dissertation (Expected Defense: April, 2015)
Description:
The tourism marketing literature shows that psychological variables are
predictors of destination choice for vacations. However, research
testing the effects of personality-based psychographic traits on
destination choice has yielded weak, inconclusive results. Based on the
theory of market choice behavior, this research proposes that tourist´s
consumption needs as mediators predict destination choice better than
psychographic traits alone, providing more explanation of preferred
destinations according to the destination’s degree of development.
M.S., Universidad La Salle – Cancún. March, 2005.
Major: Tourism Marketing
B.S., Hilton College, University of Houston. August, 2002.
Major: Hotel and Restaurant Management
Language Skills
English and Spanish:
Fluent in reading, writing, and speaking.
Citizenship
USA and Mexico.
Cruz-Milán, Oliver C.V.
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ACADEMIC POSITIONS
The University of Texas – Pan American, Edinburg, TX.
College of Business Administration.
Assistant Instructor (Fall 2012- Present)
Universidad del Caribe, Cancun, Mexico.
Department of Sustainable Tourism, Hotel Administration, and Gastronomy.
Assistant Professor (Spring 2006- Summer 2010)
Lecturer (Fall 2004- Fall 2005)
Universidad Autónoma de Tamaulipas, Reynosa, Mexico.
Multidisciplinary Academic Unit - Reynosa Rodhe.
Visiting Lecturer (Summer 2011)
Universidad TecMilenio, Campus Cancun/Reynosa, Mexico.
Graduate Studies Division.
Visiting Lecturer (Spring 2010/ Summer 2011)
Universidad Tamaulipeca, Reynosa, Mexico.
Department of Economic and Administrative Sciences.
Visiting Lecturer (Spring 2014)
RESEARCH
Research Interests
Consumer Behavior, self-congruency effects and symbolic consumption; Services Marketing,
customer satisfaction and loyalty; Tourism Marketing, tourism destination branding and image.
Intellectual Contributions
Refereed Journal Articles
Simpson, Penny, Oliver Cruz-Milán and Justin W. Gressel (2014) “Perceived Crime and Violence:
Effects on Winter Migrants,” Journal of Travel Research, Vol. 53 (5) (Sept.), pp. 597-609.
Cruz-Milán, Oliver, Ricardo Jimeno-Espadas and Ricardo Sonda de la Rosa (2014). “Relación del
Rendimiento de una Empresa, con su Tamaño, Uso de la Tecnología, y la Capacitación:
Análisis de las PyMEs de Servicios en un Destino Turístico.” Teoría y Praxis, Number 15
(June), pp. 36-58. [Relation of Business Size, Technology Use, and Training with
Performance: Analyzing Services SMEs in a Tourism Destination]
Refereed Book Chapters
Cruz-Milán, Oliver (2014). “La Construcción Teórica en la Investigación en Administración y
Mercadotecnia Turística en México.” In Juan C. Monterrubio-Cordero and Álvaro
López-López (Eds.), Dimensiones Teóricas, Metodológicas y Empíricas del Turismo (pp.
35-48). Mexico, DF: AMIT, Universidad de Colima, and Instituto de Geografía, UNAM.
[Theory Construction in Tourism Management and Marketing Research in Mexico]
Cruz-Milán, Oliver C.V.
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Jimeno-Espadas, Ricardo and Oliver Cruz-Milán (2011). “El Potencial Turístico en el Ejido de
Nuevo Xcan, Municipio de Lázaro Cárdenas, Quintana Roo.” In José Pedro Juárez-Sánchez
and Benito Ramírez-Valverde (Eds.), Turismo Rural en México: Complemento o Exclusión en
en Desarrollo Territorial Rural (pp. 117-148). Puebla, Puebla: Altres Costa-Amic Editores.
[Tourism Potential in the Community of Nuevo Xcan, Municipality of Lazaro Cardenas,
Quintana Roo]
Conference Proceedings
Cruz-Milán, Oliver (2014). “The Role of Psychographics and Consumption Values/Needs as
Predictors of Destination Choice.” Proceedings of the International Council on Hotel,
Restaurant, and Institutional Education 2014 Conference held in San Diego, California.
Cruz-Milán, Oliver (2013). “Expressing Consumer Dissatisfaction Online: Antecedents and
Effects of Negative WOM in Social Media.” In Kubacki, Krzysztof (Ed.), Proceedings of the
Annual Conference of the Academy of Marketing Science (vol. XXXVI) held in Monterey,
California.
Cruz-Milán, Oliver, and Ricardo Jimeno-Espadas (2013). “Is Firm Performance related to the
Importance of Marketing and Technology Use? An Examination of SMEs in the Sector of
Tourism Services.” In Kim, Hyun Jeong (Ed.), Proceedings of the 18th Annual Graduate
Education and Graduate Student Research Conference in Hospitality and Tourism held in
Seattle, Washington.
Cruz-Milán, Oliver (2012). “From Desire to Necessity: the Role of Emotions, Attitudes, Perception
of Loss, and Subjective Norms.“ In Robinson, Leroy (Ed.), Proceedings of the Annual
Conference of the Academy of Marketing Science (vol. XXXII) held in New Orleans,
Louisiana.
Cruz-Milán, Oliver (2010). “Renovación de Instalaciones Hoteleras e Indicadores de Desempeño
en Cancún, Quintana Roo, México.” Memorias de la Convención Internacional de Estudios
Turísticos – Turiciencia 2010 held in Havana, Cuba. [Hotel Product Renovation and
Performance Indicators in Cancun, Quintana Roo, Mexico]
Cruz-Milán, Oliver (2009). “Opinión de Empleadores y Representantes de la Industria Turística en
la Zona Norte de Quintana Roo sobre Competencias en Tres Perfiles de Egreso: Planificación y
Desarrollo, Gestión Empresarial y Turismo Alternativo.” Congreso Nacional de Educación
Turística CONAET-AMESTUR 2009 held in Tijuana, Mexico. [Opinions of Northern Quintana
Roo’s Tourism Industry Employers Regarding Competencies on Three Areas of Study]
Cruz-Milán, Oliver (2009). “Capacitación, Inversión y Desempeño en Pequeñas y Medianas
Empresas de Servicios en Cancún, Quintana Roo.” Congreso Internacional sobre Pequeñas
Empresas 2009 held in Cancun, Mexico. [Training, Investment, and Performance of Service
Sector Small and Medium-Sized Enterprises in Cancun, Quintana Roo]
Poster Presentations
Cruz-Milán, Oliver (2014). “Revisiting Tourist Behavior Models in Destination Choice.”
Association for Consumer Research Latin American Conference, held in Guadalajara, Mexico
(July 24-26).
Cruz-Milán, Oliver C.V.
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Cruz-Milán, Oliver (2014). “Spillover Effects from Services to Goods: A Pilot Study of Attitudes
and Related Goals.” American Marketing Association 2014 Winter Marketing Educators’
Conference, held in Orlando, Florida (February 21-23).
Cruz-Milán, Oliver (2014). “How do Consumers Combine/Adapt Culturally Established
Discourses of the Body? An Exploratory Study of Hispanic Spa Users.” American Marketing
Association 2014 Winter Marketing Educators’ Conference, held in Orlando, Florida
(February 21-23).
Encyclopedia Entries
Cruz-Milán, Oliver (Forthcoming). “Mexico (World Tourism Countries)”. In Linda L. Lowry
(Ed.), The SAGE International Encyclopedia of Travel & Tourism. Thousand Oaks, CA: SAGE
Publications, Inc.
Cruz-Milán, Oliver (Forthcoming). “Plog's Model of Typologies of Tourists”. In Linda L. Lowry
(Ed.), The SAGE International Encyclopedia of Travel & Tourism. Thousand Oaks, CA: SAGE
Publications, Inc.
Cruz-Milán, Oliver (2008). “RevPAR en Cancún por Categorías de 1997-2007”. Boletín Turístico
de Cancún, Vol. 1, No. 1 (July), pp. 12-14. [Cancun´s RevPAR by Category from 1997-2007]
Research in Progress
Cruz-Milán, Oliver (with Penny Simpson). “The Role of Emotions on Satisfaction and Behavioral
Intentions in Community Meaningful Places” (Target journal: Journal of Business Research).
Cruz-Milán, Oliver. “Integrating Consumer-Product Congruity Effects and Symbolic
Self-Completion: An Assessment in the Context of Consumer Choice” (Target journal:
Journal of Consumer Psychology).
Cruz-Milán, Oliver. “Marketing Mix Practices for Coping with Crime-Related Insecurity
Perception: A Study in the Lodging Sector” (Target journal: Cornell Hospitality Quarterly).
Professional Memberships
Association for Consumer Research. (June 2014 - Present).
American Marketing Association. (October 2011 - Present).
Academy of Marketing Science. (December 2011 - Present).
KPMG PhD Project’s Marketing Doctoral Students Association. (October 2012 - Present).
International Council on Hotel, Restaurant, and Institutional Education. (August 2014 - Present).
Academia Mexicana de Investigación Turística. (April 2012 - Present).
Red de Investigadores y Centros de Investigación en Turismo. (March 2010 - Present).
Cruz-Milán, Oliver C.V.
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Distinctions and Awards
2014 Valuing Diversity Scholarship, awarded by the American Marketing Association Foundation.
2014 Graduate Student Travel Scholarship, awarded by The University of Texas – Pan American´s
Office of Graduate Studies.
2012 South Texas Academic Rising Scholars’ Scholarship, awarded by the Stars Scholarship Fund.
2011-2014 UTPA Graduate Assistantship (Ph.D. level).
2010 Scholarship for PhD Studies, awarded by the National Council of Science and Technology
(CONACYT) and the Science and Technology Council of Tamaulipas (COTACYT), Mexico.
2008 Scholarship for Master´s Thesis Research Project, awarded by the Science and Technology
Council of Quintana Roo (COQCYT), Mexico.
TEACHING
Teaching Interests
Principles of Marketing, Services Marketing, International Marketing, Consumer Behavior,
Marketing Research, Retailing, Sales and Promotion, Event Marketing, Social Media Marketing.
Teaching and Course Design Experience
The University of Texas – Pan American (Edinburg, TX)
Fall 2014, Services Marketing (Undergraduate level)
Fall 2012-Spring 2014, Principles of Marketing (Undergraduate level)
Universidad Tamaulipeca (Reynosa, Mexico)
Spring 2014, Tourism Promotion (Undergraduate level)
Universidad Autónoma de Tamaulipas (Reynosa, Mexico)
Summer 2011, Marketing Seminar (Undergraduate level)
Universidad TecMilenio (Reynosa and Cancun, Mexico)
Summer 2011, Strategic Planning (Master’s level), hybrid course.
Spring 2010, Marketing (Master’s level), hybrid course.
Universidad del Caribe (Cancun, Mexico)
Spring 2008-2010, 2006, Introduction to Hotel Management (Undergraduate level)
Spring 2010, 2009, 2007, 2006, Hotel Case Analyses (Undergraduate level)
Spring 2008, Quality in Tourism Services (Undergraduate level)
Summer 2007, Tourism Marketing (Undergraduate level)
Fall 2007-2009, 2004, Strategic Hotel Management (Undergraduate level)
Spring 2006, Advertising and Promotions (Undergraduate level)
Fall 2005, Introduction to Tourism (Undergraduate level)
Cruz-Milán, Oliver C.V.
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Universidad La Salle - Cancún (Cancun, Mexico)
Winter 2009, Tourism Economics (Master’s level)
Universidad Interamericana para el Desarrollo (Cancun, Mexico)
Spring 2005, Leadership and Direction (Undergraduate level)
Fall 2004, Seminar of International Marketing (Undergraduate level)
Teaching Assistantship
The University of Texas – Pan American (Edinburg, TX)
Summer 2014, Social Media in Business (Graduate level), online course.
Recent Teaching Evaluations
The University of Texas – Pan American (Edinburg, TX)
Spring 2014. MARK 3371.03 – Principles of Marketing / 51 Evaluations
Instructor Evaluation: Mean 4.17 (Five-Point Scale: 1 = Poor / 5 = Excellent)
Fall 2013. MARK 3371.03 – Principles of Marketing / 54 Evaluations
Instructor Evaluation: Mean 3.95 (Five-Point Scale: 1 = Poor / 5 = Excellent)
Spring 2013. MARK 3371.03 – Principles of Marketing / 34 Evaluations
Instructor Evaluation: Mean 3.92 (Five-Point Scale: 1 = Poor / 5 = Excellent)
Fall 2012. MARK 3371.01 – Principles of Marketing / 56 Evaluations
Instructor Evaluation: Mean 3.60 (Five-Point Scale: 1 = Poor / 5 = Excellent)
Recent Teaching Training/Workshops Attended
“How do I encourage interaction in my online courses?” (November 20, 2014)
The University of Texas – Pan American (Edinburg, TX)
Dr. Akinloye Akindayomi, University of Texas – Pan American.
Dr. David Sturges, University of Texas – Pan American.
Dr. Jun Sun, University of Texas – Pan American.
Dr. Arturo Vásquez-Párraga, University of Texas – Pan American.
“Defining Your Teaching Philosophy” (April 29, 2014)
The University of Texas – Pan American (Edinburg, TX)
Dr. Jessica Lavariega-Monforti, University of Texas – Pan American.
“Navigating Group Work” (September 24, 2013)
The University of Texas – Pan American (Edinburg, TX)
Dr. K. Christopher Smith, University of Texas – Pan American.
“Learned Centered, Experiential Approach to Learning” (October 7, 2011)
The University of Texas – Pan American (Edinburg, TX)
Dr. France Belanger, Virginia Tech.
Cruz-Milán, Oliver C.V.
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SERVICE
University Service
Panel Participant, “Perfecting your Proposal Defense” Graduate Workshop. Office of Graduate
Studies, University of Texas – Pan American, Edinburg, Texas (November 11th, 2014).
Committee Member, College Council Awards Committee. College of Business Administration,
University of Texas – Pan American, Edinburg, Texas (February 2013).
Committee Member, Annual Tourism Seminar Organizer Committee. Department of Sustainable
Tourism, Gastronomy, and Hotel Administration, Universidad del Caribe, Cancun, Mexico
(2006 - 2010).
Coordinator, Academic Curriculum Design and Revision Taskforce. Program of Sustainable
Tourism and Hotel Administration, Universidad del Caribe, Cancun, Mexico (2007 - 2008).
Professional Service
Reviewer, Conference Paper, American Marketing Association –Winter (2014).
Reviewer, Conference Paper, Academy of Marketing Science (2014).
Reviewer, Conference Paper, Association for Consumer Research (2013).
Reviewer, Conference Paper, American Marketing Association –Summer (2013).
DOCTORAL COURSEWORK
Section
Course Title
Professor
Grade
Fall 2010
MARK 8315
MARK 8313
ISQM 8310
Global Services Marketing
Qualitative Research Methods
Applied Multivariate Data Analysis I
Xiaojing Sheng
Mohammadali Zolfagharian
Jesus Tanguma
B
B
B
Spring 2011
MARK 8371
MARK 8314
ISQM 8311
Research Methods I
Markets and Globalization
Applied Multivariate Data Analysis II
Mohammadali Zolfagharian
A. Fuat Firat
Jun Sun
A
B
A
Fall 2011
MARK 8310
MARK 8312
EDUL 8321
International Marketing Strategy
Marketing Theory
Data Analysis
Penny Simpson
Arturo Z. Vasquez-Párraga
Ralph Carlson
A
A
B
Cruz-Milán, Oliver C.V.
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Spring 2012
MARK 8311
MARK 8322
Global Consumer Behavior
Scholarship Seminar
Michael S. Minor
Penny Simpson
A
CR
Summer 2012
MARK 8320
Philosophy of Science Seminar
Arturo Z. Vasquez-Párraga
A
Fall 2012
MGMT 6334
International Management
Jorge A. Gonzalez
A
Special Seminars
Summer 2012
MARK 8371 The Consuming Body and Markets Seminar
A
A. Fuat Firat
University of Texas – Pan American
Dominique Bouchet
University of Southern Denmark - Odense
Antonio Casilli
Telecom ParisTech
Michele Goodwin
University of Minnesota
Jeff Murray
University of Arkansas
Elizabeth Hirschman
Rutgers University
Michael S. Minor
University of Texas – Pan American
Cory Wimberly
University of Texas – Pan American
Mohammadali Zolfagharian University of Texas – Pan American
INDUSTRY EXPERIENCE
Selected Professional Positions
Palace Resorts, Mayan Riviera, Mexico
Sales and Marketing
Served as sales executive for the vacation ownership division of one of the major Mexican
hotel corporation in the leisure travel segment.
Hilton Houston Plaza, Houston , Texas
Rooms Division
Served as assistant manager to the front office manager, responsible for monitoring and
managing several aspects of reservations and rooms operations.
Majesty Hospitality, Houston , Texas
Catering Service
Served as banquet and catering waiter for contract events as well as food and beverage
supervisor assisting event managers.
Cruz-Milán, Oliver C.V.
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REFERENCES
Dr. Penny Simpson
Professor of Marketing
Associate Dean for Graduate Education and Research
The University of Texas-Pan American
Phone: (956) 665- 2829
E-mail: [email protected]
Dr. Arturo Vásquez-Párraga
Professor of Marketing
The University of Texas-Pan American
Phone: (956) 665- 5204
E-mail: [email protected]
Dr. Mohammadali Zolfagharian
Associate Professor
Chair of the Department of Marketing
The University of Texas-Pan American
Phone: (956) 665- 3389
E-mail: [email protected]
Cruz-Milán, Oliver C.V.
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