ULTRA-TRAIL Mt.FUJI (UTMF) EXPO

Issued;
January 2017
Vol. 05
2016YR Q4
JAPAN
ULTRA-TRAIL MT. FUJI (UTMF) EXPO
FRANCE
Filmista Ankle Sales Promotion
UNITED STATES
The Running Event (TRE)
CHINA
Shanghai International
Marathon Expo
And more from
KOREA
TAIWAN
MALAYSIA
THAILAND
PHILIPPINES
media
media
Running Ads with Mr. Okunomiya
Tennis Ads with Our
Three Tennis Sponsor Athletes
We are promoting running
Head Quarters
Nippon Sigmax Co., Ltd.
Find us
ZAMST - ザムスト -
Popular sports
We created new design with our
three pro tennis players, Tatsuma
Ito, Nao Hibino and Yosuke
Watanuki. They are all our
sponsor athletes
and they use
ZAMST A1 during
competitions.
Running, Baseball, Football, Tennis, Basketball,
Volleyball
(September)
ULTRA-TRAIL Mt.FUJI (UTMF) EXPO
We exhibited at ULTRA-TRAIL Mt.FUJI
(UTMF) EXPO around Kawaguchi-lake,
Japan, 22-23th September 2016.
UTMF represents Japanese ultra-trail race as
a one of Ultra-Trail® World Tour races. Many
runners from all over the world come to
compete on this race.
socks, AS-1 new color, with the
comments of Mr. Okunomiya,
sponsored trail
runner and
also a lover of
ZAMST AS-1.
“Runners”
“Smash”
Articles about
senior tennis
ULTRA-TRAIL Mt.FUJI
There are two race categories within the ULTRA-TRAIL
Mt. FUJI: The “UTMF“ (Ultra-Trail Mt. Fuji) which takes
racers around the entire circumference of Mt. Fuji and
the “STY” (Shizuoka To Yamanashi) which goes half
way around Mt. Fuji. (Unfortunately, because of the
heavy rain, STY and UTMF races were cancelled in the
middle of the race)
“Smash”
product
Event with Sebastien Chaigneau
Last year, we exhibited UTMF EXPO held before the race. We
had signing, and photo-shooting session with visitors, inviting
Sebastien Chaigneau, ZAMST sponsored top trail-runner. Many
runners made a long line to have his autograph.
Sebastien Chaigneau
Our booth
Brand-New ZW series
has been released!
We are promoting “Brand-new ZW series”
and new pelvic supporter, “ZAMST
Pelvilock”.
ZAMST Booth
Runners seemed to be interested in , so we recommended
them to try on and explain how it works and how innovative
Filmista Ankle is.
media
Our booth
ケガを予防するためには
足元のバランスが重要
“Monthly Basketball”
大口真洋
#3
抜群のサポート力とプレイを
妨げないフィット感が最高
ザムスト ショルダーラップ
使用アイテム:
大石慎之介
SG
#1
MASAHIRO OHGUCHI
1976/1/6 172㎝・73kg
インソールを使ってみて、非常に安定性が
SG
SHINNOSUKE OHISHI
1987/12/15 171㎝・69kg
僕は肩を亜脱臼したことをきっかけに肩のサ
良いと感じました。僕は外反母趾などがあるの
ガチガチにテーピングをしていましたが、シュー
動きやすさや踏ん張りやすさがあります。新し
ト時に打ちたい所まで手が上がらない(笑)
。
いシューズを履いてみると、その違いは歴然で
自分のプレイに影響が出てしまい、思うように
した。一度、使ってしまうと、もう手放せません!
挑戦者として頂点を目指す
できませんでした。しかし、
このサポーターはしっ
(笑)
。 疲れは足下から順番(足首→膝→腰
かりと固定をしてくれますが、バスケットボール
など)に来ると思うので、長いシーズンを戦う
の動きは制限されることがありません。シュー
上でもインソールは、特に重要だと感じていま
トも違和感なく打てるところが気に入っていま
す。
す。プレイに集中できる安心感があり、ほか
フェニックスは全員で戦うチームです。スピー
いよいよ開幕した B リーグ。三遠ネオフェニックスは、激しいディフェンスと、リバ
のストレスから解放されました。
ド感のあるプレイを見に来てほしいと思ってい
ウンドからのトランジションオフェンスを武器に全員で戦うスタイルで勝利を目指す。
長いシーズンは小さなケガを抱えながらプレ
ます。 僕もスピードで負けないようにしたいで
すね!
三遠ネオフェニックス
SAN-EN NEOPHOENIX
ポーターを使用するようになりました。 最初は
で、足のアーチなどにも気を遣う部分もあり、
長いリーグをチーム全員が高いパフォーマンスで戦い抜くためには、ケガをせず乗
イしていくと思うので、シーズンを通してサポー
カスタムバランス インパクトイエロー
¥9,000(税別)
トしていただけるのは、とてもありがたいです
ね。
ザムスト ショルダーラップ
¥7,900(税別)
り越えることが絶対条件。新リーグとなりザムストがオフィシャルパートナーとして
三遠ネオフェニックスの選手をしっかりバックアップ。挑戦者の気持ちを持って、
初代チャンピオンを目指すと意気込む岡田キャプテンに話を伺った。
B リ ー グ は、 あ く ま で チ ャ レ ン
ジャーとしてぶつかっていこうと
12
チャンレンジャーとして
ぶつかっていきたい
SHINGO OKADA
1983/9/12 183㎝・83kg
グ を 盛 り 上 げ、 子 ど も た ち が﹃ 将
ても心強く思っています。僕は腰の
サ ポ ー タ ー を 毎 日 使 っ て い ま す が、
不 安 も な く 痛 み を 気 に せ ず、 そ し
てプレイを妨げないフィット感で
ぜひ、三遠ネオフェニックスの試
違 和 感 な く プ レ イ で き てい ま す 。
来、Bリーグの選手になりたい﹄と、
思ってもらえるようにしなければ
ならないと思っています。 る よ う な 試 合 を し ま す! 応 援 よ ろ
# 11
合 を 生 で 見 に き て く だ さ い! ﹃ ま
た見 に行 き たい!﹄と 思って も ら え
しくお願いします!
CAPTAIN
岡田慎吾 SG
プロリーグとしてこれがスター
ト。僕たち1人1人のプレイでリー
ランジションのオフェンスを得意
もチームを引っ張っていきたいと
と し て い る の で、 そ う い う 部 分 で
思っています。
レ ギ ュ ラ ー シ ー ズ ン 試 合、 約
半 年 間、 と て も 長 い シ ー ズ ン に な
オンを目指して優勝も狙いたいで
チームとしては最低限プレイオ
フ に 進 出。 も ち ろ ん 初 代 チ ャ ン ピ
ザムスト ZW-7
¥7,900(税別)
名の選手の誰がコートに出ても
お問合せ TEL:0800-222-7122
思 っ て い ま す。 フ ェ ニ ッ ク ス は 全
ゲーム展開を見せたいですね。
すが、本当にコンディショニング面
るという、ブースターの皆さんが楽しめる
検索
す。
いきたいです。堅実なディフェンスから走
ザムスト ショルダーラップ
¥7,900(税別)
日本シグマックス株式会社 商品の詳細はコチラ ザムスト or カスタムバランス
不安なくプレイできる
安心感で長いシーズンを
戦い抜きたい
ドライブからのパスなどにチャレンジして
なプレイをしていきたいと思っています。
同じ質のバスケットボールを表現
安はありますが、
3Pシュートやドライブ、
ま す。 デ ィ フ ェ ン シ ブ な チ ー ム で、
ちろん、自分がどこまでできるかという不
小さいので、ディフェンスと運動量の豊富
リバウンドからのトランジション
新リーグ開幕はワクワクしています。も
という意識が強いチーム。自分はサイズが
オ フ ェ ン ス を 強 み と し て い る の で、
フェニックスはチーム一丸となって戦う
60
できるところが魅力だと思ってい
は欠かせません。
先の優勝を目指すには誰一人欠け
いなども強くなると思うので、サポーター
反対側にも全く影響はありません。
り ま す。 大 き な ケ ガ は も ち ろ ん で
んね。Bリーグは今までよりもぶつかり合
安でしかたないですね。サポートしている
目 標 で あ る プ レ イ オ フ 進 出、 そ の
かったことです。逆に、着けていないと不
ることなく戦い続けなくてはなり
という感じです。プレイに支障はありませ
ません。そういったことからもザム
張感を持って筋肉が締め付けられている”
プレイに支障がないことも使っていて良
に は 気 を 付 け た い と 思 っ て い ま す。
ポーターは保護されている安心感もあり、
ぜひそういう部分に注目してほし
した。使用感は“とても守られている”
“緊
さ、そしてチームにエナジーを与えるよう
23
SF
TOSHIFUMI KAWAMITSU
1990/11/14 188㎝・80kg
けに、このサポーターを使うようになりま
かなか治りも遅かったのです。この肩のサ
い と 思 い ま す。 選 手 の 年 齢 関 係 な
#9
昨シーズン前に腰を痛めたことをきっか
ましたが、試合を休むわけにはいかず、な
ストさんのサポートがあるのはと
川満寿史
外国籍選手との接触で一度、肩をケガし
く﹁ チ ー ム 力 ﹂で 戦 い た い と 思 っ て
ザムスト ZW-7
使用アイテム:
PG
TATSUYA SUZUKI
1991/3/30 169㎝・67kg
験 し て き た こ と も 多 い の で、 必 要
# 15
個人的にチームディフェンスとト
鈴木達也
な時にはベテランとしての役割は
しっかりサポートしてくれるので
不安なくプレイできる
ザムスト ショルダーラップ
使用アイテム:
果 た し て い き た い と 思 っ て い ま す。
ホールド力もあって
フィット感も最高
り ま せ ん が、 若 い 選 手 に 比 べ て 経
最高のパフォーマンスで
戦い続けるための
マストアイテム
いるので、特にキャプテンだからと
We operated interview ads with new sponsored professional basketball
team, SAN-EN NEOPHOENIX of B-LEAGUE, Japan Professional
Basketball League. Those athletes on the ads have loved ZAMST
supporters.
カスタムバランスインパク
トイエロー
使用アイテム:
いって意識をしているわけではあ
Basketball Ads with
Basketball Team’s Interview
Visitor applying Filmista
22
For ZAMST Pelvilock’s sale promotion, we provide sale promotion campaign for consumers which offer original sun visors
using Boa® closure system as well as Pelvilock.
Subsidiary
Sigmax Europe SAS
Find us
Zamst_fr
Popular sports
Football, Tennis, Judo, Basketball
Filmista Ankle Sale Promotion
New Athlete
Visuals
We launched new visuals with our
sponsored athletes, Sebastien Chaigneau
& Veronique Mang. They are great
influencers to talk about ZAMST DNA and
product helpfulness.
We waged the sell-out campaign around France to boost the sales in August. This promotion is, if the customers are not
satisfied with Filmista Ankle, they can get money back.
media
Great Article about A2-DX in
Reverse Basketball Magazine
Various pop for this campaign
UTMB (August)
ZAMST was presented at UTMB, World summit of
trail-running, again. So many runners came to our stand
and purchased. Great visibility and promotion!
Christmas visual on social media.
Pharmacy Business
ZAMST pharmacy business in France has been growing little by little. Currently, ZAMST
has been installed more than 200 pharmacies all over the France.
Shopping Article in Sport Eco Magazine
ISPO Exhibition
We will present ZAMST at ISPO2017 at
Munich, Germany in February. Most products
range will be displayed at our stand!
Booth image
media
Von miller Apperance on Web Media
Subsidiary
Sigmax America, Inc.
Find us
Zamst.us
STACK.com ( http://www.stack.com/ ) is
US web media for professional and
amateur athletes. Von Miller, ZAMST
sponsored NFL player, was on the
website with ZAMST.
Popular sports
American Football, Basketball, Baseball, Running
Take a Cue from Super Bowl MVP
Von Miller to Play with More
Confidence
The Running Event (December)
The Running Event (TRE) is the conference and trade show for running specialty retailers held in Austin, Texas. This year’s TRE
attracted over 800 buyers representing 1,250 retail storefronts from 21 countries. The overall exhibitor count came in at 278.
Our booth took Amy Cragg’s visual and interview video to attract the visitors.
You can check the article from here!
http://www.stack.com/a/von-miller-zamst-zk
- STACK.com
Alete
Appearance with Sponsor Athletes at Retail Stores
Ryan Getzlaf
Amy Cragg
Our booth
store
Store Tools for New Store Rollout
- Appearance with Amy Cragg for Fleet Feet Sports Chicago
- Appearance with Ryan Getzlaf for Sport Chek
RETAIL
Retail Support Program on the Web
Street rack for DICK’S Sporting Goods
Rolling rack for Golf Galaxy
Training platform, “Z Skye”, “Zamst U” and “Z Sweeps” Rollout
Nu Order, Digital Ordering System Rollout
s tor e
Launch of XEBIO Nanjing
Subsidiary
Find us
希格瑪(湖州)医療器械有限公司
ZEBIO, one of the biggest sports retailers, was opened in Nanjing. At the opening event, we had a booth at the hall.
Also we have handed injury prevention leaflets for the customer who buy ZAMST products at the cashier.
Popular sports
Basketball, Soccer, Table tennis
Shanghai International
Marathon Expo (October)
Photo
contest
Shanghai International Marathon is one of the four biggest marathon
events in China, about 38,000 runners participated. Following last years,
we had a booth at Shanghai International Marathon Expo for 3 days, and
more than 60,000 visited.
ZAMST display
Participatory game(Push ups)
our booth
At our booth, our special content,
participatory games, attracted many
visitors, and succeed to enhance brand
awareness to runners.
Launch of Mail Magazine
for Distributors
Event space
We started to send periodic mail magazine to our clients twice in a month. It is intended to inform our ZAMST
activities regularly and we think it leads boost our sales.
Injury Prevention Programs
mail magazin
for Marathon Team
for Junior Basketball Event
We had injury prevention program for nearly 40 runners.
Our continuous support for junior basketball events
works to boost our basketball sales promotion.
(December)
At cashier
(January)
Distributor
Find us
Naum Care Corp.
Common sports
Badminton, Baseball, Basketball
9th National School
Sports Club
KIN-BALL Convention
(September)
Korea Open Tennis 2016
Korea Open Tennis 2016, the only Women's Tennis Association (WTA) Tour event in
Korea was held in Seoul.
ZAMST has supported this event and ran a promotional booth at the main stadium
for 9 consecutive years.
During the competition, not only there were the opportunity to wear and test ZAMST
supports on site but also there were various field events.
We had a promotional booth at the national competition of
"Kin-Ball", sport which is loved by the club sports in the
school.
About 800 youth players from around 70 schools
participated in the tournament, and the safety of
participating athletes is important because it is a mandatory
rule to wear protective gear.
Through this competition, we promoted the ZAMST brand
and it became a meaningful place for youth player to be
informed the importance of sports protector during sports
activity.
What is Kin-Ball?
Invented in Quebec in 1987, KIN-BALL® sport is played with a ball
of 4 feet (1,22 m) in diameter and that weighs 2 lbs (1 kg). The goal
of the game is simple; to catch and control the ball before it
touches the ground. Points are given when a team commits a fault
such as dropping the ball.
store
ZAMST product catalog Over 300 stores in Korea
All product lines are introduced in the catalog.
The feature, size chart and end user price of
ZAMST products is indicated by segmentalized
part in the catalog, and they are being
distributed to customers at the sports retailers.
Digital signage display
Athlete warm-up room
Filmista movie hit the screen side of the court We displayed ZAMST logo on the wall of the room
Logo exposure on the board
*Board color is limited to red according to this
game regulation.
Until now, 80 sports shops in
2016 were selected as
authorized ZAMST
distributors in Korea and
nationwide dealership broke
through 300 stores.
Starting with badminton
supplies shop, there are
various sports shops such
as tennis, running, mountain
climbing shops and they have been introduced with ZAMST products.
Distributor
TAIWAN
Find us
Sheng Lin Technology Co., Ltd
Popular sports
Sponsoring Volleyball Tournament (December)
JK Band for winner prize
We sponsored volleyball tournament held in Taipei. The
participants were around 1,700 athletes from junior high
students to college students along with retired athletes who
used to compete for the nation.
With two booths and logo exposure banner on each different
venue, we provide samples for players to let them try on and
learn more about Zamst. First they looked surprised at the
high-end price, but once they tried, they seemed to be able to
understand because they felt the comfort and fitting along with
injury prevention features from Zamst product’s unique designs.
Our booth
At the booth
STORE
Our First Sponsoring Event
Finally ZAMST launched in ISPO,
for University Students (October) big retailer in Taiwan
We sponsored the sports
event of Taiwan University
held on October 2nd, 14
universities, 400 students
participated. This was our
first sponsorship event for
Zamst. with logo exposure
on banners and original
T-shirts, we provided free
samples suitable for each
sport.
Distributor
Baseball, Basketball, Cycling, Hiking,
Running, Badminton
Big sports retailer in Taiwan ISPO (伊仕柏) founded in 2011
has started selling ZAMST products starting with 3 stores.
We have been outrageously occupied for providing full range
of what ISPO requested and successfully completed ZAMST
products display on the shelve of ISPO. We expect the great
feedback from their customers and expand the business.
MALA Y SIA
Find us
Egonutritions SDN BHD
Zamst_my
Popular sports
Badminton, Cycling, Running
A t hle te
Start supporting
the Ampang Jaya Badminton Club
ZAMST Malaysia becomes the official sports
supports sponsor for the Ampang Jaya Badminton
Club that will join in the Purple League Tournament
this year. Purple League Junior Champion
Challenge 2016, Ampang Jaya Badminton Club
won the tornament as champions.
We provide ZAMST products for junior and senior
players, and they applied during games.
For the senior championship beginning from
December, press conference was held and there were
some media coverage on the sponsorship.
A video commercial of Ampang Jaya was also
prepared for press conference and internet advertising.
Press conference
Video
commercial
Media coverage
A t hle te
Athelete applied JK-1
2016 OCBC Cycle Malaysia Event ZAMST Sponsored Athlete won
Best Malaysian Ironman 2016 again
We had a ZAMST booth for
two days at the annual
OCBC Cycle Event held in
Dataran Merdeka with an
attendance of over 3,000
cyclists from all around
Malaysia. OCBC Cycle is a
highly anticipated annual
event that is held in
Malaysia and Singapore
where the entire road in
Kuala Lumpur is closed for
3 hours for the event.
ZAMST sponsored athlete;
Mohd. Amran, took the best
Malaysian Ironman at the 2016
Langkawi Ironman challenge
for the 3rd time this year! He
beated many other talented
triathletes in the race and
clocked in at 10:09. He
attributes his speedy recovery
from training to LC-1 for his
cycling and running training.
Distributor
THAILAND
Nextopic Co.,Ltd.
Find us
ZAMST Thailand
Event
Thailand International
Sport Expo (June)
Major sports trade show in Thailand. During 4 exhibition
days, we sold over 200 products in our booth. Individual
display for certain sports (Soccer, running, etc.) attracted
many customers and helped them understand which
ZAMST products to be used.
To enhance sale, we gave JK band for the customer who
purchased ZW series products.
E ven t
Sawadee Cup
Badminton Championship
It is an International championship in which 21 countries
participated. We had ZAMST booth in the court as one of
the major retail sponsor. This championship games were
broadcasted globally.
P HIL I P P INE S
Popular sports
Distributor
Badminton, Soccer, Boxing
Find us
Dameka Trading Inc.
Event
Thailand 12 Aug
Half Marathon (August)
This is a famous marathon event
held on August 12th to celebrate
Mother’s day, our Queen’s
birthday, which over 20,000
runners participated.
We exhibited half marathon
pre-event for 2 days and sold
over 200 products in total.
Best-selling products were JK
Band, JK-1 and EK-3. We used
ZAMST water bottle and walking
poach as purchase bonus. ZAMST Philippines
Common sports
Basketball, Boxing, Running
ATHLETE
Sponsoring to King of the Court
Kings of the Court (KOTC) is a
basketball organizing service that
sets up basketball tournaments of
their own or for other companies.
Today, strengthening its goal of
providing the best and most exciting
basketball enthusiasts, Kings of the
Court is about to commence its
biggest season with more than 80
participating teams.
Facebook page (Kings of the Court) https://www.facebook.com/kingsofthecourtph/?fref=nf
On their promotional videos on their Facebook page, we prepared some videos of ZAMST as the featured product at the
beginning and throughout the coverage of every video that is posted for the during 3-4 months. We believe this is a very
good way to raise awareness of ZAMST as a brand to our target market.
Our booth
Re ta il
New Flag Shop “K Village”
Zamst 1st flagship store in
Thailand just opened on October
in a high class shopping mall “K
Village”. Premium looking display
is made of black iron material.
promiо
Original Goods
Re ta il
We made original T-shirts and caps for
our staffs to increase brand awareness
more.
Retail Shops
7 Days Badminton Shop
(Badminton)
Banana 2 U
(Running)
Monster Run
(Running)
RETAIL
ZAMST Sales in Clinic
Kineticore, a clinic in Manila, has started to sell ZAMST.
Many athletes not only basketball but also runners and
racket sport athlete often visit there.
Head physical therapist, Aspi Calagopi, has
been very valuable to promoting ZAMST to
both amateur and professional athletes.
Furthermore, he is the physical therapist of
Ginebra Gin Kings, the most popular
professional basketball team in the
Philippines.