Innovation Economics - TU Berlin

Double Master Programme
Innovation Management and Entrepreneurship (IME)
TECHNISCHE UNIVERSITÄT BERLIN
Programme structure
Structure of IME Double Master Programme
1st semester
(winter)
Core courses
(18 ECTS)
Elective courses
(12 ECTS)
Berlin
2nd semester
(summer)
Core courses
(24 ECTS)*
Elective courses
(6 ECTS)*
Berlin
Students chose double degree destination in 1st semester
3rd semester
(winter)
4th semester
(summer)
Core courses
(18 ECTS)
Elective courses
(22 ECTS)
Master
thesis
(20 ECTS)
and defence
Warsaw
Warsaw
OR
3rd semester
(winter)
4th semester
(summer)
Core and Elective courses
(30 ECTS)
Master Class
(5 ECTS)
Twente
Master thesis and defence
Twente
(25 ECTS)
Graduation
*subject to change
2
The cities and universities
2nd year (60ECTS) in WARSAW
1st year (60 ECTS)
In BERLIN
OR
2nd year (60ECTS) in ENSCHEDE
3
Costs
 There are no tuition fees at the TU Berlin. The university only charges a semester fee
of approx. 280 € including a semester ticket for the public transportation system.
 There are no tuition fees at the Warsaw School of Economics.
 The University of Twente charges an annual tuition fees: Students with EU/EEA
nationalities and others who qualify for Dutch government study grants pay subsidized
tuition fees, which are annually fixed by the state. For the 2014/2015 academic year
these are € 1,906 per year. All other students have to pay full fees about € 10,581 per
year.
4
Term 1 @TU Berlin (October-February): 30 ECTS
Mandatory courses
Course
Human Side of Innovation
Innovation Economics
Venture Campus Group Project
Prof.
Gemünden
Blind
Kratzer
ECTS
6
6
6
URL
http://www.tim.tu-berlin.de/
http://www.inno.tu-berlin.de/
http://www.entrepreneurship.tuberlin.de/menue/education/
Elective courses - Choose 2 courses out of the following offer:
Course
Intellectual Property
Management
Innovation Marketing
Prof.
Blind
Strategic Management
Open Source and IP in the
digital society
Innovationswerkstatt Workshop
– only in German!
Designing Smart Cities
Kreative Strategien für
städtische Herausforderungen
ECTS
6
URL
http://www.inno.tu-berlin.de/
Talke
6
http://www.marketing.tu-berlin.de/
Zu KnyphausenAufseß
Blind
6
http://www.strategie.tu-berlin.de/
6
http://www.inno.tu-berlin.de/
Talke
6
http://www.marketing.tu-berlin.de/
Zu KnyphausenAufseß
6
http://www.strategie.tu-berlin.de/
http://www.entrepreneurship.tuberlin.de/menue/masterprogramme_qualifizierung/master_innovation_management_and_entrepreneurship/curriculum_and_timetable/parameter/en/
5
TU Berlin chairs involved in IME
 Chair of Entrepreneurship and Innovation Management (Prof. Dr. Kratzer)
 Chair of Innovation Economics (Prof. Dr. Knut Blind)
 Chair of Marketing (Prof. Dr. Talke)
 Chair of Strategy (Prof. Dr. zu Knyphausen-Aufsess)
 Chair of Technology and Innovation Management (Prof. Dr. Gemünden)
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Chair of Entrepreneurship and Innovation Management
Chairholder: Prof. Dr. Jan Kratzer
 Head of IME programme
IME Programme Manager
 Matthias Mrozewski
Main building, 7th floor
Courses offered within IME:
• Venture Campus Business Plan Seminar (WS 14/15)
• Prototyping Eco-Innovation (WS14/15)
• Entrepreneurship Research (SS15)
• Climate KIC European Summer School (SS15)
http://www.entrepreneurship.tu-berlin.de/menue/willkommen/parameter/en/
7
What is seminar VENTURE CAMPUS all about?
Interdisciplinary seminar for TU Berlin students with an
interest in starting-up (at some point)
Workload: 4 SWS/ 6 ECTS
Introducing all aspects of business planning:
Pitching ideas and forming teams
Developing a viable business model with support from mentors
Designing start-up marketing and funding
Assessing intellectual property and negotiating with investors
Training presentation skills
Discussing with experienced founders
Input sessions and workshops every Thursday in
room EB 407
Final presentations of teams’ business plans
8
Timetable VENTURE CAMPUS - 6 ECTS (4 SWS)
Date
Topic
Where?
16.10.2014
Basics on writing a business plan (Kick-off) and first Ideas
EB 407
23.10.2014
Team formation
EB 407
23.10.2014
Deadline: Teambuilding
30.10.2014
Market Research and Sizing
EB 407
06.11.2014
Marketing and Entrepreneurial Finance
EB 407
12.11.2014
Deadline: Written abstracts on Business Idea (Assigning mentors)
13.11.2014
Business Model Development
EB 407
20.11.2014
Legal Issues & Intellectual Property Rights
EB 407
20.11.2014
Feedback on Abstracts / Mentor Assignment
27.11.2014
Basics in Finance
EB 407
04.12.2014
Presentation Skills
EB 407
11.12.2014
Interim presentation
18.12.2014
Basics in Taxes
08.01.2014
Deadline: Draft of Business Plan for Peer Review
ISIS
15.01.2015
Deadline for written Peer Review
ISIS
22.01.2015
Negotiation with Investors and Q&A - Session
28.01.2015
Deadline: Final Business Plan (online)
ISIS
29.01.2015
Deadline: Final Businss Plan (printed)
tba
05.02.2015
Final Presentations
tba
ISIS
ISIS
ISIS
tba
EB 407
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EB 407
Process of writing a BP
Jungle Birds
Business Plan
A Venture Campus Project
Kick-off
Evaluation
(Homework)
How to apply for VENTURE CAMPUS
• 4 dates with compulsory attendance
(exam-relevant):
1.
2.
3.
4.
•
Please sign up on ISIS (www.isis.tu-berlin.de):
–
–
–
•
Kick-off (team building) on 16 October
Team Formation on 23 October
Interim presentation on 11 December
Final presentation on 05 February
Download application form, fill in and e-mail to
[email protected] until 13 October
Check regularly for course communications
Download course material
Please download full timetable
from www.isis.tu-berlin.de
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TECHNISCHE UNIVERSITÄT BERLIN
What is it about?
 interdisciplinary project
 awards 6 ECTS for one semester
 you will learn about innovation management in theory and practice
 provides theoretical input sessions about innovation management,
IP management, entrepreneurship, team building, presentation techniques and
best practice examples of young start-ups
 you will apply this knowledge to a real project
 the goal is to develop a prototype based on a given problem of an
industry partner
The final grade will consist of (i) the mark for an oral presentation (60%) and
(ii) the mark for a written project report (40%).
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How to register?
Please register till tuesday, october 14th, 2014, 6 p.m.:
send an Email to [email protected]
Indicate your
name
email address
student number
study program
Please note:
The seminar will be held in english.
The seminar will start on October 21st, 2014, from 14:30 –19:00 hrs
at EUREF Campus, Torgauer Straße 12-15, 10829 Berlin.
The seminar is limited to 25 students.
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Who are we?
Henrike Hannemann-Weber
Office: TUB Main Building, Straße des 17 Juni 135,
10623 Berlin – room: H7114
[email protected]
(appointments should be set up per mail)
Julian Jerlich
Office: TUB Main Building, Straße des 17 Juni 135,
10623 Berlin – room: H7114
[email protected]
(appointments should be set up per mail)
15
16
Chair of Innovation Economics
VWS 2
Müller-Breslau-Straße 15
(Schleuseninsel)
10623 Berlin
www.inno.tu-berlin.de
Prof. Dr. Knut Blind
Room 124
[email protected]
Secretary:
Brigitte Essoun
[email protected]
Anne-Marie Großmann
Room 122
[email protected]
Matti Große
Room 121
tba
Winter Term 2014/15 – Prof. Dr. Blind – Chair of Innovation Economics
Competencies of the FG Innovation Economics
Macroeconomic Institutional and General Regulatory Framework Conditions:
Drivers of and Impacts on Innovation
Level
Focus: Quality Infrastructure, incl. Standardization, and
Intellectual Property Regimes
Sectorial and
Technology
Level
Organisational
Level
Sector- and Technology-specific
Policies and Regulatory Framework Conditions:
Drivers of and Impacts on Innovation
Focus: ICT, Services, Security, Environment, Energy,
Biotechnology
Cooperation and Competition:
Drivers of and Impacts on Innovation
Focus: Companies, Public Organizations and Research
Institutes
Winter Term 2014/15 – Prof. Dr. Blind – Chair of Innovation Economics
Innovation Economics
Prof. Dr. Blind
Kick-Off:
Lecture: Wednesday, 10am – 12pm c.t. (H 0107)
October 15th 2014
Anne Großmann
Exercise: Wednesday, 2pm – 4pm c.t. (EW 229)
Kick-off:
October 15th 2014
Register on ISIS2 for all necessary
materials: InnoEco1415
Lecture:
 Neoclassic, evolutionary und historic-institutional theories
 Methods of empirical innovation research
 Regional, sectoral and macroeconomic innovation effects
►Examination: 60% written exam (90min)
Winter Term 2014/15 – Prof. Dr. Blind – Chair of Innovation Economics
Innovation Economics
Exercise: Interactive understanding of the material
 1st part: Preparation and presentation by students (20 minutes) of relevant
questions to deepen your knowledge of topics in innovation economics –
these should be interesting and engaging
 2nd part: review of lecture content and discussion of exam-style questions
►
Portfolio: 40%
►
25% group presentation
►
15% average of 12 small multiple-choice tests (to do at home)
Winter Term 2014/15 – Prof. Dr. Blind – Chair of Innovation Economics
Intellectual Property Management
Wednesday, 12 – 2 pm c.t. (H 2038)
October 15th 2014
Prof. Blind
Lecture:
Kick-Off:
Potekhina/
Ploschka
Workshop in cooperation with Bosch Rexroth AG (limited to 30 students):
Kick-Off:
October 15th 2014, 2 - 4 pm (H 1029)
Final Presentation: tba
Register on ISIS2 for all
necessary materials: IPStrategy
Content:
 Patents, brands, trade secrets, other formal and informal methods of protection
 Licensing, Patent Pools and Patent Thickets
 IPR search
 Brand management
 IP value and competition analysis
 Anti-Counterfeit and Product Piracy Strategy
 Open Source and IPR in Open Innovation
►
►
Examination: 50% written exam (60 min), workshop/seminar participation
and 50% successful presentation and documentation
Company certificate and chance to talk to company representatives
Winter Term 2014/15 – Prof. Dr. Blind – Chair of Innovation Economics
IPM Workshop
Wednesday, 12 – 2 pm c.t. (H 2038)
October 15th 2014
Prof. Blind
Lecture:
Kick-Off:
Potekhina/
Ploschka
Workshop in cooperation with Bosch Rexroth AG (limited to 30
students):
Kick-Off:
October 15th 2014, 2 - 4 pm (H 1029)
Final Presentation:
tbath 2015, tba pm (tba)
Workshop:
 Cooperation with Bosch Rexroth
 Real IP Case Studies
 Limit of participants: 30
► Examination: group presentation + report (15-20 pages), lecture participation
Winter Term 2014/15 – Prof. Dr. Blind – Chair of Innovation Economics
Sustainable Innovation
Prof. Blind
Lecture:
Kick-Off:
Tuesday, 12 – 2 pm c.t. (H 2033)
October 14th 2014
Prof. Blind
Exercise:
Kick-Off:
Tuesday, 2 – 4 pm c.t. (H 2033)
October 14th 2014
Register on ISIS2 for all
necessary materials: SusInno
Content:
 Introduction to Innovation as a driver for growth and development
 The concept of sustainability, Environmental Innovation and Technological Change
 Demand side innovation
 Environmental Regulation, Innovation and International Competitiveness
 Sustainable Innovation Policy, Innovation Processes and Innovative Products
 Quality Management, Environmental Management and CSR
 Inclusive Innovation
 Social Entrepreneurship and Business Model Innovation
 Sharing Economy, BoP and Frugal Innovation
Winter Term 2014/15 – Prof. Dr. Blind – Chair of Innovation Economics
Sustainable Innovation: Guest Lectures
Date
Speaker
21/10/2014
Mr. Falko Leukhardt – RNE www.nachhaltigkeitsrat.de
28/10/2014
Tbc www.oecd.org/berlin/themen/innovation.htm
04/11/2014
Mr. Janecek - Member of the Parliament, the Green party www.dieterjanecek.de
11/11/2014
Dr. Peter Frey - Solar Valley GmbH www.solarvalley.org
18/11/2014
Mr. Wolfgang Crasemann – BMWi www.bmwi.de/DE/root.html
25/11/2014
Mr. Björn Conrad - MERICS www.merics.org/en.html
02/12/2014
Mr. Aaron Best - Climate-KIC www.climate-kic.org
09/12/2014
Mr. Frank Brehm - InnoZ www.innoz.de/innoz.html
16/12/2014
Prof. Dr. Gerhard Praetorius - Volkswagen Aktiengesellschaft
www.volkswagenag.com/content/vwcorp/content/de/homepage.html
06/01/2015
Dipl.-Ing. Hans Constin - GreenPack GmbH and Constin GmbH www.greenpack.de
13/01/2015
Judith Terstriep - SIMPACT Project www.simpact-project.eu
20/01/2015
Tbc
27/01/2015
Ms. Andrea Donath (tbc) - Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH www.giz.de/en/
Winter Term 2014/15 – Prof. Dr. Blind – Chair of Innovation Economics
Open Source and IP in the Digital Society
Mirko Böhm
Lecture:
Kick-off:
Monday, 2 p.m.- 4 p.m. c.t (MA 550)
October 27th 2014
Workshop: Monday, 4 - 6p.m. c.t (MA 550)
Kick-off:
October 27th 2014
Seminar:
 Held by Mirko Boehm, Founder, Open Source activist and
software developer
 Focus on interrelationship of Open Source,
Standardization and SSOs
 Last years‘ guest speakers: founder of ownCloud and Jochen
Friedrich from IBM Research
Workshop
 Written assignment (term paper)
 Presentation of results
Requirements:
no exam!; grading: 50% assignment (term paper) and 50%
presentation
Limited to 30 students!
Please register
with Brigitte Essoun.
Winter Term 2014/15 – Prof. Dr. Blind – Chair of Innovation Economics
Outlook Summer Term 2015
Innovation Policy
Strategic Standardization
Prof. Dr. Blind
Prof. Dr. Blind
Open Source and IP -Seminar
Mirko Böhm
Strategische Normung
Summer Term 2014 – Prof. Dr. Blind – Chair of Innovation Economics
08/10/2014
IME
Innovation Marketing
Prof. Dr. Katrin Talke
www.marketing.tu-berlin.de
Today’s challenges
• Turbulent environments
• Short innovation cycles
• High mortality rates of both products and businesses
Prof. Dr. Katrin Talke
•
Innovation Marketing
•
08.10.2014
28
Course goals
• Establish an understanding of:
The importance and the role of marketing in the different phases
of innovation development and diffusion
• Methods of gathering market intelligence
• Consumer adoption and innovation diffusion patterns
• Strategic issues when dealing with marketing innovations
• Operative marketing implications building on the 4Ps
Prof. Dr. Katrin Talke
•
Innovation Marketing
•
08.10.2014
29
Course information: Structure
• Weekly lectures
• Block course for case study presentations (group work)
Lectures
Exam
Providing
knowledge
Prof. Dr. Katrin Talke
Case study
Testing
knowledge
•
Innovation Marketing
Applying
knowledge
•
08.10.2014
30
Course information
• Credits: 6
• Language of instruction: English
• Participation is mandatory
• Grading: 50% Exam, 50% Case study
• First lecture: 27.10.2014
Further information on: https://www.marketing.tu-berlin.de/
Prof. Dr. Katrin Talke
•
Innovation Marketing
•
08.10.2014
31
TU Berlin
Chair of Marketing
Innovationswerkstatt 2014
- Innovation Workshop -
02. March - 27. March 2015
www.innowerkstatt.tu-berlin.de
Innovation Workshop – develop your own solutions in a team!
Put your theoretical
knowledge into
practice!
Innovationswerkstatt WS 2014/2015
33
Tasks within „counseling projects“
Course and Tasks
Practice partners assign a research question to a team of students.
Your tasks could be:
• Analysis of technological developments, customer demands,
competitive markets, or the deduction of design advices for new
products
• Acceptance analysis for an innovation within different customer
groups and deduction of marketing-mix-advices
• Development of a marketing plan for a new product
Final presentation of the results in front of the practice partners with
possibility of networking
Innovationswerkstatt WS 2014/2015
34
What is the „Innovation Workshop“ offering?
• Development of strategic and operative marketing methods
for „real“ problems of „real“ customers
• Project management in a real case
• Interdisciplinary teamwork
• Training of soft skills:
Teamwork, leadership, communication & presentation
• Presentations and workshops, e.g. regarding
market research methods, strategic management tools, etc.
Innovationswerkstatt WS 2014/2015
35
Application
Application requirements

Fluent German speaker

Interest in marketing and management of innovations

Motivation and perseverance
Submitting your application

Your application should include a letter of motivation, curriculum vitae, overview of all
grades, certificates of internships, the bachelor certificate, and the focus of your
education and interests

Submit your application not later than 15.01.2015 to [email protected] (max. 3 MB)

Further informations (German): http://www.innowerkstatt.tu-berlin.de/
Innovationswerkstatt WS 2014/2015
36
Chair of Strategic Leadership and Global Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
Lectures at the Chair of Strategic
Leadership and Global Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
Introductory Session
37
Chair of Strategic Leadership and Global Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
Introduction to our chair
Prof. Dr. Dodo zu Knyphausen-Aufseß
[email protected]
Online: www.strategie.tu-berlin.de
Dr. Martin Heitmann
[email protected]
Introductory Session
Nadja Berseck, M.Sc.
[email protected]
Dipl.-Ing. Jan Henrik Voß
[email protected]
38
Chair of Strategic Leadership and Global Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
Our guest lecturer
Dr. Ulrich Pidun
 Associate and Global Expert of the Boston
Consulting Group (Frankfurt)
 Guest lecturer at TU Bergakademie Freiberg
 PH.D. in theoretical chemistry
 MBA from INSEAD (Fortainebleau)
 Chemistry and mathematics studies in Marburg
and London
Introductory Session
39
Chair of Strategic Leadership and Global Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
We offer you 5 modules consisting of 8 courses*
Basic modules
Grundlagen Strategisches und
Internationales Management
Instrumente des Strategischen
Managements und praktische
Anwendungen
Strategie und Führung
multinationaler Unternehmen
Advanced modules 1
Advanced modules 2
Strategic Management
Project Seminar
Strategic Management &
Organizational Change
Competitive Strategies in
Commodity Oligopolies
Multinational Corporations
and Corporate Control
Designing Smart Cities:
Creative Ideas for Urban
Challenges
Free choice modules
Research Seminar
Multinational Corporations
Corporate Control
Introductory Session
Seminar to Learn the Basics of
Scientific Working
40
Designing Smart Cities:
Creative Strategies for Urban
Challenges
Innovative project seminar combining
Design Thinking and Business Modelling
Students from every discipline are welcome
Application via email
until Oct 20, 2014 to:
[email protected]
© TU Berlin, Urban Lab
Fak IV, FG Bestandsentwicklung und
Erneuerung von Siedlungseinheiten,
Institut für Stadt- und Regionalplanung
Prof. Elke Pahl-Weber
Fak VII, FG Strategische Führung und
Globales Management, Institut für
Technologie und Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
Design Thinking stands for User-Centricity
Fak IV, FG Bestandsentwicklung und
Erneuerung von Siedlungseinheiten,
Institut für Stadt- und Regionalplanung
Prof. Elke Pahl-Weber
Fak VII, FG Strategische Führung und
Globales Management, Institut für
Technologie und Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
Design thinking emphasizes prototyping
Fak IV, FG Bestandsentwicklung und
Erneuerung von Siedlungseinheiten,
Institut für Stadt- und Regionalplanung
Prof. Elke Pahl-Weber
Fak VII, FG Strategische Führung und
Globales Management, Institut für
Technologie und Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
By using Design thinking as a method, we aim to develop
innovative business models that solve societal problems
Challenge
Herausforderung
Methode
Method
Lösung
Use Südkreuz as an incubator for
realizing the Smart City Vision in Berlin
Design Thinking
Goal
Innovative Business
Models
Fak IV, FG Bestandsentwicklung und
Erneuerung von Siedlungseinheiten,
Institut für Stadt- und Regionalplanung
Prof. Elke Pahl-Weber
$$$
Fak VII, FG Strategische Führung und
Globales Management, Institut für
Technologie und Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
Apply until the 20th of October
WHAT?
WHEN?
TO WHOM?
CV
transcript
Prof. Dipl.-Ing. Elke Pahl Weber
Fachgebiet Bestandsentwicklung und
Erneuerung von Siedlungseinheiten
until 20th of October, 2014
Nadja Berseck
[email protected]
Prof. Dr. Dodo zu Knyphausen-Aufseß
Fachgebiet Strategische Führung und
Globales Management
More information: http://www.strategie.tu-berlin.de
Fak IV, FG Bestandsentwicklung und
Erneuerung von Siedlungseinheiten,
Institut für Stadt- und Regionalplanung
Prof. Elke Pahl-Weber
Fak VII, FG Strategische Führung und
Globales Management, Institut für
Technologie und Management
Prof. Dr. Dodo zu Knyphausen-Aufseß
Climate-KIC Master Label
Certificate in Climate Innovation and
Entrepreneurship
Innovationswerkstatt WS 2014/2015
Info Sessions
4 November 2014, 5pm
Room H2036
20 November 2014, 5pm
Room H 2036
Innovationswerkstatt WS 2014/2015
Where the business of change happens
47
Contact
[email protected]
Innovationswerkstatt WS 2014/2015
48