Media Info - Verkstäderna

Media Info
46 500 readers
verkstaderna.se
Publication schedule 2015
Issue
Publishing
date
Material
Editorial focus
1–2
Febr 23
Febr 2
Theme: Automation. Trade fair Automation in Malmö & Hannover Messe
Joining technique
3-4
April 13
March 19
Theme: Waterjet. Editorial follow-up Automation in Malmö
Joining technique
5
May 18
April 23
Trade fair: Scanplåt
Editorial follow-up: Hannover Messe
6
June 17
May 27
Theme: Maintenanace. Editorial follow-up: Scanplåt
Joining technique
7-8
Aug 31
Aug 10
Theme: Industrial robots Trade fair: Production Kista
Joining technique.
9
Sept 28
Sept 7
Theme: Metal working fluids. Trade fair: EMO Milan
Oct 28
Oct 7
Trade fair: Elmia Subcontractor
Joining technique.
Dec 7
Nov 16
Theme: Financing Editorial follow-up: EMO & Elmia Subcontractor
Joining technique.
10
11-12
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TRADE FAIR
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TRADE FAIR
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TRADE FAIR
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TRADE FAIR
Technical information
Digitalt print material
Print-optimzed PDF: (colour images and colour in the document must
be saved in cmyk). Typefaces and images must be attached/inbedded.
Use only postscript or open-type typefaces. Send colour printouts to
completed advertisning materials. We do not accept films. A hourly rate
of SEK 950 is charged for any extra work
Pictures
Advertisement material
[email protected]
subscription
Pressdata +46 (0)8-799 62 18
Fax +46 (0)8-98 45 72
[email protected]
Resolution: 350 dpi
Amount of colours Pictures 300%, tint plates 260%
ICC-profiles is to download at verkstaderna.se
Screen: 175 linjes/inch
Verkstäderna
Box 610, SE-832 23 Frösön
Software
Payment:
All prices exclusive of VAT. Terms of payment against invoice 15 days. Booked
advert can not be cancelled later than 30 days before the publishing date. For
advertising material that advert is charged for in its entiety if it vas not possible to
insert it correctly
Price: Full year SEK 1.430 exclusive of VAT.
Material: Make sure you send a document format that responds to
the advertising space booked and enclose a printout or PDF file of
the advert. Mark any changes clearly.
Print and format
Print: Sheet-offset 4-col (cmyk),
Format: 210x297 mm
Type area: 185x265 mm
Column width: 43,25 mm, (1 column)/90,5 mm (2 column)
Bleed: 3 mm
Binding: Wire-stitch
Circulation 12 000 copies
Contacts
Editor in Chief
Monica Almgren
+46 (0)8-52 22 53 39
[email protected]
Head of marketing & advertisement
Mats Irstam
+46 (0)8-52 22 53 27
[email protected]
ITION
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TRADE FAIR
Advertising prices and sizes
Spread with bleed
Format 420x297 + 3 mm bleed off
Beside text
SEK 47 100
For centre spread
SEK 59 000
After text
SEK 35 700
1/1 page
1/1 page
with bleed
Format 210x297
+ 3 mm bleed off
Beside text
SEK 27 300
After text
SEK 19 800
Special place
Format 210x297
+ 3 mm bleed off
Page 4
SEK 28 300
Page 9
SEK 29 500
1/2 page
landscape
Format 185x130 mm
Beside text
SEK 16 100
After text
SEK 11 100
1/2 page
portrait
right
1/2
page
portrait
Format 90x265 mm
Beside text
SEK 17 100
After text
SEK 12 100
Format 90x265 mm
Beside text
SEK 16 100
After text
SEK 11 100
Cover
1/4 page
portrait
Format 90x130 mm
Beside text
SEK 10 200
After text
SEK 6 700
1/8 page
1/4 page
landscape
Format 185x65 mm
Beside text
SEK 12 100
After text
SEK 8 600
Format 90x65 mm
Only after text
SEK 4 100
Supplements
2:nd COVER
WITH BLEED
Format 210x297
+ 3 mm bleed off
4-col SEK 32 900
’’Industrikontakt’’
Loose supplements + packing
(excl postage) Bound supplements + packing
(excl postage)
Supplements over 50 g
SEK 28 400
SEK 31 400
Ask for an offert
Our classified ad market is called Industrikontakt
– the industry’s own forum for classified ads in
smaller formats. Here, the reader can quickly find
the company he or she is looking for under various
headings. By advertising in Industrikontakt, you can
reach decisionmakers in the engineering industry
verkstaderna.se + Newsletter
468 x 60 px
3:rd COVER
WITH BLEED
4:th COVER
WITH BLEED
Format 210x270
+ 3 mm bleed off,
sides + bottom
4-col SEK 36 700
Format 210x297
+ 3 mm bleed off
4-col SEK 30 300
at a lower cost. If there is no heading to suit your
business, we will create one. Adverts in Industri­
kontakt are booked per calender year.
Classifieds:..................................... SEK 2 990/year
.................................SEK 820 per extra line and year
Box (45x35 mm):............................ SEK 8 100 /year
Extra charge for colour:................SEK 4 000/year
980 x 120 px
On our website you’ll find the latest
news. verkstaderna.se is updated
several times daily.
Our newsletter is sent out weekly.
140 x
140 px
Web
980x120 px...................................SEK 7,400/ month
468x120 px.................................. SEK 4,300/ month
300x250 px................................. SEK 4,300/ month
140x140 px................................... SEK 3,200/ month
140x350 px.................................. SEK 4,300/ month 400 x 120 px
468 x 120 px
300 x 250 px
140 x
350 px
Newsletter
468x60 px.................................. SEK 5,300 / month
400x120 px................................. SEK 4,300 / month
Advertisements with effects
•
•
•
Advertisements larger than 1/4 page linked is free of charge
connecting to our home-page.
For digital advertisements with effects and linked to video
extra charge 3.000:- SEK. For repetition with same material
an extra charge of 1.500:- SEK/ per insertion.
”Share”-function to Facebook, Twitter, Linkedin and others.
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The magazine Verkstäderna
– production technology in 110 years
Verkstäderna is the magazine that meets the
engineering industry’s need for a continuous
reporting on developments in manufacturing:
machinery, materials, methods and people.
With a total of over 108 years experience in the
industry and intensive inter-action with the players,
Verkstäderna conveys the most useful news
and gives the best examples from successful
engineering companies.
Reader statistics
9 out of 10 who read Verkstäderna feel
great confidence in the contents of the
newspaper and think that it contains
many innovations. It was apparent when
the independent polling institute SKOP
made a readable study
Leading Magazine
of Engineering
Industry
46 500 readers!
for Verkstäderna. This verdict is obviously
an incentive and a confirmation that
we are working properly. Now we look
forward and lift the bar further. We believe
that together we can make a good
product even better.
Positions
Other position
23%
CEO or owner
27%
Other managerial position
50%
The readers level of influence over the
company’s purchases
79 % Machine equipment, Mechanical engineering
53 % Joining technology, welding, gluing,
76 % Tools
soldering
63 % Automation
43 % CAD
59 % Production logistic, management
36 % CAM
Skop, Skandinaviska opinion AB have on order of Verkstäderna
interviewed about 500 readers. The interviews were made from
the 17th September to 9th October 2007.
Trade Fairs
Automation, Malmö / Malmömässan March 25–26
http://www.easyfairs.com/sv/events_216/industrimaessorna-sverigedanmark-2015_42921/automationsverigedanmark-2015_43260/
Hannover Messe, Hannover / Tyskland
http://www.hannovermesse.de/home
Produktions mässan,
Stockholm / Kista Trade Fair
September 23–24
http://www.easyfairs.com/sv/events_216/produktionsmaessan-2015_51561/produktionsmaessan2015_51562/?gclid=CPGGj_io9MACFcH0cgodY4UANg
April 13-17
Värnamo Industri Expo
May 6–7
http://www.varnamoindustriexpo.se/valkommen.htm
EMO-MILANO, Fieramilano / Italien
October 5-10
http://www.emo-milano.com/en/home/
Elmia Subcontractor
November 10–13
http://www.elmia.se/subcontractor/
Scanplåt, Göteborg / Swedish Trade Fair May 19-21
http://www.scanplat.se
Mentor Communications AB – a company within the Mentor Communication Group AB | Box 72001,
SE-181 72 Lidingö Tel +46 (0)8-670 41 00 | Fax +46 (0)8-661 64 55 | Org.nr 556259-1197 | www.mentoronline.se