Teachwithvideo

Commercial Rubric
Is there a product you would like to sell? (It doesn’t have to be real.) This is your chance. You will
be creating a commercial for a product of your choice.
*Your commercial must be EXACTLY thirty seconds long. (-1 point per second)
Rubric
Reproducibles
Content
Costumes
Video
Audio
Mechanics
4
3
2
1
The commercial
has a very strong
message.
The commercial
has a clear message.
The commercial
has a recognizable
message.
The commercial
does not have
a recognizable
message.
Costumes and
props make the
commercial look
very authentic.
Costumes and
props add to the
overall look of the
commercial.
Costumes and
props are used.
Costumes and
props are not used.
There was no
camera movement
during filming.
Excellent lighting
enables viewer to
see all images very
clearly.
The camera was
steady during
filming.
The lighting is
appropriate to see
all images clearly.
The lighting is
appropriate to
see most images
clearly.
The camera was
fairly steady during
filming.
The lighting is
not appropriate to
see most images
clearly.
The camera was
moving during
filming.
All dialogue is very
clearly heard.
Music chosen adds
to the message.
All voices are
clearly heard.
Music chosen is
appropriate for the
message.
Most voices are
clearly heard.
Music chosen
is somewhat
appropriate for the
message.
Some voices are
clearly heard.
Music chosen is
not appropriate for
the message.
Transitions are
consistent.
Titles (text) are
easily read.
Transitions are
consistent.
Titles (text) are
easily read.
Transitions are
similar.
Titles are not on
screen long enough
and/or not easily
read.
Transitions are all
different.
Titles are not on
screen long enough
and/or not easily
read.
The following assignments will be required that will help you to complete your movie:
•
•
•
•
48
Movie plan
Storyboard
Script (several drafts)
Peer response to script
• Props
• Costumes
• Evaluations of other’s work
Copyright © 2006 by Steven Katz. All Rights Reserved.

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