アジアン・タイポグラフィ&ロゴ NEXT

グラフィック社 7月の新刊
アジアンタイポグラフィ&ロゴ NEXT
マルチリンガルなデザインアイデア
さまざまな言語が入り交じりながらもその組み合わせの妙を感じさせる
120種類以上のロゴや約100種類のイベントビジュアル、パッケージデザイン
を集め、多言語のオーディエンスに訴えかけるために工夫したデザイン
をまとめた資料集。それぞれの国特有の文字や文化的共通認識を調和
させることで、異言語同士をどうデザインしていくのか。
グローバル社会を
生きる現代のデザイナーたちの試みをとくとご覧下さい。
TOKYO PERFOR MING AR TS F ES TIV AL 2015/16
Tokyo Metropolitan Theatre
B5変型判/並製/256ページ
定価:本体3,800円 (税別)
ISBN978-4-7661-2940-3
C3070
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COMMUNITY PER FORMATIVITY
Sulki & Min ¦ Client: Asian Culture Center Theater
¦ Design: Ryota Kobayashi
Client: Tokyo Metropolitan Government, Tokyo Metropolitan Foundation for History and Culture
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GWANGJU B IENNALE 2014
Sulki & Min ¦ Typography: (Korean) Shin Shin ¦ Client: Gwangju Biennale
1. Hokusetsu Sake Brewery 140th Anniversary Rebranding
2. Bar amon Dejima Graph
3. Kakino Kinoshita
tegusu
TAKAHASHI HIROKO INC.
1. Nagatoro et Galet Yago Naonori 2. Subsurface Inclination
Ho Design
3. Ozawa Tsuyoshi: Answer with Yes and No!
Miyamura Yasuwo, Oooka Hironori
4. JIROY A LENS ASSOCIATES INC.
4. Liyun Beer Wang Chen-ying
Aa
5. The Time Of Memory
Hello Design
The graphic potential of kanji typography is maximised by imagination in Tokyo Performing Arts Festival s 2015 and
2016 posters. Meaning arts that are created and performed by Tokyo citizens , the four characters in the 2015 poster
LOGOTYPE
028 / 029
resemble an aerial view of Tokyo streets and alleys, dotted with 11 icons and respective English captions on the
variety of performing arts that nourish the city. The same kanji characters in the 2016 poster are transformed into art
deco stained glass, with the festival s English name runs in length and breadth amidst a geometric composition.
J IGAZO
LENS ASSOCIATES INC.
Aa
Asian Culture Center Theater wishes to boost a sense of community among Gwangju citizens by encouraging
them to participate in theatre performances. Staging shows such as 100% Gwangju and Everything By My
Side, Community Performativity lets local residents partake in the production, from audition through to actual
performances. Adopting a coherent language, stencil types on the posters reflect the project s provisional nature.
The layout evolves by programmes, with traces of previous shows accumulating in the background.
Aa
Titled Burning Down the House, The 10th Gwangju Biennale addresses the process of burning and transformation
throughout history and explores the capacity of art to critique social and political issues. With an attempt to put
forward the provocative theme, the event s identity features a typographic system inspired by the dynamic nature of
fire. The custom Korean type breaks some conventional rules to form a cohesive whole with its English counterparts.
Together they occupy maximum layout space to manifest forcefulness of the ideas expressed in the event.
SHOWCASE
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Aa
To exercise the designer s fascination with the correlation between a person s face and name, LENS ASSOCIATES INC.
created a collection of faces for the designers of studio OPENENDS using their individual names. Meaning a portrait
derived from word, Jigazo, the homonym of self-portrait in Japanese, illustrates not only each model s face but also
their characters, comprehensible to even those who cannot read Japanese. The models first names at the bottom of
the posters draw a striking contrast against hiragana s graceful curves.
SHOWCASE
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注文数
アジアン・タイポグラフィ&ロゴ NEXT
マルチリンガルなデザインアイデア
ヴィクショナリー編
ISBN978-4-7661-2940-3 C3070 本体:3,800円(税別)
冊
株式会社グラフィック社 〒102-0073 東京都千代田区九段北 1-14-17 TEL 03-3263-4318 FAX 03-3263-5297