Press Kit - Zoey Van Jones

45 E. Union Street (enter Kendall Alley) Pasadena, California 91103
626-683-3308 tel 626-683-3789 fax [email protected]
www.zoeyvanjones.com
zoey van jones
Founder / Eyebrow & Makeup Artist
ZOEY’s History
Bachelor’s of Fine Art/Photography,
Columbia College in Chicago
Master’s of Fine Art,
Otis College of Art & Design & Art Center
Freelance Makeup Artist & Stylist, Elite Talent,
ChicagoClients include Playboy, Quaker Oats,
McDonalds and Rolling Stone
MAC Cosmetics (8 years), Beverly Center
flagship store, co-designed “Time Rocker”
special collection
Makeup artist for M·A·C AIDS Fund runway
shows, San Francisco and Santa Monica,
featuring Rupaul and KD Lang
Esthetician’s license, Culver City Beauty School
Trained & worked with Eugenia Weston, Senna
Cosmetics and Anastasia, Beverly Hills
Eyebrows & Makeup, Chignon Salon in Pasadena
Opened BrauHaus in 2007,
now ZVJ – Brow Studio
What do you get when you mix a master’s degree in
fine art, a rock-n-roll personality and an expertise for
shaping eyebrows? Meet Zoey Van Jones. She
first crafted her artistic talents in beauty at MAC
Cosmetics. It was there that her design background
coupled with her skills in makeup artistry inspired her
“form meets function” aesthetic for shaping eyebrows. Zoey’s warm, friendly approach also made
her a natural teacher as she took the time to show
clients how to see their brow’s optimum form. After an
apprenticeship with a prominent celebrity brow artist
in Beverly Hills, Zoey went out on her own, working
out of Chignon Salon in Pasadena where she quickly
became one of the most requested eyebrow-shapers
in the area. With growing demand, she opened
BrauHaus Salon in 2007 featuring a staff of talented,
like-minded eyebrow artists that she’s mentored
in her brow philosophy. In 2010, Brauhaus was
rebranded into Zoey Van Jones – Brow Salon.
Future Aspirations
ZVJ launched their product line in 2012 with the
eyebrow shaping stencil kit. In 2013, she expanded
the line with brow shadow duo’s, and the doubleended slant brush. In 2014, she’s introducing her
brand of precision tweezers. As for the ZVJ Studio,
Zoey expanded the Pasadena location to accommodate her incredibly supportive and loyal client list
that has swelled to over 7000. In 2014, she is looking
to expand to a second location near Larchmont
in Los Angeles.
ZOEY’s Philosophy
I’m totally motivated by teaching people to ‘see it’. It takes a bit of explaining, but then
you see the ‘ah-ha’ come across a client’s face it makes what we do worthwhile. Doing
something that empowers people to feel better about themselves and the way they look
every day is awesome! In the salon, I wanted to create an environment that was friendly
and inclusive. And, I feel we’ve succeeded. You should feel like you’re part of the club from
the moment you walk in. I once had a client say, ‘ZVJ is like a slumber party.’ (I love that!)
Another joked, ‘ZVJ is like crack!’ (Which is both funny, and true.) Our clients get addicted
to looking and feeling awesome – which is the best kind of high.”
45 E. Union Street (enter Kendall Alley) Pasadena, California 91103
626-683-3308 tel 626-683-3789 fax [email protected]
www.zoeyvanjones.com
We’re all about sexy
modern, voluptuous brows.
Empowering our clients to
feel fabulous about the way
they look is our mission.
We’re artists plain and simple.
And, we’ve got the tools and
skills to introduce any one to
their best brows ever!”
Media Contact: Christina Lara tel 323.303.9149 email [email protected]
Zoey Van Jones Brow Powder Duo Compact
Ditch the pencil. If you’re going for natural, go for the ZVJ Brow Powder Duo Compact.
These two toned compacts allow for dual purposes:
Apply the darker color below the brow followed by the light powder applied above to help mimic
the way light naturally falls on to the brow.
Utilize the contrasting colors to blend that perfect in between shade to match your own brow color.
Lightweight, with sheer to medium coverage and smudge proof performance for all day wear,
the Duo Powder Compact will quickly become your brow’s new best friend.
Available in four color combinations:
Blonde: Blonde Light, Blonde Dark
Light ash blondes
Sandy: Sandy Light, Sandy Dark
Medium ash blondes
Blonde
Sandy
Strawburn
Brunette
Strawburn: Strawburn Light, Strawburn Dark
Strawberry blonde, warmer blondes & warmer
browns, i.e. Caramel hair/highlights
Brunette: Brunette Light/Brunette Dark
Brunettes and dark hair
Retail Price: $22
45 E. Union Street (enter Kendall Alley) Pasadena, California 91103
626-683-3308 tel 626-683-3789 fax [email protected]
www.zoeyvanjones.com
Media Contact: Christina Lara tel 323.303.9149 email [email protected]
Zoey Van Jones Duo Slant Brow Brush with Spoolie
For the most precise application to achieve those perfectly defined brows, turn to the ZVJ Duo
Slant Brow Brush. The ultra-thin, 100% taklon fiber slant brush creates a firm feel, providing
maximum control and ease of application. The spoolie doubles as an eraser to soften the line if
necessary, and also combs the brows into place. This dual-purpose brush should be your tool of
choice for a more natural finish.
Retail Price: $18
45 E. Union Street (enter Kendall Alley) Pasadena, California 91103
626-683-3308 tel 626-683-3789 fax [email protected]
www.zoeyvanjones.com
Media Contact: Christina Lara tel 323.303.9149 email [email protected]
Zoey Van Jones Eyebrow Shaping Stencil Kit
Express yourself the way you intended with the perfect set of arches. The ZVJ Eyebrow Shaping
Stencil Kit helps give those brows a more natural form that frames the face and accentuates your
eyes. With 4 patent-pending stencils (Fine, Medium High, Full and Men’s) along with a photo
instructional guide, these stencils are durable, easy to use and washable. Great for at home
maintenance or in between visits to the ZVJ Brow Salon.
Retail Price: $35
45 E. Union Street (enter Kendall Alley) Pasadena, California 91103
626-683-3308 tel 626-683-3789 fax [email protected]
www.zoeyvanjones.com
Media Contact: Christina Lara tel 323.303.9149 email [email protected]
Zoey Van Jones Brow Shaping Tweezers
Zoey Van Jones Brow Shaping Tweezers are the artist’s choice. With a refined, narrow blade
that allows it to grip the finest hair, they are perfect for the professional, as well as for personal,
at-home use.
Crafted in Italy, Zoey Van Jones Brow Shaping Tweezers are hand-filed to the perfect slant
to provide professional accuracy, as well as ample surface area for effective hair removal.
The stainless steel tweezers offer precision tension, creating ultimate comfort and durability.
Zoey Van Jones Brow Tweezers close firmly and grab each hair, delivering professionally
groomed brows every time.
Available Summer 2014.
Retail Price: $29
45 E. Union Street (enter Kendall Alley) Pasadena, California 91103
626-683-3308 tel 626-683-3789 fax [email protected]
www.zoeyvanjones.com
Salon
Zoey Van Jones – Brow Studio
45 East Union Street
Pasadena, CA 91103
tel 626.683.3308
email [email protected]
Sales
Jen Nieva
tel 626.683.3308
email [email protected]
Media
Christina Lara
tel 323.303.9149
email [email protected]
45 E. Union Street (enter Kendall Alley) Pasadena, California 91103
626-683-3308 tel 626-683-3789 fax [email protected]
www.zoeyvanjones.com