the program - Europäisches Forum für E

www.dialogsummit.de
EUROPEAN
CONFERENCE
FOR DATA-DRIVEN
MARKETING!
2nd European Forum for E-Mail and Data-Driven Marketing
3 May 2016 I Steigenberger Airport Hotel, Frankfurt
MASTERING DATA-DRIVEN MARKETING
2 May 2016 I Master class and Workshops
L E A D PA R T N E R
PROVIDER
Seven shots of inspiration and twenty doses of practice-based insight!
MASTERING
DATA-DRIVEN MARKETING
The latest edition of the European conference for e-mail and data-driven marketing:
seven inspiring keynotes and 20 practice-related talks make the Forum a must,
with topics ranging from digitization of dialogue to big data analytics, multichannel
integration and marketing automation.
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Twenty practice-based talks tell it how it is in B2C & B2B
Seven international keynote speakers
Networking with 250 e-mail and data-driven marketing executives
Opportunities for 1-to-1 expert talks
How Big is your Data? powered by DDV
ACCOMPANYING PROGRAMME
Innovative formats, 1-to-1 talks, a trade show, award ceremony and attractive break-time
facilities provide plenty of opportunities for informal networking and "shop talk".
Seminars and workshops will be held on 2 May 2016.
Initiator.
Torsten Schwarz, absolit
Producer.
Helmut Blocher, SUCCUS I Wirtschaftsforen
Advisor.
Martin Nitsche, Deutscher Dialogmarketing Verband e.V. (DDV)
Moderators.
Stephanie Grace Cox, Frank Puscher
Anyone with an interest in moving ahead with data-driven marketing: executives responsible
for digital marketing, online marketing, data-driven marketing, e-mail marketing, CRM, sales
and service; CMOs and CEOs.
PROVIDER
I
www.dialogsummit.de
TARGET AUDIENCE
I
T. Schwarz
F. Puscher
M. Nitsche
S. Cox
H. Blocher
DIALOG SUMMIT 2016
DISRUPTIVE DOMINATION
Data drives the way we shop, play and make money
MASTERING DATA-DRIVEN MARKETING
Aligning the organization for data driven marketing success
Dietmar Dahmen, Futurologist, Innovation Expert, Global Top-Speaker, Vienna, Austria
Tamara Gielen, Plan to Engage, Meerhout, Belgium
OPTIMIZING CONVERSION WITH PERSUASION
How to create a persuasive customer journey
PERMISSION-MARKETING 2.0
Nachhaltige Steigerung der digitalen Reichweite
Kath Pay, Holistic Email Marketing, London, UK
Mark Brauch, PAYBACK, München, Deutschland
THE END OF MARKETING CAMPAIGNS
The challenge of highly personalized, multi-channel interactions
WIR WISSEN, WAS SIE MORGEN ESSEN
Eine globale Restaurantkette zeigt, wie verhaltensabhängige,
automatisierte 1:1-Kundenkommunikation funktioniert
Nikolaus von Graeve, rabbit eMarketing, Frankfurt a.M., Germany
Gregor Wolf, Experian Marketing Services, Düsseldorf, Deutschland
THE CONVERSION CUBE
Pick the right tactics to scale up email & data-driven marketing results
FIXING YOUR DATA DRIVEN MARKETING
3 crucial elements to achieve better results
Jordie van Rijn, Emailmonday.com, Utrecht Area, Netherlands
Michael Leander, International Marketing Speaker, Copenhagen Area, Denmark
WHERE’S THE DATA?
How to generate customer data when you don't have it
G. Wolf
N. v. Graeve
J. v. Rijn
K. Pay
M. Leander
D. Quist
PLUS TWENTY PRACTICE-BASED TALKS tell it how it is in
B2C & B2B at the summit and in the workshop with Dr. Torsten Schwarz featuring
companies including DocMorris, McDonald’s, ABB, 3M, Otto, Thalia, Payback, Sixt,
Renault, AEB and XING.
Dela Quist, AlchemyWorx, London, UK
T. Gielen
D. Dahmen
M. Brauch
3 MAY 2016 I INSPIRING, MOTIVATIONAL KEYNOTES AND PRESENTATIONS
DIALOG SUMMIT I 3 May 2016
MASTERING DATA-DRIVEN MARKETING!
08:30
Check-in
09:00
Welcome
WILLKOMMEN BEIM DIALOG SUMMIT 2016 | Mastering data-driven marketing
Helmut Blocher, Geschäftsführer, SUCCUS GmbH | Wirtschaftsforen, Wien
Stephanie Grace Cox, Moderatorin, Berlin; Frank Puscher, Moderator, Hamburg
09:10
Keynote
DISRUPTIVE DOMINATION | Data drives the way we shop, play and make money
Dietmar Dahmen, Futurologist, Innovation Expert, Global Top-Speaker, Vienna
> Embark on an exciting journey of adaptation, innovation and disruption of digital marketing!
10:00
Impuls
THE FREQUENCY LIE | How to determine the right frequency of emails
Dr. Torsten Schwarz, Inhaber, absolit, Waghäusel
10:15
Keynote
OPTIMIZING CONVERSION WITH PERSUASION | Using design elements to achieve conversions
Kath Pay, CEO & Founder, Holistic Email Marketing, London
> This keynote will explore common ecommerce journeys and provide examples of
how to make each step of the journey a persuasive one.
D. Dahmen
S. Cox
M. Brauch
Relaxation in the Networking Zone
G. Braren
Break
H. Blocher
10:45
DIGITAL MARKETING 2016
11:15
(IN ENGLISH)
LIFECYCLE AUTOMATION
(IN GERMAN)
B2B FOCUS
(IN GERMAN)
B2C FOCUS
(IN GERMAN)
DIFFERENT DEVICES –
DIFFERENT INTERACTIONS
Examples and approaches to maximize
engagement and conversions
IM CROSS-CHANNEL OLYMP
Kundenzentrierte Kommunikation bei
L’Occitane, Renault & Co.
OMNICHANNEL SHOPPING
Die Conversion steigern mit
personalisierter Kundenansprache
Timo Kohlberg, Product Marketing Manager,
Robin Müller, CTO & Co-Founder,
Loren McDonald, Marketing Evangelist,
Adobe, München
Lesara GmbH, Berlin
IBM Marketing Cloud, San Francisco Bay Area
11:45
12:15
THE CONVERSION CUBE
Pick the right tactics to scale up
email & data-driven marketing results
Jordie van Rijn, Founder, Emailmonday.com,
IN-APP-MARKETING
FÜR MEHR ENGAGEMENT
Mobile Trends im Businessnetzwerk XING
Showcases von Kampagnen
Utrecht Area
Gerret Braren, Marketing Technology,
GLOBALES
KONTAKTMANAGEMENT
Lokale Datensilos vs. globales
Kontaktmanagement – Alignement
von Vermarktungskampagnen
XING AG, Hamburg
Thomas Düker, CMO, AEB GmbH, Stuttgart
INDIVIDUALISIERUNG
IM E-MAIL MARKETING
Personalisierte Kundenansprache über
Mailing-Kampagnen
THE B2B CHALLENGE
E-Mail- & Data-Driven Marketing
im internationalen Konzernumfeld
'WHERE IS THE DATA?'
How to generate customer data
when you don't have it
Dela Quist, CEO, AlchemyWorx, London
tbc
NEWSLETTER
PERMISSION-MARKETING 2.0
Steigerung der digitalen Reichweite
durch Multi-Maßnahmen-Management
Katrin Rinder, Senior Digital Marketing
Mark Brauch, Leiter Digital Directmarketing;
Specialist, Versandapotheke DocMorris,
Michael Sumereder, Senior Manager Digital
Heerlen
Directmarketing PAYBACK GmbH, München
12:45
Break
Shared lunch in the Networking Zone
13:30
ONE2ONE talks
Plenty of opportunity for individual chats.
J. van Rijn
M. Sumereder
T. Schwarz
K. Rinder
D. Quist
F. Puscher
K. Pay
R. Müller
L. McDonald
T. Kohlberg
Th. Düker
Parallel program
DIALOG SUMMIT I 3 May 2016
MASTERING DATA-DRIVEN MARKETING!
Parallel program
02:00
DIGITAL MARKETING 2016
HOT TOPICS
MASTERING DATA-DRIVEN
MARKETING (IN ENGLISH)
Aligning the organization for data driven
marketing success
QUALITÄT IM E-MAIL
MARKETING (IN GERMAN)
Rechtliche und technische Kriterien
Tamara Gielen, Plan to Engage, Meerhout
Certification (CSA), Köln
WIR WISSEN,
WAS SIE MORGEN ESSEN
McDonald’s zeigt, wie
verhaltensabhängige, automatisierte
1:1-Kundenkommunikation funktioniert
Alexander Zeh, Engineering Manager,
Christopher Barth, Executive Director,
Certified Senders Alliance (CSA), Köln
TRACK GmbH, Hamburg
B2B FOCUS
(IN GERMAN)
RA Rosa Hafezi, Legal Consulting and
B2C FOCUS
(IN GERMAN)
Gregor Wolf, Experian Deutschland GmbH,
München
(IN GERMAN)
02:30
Podiumsdiskussion powered by BVDW:
DIGITAL UND EMOTIONAL
(Wie) geht das zusammen?
Am Podium:
Harald R. Fortmann, Director Executive
Search, Dwight Cribb Personalberatung GmbH,
Hamburg; Botschafter des Ressorts "Bildung &
(IN ENGLISH)
THE NEW DATA
PROTECTION REGULATION
What it means for you – a survival guide
Dr. Sachiko Scheunig, European Privacy
BIG DATA
ZIELGRUPPEN-PROFILIERUNG –
Der Einsatz von b2bwebscoring
bei der AIKA
Officer, Acxiom, Frankfurt a. M.; Chair, FEDMA,
Carsten Lange, Vorstandsvorsitzender,
Brussels
AIKA e.V., Bochum
Meinert Jacobsen, Geschäftsführer,
Personalentwicklung", Bundesverband Digitale
MarAnCon GmbH, Bonn
Wirtschaft (BVDW) e.V., Düsseldorf
Karl-Heinz Land, Digital Darwinist &
03:00
Evangelist, neuland GmbH, Köln
E-MAIL-ADRESSQUALITÄT FÜR
DEN ERFOLG IM E-COMMERCE
Praxiserprobte Lösungen
für mehr Response
Anne M. Schüller, Expertin für
Empfehlungsmarketing, München
Frederike Voss, CEO, orbyd GmbH, Hamburg
Daniel Augustin, Leiter eCommerce &
Moderation: Raoul Fischer, StoryWorks
Digitales Lesen, Orell Füssli Thalia AG, Zürich
GmbH, Frankfurt a.M.
03:30 Break
Relaxation in the Networking Zone
M. Nitsche
Ch.Pause
G. Wolf
A. Zeh
M. Leander
K.-H. Land
M. Jacobsen
R. Hafezi
T. Gielen
H. R. Fortmann
R. Fischer
Ch. Barth
D. Augustin
04:00 Keynote
THE END OF MARKETING CAMPAIGNS | The Challenge of highly personalized, multi-channel interactions
Nikolaus von Graeve, CEO, rabbit eMarketing, Frankfurt a. M.
04:30 Panel discussion powered by DDV
WAVE GOODBYE TO DATA PHOBIA! | How paranoia is costing us the future
Martin Nitsche, Präsident, DDV, Frankfurt a.M.
Dr. Sachiko Scheunig, European Privacy Officer, Acxiom, Frankfurt a. M.; Chair, FEDMA, Brussels
Gregor Wolf, Geschäftsführer, Experian Deutschland GmbH, Düsseldorf
Moderation: Christoph Pause, Chefredakteur acquisa, Haufe Gruppe, Freiburg
05:15
Keynote
FIXING YOUR DATA-DRIVEN MARKETING | 3 crucial elements to achieve better results
Michael Leander, International Marketing Speaker, Copenhagen Area
João Ribeiro, Head of Marketing, Markedu, Lisboa
F. Voss
N. von Graeve
A. M. Schüller
S. Scheunig
J. Ribeiro
05:45 End of the DialogSummit 2016
Partner
L E A D PA R T N E R
Cross-channel marketing specialist Experian Marketing
Services is a global provider of integrated customer insight, targeting and data quality solutions. Based on the
three pillars of data quality ("Identity"), customer insights
and targeting profiles ("Intelligence") and customer journey-based cross-channel communication ("Interactions"),
the Experian Marketing Suite, complemented by a comprehensive range of consultancy services, helps
companies and organisations from around the world interact intelligently with their customers. By coordinating seamless interactions across all marketing channels (e-mail, mobile, display, social and print),
companies are empowered to plan and execute superior brand experiences that deepen customer
loyalty, strengthen brand advocacy and maximise profits. www.experian.de
Adobe is changing the world through digital experiences. Its solutions empower companies to create, manage, market and monetise digital content. Adobe's
integrated solutions use data analytics to deliver reliable results that allow marketers to orchestrate campaigns effectively. Companies and marketers use Adobe
solutions to manage and enhance the customer experience and roll out optimized
marketing content across all digital channels. With the help of real-time analytics
and detailed customer insight, companies of all sizes can deliver personalized, relevant and timely content to their customers and quantify the return on their marketing investment.
www.adobe.com/de
PROVIDER
G O L D PA R T N E R
PA R T N E R
Markedu
2
PA R T N E R
I
www.dialogsummit.de
I
Integrate Content, Email Marketing and Marketing Automation
ACE Masterclass
NEXT LEVEL IN AUTOMATION-,
CONTENT- & EMAIL MARKETING
Your trainer
Michael Leander, Global Marketing Expert, Coach and Trainer
This full day masterclass will show you new ways to decide which content to create,
how to seed this content and integrate with your email marketing and marketing
automation programs. Content in context is more important than ever. Understanding why your audience engage with certain types of content and how you can use
that knowledge to improve automated communication is critical for results. In this
highly interactive masterclass, you will get hands-on inspiration to achieve better
integration between automation, content and email marketing.
After attending this masterclass, you will master new techniques that will help you
get better results from your customer acquisition and customer retention programs.
You will learn
> How to make smarter content marketing decisions
> How to effectively implement your best content ideas for maximum impact
> Why you need to switch your thinking from content to content
in context and how to do it.
> How to apply lead scoring based on content in context behavior –
and how scores affect your email- and marketing automation
> Best practices for marketing automation and email marketing
> Effective techniques to improve key metrics for email marketing
and marketing automation
> Inspiration that will help you think differently on how you approach FTT:
frequency, targeting and triggers
M. Leander
Monday, 2 May 2016, 10.00am - 05.00pm, Full day Masterclass
Registration and information
If you have any further questions, please do
not hesitate to contact us. +43 1 319 09 34-10
Location
Steigenberger Airport Hotel in
Frankfurt am Main
Unterschweinstiege 16
60549 Frankfurt am Main
Germany
Hotel booking: under the heading „DialogSummit 2016“
you will receive a room at the price of € 139,- each,
breackfast included
[email protected]
Fon: +49 69 6975 2426
Hosted by:
SUCCUS® and DIALOG SUMMIT® s® are registered EU-community trademarks.
Copyright © 2016, all rights reserved
B. Schneeweiss
Participation fee
The participation fee for users amounts to € 480
(if booking before April 18, 2016, regular price will be € 580)
The participation fee for providers* amounts to € 960
(if booking before April 18, 2016, regular price will be € 1,060)
Full day masterclass with Michael Leander:
ACE Masterclass – Next level in automation-, content- &
email marketing 2 May 2016, € 580
(if booking before April 18, 2016, regular price will be € 680)
K. Zauner
Feel free to contact us:
Barbara Schneeweiss, Project management
[email protected]
Katharina Zauner, Project management
[email protected]
Helmut Blocher, Director
[email protected]
We kindly request your registration online:
www.dialogsummit.de
[email protected]
Including entry to all program events inclusive the documents in
electronic form as well as culinary breaks and meals together.
All prices excl. 19 % VAT I Registrations are subject to our terms
and conditions: http://www.dialogsummit.de/agb.html
* By service providers we mean companies who provide services such as consultancy,
or development and integration of solutions, that are thematically related to e-mail
and data-driven marketing, even though they may also be users of such services
themselves. Accordingly, by users we mean commercial and industrial enterprises
or financial services providers.
H. Blocher
SUCCUS GMBH I Wirtschaftsforen
Haizingergasse 54, 1180 Wien
Telefon: +43 1 319 09 34-0
[email protected]

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