media kit 2016

MEDIA KIT 2016
WIRE
Ad rates no. 55, valid from 01. October 2015
Target group:
Magazine for the spring,
wire and cable industry
2 /2015
September
Engineers, planners and decision makers involved in the production and
processing of wire, cables, ropes, wire mesh and gauze, springs and formed parts.
English edition of the
magazine for the spring,
wire and cable industry
www.wire-magazine.de
Print run:
6,694 copies DRAHT*
4,000 copies WIRE
Qualified circulation:
6,389 copies DRAHT*
3,830 copies WIRE
B 5229
1/ 2015
Februar
Frequency:
Deutsche Ausgabe der
Zeitschrift für die Feder-,
Draht- und Kabelindustrie
www.draht-magazin.de
6 times yearly DRAHT
3 times yearly WIRE
Volume:
HIGH SPEED CNC COILERS
FX 5
Ø 0.10 - 0.80
FX 10 Ø 0.15 - 1.10
FX 15 Ø 0.25 - 1.50
FX 30 Ø 0.40 - 3.00
PTC - Pretension Control
INTERNATIONAL PATENT
Trade fairs
No wire? Sorry. No power ...
Heat and surface treatment
Versatile processes
Cable standards
Final countdown has started
page 14
page 32
page 46
67th Volume (2016) DRAHT
66th Volume (2016) WIRE
Membership/Participation:
Magazine for the spring,
wire and cable industry
Werkstoffe
Mitdenken ist Lieferumfang
Modernisieren
Man lebt nur zweimal
Hilfsmittel/Automation
Keinesfalls schief gewickelt
Seite 22
Seite 28
Seite 30
ICFG (International Cold Forging Group)
IVW (Information Community for the Assessment
of the Circulation of the Media), DRAHT
IWMA (International Wire+Machinery Association)
Netzwerkdraht e.V. (network of the German wire industry)
VDFI (German spring industry association)
VDKM (German wire and cable machinery manufacturers association)
*Source, IVW 2. Quarter 2015
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
1/16
MEDIA KIT 2016
DRAHTZIEHEN
Brief description:
DRAHTZIEHEN / WERKZEUGE
Über 65 Jahre Erfolg
von Draht. Sie geben Betonstahldraht hohe
Stabilität, wie sie etwa für moderne Inge
nieurbauwerke gefordert ist. Einzelblock
maschinen mit vertikaler oder horizontaler
Ziehscheibe, millimetergenau arbeitende
Recksysteme mit wassergekühlten Biege
rollen, vertikale und horizontale Spuler, Um
reifungsmaschinen plus eine umfangreiche
Palette an Peripheriemaschinen machen die
Systemlösungen komplett. Bei der Her
stellung von Kaltstauchqualitäten oder Kugel
lagerdraht ist Koch einer der weltweiten
Marktführer bei EinzelblockZiehanlagen
bis 50 mm Drahtdurchmesser. Als robuste
Alleskönner arbeiten die KHZHorizontal
Drahtziehblöcke mit Baugrößen von 100 kN
bis 500 kN Zugkraft und Ziehscheiben
durchmessern zwischen 800 mm und
Während sich die DRAHT zu Europas führender Fachzeitschrift der Branche entwickelte, wuchs
die Ernst Koch GmbH+Co. KG in Hemer zum richtungsweisenden Hersteller von Zieh- und Kaltwalzanlagen. Das Unternehmen gehört heute mit seinen Systemlösungen zu den Weltmarktführern der
Drahtindustrie.
1200 mm. „Für Systemlösungen ergänzen
wir unsere Anlagen aus dem eigenen Ma
schinenbau mit Modulen zur Drahtvor und
nachbehandlung von ausgewählten Partne
runternehmen“, sagt Jochen Koch und
betont, dass das Unternehmen nach Bedarf
die Steuerung der gesamten Maschinenlinie
übernimmt. „Unsere Kunden erhalten eine
komplette Anlage mit allen Komponenten,
die zur Fertigung von Qualitätsdraht be
nötigt werden: inklusive Installation, In
betriebnahme und sämtlicher Serviceleis
tungen während der gesamten Lebensdauer
der Linie.“ Draht spielt heute eine tragende
Rolle in einer Vielzahl von Produkten. Die
Märkte sind allerdings in viel stärkerer Be
wegung als zu Gründungszeiten der Fach
zeitschrift DRAHT. Sie verlangen nach neu
en Technologien mit maximaler Flexibilität
und schnellem Zugriff. Wo Draht gezogen
wird, setzen Unternehmen in der ganzen
Welt auf innovative Lösungen von Koch.
Mehr als 80 % der Maschinen exportiert das
Unternehmen in über 60 Staaten.
DRAHT and WIRE are the leading magazines serving the European wire, spring,
forming parts and cable industry. They promote the exchange of information and
support contacts between suppliers, service companies, buyers and research. The
main industries we focus on include mechanical and plant engineering, automotive
construction, the manufacturers of technical wire-based springs as well as the
shipbuilding, aviation and electronic industries.
Jochen Koch, Ernst Koch GmbH+Co. KG
Ernst Koch GmbH+Co. KG
Maschinenfabrik
Sternstraße 9, 58675 Hemer
Ansprechpartner ist Jochen Koch
Tel.: +49 2372 985-0
[email protected]
www.koch-ihmert.de
Ziehstein-Kenner mit rundem Service
Die „OTA“-Ziehanlage verarbeitet Drähte für hohe Qualitätsansprüche.
Bilder: Ernst Koch
Zur Gründungszeit der Fachzeitschrift
DRAHT kam die Branche mächtig in Be
wegung. Es waren die 1950er Jahre. Der
Werkstoff Draht wurde dringend benötigt.
Gleichzeitig schaffte die Industrie den
Sprung von der Mechanik zur Elektro
mechanik. In dieser Zeit verlegte auch die
Maschinenfabrik Koch in HemerIhmert
ihren Schwerpunkt von der Wartung auf
die Herstellung von Drahtmaschinen. Die
Söhne von Ernst Koch, der das Unternehmen
1921 gegründet hatte, brachten innovative
Durchdachte Systeme: Kaltwalz- und Reckanlagen mit automatischer Coilentsorgung.
Nassziehmaschinen,
VerzinkereiWickel
werke, Drahtricht und Abschneidemaschi
nen auf den Markt. Abnehmer gab es reich
lich. In Wirtschaftswunderzeiten wurde die
Welt mobiler und benötigte Draht für Autos
und Bahnfahrwerke. Die boomende Bauin
dustrie setzte gewalzten Stahldraht in Häu
sern, Brücken und Tunneln ein. Drähte, die
auf KochMaschinen produziert wurden,
reichten schon damals in jeden Winkel
des Lebens – von Möbeln und Elektrokabeln
bis tief hinein in den Haushalt. Noch Ende
der 60er Jahre war Koch Hauptlieferant
der westdeutschen Wäscheklammerfabriken.
„Eigener Maschinenbau, gewachsenes Know
how und die Nähe zu Kunden in der Draht
industrie“: so fasst Jochen Koch, Geschäfts
führer des Unternehmens, die Voraus
setzungen für Innovationskraft zusammen,
mit der die KochIngenieure in den 1980er
Jahren ans Werk gingen. Sie entwickelten
Systeme, die bis heute Maßstäbe setzen, etwa
die ZiehscheibenKammerkühlung, die Tast
rollenregelung und das „OTA“Ziehverfahren.
„OTA“-Technik für Qualitätsdrähte
Robuste Alleskönner:
Koch EinzelblockZiehanlagen.
42
OTA ermöglicht einen schnurgeraden, um
lenkungsfreien Geradeauszug mit einem
reproduzierbaren Gegenzug und ist State of
the Art, wenn es um sehr hohe Qualitäts
ansprüche geht. So produziert etwa die „KGT
47 OTA“ hochwertigen Spannstahl und
Federstahldraht mit Ziehscheiben von bis zu
1200 mm Durchmesser. Die „KGT 25“ ist ge
eignet für niedrig und hochgekohlte sowie
rostfreie Stahldrähte. Fein und Seildrähte
mit bis zu 0,2 mm kleinem Durchmesser pro
duziert die „KGT 12“. Eine weltweite vorran
gige Marktstellung hält Koch auch bei Kalt
walz und Reckanlagen mit vollautoma
tischer Coilentsorgung. Modular aufgebaute
Anlagen integrieren mehrere Schritte wie
das Entzundern, Walzen, Recken und Spulen
Seit den Anfängen 1970 hat sich Claus
Bender Werkzeugbau zu einem Betrieb mit
70 Mitarbeitern entwickelt. Heute werden
im mittelhessischen Aßlar Qualitätswerk
zeuge gefertigt unter anderem für Draht
ziehereien, Rohr, Band und Profilstahlher
steller, für die Feder und Schraubenindustrie,
die Draht verarbeitende Industrie, Seilereien
und die Automobilindustrie. Die Kunden
schätzen neben der Produktqualität vor allem
die Beratung und Auslegung der Werkzeuge
sowie die Möglichkeit der Nach und Um
arbeitung. Mit Innovationsbereitschaft und
einem umfangreichen Service orientiert
Bender sich an den Wünschen und Aufgaben
seiner Abnehmer, zum Beispiel durch konse
quente Investitionen in moderne Maschinen.
So wurde jüngst in neue FünfAchsFräsma
schinen investiert, um den Anforderungen
und der steigenden Nachfrage nach größeren
Ziehwerkzeuge
für den Rohr- und
Stangenzug.
Bilder: Bender
Hartmetall- und Stahlwerkzeuge.
Präzisionsfrästeilen gerecht werden zu kön
nen. Sortiments und Serviceerweiterungen
dieser oder ähnlicher Art stellt das Unterneh
men regelmäßig auf der alle zwei Jahre statt
findenden Leitmesse der Drahtindustrie vor,
auf der „wire“ in Düsseldorf. Einen besonde
ren Service bietet das Unternehmen mit dem
Ankauf von HartmetallSchrott und leistet
damit einen wichtigen Beitrag zum Umwelt
schutz und dem verantwortungsvollen Um
gang mit Rohstoffen und Ressourcen.
Zum Serviceangebot gehört ebenfalls, dass
neben den verschiedensten Diamantschleif
stiften auch Übersichten mit ab Lager verfüg
baren und kurzfristig lieferbaren Diamant
Feilen, Kalibrierstiften, Matrizenrohlingen,
Kaltschlagkernen und Hartmetallbohrern in
DRAHT and WIRE are members of the International Wire+Machinery Association
(IWMA); DRAHT is also a member of the VDKM, the German wire and cable
machinery manufacturers association, and the VDFI, the German spring manufacturers association and is the voice of the International Academy of Production Engineering (CIRP). WIRE is the reporting organ of the International Cold Forging Group
(ICFG).
unterschiedlichen Ausführungen und Grö
ßen auf der Internetseite eingestellt wurden.
So können die Kunden bequem und schnell
online einsehen, welche Produkte kurzfristig
erhältlich sind. Auch das Markieren und Be
schriften von Werkstücken und Fertigungs
teilen mit Lasertechnik – sei es Laserbe
schriftung, 3DLasergravur oder Lasermar
kierung – gehört zum Leistungsspektrum.
Claus Bender Werkzeugbau GmbH+Co. KG
Industriestraße 26, 35614 Aßlar
Ansprechpartner ist Harald Pawlick
Tel.: + 49 6441 44534-0
[email protected]
www.bender-werkzeugbau.de
DRAHT 2/2015
2/2015 DRAHT
43
DRAHT and WIRE are journalistic specialised magazines published in German and
English respectively. They are not only published in a printed edition but also on the
internet under www.draht-magazin.de and as part of the information platform
www.umformtechnik.net as well as www.wire-magazine.de. The print edition is
complemented by newsletters. Compact and easily readable original contributions
from the industry and the world of science shed light on state-of-the-art trends,
techniques and technologies in the spring, wire and cable industry. News from
specialised associations on developments in the sector and within companies is
clearly structured. Reports on products needed in the production of wire and cable
and on the industry itself are clearly set out and quickly accessible. DRAHT and
WIRE report concisely. Information is denser than in comparable publications. We
are committed to the benefit of our readers. More extensive research can be found
as white paper on our website www.umformtechnik.net/whitepaper/.
MESH AND ARMOUR
Wire and rebar processing
Eurobend offers a wide range of equipment, such as two and three dimensional wire+rebar benders, single
line and multi-line straightening and cutting machines, wire+rebar mesh welding lines and product welding
machinery, continuous stirrup and spiral reinforcement machines.
High-quality of components and final product, competitive prices, along with significant after-sales service belong to the major
assets of Eurobend. Exports comprise 98%
of the company’s turnover and contribute to
the dynamic growth of the company. This
success is due to the combination of quality
and flexibility the machines ensure. The development of innovative and unique products as well as technical expertise is a continuous process and was always part of their
long-term strategy to brand Eurobend as a
leading company in the international arena.
Their unique advantages are exquisitely
combined with highly responsive after service support, making their equipment a perfect choice for the small, mid-size and large
wire or rebar fabricators. Eurobend operates
through a new “state of the art” production
facility and headquarter offices which are
located throughout the world – like Brazil,
USA, France, Russia – and service centres in
Brazil, France, Athens/Greece, and Moscow/
Russia.
The rotor straightening method
Among their wire+rebar processing equipment lines, a complete range of high-output
programmable wire+rebar straightening
and cutting machines for coiled wire+rebar
is offered – type “Melc” – designed for
heavy duty continuous operation within
the wire and concrete reinforcing industries. The straightening method based on
the rotor straightening principle using
hyperbolic profiled rollers was invented
and introduced by Eurobend engineers in
the early eighties, setting new industrial
standards for the wire+rebar producing and
processing industries and leading the way
to other machine manufacturers. All of
the conventional straightening and cutting
machines operatebasicly on two different
principles.
Key data for “Melc” straightening and cutting machines.
36
WIRE 3/2015
Hyperbolic roller
straightening machine „Melc
30 AT“ with patented anti-twist rollers.
As there are:
a) two-plane roller configuration,
at 90 degree to each other and
b) conventional rotor straightening
with dies.
The advantages and disadvantages of the
systems are known, mainly the first does not
produce quality straightness and damages
the rebar surface with extreme pressure on
the rebar, while starting and stopping for
cutting, and the second generates too much
heat, due to friction, that reverses any good
straightness produced at the rotor and damages the rebar surface.
Eurobend’s method is based on the rotor
straightening system, but instead of dies, they
use hyperbolically profiled cylinders, made
from coated steel. The cylinders execute the
two fundamental operations of straightening
and feeding simultaneously. This is achieved
by positioning the cylinders at an angle to the
wire or rebar and rotating them round the
wire or rebar axis, so at the same time accomplish feeding and straightening. The placement of the rollers at an angle to the wire or
rebar axis, results in line contact with the wire
or rebar surface and not point contact as in
conventional rotors. Also, when the machine’s
rotor is spinning and the rollers are feeding
the wire or rebar through, there is no sliding
friction – only rolling friction – thus the wire
or the rebar surface as well is not damaged.
The company’s straightening method ensures
a better straightening quality and consistency,
which is something that hardly can be be
found in competitive methods, since continuous wear of the dies, or the conventional
rollers, can’t be avoided.
The “Melc” straightening and cutting machines have a number of advantages.
1. Machine downtime is minimized, since
continuous adjustment of the straightening mechanism is not needed.
2. Straightening of high tensile steel
up to 1800N/mm² has been achieved without the implementation of additional
apparatus.
3. Mechanical simplicity of machine construction, due to the simultaneous feeding and straightening, results in a machine with stable, constant and continuous operation.
4. Cutting workpieces of the required length
is achieved with flying shear cutter, whiles
the wire, or rebar, is moving, without
having to start and stop, or to slow down
the speed of the wire or the rebar, in order
to cut.
5. The simplicity of the design allows the
construction of multi-line machines (up
to six Rotors) depending on the productivity requirements and the diameter
ranges of each customer. Each line works
independent from the others and any
combination or all of them can work together. Each has a dedicated collector bin
and can cut the same respectively different lengths.
6. By designing the right hyperbolic profile
(curvature) of the roller, combined with
the proper surface treatment of the roller
and more rarely the proper coating, we
can achieve the desired surface finish on
the straightened rebar surface.
7. The different rotor sizes available cover
the diameter range from 2mm up to
50mm wire, or rebar, or Stainless Steel
and Inox grades.
8. With multi-rotor configuration machines
continuous production speeds of up to
500m/min have been achieved.
Fourth generation rotor
Depending on the core business of the customer – wire/rebar producer, wire components fabricator, trader, service centre, prefabricator, mesh producers and so on – the
required output and the preferred method
of material handling there are different
types of Melc straightening and cutting machines available, using Eurobend’s latest development, the fourth generation rotor.
“Melc Monoline” Series are single line
straightening and cutting machines, capable
of achieving speeds of up to 120m/min. The
speed is adjusted by Frequency inverter controls, thus the machine adapts the output to
the required productivity needs, where at the
same time parts life cycle maximised and
downtime minimised. There are special application modules available, for rebar twist control and surface finish control (patented) making the Melc Monoline series ideal also for
high tensile and stainless steel straightening.
“Melc Flexiline” series are solutions for prefabricators: multirotor, single line automatic
rebar straightening and cutting machines,
processing up to six interchangeable coils.
The straightening and cutting machines are
available in various multi-rotor configura-
PERFECT
GRINDING OF
SPRING ENDS
Trust in the experience and reliability of Europe´s
leading manufacturer of grinding discs for the
spring manufacturing industry.
What we have to offer:
» Greater reliability thanks to our extensive
knowledge of the processes
» More value for your money thanks
to our high-quality grinding tools
» Greater ﬂexibility, faster delivery
» Better performance
thanks to innovative
solutions
THELEICO® —
EXCELLENCE IN GRINDING
THELEICO® Schleiftechnik GmbH & Co. KG
Lagerstraße 3–5 | 59872 Meschede, Germany
 +49 (0) 291/99 01- 0
 +49 (0) 291/99 01-28
[email protected]
www.theleico.de
WIRE 3/2015
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
37
2/16
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 - Distribution Analysis
1Classified potential of recipients: DRAHT/WIRE
WZ
2008
Sector
24
Metal production and treatment
25
Manufacture of metal products
26
Production of office machinery, electronic
and optical products
27
Production of electronic equipment
28
Mechanical engineering
29
Manufacture of vehicles and automotive parts
30
Other vehicles construction
33
Repair and installation of machinery and equipment
45, 46
Trade
2 Geograhical distribution analysis:
Geograhical distribution analysis DRAHT
Percentage of print run actually distributed)
Germany
97.38 %
Abroad
2.62 %
Print run actually distributed
100.00 %
*Average in percent - issues June 2013 to June 2014
3 Geographical recipient potential WIRE:
Continent
Others
Number
Europe
5,151
Asia
1,942
South America
774
North America
576
Africa
144
Oceania
128
8,715
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
3/16
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 - Topics and Dates
Issue
Dates
1
Editorial deadline:
14. January
Advertising deadline:
21. January
Publication date:
15. February
2
Editorial deadline:
19. February
Advertising deadline:
26. February
Publication date:
21. March
3
Editorial deadline:
20. April
Advertising deadline:
27. April
Publication date:
23. May
Special features
Accessible trade fairs and congresses
Previews of the “wire” trade fair
Conferences
25. February, Trends in tribology for the massive
forming, Darmstadt
01. - 03. March, Cables, Cologne
10. - 11. March, ASK Umformtechnik, Aachen
Trade fairs
23. - 27. February, Metav, Dusseldorf
04. - 08. April, wire, Dusseldorf
Conferences
06. May, Branchentag Draht, Iserlohn
31. May - 02. June, Round Table Simufact, Marburg
Main exhibition issue featuring “wire”
Manufacture and processing of wire,
springs and bent parts,
materials for springs and bent parts
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
4/16
Trade fairs
04. - 08. April, wire, Dusseldorf
25. - 29. April, Industriemesse, Hannover
10. - 12. May, Coil Winding Expo, Berlin
Conferences
31. May - 01. June, International Manufacturing
Forum, Chemnitz
09. - 10. June, AGM VDFI, Berlin
Trade fairs
31. May - 02. June, Parts 2 clean, Stuttgart
21. - 24. June, Automatica, Munich
21. - 23. June, Maintain, Munich
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 - Topics and Dates
Issue
Dates
4
Special features
Accessible trade fairs and congresses
Conferences
20. - 21. September, Kolloquium
Bending of tubes and profiles, Dortmund
28. - 29. September,
Wiener Produktionskongress, Vienna/A
Editorial deadline:
16. August
Advertising deadline:
23. August
Publication date:
13. September
Drawing and further processing of steel wire,
Joining and stranding, Wire mesh,
Reinforcing/armouring, Quality management
5
Editorial deadline:
21. September
Advertising deadline:
28. September
Publication date:
20. October
Heat and surface treatment for
wire and springs,
Machinery and periphal equiqment,
Handling of parts and logistics
Trade fairs
15. - 18. November, Formnext, Frankfurt a. M.
16. - 17. November,
Schüttgut- und Recycling-Technik, Basel/CH
6
Editorial deadline:
27. October
Advertising deadline:
03. November
Publication date:
24. November
Cable manufacture, drawing and stranding
NF-metals, Coils and drums, Wearing parts,
Maintenance and retrofitting
Trade fairs
29. November - 1. December, Aluminium, Essen
06. - 09. December, Euromold, Dusseldorf
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
5/16
Trade fairs
10. - 13. October, Test Xpo, Ulm
19. - 20. October, Materialica, Munich
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 - Topics and Dates
Issue
Dates
1
Editorial deadline:
12. February
Advertising deadline:
19. February
Publication date:
14. March
2
Editorial deadline:
03. May
Advertising deadline:
10. May
Publication date:
03. June
3
Editorial deadline:
05. August
Advertising deadline:
12. August
Publication date:
05. September
Special features
Accessible trade fairs and congresses
Exhibition issue featuring “wire”
Trade fairs
15. - 17. March, Cabex, Moscow/Russia
04. - 08. April, wire, Dusseldorf
11. - 12. May, Wire Processing Expo, Milwaukee/USA
Anniversary edition – 65 years of WIRE
Exhibition issue featuring
“wire China” and “Wire+Cable India”
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
6/16
Trade fairs
06. - 09. June, WAI Operations Summit+Wire Expo,
Uncasville/USA
06. - 08. June, Wire+Cable Guangzhou,
Guangzhou/PR China
Trade fairs
26. - 29. September, wire China, Shanghai/PR China
03. - 07. October, IMT, Brno/CZ
05. - 07. October, Spring World, Rosemont/USA
05. - 07. October, Wire+Cable India, Mumbai/India
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 - Regular Topics
Issue
1/2016
2/2016
3/2016
4/2016
5/2016
6/2016
1/2016
2/2016
3/2016
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Key:  Main topics  Regular topics
Wire manufacture
Wire materials
Spring production, elements for spring elements
Stranding technology
Cables, metal conductors
Fibre optics
Quality management
Measuring and testing
Heat treatment
Surface treatment
Auxiliaries and operating materials
Simulation
CA technologies
Tools and forming tools
Machinery systems and modernisation
Automation, handling, logistics
Wire ropes, strands, fine wires, braided products
Mesh, gauze, lattices
Stamped, bent and formed components
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www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
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7/16
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Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 – Ad rates
Size
Format
Colour
Rate in E
4c
3,945.- e
1/1
PS: 184 mm x 260 mm
B: 210 mm x 297 mm
Junior
page
PS: 130 mm x 184 mm
B: 142 mm x 201 mm
1/2
PS: 184 mm x 127 mm
PS: 90 mm x 260 mm
B: 102 mm x 297 mm
B: 210 mm x 147 mm
4c
1/3
PS: 184 mm x 81 mm
PS: 59 mm x 260 mm
B: 72 mm x 297 mm
B: 210 mm x 98 mm
4c
1,705.- e
1/4
PS: 184 mm x 59 mm
PS: 90 mm x 127 mm
B: 55 mm x 297 mm
B: 210 mm x 76 mm
4c
1,480.- e
1/6
PS: 184 mm x 45 mm
PS: 59 mm x 127 mm
4c
1,145.- e
1/8
PS: 184 mm x 27 mm
PS: 90 mm x 59 mm
4c
805.- e
4c
1Surcharges
Placement: Front cover page
2nd cover page
3rd cover page
Back cover page
10 % surcharge for other compulsory placement
instructions and confirmed placements
Placement agreements are invalid, if the publishing
house is not provided on time with the necessary
data by ad submission and closing date deadline.
2,425.- e
2 Colours: Colours from the Euro Colour Scale CEI 12-66 / DIN 16539
for special colours
each 1,060.- €
(No discount available)
2,225.- e
3 Magazine format:
DIN A4, 210 mm wide x 297 mm high
4 Discounts: 5 Classified ads:
Ads within 12 months (insertion year):
Frequency discount
3 Ads
5 %
6 Ads
10 %
9 Ads
15 %
12 Ads
20 %
Basic rate mm-ad single-column line 4c
mm-ad rate for job offers/applications
As per: 29. February 2016
8.40 €
on request
6 Ad specials:Inserts up to 25 g € 220.00 o/oo
up to 50 g € 275.00 o/oo
Maximum format available for loose inserts: 210 x 297 mm
Rates for bound inserts on request
PS: Print Space B: Bleed
www.draht-magazin.de www.wire-magazine.de
4,445.– €
4,295.– €
4,065.– €
4,295.– €
8/16
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 - Ad formats
1/2 Seite quer
Junior
page
Print space:
w x h: 184 mm x 260 mm
Bleed format:
w x h: 210 mm x 297 mm
1/4 page across
Print space:
w x h: 184 mm x 59 mm
Bleed format:
w x h: 210 mm x 76 mm
Print space:
w x h: 130 mm x 184 mm
Bleed format:
w x h: 142 mm x 201 mm
1/4 page
block
Print space:
w x h: 90 mm x 127 mm
1/2 Seite quer
1/2 page across
1/3 page across
Print space:
w x h: 184 mm x 127 mm
Bleed format:
w x h: 210 mm x 147 mm
Print space:
w x h: 90 mm x 260 mm
Bleed format:
w x h: 102 mm x 297 mm
1/6
page
high
1/6 page across
Print space:
w x h: 184 mm x 45 mm
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
1/3
page
high
1/2 page
high
1/1 page
Print space:
w x h: 59 mm x 127 mm
9/16
Print space:
w x h: 184 mm x 81 mm
Bleed format:
w x h: 210 mm x 98 mm
Print space:
w x h: 59 mm x 260 mm
Bleed format:
w x h: 72 mm x 297 mm
Ad formats bleed off:
Bleed ad format plus 3 mm
allowance on all sides
1/8 page
across
Print space:
w x h: 90 mm x 59 mm
1/8 page across
w x h: 184 mm x 27 mm
1/16 page across
w x h: 90 mm x 27 mm
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 – Technical Specifications
1 Magazine format:   Print space:
210 mm wide x 297 mm high
185 mm wide x 260 mm high
6 Data storage:Data will be archived. Unchanged rerun is generally
possible. A data guarantee is, however, not assumed.
2Printing and
binding methods:
4c offset printing on coated paper (chlorine free).
Frequency-modulated (FM) screen (70s Standard).
For colour ads genuine proofs are necessary.
7 Guarantee:By sending incomplete or differing data (texts, colours or
images) we do not assume any liabilities for the correct
print. Faulty exposure caused by incomplete or flawed files,
incorrect settings or incomplete information will be
invoiced to the customer. This also applies to additional
composition and reproduction work as well as the creation
of flawed proofs.
3 Data formats:Your electronically submitted data will be processed by us
with Windows 7 and Adobe InDesign CS6 (CMYK-colours)
with the following programs for Windows:
- Adobe InDesign until CS6 (up version 8.0x) - Adobe Illustrator until CS6 (up version 16.0x) - Adobe Photoshop until CS6 (up version 13.0x) - Microsoft Word (until version 2010) only text files,
Image data see above
8 Contact:Matthias Fichtel, Order Management
E-mail: [email protected]
Phone: +49 951 861-169
9 General information:Image data in original sizes requires a resolution of 300 dpi
(min. 600 dpi for line drawings). Indexed, LAB and RGB
image data are converted by an in-house generated
separation curve into the CMYK mode (the colour space
is modified).
Please send us your ads ready for publishing in one of the
programs and formats mentioned above, if possible as
PDF/X-3 data. Please ensure the PDF is compatible with
Acrobat 5 (corresponds with the current PDF 1.4 version).
Transparency effects or shading must be changed into image
data by reducing transparency (high resolution). Should it
be necessary to edit other files or adapt the layout, we will
have to charge you our cost price of 72.- E/hour.
10 Delivery address:
Schleunungdruck,
Loose inserts / for attention of: Thomas Gesell
bound inserts Eltertstraße 27
97828 Marktheidenfeld
Germany
Phone: +49 9391 600 533
4 Colours:Printing inks (CMYK) based on Euro Colour Scale CEI 12-66 /
DIN 16538, special colours available on request.
5 Proof:When making the proof please consider that our printer
works with standard FOGRA values both in the preparatory
and in the printing stages. If you are unable to provide us
with a binding colour proof or can only supply a digital
colour printout, please note that your file will be printed in
compliance with the „FOGRA standard colours for coated
paper“.
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
10/16
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 – Newsletter
1 Ad formats and rates:
Ad formats
Placement
Banner
by agreement
Text ad
allocation according to topics
Formats in pixels
Rates in €
600 x 75
349.– e
image and text
459.– e
All rates are subject to VAT.
2 Newsletter:The DRAHT and WIRE newsletters inform late-breaking on all
important news of the metalworking sector. The Newsletter is
sent in HTML-format. Banner and text ad can be run
between articles and columns.
3 Coverage:
5,793 addresses DRAHT (status: 24.09.2015)
6,091 addresses WIRE (status: 24.09.2015)
4 Discounts:Individual cross media offers on request.
The DRAHT and WIRE newsletter for your direct customer approach: conveniently informs
hot from the press on current topics and useful product tips straight to the e-mail inbox.
It can not only be booked as an exclusive text ad with an image, but also as a banner with a
link. That’s how you reach a highly interesting target group who deserve to be informed
about your products and services.
Current
Ad
Banner 600 x 75 Pixels
Ullia soluptatet, to to molupta porae doluptam, unda pore, sum sequo que re non et, to bea vel illita dolupti
nctincim ditat aut faceaquam iur sinvenderem. Nem nonsed ma consequia cone con repelene sent a volore
nimusam, quam suntur, conseque nume porempo rrorpores architin nus evel et, nis di consediti ut la quo
essumet as quod evenduci quatquat pelibus daectur magnieni ommoluptus, si te eum Ehendigent, si dolore
nimus aute eum id quo comnis rem simi, solupta corerum aut lam, comniam quid elitis corecte omnis eum,
ut aut anis andae
Your text ad
Ullia soluptatet, to to molupta porae doluptam, unda pore, sum sequo que re non et, to bea vel illita
5 Data formats:JPG, GIF
Please note that animated banners of various Outlook
versions are not supported. Please contact our editorial
department about data image and text submission when
booking a text ad.
6Special newsletters: Rate per newsletter DRAHT 2,000.- v
Rate per newsletter WIRE 2,050.- v
If you are unable to send your data in a HTML form ready for
processing, we will glady commission a designer for your
image and text data. Additional costs that thereby arise will
be charged at cost incurred.
7 Data delivery:Ready and delivered advertising banners: 6 weekdays before date of publication
Documents text ad:
5 weekdays before date of publication
Delivery per E-mail under specification of
customer’s name to the attention of
Markus Stoll ([email protected]).
Please note:• The final newsletter version is subject to change by
editorial office.
• The release of text ads must be given at least 24 hours
before delivery.
dolupti nctincim ditat aut faceaquam iur sinvenderem. Nem nonsed ma consequia cone con repelene
sent a volore nimusam, quam suntur, conseque nume porempo rrorpores architin nus evel et, nis di
Image
consediti ut la quo essumet as quod evenduci quatquat pelibus daectur magnieni ommoluptus, si te eum
Ehendigent, si dolore nimus aute eum id quo comnis rem simi, solupta corerum aut lam, comniam quid
elitis corecte omnis eum, ut aut anis andae Cestium experum ipsande ndanda comnihic te doluptates
Sequassunt quiatis quam, sin natur aut facia nis elibus dolorem re niatiatest qui aut fuga. Unt ium
Teaser text: max. 350 characters
... read more
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
11/16
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 – Website
1
2
3
4
2
3
4
5
6
1
1
Full Banner
Skyscraper
Hockeystick
Superbanner
Content Ad
Textanzeige
468 x 60 Pixels
120 x 600 Pixels
728 x 90 Pixel + 120 x 600 Pixels
728 x 90 Pixels
300 x 250 Pixels
Text + image
Web address:www.draht-magazin.de
www.wire-magazine.de
2 Brief description:DRAHT und WIRE are the leading magazines of the
European industry for wire, cable, spring and formed
parts, ropes, grids and fabrics.
5
3 Target group:Technicians, engineers, planners and decision makers
involved in the production and processing of wire,
cables, springs and formed parts.
6
4 Online-Mangement:
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
12/16
Meisenbach GmbH Verlag
Markus Stoll
E-Mail: [email protected]
Phone: + 49 951 861-131
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 – Website
1 Rates and ad formats:
Format/Size
in pixels
Rate in €
per 1,000
ad impressions
Full Banner
468 x 60
60.– e
40 K
Skyscraper
120 x 600
75.– e
40 K
Hockey Stick
728 x 90 + 120 x 600
95.– e
40 K
Superbanner
728 x 90
75.– e
40 K
Content Ad
300 x 250
75.– e
40 K
Text + Image
110.– e
40 K
Ad formats
Text ad
Max. Size
Other formats on request
2 Discounts:
Within one contractual year
3 runs
6 runs
9 runs
12 runs
Combination discounts are available for
simultaneous ad bookings in print and online.
5 %
10 %
15 %
20 %
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
13/16
3Technical
specifications: GIF/JPG/Flash
Max. Size: 40 K
4Data delivery
deadline:
The ads must be delivered to the publishing house at the
latest 6 days before the online campaign begins
5General Terms
and Conditions:
see www.meisenbach.de
Ad rates no. 55, valid from 01.10.2015
MEDIA KIT 2016 –
General Terms and Conditions for ads
and inserts in newspapers and magazines
1. In the following General Terms, «advertisement order» refers to the contract on the publication
of one or several advertisements of an advertiser or others in a printed paper for the purposes of
circulation.
2. Advertisement orders, unless expressly placed for a longer period, must be carried out within one
year beginning with the signing of the contract. Only written agreements or written confirmations
from the publishers are valid.
3. If the advertiser augments his advertisement order or adds another order to it in such a way as to
in-crease the number of advertisements, appearing within the one- or two-year period, the probably
higher discount will also be granted for already printed advertisements.
4. If an order is unfulfilled through no fault of the publishers, the advertiser must return to the
publisher the difference between the granted discount and that corresponding to the actual
execution of the order, irrespective of any eventual legal duties. The repayment ceases, if the
unfulfilment is based on the force majeure in the risk area of the publishers.
5. Advertisements, which owing to their presentation cannot be recognised as such, will be marked
with the word «Advertisement» by the publishers.
6. The publishers have the right to refuse advertisement orders - including single terms within a
contract - and insert orders, by reason of their contents, origin or their technical form, according to
the uniform and technically justifiable principles of the publishers, when their content infringes laws
or official regulations or when their publication is unfavourable for the publisher.
In addition, bound or loose insert orders are only binding after a sample of the bound or loose insert
has been submitted and met the approval of the publishers. Inserts, whose form or presentation give
the reader the impression that they are part of the newspaper or magazine or which contain foreign
advertisements, cannot be accepted.
The advertiser will be informed immediately if his order is refused.
7. The advertiser himself is responsible for the content and the legitimacy of text and pictures
submitted for the advertisement. Furthermore, it is the duty of the advertiser to exempt the
publisher from claims of a third party, even when it should be inhibited, which might arise against
the publishers as a result of the execution of the order.
8. The advertiser is responsible for submitting the advertisement text and the unobjectionable printing
material or inserts on time. The publisher damand immediate replacement of obviously unsuitable or
damaged printing material.
The publisher guarantee the usual printing quality for the text submitted, in as far as the possibilities
of the printing material allow.
9. In the case of the completely or partly illegible, incorrect, or incomplete printing of the
advertisement, the advertiser is entitled to a price reduction or to a replacement advertisement,
however, only in as far as the purpose of the original advertisement was impaired. If the publishers
allow the reasonable period for this to expire or if the replacement advertisement is again
objectonable, the advertiser has the right to a price reduction or a cancellation of the order.
Liability caused by unfulfillment, negligence on singing the contract an unlawful acts are out of
the question also with advertising orders placed by telephone. Extent of liability caused by inablility
to carry out the order or delay are limited to replacement of the foreseeable damages and the
indemnification of the relevant advertisement or insert costs. This is not the case for malice and
gross negligence of the publishers, their legal representatives and intermediate assistents. The
publishers`extent of liablility for damages due to failure to provide warranted quality remains
uneffected.
www.draht-magazin.de www.wire-magazine.de
As per: 29. February 2016
In commercial business transactions, the publisher are not liable for the gross negligence of
intermediate assistants; in remaining cases, the extent of liability for gross negligence towards
tradesmen is limited to the foreseeable damages up to the corresponding costs. Complaints - except
for not obvious faults - must be forwarded within four weeks after receipt of invoice and voucher.
10. The advertiser himself is responsible for typographical errors if the publisher sents him a proof and if
he failed to correct the mistake or to return the proof in time.
11. For payment of the advertisement invoice within 8 days after date of invoice a 2% discount is
granted, payment after 30 days is net. In case of delay or postponement of payment, the advertiser
is charged with default interest amounting to 3% above the rate of discount of the Deutsche
Bundesbank and with the collection costs. The publisher may also discontinue the execution of the
order until the advertisements already published have been paid for, and may demand advance
payment for the remaining a dvertisements.
In the case of justifiable doubts in the advertiser´s ability to pay, the publisher are entitled to make
the publication of further advertisements dependant on the advance payment of the amount and
on the settlement of outstanding invoices, even within the duration of an advertising contract and
regardless of an originally agreed upon term of payment.
12. Where the print-run has been reduced, it is possible to claim a partial reduction in price where
several adverts have been booked in advance and where the average distributed print-run quoted
either on the rate card or elsewhere is higher than the overall average print-run for the year,
starting with the appearance of the first advert. A reduction in the print-run is deemed unjustifiable
where it has been reduced by 20% or more for a print-run of up to 50000 copies. The percentage
total of the price reduction is calculated in direct relation to the fall in the overall print-run.
13. Advertisement rates do not include costs for graphic work, or for the preparation of photos or
digital data. If such work is necessary for the execution of an advertising order it will be charged
extra. Also, considerable changes in original order can be brought to the account of the advertiser.
14. At the advertiser´s request, the publisher will give evidence of the circulation of the magazine for
which advertisements have been placed.
15. In box number advertisements the publisher employs the care of a prudent businessman for the
custody and punctual transmission of the offer. Registered letters and express letters concerning box
number advertisements will be forwarded by normal post only.
16. Enclosures accompanying offers and applications forwarded to the advertiser in reply to a box
number advertisement remain the property of the sender and must be returned to him.
17. Printing material, which the advertiser does not expressly demand to be returned to him, is kept by
the publisher for two years, however, the publisher cannot be held reponsible for any damage or loss
caused by force majeure.
18. Place of payment and place of jurisdiction, in as far as the law does not forcibly prescribe otherwise,
is Bamberg.
Even if the residence or usual domicile of the advertiser is unknown at the time of the endorsement
of a claim, or if the advertiser moves out of the area covered by the law, after the conclusion of the
contract, Bamberg remains the place of jurisdicton.
19. The advertising mediators and agencies are obliged to respect the rate card of the publishers, in their
offers, contracts and accounts with advertisers. The agency commission granted by the publishers
may be forwarded neither in part nor in full, neither directly nor indirectly to the advertiser.
20. Should one of the preceding stipulations be without legal force, the validity of those remaining is
not affected.
14/16
MEDIA KIT 2016 - Contacts
Publishing house:
Editorial staff:
Advertising and Distribution:
Meisenbach GmbH
Franz-Ludwig-Strasse 7a
96047 Bamberg
P.O. Box 2069
96011 Bamberg
 +49 951 861- 0
FAX +49 951 861-158
[email protected]
www.meisenbach.de
Editor-in-Chief:
Wolfgang Filì
 +49 221 8999196
FAX +49 221 8009087
[email protected]
Advertising Manager:
Christian Matthe
 +49 951 861-129
FAX +49 951 861-149
 [email protected]
Advertising Sales:
Philipp Riegel
 +49 951 861-125
FAX +49 951 861-149
[email protected]
Editorial department:
Jörg Dambock
 +49 951 861-118
FAX +49 951 861-149
[email protected]
Order management:
Matthias Fichtel
 +49 951 861-169
FAX +49 951 861-161
[email protected]
Bernd Raithel
 +49 951 861-145
FAX +49 951 861-149
[email protected]
Anja Menzel
 +49 951 861-117
FAX +49 951 861-149
[email protected]
Monika Schmidt
 +49 951 861-100
FAX +49 951 861-161
[email protected]
Distribution:
Ulla Schiel
 +49 951 861-101
FAX +49 951 861-158
[email protected]
Bank details:
Sparkasse Mainfranken, Würzburg
IBAN: DE50790500000047955265
Kto-Nr.: 47955265
BLZ: 790 500 00
BIC: BYLADEM1SWU
Terms of payment:
3% discount on payment before publication,
2% discount on payment within 8 days from
date of invoice, net 30 days from invoice.
Place of fulfilment and court of jurisdiction
is Bamberg.
As per: 29. February 2016
Nielsen area 1 + 2
Media Promotion Kraus KG
Kolja Kraus, Nadine Passen
 +49 202 281577-0
[email protected]
Italy
Studio Cortese
Gianfranco Cortese
Via Allera N°2, 13833 Portula (Biella)
 +39 015 75555
FAX +39 015 75555
[email protected]
Great Britain and Eire
Richard H. Thompson Ltd.
38 Addison Avenue, London W11 4QP
 +44 20 76021065
FAX +44 20 76022198
[email protected]
(Unless otherwise determined by law)
www.draht-magazin.de www.wire-magazine.de
Ariane Schlotter
 +49-(0)8341 / 99 55 850
FAX +49-(0)951 / 861-158
[email protected]
15/16
Ad rates no. 55, valid from 01.10.2015