„Do you wish people to think well of you? Don‘t speak well of yourself.” Blaise Pascal PEOPLE PERSONAL COMPETENCIES AND EXPERIENCE development and implementation of integrated communications concepts press relations media and communications training online communications crisis communications internal communications public affairs Raik Packeiser General Management Political Scientist and PR Consultant (DAPR) Born in 1970 LINES OF BUSINESS information technology | telecommunications | automotive | capital goods | real estate | non-profit organizations | associations LANGUAGES English LECTURES AND TEACHING Academy of Real Estate Management in Berlin (BBA, Akademie der Immobilienwirtschaft e. V., Berlin) German Olympic Sports Confederation (Deutscher Olympischer Sportbund, DOSB) Association of Housing and Real Estate Industry Hanover (Verband der Wohnungs- und Immobilienwirtschaft Hannover, vdw) Ostfalia University of Applied Sciences (Ostfalia Hochschule) Chamber of Industry and Commerce Hanover (Industrie- und Handelskammer, IHK Hannover) City of Stadthagen Client event of Gehrke Group (Mandantenveranstaltung der Gehrke Unternehmensgruppe) Registered Society of Industry Hanover (Industrie-Club Hannover e. V.) University of Applied Sciences and Arts Hanover (Hochschule Hannover, HsH) University of Applied Sciences of the German Economy (Fachhochschule der Deutschen Wirtschaft, FHDW) Creditreform Department for Journalism and Communications Research in Hanover (Institut für Journalistik und Kommunikationsforschung in Hannover, IJK) Examiner of the Auditing and Certification Organization of the German Communication Industry (Prüfungs- und Zertifizierungsorganisation der deutschen Kommunikationswirtschaft, PZOK) University of Applied Sciences of SMEs (Fachhochschule des Mittelstands, FHM) Vice-president Public Relations of the Tennis Association (Niedersächsischer Tennisverband e. V.) of Lower Saxony 2 PEOPLE Gilles Seifert Senior PR Consultant Steffen Maltzan PR Consultant Political Scientist and PR Consultant (DAPR) Born in 1965 History / Political Sciences / Euroculture (M. A.) PR Consultant (PZOK) PR and Media Relations (IHK) Born in 1975 PERSONAL COMPETENCIES AND EXPERIENCE PERSONAL COMPETENCIES AND EXPERIENCE development and implementation of integrated communications concepts press relations online communications crisis communications print products trade fairs/events sponsoring LINES OF BUSINESS food and beverages | media | politics | information technology | telecommunications | capital goods LANGUAGES French | English development and implementation of integrated communications concepts press relations editorial work print products crisis communications crosscultural communication LINES OF BUSINESS media | non-profit organizations | information technology | finance and banking LANGUAGES English | French 3 PEOPLE Sarah Trzynka PR Consultant | Media Designer Steffen Buch Junior PR Consultant Public Relations (B. A.) Digital and Print Media Designer (IHK) Born in 1987 Spanish, English, History of Art (M. A.) PR and Media Relations (IHK) Born in 1978 PERSONAL COMPETENCIES AND EXPERIENCE PERSONAL COMPETENCIES AND EXPERIENCE development and implementation of integrated communications concepts press relations editorial work print products graphics/design events online communications development and implementation of integrated communications concepts press relations editorial work online communications crosscultural communication crisis communications events LINES OF BUSINESS industry | finance and banking | non-profit organizations | real estate LINES OF BUSINESS industry | non-profit organizations | public administration | finance and banking | insurance LANGUAGES English LANGUAGES English | Spanish | Portuguese | French 4 PEOPLE Henning Jahns Junior PR Consultant Mike Wonsikiewicz Trainee German Philology, Medieval and Modern History, Philosophy (M. A.) PR and Media Relations (IHK) Born in 1982 Media Communication and Journalism (B. A.) Born in 1990 PERSONAL COMPETENCIES AND EXPERIENCE PERSONAL COMPETENCIES AND EXPERIENCE development and implementation of integrated communications concepts press relations editorial work online communications print products events development and implementation of integrated communications concepts press relations editorial work online communications print products events LINES OF BUSINESS associations | universities | industry | finance and banking | real estate | politics and administration LINES OF BUSINESS information technology | industry | associations | sports association | finance and banking LANGUAGES English LANGUAGES English 5 PEOPLE Caroline Gennen Trainee Ana Belle Becké Trainee Diplom Social Sciences Born in 1985 Political Sciences and Cultural Anthropology (B. A.) Born in 1988 PERSONAL COMPETENCIES AND EXPERIENCE PERSONAL COMPETENCIES AND EXPERIENCE development and implementation of integrated communications concepts press relations editorial work online communications print products events development and implementation of integrated communications concepts press relations editorial work online communications print products events LINES OF BUSINESS real estate | industry | finance and banking LINES OF BUSINESS information technology | industry | finance and banking LANGUAGES English LANGUAGES English NETWORK Our network also includes five freelancers. They assist in graphic design and PR consulting with specialized know-how for particular branches. 6 THINKING Success can be planned by public relations (PR). Integrated communications ensures homogeneous perception – customized strategies and coordinated services increase your efficiency and realize positive synergies. OUR IMPERATIVE IS: Practicability and evaluation of success are essential parts of our work. We develop creative concepts and ideas which are efficiently implemented. OUR RECOMMENDATIONS STAND OUT FOR BEING: concrete, based on thorough analysis, creative and realistic. For many years we have been building bonds of trust with customers. Proximity to customers is ensured by our dedicated contact persons. They consult and assist you in your daily endeavours – according to your individual issues and line of business – just as well in times of crisis and unexpected challenges. 7 ACTING Within the field of STRATEGIC COMMUNICATIONS CONSULTING PR concepts and strategies for businesses of all sizes and their products We use these competencies for general corporate communications as well as in times of crises, for internal communications and for events. we have gained outstanding experiences in five core competencies: press & media relations publications media & communication training investor relations political communications 8 ACTING Our core competencies in detail: PRESS & MEDIA RELATIONS organization and conducting of press conferences, trips and discussions, visits to editorial offices and interviews creating and issuing press kits and press texts (press releases, articles, customer stories, etc.) creating and maintaining press mailing lists press relations at events and trade fairs online press relations PUBLICATIONS Text and design for internal and external media: papers and periodicals for clients, staff and other target groups booklets, flyers, mailings and digital devices online publications MEDIA & COMMUNICATION TRAINING communication coaching for general managers, board members and executives preparing them for media appearances, discussions and other public events INVESTOR RELATIONS (Legally required) capital market communications, e. g.: mandatory communications according to German Companies Act (ad hoc, quarterly and semi-annual reports, etc.) business press relations annual reports annual general meeting POLITICAL COMMUNICATIONS connecting and cultivating political networks issue monitoring in political environments lobbying political campaign management 9 SELECTION OF REFERENCES antispameurope GmbH (IT) strategic communications consulting publications media relations AOK Niedersachsen (health insurance) strategic communications consulting media and communication trainings aurelis Real Estate GmbH & Co. KG (real estate) strategic communications consulting media relations concept and implementation of processes of public participation Crayon Data (IT) strategic communications consulting trade fairs DETEK AG (services) publications Deutscher Olympischer Sportbund (sport) strategic communications consulting media and communication training Deutscher Schützenbund e.V. (sport) strategic communications consulting media and communication trainings BASF Catalyst Germany GmbH (industry) strategic communications consulting media and communication trainings publications crisis communications press relations internal communications EC Hannover Indians GmbH (sport) strategic communications consulting concept and realization of all measures concerning external communications press relations textual work Befesa Aluminium Germany GmbH (industry) strategic communications consulting press relations political communications events Flexsys GmbH (industry) strategic communications consulting media relations publications media and communication trainings bvh – Bundesverband des Deutschen Versandhandels (association) political communications publications events media and communication trainings forum deutsche politik (non-profit) political communications press relations Commerzbank AG Hannover (finance) „get connected 2007“: press relations, organization and realization of a premium event for diplomats and persons in business Franke & Bornberg (insurance) strategic communications consulting press relations 10 SELECTION OF REFERENCES get connected Berlin (business consultancy) strategic communications consulting events hannoverimpuls GmbH (economical development) strategic communications consulting as lead agency media relations concept and realization of the annual report and newsletters media and communication training Honorarkonzept GmbH (finance) strategic communications consulting media relations textual work political communications Industry-Club Hannover e.V. (association) strategic communications consulting events Kapitalbeteiligungsgesellschaft Niedersachsen mbH (NKB) (finance) strategic communications consulting media relations publications Kassenzahnärztliche Vereinigung Niedersachsen (public corporation) press relations publications Konica Minolta Business Solutions Deutschland GmbH (IT) strategic communications consulting specialised press relations press relations textual work media and communication training Konica Minolta Sensing, Inc. (measurement technology) specialised press relations KSB Intax (auditing) communications workshop within the context of the KSB INTAX Academy crisis communications myLife Lebensversicherung AG (insurance) strategic communications consulting media relations media and communication training political communications Nexans Deutschland GmbH (industry) strategic communications consulting media relations publications media and communication training Niedersächsische Bürgschaftsbank GmbH (NBB)/ Mittelständische Beteiligungsgesellschaft Niedersachsen mbH (MBG) (finance) strategic communications consulting media relations publications concept and realization of the annual report media and communication training political communications events Niedersächsisches Landesmuseum Hannover (cultural institution) strategic communications consulting creation of a concept for sponsoring activities Ministry for Economy, Labour and Transport for Lower Saxony (politics) strategic communications consulting according to the promotion of services publications media relations 11 SELECTION OF REFERENCES Niedersächsischer Städtetag (politics) strategic communications consulting press relations Niedersächsischer Tennisverband e.V. (sport) strategic communications consulting media and communication training concept of an internet presence NORD/LB Asset Management (finance) strategic communications consulting media relations media and communication training publications OpusCapita GmbH (finance) strategic communications consulting media relations press relations publications online communications Outlet Centres International Ltd. London (OCI) (retail) press relations for the first Designer Outlet Centre in Northern Germany in Wolfsburg political communications Saint-Gobain Formula (industry) strategic communications consulting press relations publications media and communication training political communications events concept and implementation of processes of public participation internal communications steg Stadterneuerungs- und Stadtentwicklungsgesellschaft Hamburg mbH (urban development/real estate) strategic communications consulting media relations publications events Sparda Bank Hannover (finance) strategic communications consulting unitransfer, Leibniz Universität Hannover (university) media and communication training Verband Deutscher Sporttaucher (sport) strategic communications consulting Volkswagen Immobilien Service GmbH (real estate) strategic communications consulting communication training for managers publications ZF Friedrichshafen AG (automotive) media and communication training for managers product communications ZUKUNFT INC. (Association of medium-sized companies) strategic communications consulting events media relations publications City of Hanover (state capital) press relations for the congress Rio 20+ 12 PRESS Several publications/opinion papers on PR-issues pubilished e. g. in: Connex Verlagsgesellschaft – „Messezeitung“ (IFA, IAAN, Caravan Salon etc.) Hannoversche Allgemeine Zeitung Hannoversche Wirtschaftszeitung Hannoversches Wirtschaftsjournal Immobilienzeitung IMMOBILIENMANAGER Immobilienwirtschaft INDat-Report Neue Presse Hannover Niedersächsische Wirtschaft Politik & Kommunikation werben & verkaufen 13 QUALITY insignis is a member of the Gesellschaft Public Relations Agenturen (GPRA), which is the association of the leading communications agencies in Germany. GPRA stands for quality and development of public relations agencies. insignis is the only agency in Lower Saxony which has been successfully audited by the certification procedure of GPRA: To be admitted to the circle of the current GPRA-agencies, there must be proof of being a tried and tested market player, of competent and diverse communications performance and of using a commercial and professional working method. www.gpra.de insignis stands up for high and homogenous standards in the communications industry. insignis has established concrete processes and manuals to keep the standards of quality at any time. This also includes a code of conduct in consulting. An employee of insignis is in charge of the quality assurance and checks consistently relevant instruc tions and processes. Raik Packeiser is auditor for „Prüfungs- und Zertifizierungsorganisation der deutschen Kommu nikationswirtschaft” (PZOK), lecturer at the Hanover Department of Journalism and Communi cation Research and active member of relevant associations. insignis successfully qualifies trainees, conveying them joy and a solid foundation of expertise for pursuing a career in the communications industry. 14 ENGAGEMENT MEMBERSHIPS Bundesverband deutscher Pressesprecher e. V. Deutsche Public Relations Gesellschaft e. V. Deutscher Journalisten Verband e. V. Industrie-Club Hannover e. V. kre|H|tiv Netzwerk Hannover Marketing-Club Hannover e. V. Prüfungs- und Zertifizierungsorganisation der deutschen Kommunikationswirtschaft (PZOK) SOCIAL COMMITMENT Deutsches Spendenparlament Kongress „Rio+20 – Nachhaltig vor Ort!“ 15 CONTACT HANOVER insignis agency for communications GmbH (GPRA) Luisenstraße 5 30159 Hanover BERLIN insignis agency for communications GmbH (GPRA) Friedrichstraße 95 10117 Berlin [email protected] Webwww.insignis.de Phone +49 (0)511 - 13 22 14-11 Fax +49 (0)511 - 13 22 14-99 [email protected] Webwww.insignis.de Phone +49 (0)30 - 20 96 28-31 Fax +49 (0)30 - 20 96 28-32 YOUR PERSONAL DIRECT LINE: Raik Packeiser +49 (0)179 - 51 00 00 4 [email protected] 16
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