CSR Brochure_korr.MM11.07 - The CSR Company International

The ultimate CSR Professional Training
with internationally recognized certificate
www.csr-company.com
■ Learn the best practises of CSR for your organisation from leading international CSR
professionals.
■ Understand CSR as tool to make money and a management approach that will not
only change your way of thinking but also change the perception of your company
by stakeholders.
■ By the end of the training you will understand the innovation power of CSR, you
will be able to analyse the situation of your organisation and to develop a tailor
made, world class CSR strategy. You will understand the tools and actions you can
undertake to change the world around you and position your company and yourself
as front runners in the field of Social Responsibility.
■ To enhance your qualification you will pass an exam and receive an internationally
recognized certificate of professional excellence.
■ Your trainers will be thought leaders on a global level coming from different
backgrounds such as the chair of the global development of ISO 26000 or for our
Arab speaking clients the Forbes Front Page Social Entrepreneur of the Year, or in
Africa the Chair of the African CEO Round Table on Social Responsibility and many
more with outstanding backgrounds and expertise in CSR.
■ Our training locations are breathtaking: The beautiful historical city of Vienna/
Austria in the heart of Europe with a rich cultural background and environmental
highlights. An idyllic Irish Castle from the 15th century, location for the BBC TV series
“The Tudors” or the Carpathian mountains of Romania, providing a lodge with pool
and all the comforts of civilization with a touch of Dracula.
We also offer In-House trainings at your location upon request.
■ This is the ultimate level in terms of quality, trainers, content and location,
unrivalled globally.
Have a look at the modules and see the difference:
This 5 day training course gives you a complete insight in CSR Management and how to improve the CSR
performance of your organization
■ Modul 1 - CSR – getting it right covers the following areas
The CSR Concept – CSR as a management tool to make money, CSR is an investment, not a money spending
exercise. CSR is about „HOW“ you do your business. It is not about WHAT you do with your profits but
rather HOW do you make them.
■ Modul 2 – The social responsible organization covers the following areas
How do you make your organization a sustainable one. What is your vision – are you ready to be the change
you want to see in the world? How do you use CSR to achieve the company goals of being economically and
societal viable. In short, how to achieve the „Social Licence to Operate“.
■ Modul 3 – Gap analysis covers the following areas
First step is to find out, where are we now? Without knowing the real starting point, companies miss their
goals, because they start from the wrong place. Therefore participants learn the steps, methodology and
tools to do a serious, realistic gap analysis of their own organisation.
■ Modul 4 – CSR Stakeholders covers the following areas
Stakeholders mapping and engagement: Without knowing your stakeholders, without knowing their
interests and motives organisations cannot engage properly. You have two ears but only one mouth, but
most organisations seem to have several mouths but only one small ear. Here you learn the tools of
identifying your key stakeholders and then most importantly, how do we engage with them, also with
those that do not want to. And finally, what do we draw out of the stakeholder engagement process and
how do we make that part of our way of doing our core business.
■ Modul 5 – Integrated CSR Strategy covers the following areas
CSR strategy and policy development. Without a goal we can move fast but we never reach our destination.
You might do already a lot of things related to or part of CSR, such as Diversity Management or Work-LifeManagement. These activities often are fragmented and need to be integrated in one clear strategy.
A strategy guides us what steps are necessary to implement CSR into the organisations core business
strategy and business processes. For planning, for budgeting, for human resources companies need a plan.
Also to measure and evaluate you need a strategy and an implementing policy. Here you learn how to
develop a world class CSR strategy including diversity management and what policies are helpful to
implement it successfully.
■ Modul 6 – Action plans for CSR covers the following areas
short term, mid term and long term action plans for CSR: Following the strategies, which steps do we do
now and how? The Actions to move CSR from a peripheric activity to core business of the company. How to
determine good actions, how to implement them and how to measure their output. A lot of money is put
into actions without measuring its output or KPIs that are purely quantitative and actually give no
information on the real impact.
■ Modul 7 –The CSR Tools covers the following areas
CSR Tools like CSR Toolkit, Label, Verification : Here you learn the day to day tools. Software based,
reporting based or management skills , labels to show clients, certification and audits to check and proof.
There are many tools out there, we show you the most practical for your specific purpose.
■ Modul 8 – External communication and CSR Reporting covers the following areas
CSR Communication - CSR reporting tool including CO2 measurement and reporting – integrated reporting
and G4. Do good and talk about it. But CSR communication is more, it is about transparency, about
listening more than talking, about understanding the needs and expectations of stakeholders and of
course also reporting to the interested public what you are doing and why. How to collect data, which data
is relevant, how do you communicate complicated or scientific research. And how can stakeholders
participate in your communication and carry your message. Learn how to utilize GRI-G4 and integrated
reporting to comply with the most modern standards.
■ Modul 9 – How to sell CSR internally covers the following areas
Ensuring management buy in and staff awareness for CSR.
There is no CSR implementation without the buy in from top management and from your colleagues from
other departments. Therefore it is crucial to get their buy in and support. We show you the best ways to
convince, inform and influence decision makers in your organization and utilize them for your purposes.
■ Modul 10 – Measuring CSR covers the following areas
Measuring impact - Setting KPI's for assessing the impact of your CSR program
You need to measure things to be able to develop things further. Without KPIs many organisations cannot
manage their strategic goals. But how do you measure CSR activities? How to integrate indicators into
existing Quality Management Systems? We show you the state of the art measurement tools, the best ways
to evaluate programs and evaluate and monitor the success of your activities. This allows for allocation of
adequate budgets and resources so that you as CSR managers can achieve the goals by which you will be
measured.
Upcoming Training Course:
25-29 August 2014
Wiener Neustadt, Austria/ Europe
Please register via Registration Fax
REGISTRATION FAX
If you need more detailed information, please contact CSR-Company International
[email protected]
T +43 (0)1 997 19 25
Vienna, Austria/ Europe
About the CSR Company
The CSR Company was founded in Austria 2007 and is led by
Martin Neureiter and Christian Katholnigg. With branch offices
and partners in 40 countries worldwide the company provides
full-service sustainability consultancy. For more information
please visit www.csr-company.com
The CSR Company provides corporate consulting services and assistance for:
■ Consulting of governments in developing national CSR
strategies
■ Implementation of ISO 14001, ISO 50001, OHSAS 18001,
SA 8000, ONR 192500
■ Implementation of ISO 26000
■ Sustainability strategy and implementation
■ Sustainability measurements and evaluations
■ Sustainability audit
■ Stakeholder engagement and dialogue strategies
■ Sustainability reporting & communication strategies
■ Stakeholder engagement strategies
■ Responsible supply chain management
■ Sustainability staff training
■ Support of international and national development
agencies in developing and implementing CSR programs
For more information and selected references please go to
www.csr-company.com
REFERENCES
Environmental Consulting
Innsbruck Airport Austria EMAS/ISO 14001 Implementation
and Reporting Award won for Best Environmental Reporting (2008)
and Best Environmental Team (2013)
Implementation of ISO 26000
In United Arab Emirates
■ National Bank of Abu Dhabi
■ ADNOC
■ Ministry of Social Affairs
■ UAE Exchange
In Jordan
■ Jordan Water Authority
■ Jordan Pharmaceutical Manufacturing Co PLC
■ Nutridar (Babyfood)
■ The Speciality Hospital
■ Petra Ingeneering Industries
■ Hikma Pharmaceuticals PLC
In Egypt
■ Mobica (Car parts)
■ Hashem Brothers (Perfums)
■ Farm Frites (French fries for Mc Donalds)
■ Electrolux - Olympic (Electrical Appliances)
■ Mass Food (Food)
In Armenia
■ K-Telecom CJSC (VivaCell-MTS) CSR Report, ISO
26000 Confirmation
In Austria
■ OOE Ferngas AG, 2nd Company worldwide to gain the
ONR 192500 certification
Awarded with “TRIGOS”, the Austrian CSR Award
Sustainability consulting
■ Gabriel Resources, Mining, Canada/Romania Strategy/
Stakeholder Engagement/Reporting/KPI
■ MTC Telecom, Russia/Ukraine CSR Report/Strategy/KPI
■ ONE Telecom, Austria/Norway CSR Areas/
Implementation Activities
■ Petrom Oil Company, Romania/Community Development
■ VA-Tech Hydropowerplant, Turkey/Austria Export
Credit Agency social audit
■ British Petrol Oil Company, Azerbaidjan/Anti Corruption
measures/Report
■ Wienerberger, Brick Producer, India/New Market
entrance with CSR Project
■ SCANA Wholesale, Switzerland/workflow analysis and
improvement, work-life-balance
■ Naturbaudirekt Building Material, Germany/
Introducing new ecofriendly product line
■ Hypo Brugg Commercial Bank, Switzerland/workflow
analysis and improvement, communication
■ SAP, Software, VAE and KSA/CSR Projects
■ Borealis, Chemical Industries, Austria/CSR Gap Analysis
■ Bayer, Chemical & Pharmaceutical Industry, Germany/
Sustainability Consulting
■ Dalradian, Mining Industry, Northern Ireland/ CSR Gap
Analysis
■ Berlin Public Transport, Germany/Stakeholder
Communication and CSR Trainings
■ National Bank of Abu Dhabi, Banking, UAE/
Implementation of ISO 26000
■ SAB Waste Management, Austria/Stakeholder
communication/OHSAS 18001
■ RHV, Waste Water Treaty, Austria/OHSAS 18001
■ Andritz, Plant Construction Industry, Austria/ CSR Gap
analysis/Strategy development
Governments & Institutions
■ Ministry for Economics Public Org., Austria/Guide for
SMEs according to different industries
■ Sand in Taufers Township, Italy/development/
implementation good governance policy
■ Association of Industries., Austria/CSR Training
activities
■ Austrian Standards Institute, Austria/ Government
relations/Awareness program
■ Ministry of Social Affairs, UAE Federal/Social
Responsibility Fund
■ Nigeria - Presidential Office – Advisor on introduction
on new CSR legislative in Nigeria
■ Central European Initiative (CEI-KEP)
■ Cyprus – Advisor on National Strategy on CSR
Our international faculty is made
up of the thought leaders in the
field
of
CSR
and
global
sustainability
Capabilities
The CSR Company, being one of the worldwide leading
CSR-consulting firms, is committed to add value to the
businesses of clients by embedding the principles of sustainability and corporate social responsibility into their
core business. By supporting and guiding the
implementation into core strategies, policies, programs and
actions we strengthen accountable, engaged and profitable
businesses.
Our team has broad expertise in numerous fields of sustainability such as energy management, responsible
investment,
social
accountability,
environmental
management, fair labour practices, health & safety
management, con- sumer responsibility, human rights,
compliance & values, international laws & standards,
leadership & governance. We collaborate and cooperate
with numerous experts on the diverse matters and issues
regarding to the individual needs of clients and projects.
Abdulla Al Suwaidi
Forbes Cover Story as
Arab Social Entrepreneur
John Aston
Martin Neureiter
ISO 26000 Chair of Implementation,
internationally renowned CSR expert
and thought leader, governmentment
consultant
Ini Onuk
Africas CSR Entrepreneur of the
Year, UN Business Women
Ambassador, Chair of the
African CEO Round Table on
Social Responsibility, Think-tank
member for the 2011, World
Entrepreneurship Forum
AA1000 -stakeholder
engagement innovator
CSR Company Approach
Consistent responsibility-driven
behaviour of companies
g e n e r a t e s business wealth and
profit for shareholders, employees
and all stakeholders at large
The comprehensive ISO 26000 CSR standard, launched in
2010, guides our work on developing CSR strategies,
policies and action plans.
By applying the ISO 26000 International CSR Standard we
draw from the best available social responsibility practices
for the public and private sector. We also ensure that the
responsibility practices we develop on behalf of our clients
are consistent with th e relevant declarations and
conventions by the United Nations and its constituents,
particularly the International Labour Organization (ILO), the
United Nations Global Compact Office, OECD and GRI.
The most important use of ISO 26000 is catalysing better
socially responsible behaviour in practice. We support
clients to use the guidance to improve their contribution to
sustainable development by identifying non-financial risks
and opportunities at an early stage in order to run
business long-term successfully.
CSR Consulting Services
1.
2.
3.
4.
5.
6.
7.
8.
9.
1.
Gap Analysis
Strategy Improvement
Training
Stakeholder Involvement and
Engagement
Development of Action Plan and
Implementation of ISO 26000
ISO 26000 Verification
CSR Reporting
Marketing Strategy
CSR Branding
Gap Analysis
The first step into CSR is the internal evaluation based on the
ISO 26000 Standard matrix, covering the seven core
subjects. It is supported by the ISO 26000 based CSR Toolkit
(www.csr-toolkit.com),
allowing fast and comprehensive
strategy building.
Action:
■ Interviews with all relevant positions and functions
2. Strategy Improvement
Evaluation of CSR opportunities to ensure addressing the
most relevant stakeholders with activities in line with CSR
strategy
Action:
■ Evaluate CSR Strategy and supplement overall business
strategy according to ISO 26000 guidelines (and gap analysis
results)
3. Leadership Training
The CSR process needs high level management vision and
support, and buy-in at all levels of the company
Action:
■ High level CEO & management coaching
■ Management level training in CSR understanding
■ Team training according to ISO 26000 based on the “CSR
Practices and ISO 26000 CSR Standard Certified Program”
3 days course / 2 trainers/ in-house *
Alternatively:
3 days course in Vienna **
* max. 10-14 participants per course
** max. 10 participants per course
4. Stakeholder Involvement and Engagement
Involvement strategies and awareness raising of stakeholders
Action:
■ Stakeholder Mapping & Analysis
■ Issue Management
■ Determining engagement levels and methods
■ Draft & implementation of engagement plan
■ Development of Action Plan
■ Set up monitoring and reviewing system
5.
Development and implementation
of action plan based on ISO 26000
ISO 26000 is “the” international Standard on Social
Responsibility of Organizations.
It contains a definition of social responsibility,
defines the principles organizations need to follow
and provides a section on stakeholder identification
and engagement. Key parts are the seven core
subjects, ranging from corporate governance to
community development.
Action:
■ Issue management
■ Priorization of core subjects
■ Action Plan Development
■ Implementation
6. ISO 26000 Verification
To confirm that the organization is well acquainted
with ISO 26000, its kind and content, and how it is
used to prioritize and to work with Social
Responsibility. Also that ISO 26000 is recognized as
a reference document providing guidance on Social
Responsibility and is used as a guide to integrate
social responsibility into values and practices.
Action:
■ Audit by certified 3rd party auditors
7. GRI G4 based CSR Reporting
Action:
■ I n t r o d u c t i o n t o G4
■ CSR Matrix
■ Improvement of KPIs and data management
upon request
■ Storytelling and Stakeholder Interviews
■ Design and layout of your CSR Report
8. Marketing Strategy
■ Implementation guidelines of CSR measures in the
marketing agenda
9. CSR Branding
■ CSR Branding
■ Cam paign ide a
■ Imple m e ntation
The CSR Company
International
Headquarter
CSR Company GmbH
Hoehenstrasse 109
6020, Innsbruck, Austria
P: +43 1 997 1925
E: [email protected]
www.csr-company.com

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