Key Tourism Statistics - Ministry of Business, Innovation and

Key Tourism Sta s cs
April 12, 2017
Interna onal visitor expenditure∗2 (year ending December 2016)
Interna onal visitor arrivals1 (year ending February 2017)
% of arrivals
Annual interna onal arrivals:
Australia (incl. Norfolk Island)
China
USA
UK
Germany
Japan
40%
11%
9%
6%
3%
3%
Visits
3,544,000
Growth (pa)
11%
1,416,000
403,000
307,000
224,000
102,000
101,000
5%
9%
24%
6%
14%
12%
Key interna onal markets ($ millions)
Australia
China
USA
UK
Germany
Korea, Republic of
Combined, these markets provided 72.2 % of interna onal visits to New Zealand for the
year ended February 2017.
Purpose of visit
Holiday/Vaca on
Visit Friends/Rela ves
Business
Other
Average intended length of stay:
Visits
1,842,000
1,031,000
290,000
372,000
Growth (pa)
14%
7%
4%
9%
Days
19
Growth (pa)
-3%
Commercial accommoda on3 (year ending February 2017)
Nights
13,573,000
12,130,000
7,676,000
5,162,000
38,540,000
Growth (pa)
4%
4%
8%
3%
5%
Occupancy Rates
Hotels
Motels
Holiday parks
Backpackers
Total
This month
81.2%
77.5%
29.6%
59.4%
57%
Month last year
80.3%
75.3%
27.4%
57.1%
55%
Trips abroad by New Zealanders5 (year ending February 2017)
Key interna onal markets in 2022
Australia
China
USA
UK
Germany
Japan
Current year
$2,487
$1,653
$1,101
$928
$576
$299
Growth (pa)
2%
-1%
3%
-12%
17%
82%
Total spend by purpose of visit ($ millions)
Current year
Growth (pa)
Holiday / vaca on
$6,370
10%
Visi ng friends / rela ves
$2,082
2%
Business
$716
-21%
Other
$918
-6%
∗
Excludes interna onal airfares and individuals whose purpose of visit to New Zealand
was to a end a recognised educa onal ins tute, and are foreign-fee paying students.
Tourism market
Expenditure ($b)
Interna onal+
14.5
Domes c
20.2
Total
34.7
+
Includes interna onal airfares paid to New Zealand carriers.
Growth (pa)
19.6%
7.4%
12.2%
Tourism Exports
Interna onal tourist expenditure accounted for $14.5 billion or 20.7% of New Zealand
total export earnings.
Tourism Contribu on to GDP
Tourism directly contributes $12.9 billion (or 5.6%) to New Zealand total GDP. A further
$9.8 billion (or 4.3%) is indirectly contributed. When comparing tourism to other industries, the direct contribu on should be used.
Tourism Employment
Tourism directly employed 188,136 people (7.5% of the total employment in New
Zealand).
Regional Tourism Spend6 (year ending February 2017)
Trips
2,656,000
Growth (pa)
10%
1,191,000
200,000
160,000
111,000
103,000
4%
14%
8%
-2%
18%
Interna onal tourism forecasts7 (forecast period 2016 to 2022)
Total visitor arrivals (millions)
Total visitor days (millions)
Total visitor expenditure ($ billions)
Growth (pa)
4%
-6%
-3%
Economic contribu on4 (year ending March 2016)
Accommoda on Type
Hotels
Motels
Holiday parks
Backpackers
Total
Annual Outbound Departures
Countries visited by New Zealanders
Australia (incl. Norfolk Island)
USA
Fiji
UK
China
$10,086
$3,230
$2,110
Total expenditure ($ millions)
Average expenditure per person per trip
Median expenditure per person per trip
2022
4.5
90.3
16.0
Growth (pa)
5.4%
5.7%
7.5%
Visits
1,653,000
921,000
401,000
252,000
125,000
120,000
Spend ($m)
2,973
5,317
1,728
1,313
665
336
RTO ($ millions)
Auckland
Christchurch
Queenstown
Wellington
Waikato
Northland
Bay of Plenty
Domes c
3,504
1,250
682
1,314
1,060
790
626
Interna onal
3,936
911
1,403
690
337
270
183
Total
7,441
2,161
2,086
2,005
1,398
1,061
809
Market Share
29 %
8%
8%
8%
5%
4%
3%
Data sources
1
Sta s cs New Zealand: Interna onal Travel and Migra on. ’Business’ excludes conferences.
MBIE: Interna onal Visitor Survey. ’Business’ excludes conferences.
3
Sta s cs New Zealand: Accommoda on Survey.
4
Sta s cs New Zealand: Tourism Satellite Account.
5
Sta s cs New Zealand: Interna onal Travel and Migra on.
6
MBIE: Monthly Regional Tourism Es mates (RTO = Regional Tourism Organisa on).
7
MBIE: New Zealand Tourism Forecasts 2016 to 2022. Expenditure forecasts based on Interna onal
Visitor Survey data.
2
This paper was prepared by the Ministry of Business, Innova on and Employment (MBIE). For further informa on visit the tourism data sec on of the Ministry’s website http://www.mbie.govt.nz/
info-services/sectors-industries/tourism/tourism-research-data. Key Tourism Sta scs are updated regularly throughout the month as data is released.
Distribution of international and domestic tourism spend for the year ending February 2017
Domestic
International
Spend in 2016 ($m)
1,000
2,000
3,000
Average growth
2015 to 2016
30%
20%
10%
0%
Source: MBIE - Monthly Regional Tourism Estimates
Total spend by country for the year ending December
(blue shaded area is forecast)
Total arrivals by purpose of visit for the year ending December
(blue shaded area is forecast)
2,500
2,000
China
$4,000
1,500
Australia
US
UK
Germany
$2,000
1,000
500
Japan
Canada
0
Korea
1980
Purpose
of visit
$0
2000
2005
2010
2015
1990
2000
2010
Holiday/Vacation
Other
2020
Visit Friends/Relatives
Business
2020
Source: MBIE - International Visitor Survey,
MBIE - New Zealand Tourism Forecasts 2016 to 2022
Source: Statistics New Zealand - International Travel and Migration,
MBIE - New Zealand Tourism Forecasts 2016 to 2022
Tourism expenditure by industry (year ending Mar 2016)
Guest nights by accommodation type (month ending Feb 2017)
$20,000
Retail sales - other
Retail sales - fuel and other
automotive products
Retail sales - alcohol, food,
and beverages
$15,000
Other tourism products
Number of guest nights ('000s)
Tourism expenditure ($millions)
(GST exclusive)
Spend ($millions)
Other
Total arrivals ('000s)
Country
Other passenger transport
Imputed rental on holiday
homes
GST paid on purchases by
tourists
Food and beverage serving
services
$10,000
900
600
300
Education services
$5,000
Cultural, recreation, and
gambling services
2000
2005
2010
2015
Air passenger transport
$0
Accommodation services
Domestic
Accommodation type
Hotels
Holiday parks
Motels
Backpackers
International
Source: Statistics New Zealand - Tourism Satellite Account
Source: Statistics New Zealand - Accommodation Survey

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