M1 Summit 2014 - Headwaters MB

Ryan McCarthy
Mobile Industry
Vice President
(415) 766-3864 (t)
M1 Summit 2014 Wrap-Up
(203) 984-9057 (m)
[email protected]
July 2014
M1 Summit 2014: Mobile is Becoming Ubiquitous
The broad range of topics covered at the M1 Summit drove home the fact
that the impact of mobile technology touches virtually every industry.
American Express CEO Ken Chenault
(right) speaks with Jessi Hempel (left,
Fortune) in the opening keynote
Attendees take networking breaks inbetween panels
Both halls housing panels were packed
throughout the conference
M1 By the Numbers
First and foremost, we would like to thank our sponsors and partners, without whom the
event would not have been possible. The inaugural M1 Summit was a wildly successful and
highly impactful event. Over 700 mobile industry leaders gathered together at the Grand
Hyatt NYC during Internet Week to discuss the most important issues facing the mobile
industry today. With 94 speakers leading 28 panel discussions, the event was jam packed
with content. The rapidly changing landscape in the mobile industry, as well as strong recent
investment and M&A activity in the space resulted in a highly charged atmosphere with
many spirited discussions. Topics included mobile payments and commerce, mobile health,
internet of things, education, mobile advertising, wearables, and many more. Each session
was punctuated by thought-provoking questions from the audience and session moderators,
as well as disruptive statements from the speakers. The day moved at a rapid clip, as
attendees shuttled between panel discussions, and carved out time for networking and
meetings.
Panel Discussion and Fireside Chat Highlights
Fireside Chat: "How American Express Has Embraced The Mobile Revolution to
Become One of Its Leading Innovators" – (Ken Chenault – CEO, American Express)
 Interviewed by Jessi Hempel – Fortune
Mobile is playing a growing role within ecommerce, as well as commerce more broadly. In
addition, mobile technology is blurring the line between commerce and payments, and that
is contributing to the convergence of online and offline commerce. With all of the change
taking place in the ecosystem, plastic is here to stay. Companies like Uber have completely
changed payments by making the experience frictionless and seamless, but they have done
so without changing the infrastructure. However, in order to avoid being commoditized,
companies must focus on the entire customer journey instead of simply processing
payments. Companies should strive to become a trusted partner of their customers at each
step in the decision making process.
Analytics, Data & Engagement for Mobile Publishers

Panel features:
o Michael Katz – Founder & CEO, mParticle
o Raj Aggarwal – Founder & CEO, Localytics
o Mark Ghermezian – Founder & CEO, Appboy
o Serge Kassardjian – Android Business Development, Google
o Laura Marriott – CEO, Neomedia Technologies
 Moderated by Bo Yaghmaie – Partner, Cooley
Profiling users on mobile devices is incredibly important, since there are no cookies on
mobile devices. Fortunately, the data available on mobile devices is very different than the
data available on PCs. On mobile devices, you have data on location, device type, and
operating system that help you to profile users and offer a more customized experience.
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Marketers can use this data to find specific opportunities to engage with consumers via
notifications and messaging.
Internet Advertising Research
Health and Wellness Lives and Breathes on Mobile
Ad:Tech SF 2012 Conference Wrap-up
Panel features:
o
o
o
o
o
o
Julia Winn – Associate Product Manager, Ginger.io
Brian Wang – Founder & CEO, Fitocracy
Ramin Bastani – Founder & CEO, Hula
Tracy Dennis – Founder, Personal Zen
Matt Harris – CEO, Archer Mobile
Raj Amin – Executive Chairman & Co-Founder, Mana Health, CEO
OysterLabs
 Moderated by Drake Baer – Business Insider
Consumers’ emotional attachment to their phones is an enormous health opportunity.
Health is a very intimate subject, and so are mobile devices. Mobile devices can measure
data and provide feedback throughout the day, which can lead to changes in behavior.
People that understand their health data make decisions that lead to healthier lifestyles.
There is also a social aspect to health. People that are part of groups focused on health and
fitness have extra incentives and accountability to be healthy. Mobile devices make is
possible to be a part of a community even if community members are in different physical
locations.
Fireside Chat with AT&T and Esther Lee – SVP of Brand & Marketing, AT&T
Co-hosts Nihal Mehta (Left, Eniac
Ventures), Gary Moon (Right,
Headwaters MB) with opening remarks
 Interviewed by Abbey Klaassen – Editor, Advertising Age
Mobile is becoming a part of everyone’s job. There is not a single industry that is not being
completely redefined by mobile technology. Many people were fearful of mobile technology
initially, however, apps made things so simple and accessible that people really started
becoming enthusiastic about technology again. That said, the mobile industry needs to do
more to educate its audience, rather than riding the wave of unprecedented growth and
assuming that change will happen by itself. At this point, people are both empowered and
overwhelmed by mobile technology.
Fireside Chat with Leading Venture Capitalist Mark Suster – Partner, UpFront Ventures
 Interviewed by Rachel Sklar – Founder & CEO, Change The Ratio
A lot of companies that are out trying to raise capital say that they are “mobile first” but
really they are “mobile only” since they are not doing anything outside of mobile. However,
there are very few successful companies, outside of gaming, that are mobile only. Yet people
sometimes forget that it is important to have another offering outside of mobile. The web is
still really important.
The Next Frontier of Mobile Advertising: Cross-Platform

Panel features:
o Are Traasdahl – Founder & CEO, Tapad
o Kamakshi Sivaramakrishnan – Founder & CEO, Drawbridge
o Stephanie Bauer Marshall – Precision Marketing Insights, Verizon
o Steven Rosenblatt – Chief Revenue Officer, Foursquare
o Tom Phillips – CEO, Dstillery
 Moderated by John McDermott – Digiday
Mobile feels very chaotic to marketers. Marketers are overwhelmed with the industry
vernacular, technology choices, and rapid pace of change. They are realizing that they need
unified marketing solutions across all different devices. However, in order to effectively
market to consumers across devices, standardization and measurement around accuracy
and coverage of cross-identity are required.
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Experiments in Mobile Education
 Panel features:
Internet Advertising Research
Our Sponsors
Ad:Tech SF 2012
o Paul Gollash – Founder & CEO, Voxy
o Dan Friedman – Founder, Thinkful
Conference Wrap-up
o Daniel Seltzer – Director, Center for Technology Innovation and
Entrepreneurship at Mount Sinai Health System
o Chris Conlin – VP, Software Development, 2U
o Brad Hargreaves – Co-Founder, General Assembly
 Moderated by Peter Bell – Startup Technologist (CTO School, Pearson, Github,
General Assembly)
Mobile education is catching on much more in emerging markets than in developed markets.
Mobile devices are a way to deliver curriculum in situations where people do not have
access to laptops and computers. Phones are used for notifications since the display of
content over phones is a challenge. However, tablets can display content in an effective
way. Mobile can serve as a powerful tool for building community and engagement among
online learners, since mobile devices let instructors reach students wherever they are.
The Internet of Things (IoT) – Keynote by Omar Hamoui – Sequoia Capital
As people understand that software and connectivity made their phones powerful and easy,
they want everyday things like washing machines, security systems, sprinklers, and
thermostats to have the same connectivity and/or technology. The consumer base no
longer needs anyone to explain how the Internet of Things is going to work. They are
already expecting it, and just waiting for companies to get there. For example, Nest’s
thermostats were adopted quickly by consumers, who seemed to be waiting for the
technology to arrive.
Challenges of Mobile Monetization

A conversation between Sriram Krishnan (Mobile Product, Facebook) & Brian
Long (Founder & CEO, TapCommerce)
 Moderated by Angela Steele – CEO, Ansible
What will matter in the future isn’t the number of app installs, but how much revenue is
generated from the mobile channel. Currently, more than half of all internet usage is on
mobile devices in the U.S., but less than 4% of digital ad spending is on mobile devices. The
biggest obstacle that leads to such a disparity is measurement. Being able to track the
efficacy of a program makes companies comfortable in moving more budget towards it. It is
also challenging to execute well in mobile with the standard banner space. Native/full
screen ads work ~2.5x better than small banner ads.
Wearable Tech: The Next Fashion Frontier

Panel features:
o Jeanniey Mullen – Co-Founder, Ringblinz
o Margaux Guerard – Co-Founder & CMO, MeMi
o Claude Aldridge – Co-Founder & CEO, Trellie
o Andrew Mitchell – Managing Partner, Brand Foundry Ventures
o Deepa Sood – Founder & CEO, Cuff
 Moderated by Heidi Lehmann – Trellie
Wearables are challenging because they are often considered fashion accessories. Fit and
feel become a prerequisite to the actual technology. Wearables are a true extension of a
person, which ties them closely to their personality, feelings, and emotions. Therefore,
wearable technology must be focused on the marriage of an accessory to an invisible
technology.
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Internet Advertising Research
 Panel features:
Mobility Making Your Life More Productive
o Abe Geiger – Founder & CEO, ShakeLaw
Our Partners
Ad:Tech
SF 2012 Conference Wrap-up
o Joe Braidwood – CMO, Swiftkey
o Raj Singh – Founder & CEO, Tempo AI
o Sheetal Jaitly – Pivotal Labs
 Moderated by Kelly Hoey – Women Innovate Mobile
There are two sides of people bringing their own devices to work. It can be a productivity
killer as it can require a lot of logins and obstacles so that security is not compromised. It
can enhance productivity by giving employees access to powerful apps on their devices. On
the other hand, people are going to circumvent security anyway. It is important to recognize
that there is a tradeoff between security and productivity, so IT must weigh the benefits
against the risks when supporting mobile technology.
Girls Who Code, On Mobile

A conversation between Jocelyn Leavitt (Founder & CEO, Hopscotch) and Reshma
Saujani (Founder & CEO, Girls Who Code)
 Moderated by Nitasha Tiku – Gawker Media
Statistics show that the percentage of female computer science graduates is falling. In order
to address this, computer science should be a compulsory subject that all students attend.
Project based learning can also be helpful in attracting children to computer programming.
This can help generate a competitive advantage. If the majority of the population is able to
code, that country will have a huge edge in the global market.
Mobile Marketing Transformation: 5 Ideas for the Industry with Shiv Singh - SVP of
Brand & Marketing, Visa
Mobile marketing presents many issues and challenges. Native advertisements today
are like banner ads that pop up when a web page is being browsed. They are pesky
advertisements that are harmful to the ecosystem. Mobile marketing and advertising
are taking a lot of ideas from print and television advertising, and forcing them onto
mobile. Instead, marketers should be thinking about how they can turn consumer
behaviors on mobile devices into something meaningful for their brands.
Build, Buy, Invest, and Partner with Startups: Open Innovation at Samsung with Sang
Ahn, Managing Director Strategic Investments, Samsung Open Innovation Center
The open innovation center looks into businesses of startups and adopts and improvises
technology. Samsung Open Innovation Center is making seed investments of $0.5M $3M, and looking for technology that can be integrated into Samsung’s technology.
Essentially, the Company is looking for a competitive advantage through its investments.
xAd Reveals ‘Footprints’
xAd launched a new product called ‘Footprints’. Footprints allows companies to track
where consumers are going within the physical world. This helps to bridge the gap
between the online and physical world, and allows marketers to reach individuals with
relevant messages at the right time.
Pushing Mobile Advertising to be More Effective: Innovation in Targeting, Ad Units,
Attribution

Panel features:
o Dipanshu Sharma – Founder & CEO, xAd
o Eli Portnoy – General Manager, Thinknear
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o Peter Hamilton – CEO, Mobile App Tracking [Hasoffers]
o Eric Litman – Founder & CEO, Medialets
o Mihael Mikek – Founder & CEO, Celtra
o Jonah Goodhart – Founder & CEO, Moat
Conference Wrap-up
Moderated by Polly Lieberman – Drawbridge
Mobile is highly interactive, so repurposing TV ads for mobile is not really innovative. There
are many differences between mobile and traditional media that advertisers are starting to
recognize. For example, location based mobile spending has grown from 10% to 67% in the
past few years, which indicates that advertisers have realized the importance of location.
Mobile has also created a flood of inventory, driving the need for programmatic buying.
Internet Advertising Research
Ad:Tech SF 2012
Everything You Need to Know about Connected Device Growth Strategies

Panel features:
o Tim Chang – Managing Director, Mayfield Fund
o Nick Coronges – VP and Technology Partner, R/GA
o Katherine Hague – CEO, Shoplocket [PCH]
 Moderated by Vijay Chattha – VSC PR
Crowdfunding is having a major impact on connected devices. However, many companies
that receive crowd funding will ultimately lose money. There is a funding gap for companies
that receive crowd funding. In order to address this gap, there will need to be a new player
like Kickstarter that helps companies post-launch, so that long term companies can be built
instead of blips.
Mobile Fireside Chat with the Investor Behind AdMob, MoPub, Swiftkey, Rovio,
Hasoffers & More: Rich Wong – Accel
 Interviewed by Spencer Ante – Senior Special Writer, The Wall Street Journal
Technology companies like Apple and Google are putting a lot of pressure on startups. The
most innovative technological leaders are now being acquired before they have a chance to
go public. There are some valuation pressures on mobile startups, but valuations for
companies with big ideas are not coming down. There is a lot of strategic value in
companies that are able to build valuable pieces of technology.
Mobile Discovery: Beyond the Search Box with Matt Wallaert – Bing (Microsoft)
If you look at searches on mobile devices, they are far more task and action oriented than
searches on desktops and tablets. When people want to access the internet from a desktop
or laptop, they use search engines. When people want to access the internet on a mobile
device, they use apps. Discovery on mobile devices is an interesting issue, since there are
millions of apps available. People often download apps, without knowing exactly what they
do. As a result, they end up using the app only once.
Mobile Apps with (Hundreds of) Millions of Users & How They Did It

Panel features:
o Jason Jacobs – Founder & CEO, Runkeeper
o Justin McLeod – Founder & CEO, Hinge
o Dinesh Moorjani – EIR Warburg Pincus; Co-Founder, Tinder
o Ari Roisman – Founder & CEO, Glide
o Angela Kim – Co-Founder, Memoir
o Michele Tobin – VP Global Brand Partnerships & Advertising, Rovio
 Moderated by Megan Rose Dickey – Business Insider
It can be very difficult for apps to build a user base. Early leaders will consistently show up
on lists of top apps, which helps them to procure a larger user base. In the age of growing
competition, it is important to be relevant to a large number of users and provide enough
value to be on the priority list of mobile apps. With apps, it’s not about the number of
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features that you can pack in, it’s about doing something well. This is why you are seeing
companies like Foursquare and Facebook unbundle their apps.
Internet Advertising Research
What Mobile Trends are VC's Looking For?
Ad:Tech SF 2012 Conference Wrap-up
Panel features:
o Michael Neril – Managing Director, Webb Investment Network
o Hadley Harris – Founding General Partner, Eniac Ventures
o Satya Patel – General Partner, Homebrew
o Alex Iskold – Managing Director, Techstars NYC
o Spencer Lazar – Principal, General Catalyst Partners
 Moderated by Erin Griffith – Fortune
Direct to consumer mobile companies are overvalued and overhyped right now. In
particular, there are a number of players going after the food delivery market. There has
also been an explosion in hardware startups thanks to crowd funding, but it will be hard for
these companies to scale after the campaign. In contrast, there is a huge opportunity in the
enterprise and logistics space. As employee bases become more fragmented, with more
people working from home, enterprises will shift from desktop apps to mobile apps.
Fireside Chat with David Kenny – CEO, The Weather Company

Interviewed by David Kirkpatrick – Author of the Facebook Effect; Chief
Techonomist at Techonomy Media
The Weather Company’s mobile app represents the Company’s growth driver. Mobile has
become a larger channel than the web, and will become larger than TV as well. No other
media has ever been able to solve the local challenge except mobile. This allows for much
more personalized, relevant data. In addition to being an important channel, Mobile allows
the Company to get more precise forecasts, because devices can both take in data and
publish data.
Fireside Chat: Mobile Video with Zain Jaffer – CEO, Vungle
 Interviewed by Anthony Ha – TechCrunch
Advertising has not evolved at the same pace as technology. The range of different devices,
different connections, different screen sizes, and different platforms makes video advertising
on mobile devices very challenging. However, video is the most important type of mobile
advertising. In order to do video advertising well, advertisers must be focused on the user
experience. For example, capping video ads at 15 seconds is the ideal amount of time to get
information out without being too annoying for users.
Presentation by Gil Elbaz – Founder & CEO, Factual
Global smartphone penetration is at 22%, and what’s interesting is all of the data being
streamed. Mobile devices have become sensor platforms, with GPS location being one of
the major data points being tracked. This data allows publishers and app developers to
make personalized, contextually relevant search result ads and apps. As a result the data
rich companies are getting richer. 8 out of the top 15 mobile apps are owned by Facebook
or Google. Similarly 69% of mobile ad revenues are going through the Facebook and Google
ad networks. Factual is working on making data available to the whole developer
community, allowing them to build rich user profiles based on machine learning and
predictive analytics.
“App Discovery and The Marketer's New Clothes: Rankings, Advertising &
Keywords” by Marcos Sanchez – VP of Global Corporate Communications, App Annie
The app ecosystem is a global ecosystem. If you want to play in the global ecosystem, you
need to understand that not all markets are the same. For example, Google Play has taken
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off in Asia since Android has a stronghold there. In addition, there are cultural differences in
Asia, where users are much more willing to spend money through mobile devices.
Marketers today must track and measure these differences across markets. As a result,
marketers
need to be analysts as much as they need to be creative.
Conference
Wrap-up
Internet Advertising Research
Ad:Tech SF 2012
Mobile Advertising Accelerates to Embrace Programmatic

Panel features:
o Janae McDonough – Director Exchange, Twitter
o Ernie Cormier – Founder & CEO, Nexage
o Craig Palli – CSO, Fiksu
o Mike Baker – Founder & CEO, DataXu
o Bob Walczak – GM, Mobile & Video, PubMatic
 Moderated by Brandon Berger – Chief Digital Officer, Ogilvy & Mather Worldwide
Mobile devices are a marketer’s dream come true, since push notifications can be triggered
by geo fending, time of day, and habitual nature. Yet there are several criteria that must be
met for mobile ads to be successful as a marketing tool. Rich media, video, and engaging
content can all help make a mobile banner ad successful. In addition, ads based on location
are much more likely to be successful, and less annoying than other ads, since they are
actually based on what the consumer is doing.
Mobile Commerce and Payments: Early but Exponential Usage

Panel features:

o Chieh Huang – Founder & CEO, Boxed
o Mung Ki Woo – Executive Vice President, Digital Platforms, MasterCard
o Soraya Darabi – Founder, Zady
o Teppo Paavola – VP BD & M&A, Paypal
Moderated by Moderated by Seema Mody – CNBC
In the global payment market ~85% of payments are made with cash or plastic. Right now,
online transactions are about 10% of retail in the U.S., and within online, mobile is around
10-15%. This presents a massive opportunity for mobile payments companies. There are a
number for ways that mobile technology can add value in the payments ecosystem. For
example, there is potential for mobile payments to reduce fraud through biometric
fingerprint scanning.
Mobile Moments and the Future of Brand Engagement – Brian Wong, Founder & CEO,
Kiip
Brands need to be cautious about slamming consumers with constant ads, and one way to
do this is through serendipitous rewards. By surprising and delighting consumers within
games or fitness apps, brands have an opportunity to generate significant goodwill. The
mobile experience is a series of moments, and understanding how to add value to those
moments is the core concept in mobile advertising. Time, location, and usage data provided
by mobile devices allow marketers to reach consumers with the right message at the right
time.
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About Headwaters MB
Headwaters MB is an independently owned investment banking and advisory firm. Headwaters has completed over $7 billion of
middle market deals, and has 60+ professionals with over $227 billion of deal experience. Headwaters has a national office footprint
in the United States, headquartered in Denver, CO, with additional offices in Boise, ID; Burlington, VT; Greenwich, CT; Newport
Beach, CA; and San Francisco, CA.
Headwaters has a significant international track record, and has local advisory partners in 30 countries, providing our clients with a
global reach. Over 20% of Headwaters’ revenue is generated from cross-border transactions.
The firm has an established reputation as a quality service provider and trusted long-term advisor to clients with a history of process
and transaction excellence.
The Headwaters TMT Team
Gary Moon
John Batdorf
Sun Jen Yung
Managing Director
Head of Technology, Media, and Telecom
(415) 766-3862 (office)
(650) 515-8734 (mobile)
[email protected]
Managing Director
Head of Software and Internet
(415) 926-7454 (office)
(415) 847-8805 (mobile)
[email protected]
Managing Director
Head of Digital Media and Internet
(917) 297-8716 (mobile)
[email protected]
Ryan McCarthy
Vice President
(415) 766-3864 (office)
(203) 984-9057 (mobile)
[email protected]
Deep personal experience completing transactions for companies in the mobile space
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Appendix: Sample Attendee List
Attendee
David Skinner
Konstantin Zsigo
Stephanie Schnabel
Corentin Lauret
Vikram Viswanathan
Matt Shaw
Nitasha Mehta
Christopher Mahdik
Tatyan Zlotsky
Tommy Vincent
Neil Zamore
Tiffiny Vandom Karem
Weston Gaddy
Charles Smart
Greg Smithies
Suzanne Skop
Shaz Amin
Amit Murumkar
Dominic Joseph
Eduardo Cisneros
Rick Prostko
Sam Landman
Erin Barry
Parker Morse
Kelly Megel
Matan Talmi
Curt Raffi
Dan Bishop
Brad Friedman
Brian Linthicum
Christian Bendixen
Paul Holland
Steven Rosenblatt
Mark Friedman
Alok Rai
Jared Zlotnick
Jeremy Woodlee
Peter Hamilton
Darcy Bentley Frisch
Brian Sirgutz
Carolina Gomes-Casseres
Company
[x+1]
[x+1]
Accenture
Adcade
Adobe
Airpush
Amazon
American Express
American Express
App Annie
Avis Budget Group
Bacardi
Bain Capital Ventures
Battery Ventures
Battery Ventures
Bazaarvoice
Blue Track Media
Canvsly LLC
Captify
Cisneros Corp.
Comcast Ventures
Comcast Ventures
CNBC
Demand Media
Discover
Drippler
Endurance International Group
Experian
FanServ
Flipix
Fliqq
Foundation Capital
Foursquare
Genesys
Goguly
Google
Google
HasOffers
Hearst Interactive Media
Huffington Post
Huffington Post
Title
SVP, Corporate Development
President, Mobile
Managing Director, Corporate Development
CEO & founder
Director, Corporate Development
Chief Revenue Officer
Promotions Manager, Galaxy Tab Marketing
Vice President, Engagement Marketing
Vice President, Digital Marketing and Innovation
Manager, Business Development
VP, Consumer Marketing
Director Marketing
Principal
Associate
Associate
VP, Sales & Strategic Partnerships
Founder & CEO
Founder & CEO
CEO
CEO
Principal
Principal
Producer, Special Units
VP, Platform Revenue
Sr. Manager, Marketing Communications
CEO
VP, Mobile Engagement
Director, Mobile, Social & Emerging Media Acquisition
CEO
Founder and CEO
Founder/CEO
General Partner
Chief Revenue Officer
SVP & GM, Mobile Marketing
CEO
Global Product and Sales Strategy, Mobile Ad Platforms
Head of Sales, DoubleClick Media Platforms
CEO
Vice President of Strategic Investments
SVP - Social Impact
Director of Ad Products
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Attendee
Kristina Bergman
Richard Jones
Ben Jorgensen
Sudhir Chadaga
Aaron Reitkopf
Kimberly Yarnell
Manas Vongsouvanh
Adam Broitman
Michael Donnelly
Vishal Manjalani
Richard Glassberg
Laura Trumbull
David Williams
Peter MacDonald
Stefan Weitz
Mari Balaguer
Thomas Karren
Priya Nevrekar
Henry Li
Jennifer Isabella
Ric Fulop
Fahad Khan
John Caine
Karen Tepper
Richard Titus
Evan Adlman
Bob Walczak
Harry DeMott
Jeremy Geiger
Tiff Willson
Julie Ginches
Mark Ryan
Paul Capriolo
Steve Murray
Daniel Gallagher
Becca Weigman
Stephen Stuut
Jim Payne
Company
Ignition Partners
InMobi
Klick Push
Lenovo
Lowe Profero
Macy’s
Macy's
Mastercard
Mastercard
MEDIA.NET
Medialets
Meredith
Merkle
Microsoft
Microsoft
Mobixi
Moki
NBC Universal
Neustar
Nexage
North Bridge
One Public
Priceline.com
Priceline.com
Prompt.ly
PubMatic
PubMatic
Raptor Ventures
Retailigence
RoomHints
Rubicon Project
Snakk Media
Social Ingot
SoftBank Capital
Soleo Communications
TM Advertising
TruePosition
Twitter
Ana Ceppi
Univision
Josh Cella
Suzette Tiongson
Josh Epstein
Kristin Frank
Gretchen Effgen
Univision
Verizon
Viacom
Viacom Media Networks
Zipcar
Title
Principal
Head of Marketing North America
CEO & Founder
Director, Business development
CEO Americas
VP, Digital Media
Director, Digital Media
VP, Global Digital Marketing
SVP and Group Head, Global Digital Marketing
CTO
COO
VP, Marketing Applications Technology
Chairman & CEO
Sr. Director, Business Development
Director, Bing Search
CEO
CEO
Director Business Development
Director of Business Development
CRO & EVP Business Development
General Partner
CEO
Chief Product Officer
VP, Mobile Product
CEO
VP, Publisher Development
GM, Mobile and Video
General Partner
CEO
CEO
CMO
CEO
CEO
Partner
President & CEO
CEO
CEO
VP, Exchange
VP, Business Development, HealthCare and Financial
Services
SVP, Digital Media Sales
Associate Director, Product Management
SVP Corporate Strategy
EVP Connected Content
Vice President
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Disclosure: This newsletter is a periodic compilation of certain economic and corporate information, as well as completed and announced merger and
acquisition activity. Information contained in this newsletter should not be construed as a recommendation to sell or buy any security. Any reference to or
omission of any reference to any company in this newsletter should not be construed as a recommendation to buy, sell or take any other action with respect
to any security of any such company. We are not soliciting any action with respect to any security or company based on this newsletter. The newsletter is
published solely for the general information of clients and friends of Headwaters MB, LLC. It does not take into account the particular investment objectives,
financial situation, or needs of individual recipients. Certain transactions, including those involving early stage companies, give rise to substantial risk and
are not suitable for all investors. This newsletter is based upon information that we consider reliable, but we do not represent that it is accurate or complete,
and it should not be relied upon as such. Prediction of future events is inherently subject to both known and unknown risks, and other factors that may cause
actual results to vary materially. We are under no obligation to update the information contained in this newsletter.
Opinions expressed are our present opinions only and are subject to change without notice. Additional information is available upon request. The
companies mentioned in this newsletter may be clients of Headwaters MB, LLC. The decisions to include any company in this newsletter is unrelated in all
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