RATE CARD 2016 - Jahr Top Special Verlag

RATE CARD 2016
EFFECTIVE 01.01.2016
The best sides of life
www.golfmagazin.de
MAGAZINE PROFILE
GOLF MAGAZIN.de
REISE: GOLF & KREUZFAHRT • TRAINING: 5 WUNSCHSCHLÄGE ZUM GLÜCK • TURNIERE: GROSSE VORSCHAU AUF DEN SOLHEIM CUP • REPORTAGE: 100 LÖCHER AN EINEM TAG
THE CONCEPT
OUR TARGET GROUP
GOLF MAGAZIN with 230.000 readers
per issue is one of the most widely read golf
magazines in the German speaking countries. With its annualy published ranking lists
GOLF MAGAZIN awards highly popular
business prizes. The GOLF MAGAZIN
Award, too, is regularly allocated in various
categories.
The cooperation with golf-digest, the PGA of
Germany e. V. and IAGTO gives GOLF MAGAZIN a direct access to all fields of golf.
The ambitious golf player with a low level
handicap.
Golf is a continuously growing economic
market. The growth rate is developing very
positively and also the number of clubs and
courses is still increasing!
• Deutschland € 5,90 • Österreich € 6,60 • Schweiz SFR 10,30 •
Benelux € 6,90 • Italien € 7,70 • Spanien € 7,70 • Portugal cont. € 7,70
PARTNER VON
www.
GOLF MAGAZIN 9/2015
SOLHEIM CUP Alle Infos zur Golfparty des Jahres
Nr. 9 • September 2015 • www.golfmagazin.de
16 STUNDEN
100 LÖCHER
HuLoPo – das kultigste
Golfturnier Deutschlands
RICHTIG
& FALSCH
So vermeiden Sie blöde
Fehler im Kurzen Spiel
DICKE WELLE
Mit dem Kreuzfahrtschiff von
Traumplatz zu Traumplatz
5
DRIVE • EISEN • PITCH • BUNKER • PUTT
SCHLAGE
ZUM GLUCK
Basic Data
Coverage: 230.000 readers per issue
(AWA 2015)
Paid circulation: 36.128 (IVW III/15)
Trim size:
215 x 280 mm
Type size:
185 x 248 mm
Copy material:
Files via E-Mail to
[email protected]
The best sides of life
The editorial concept:
• up-to-the-minute and detailed reports about
all big golf events for 65 years
• brilliant photographs and exciting news
reports
• independant club tests
• new trends in the field of equipment
• German golf courses and objective reports
about the most beautiful destinations at
home and abroad
• the best practice tips of the world´s best
players
Demanding readers with hobbies and
passions:
• Our readers have the highest household
net income (4.716 Euro) of all queried
magazines in AWA.
• They go on vacation several times a year
and like to spend their money for travelling.
Our readers are extremely luxury-oriented
consumers. 83% are willing to pay more for
good quality.
• 81% are property holders.
• They like to invest in hobbies, sports and
wellness.
• They like to try something new.
(Source: AWA 2015)
Rate card 60 • effective 01.01.2016 • GOLF MAGAZIN
THE FINANCIALLY STRONG TARGET GROUP
AGAZ IN
GOLF M ers with
ad
Luxury-oriented consumers
has the re household
t
s
e
h
ig
h
e
th
me
net inco f all Holiday destinations: Long haul trips
)o
R
U
E
6
(4.71
es!
in
z
High willingness to spend for sport
maga
15)
0
2
A
W
(A
I am facinated by luxury brands
Plans for constructions
Owners of shares
100
150
200
250
300
350
400
450
500
550
600
Source: AWA 2015, Total = 14 years, Index = 100
The best sides of life
Rate card 60 • effective 01.01.2016 • GOLF MAGAZIN
CONTACT | PUBLISHERS STATEMENT
Head of Sales
Wolfgang Vogler
Phone: +49 (0) 40/389 06-284
Fax: +49 (0) 40/389 06-6284
[email protected]
Headquarter
JAHR TOP SPECIAL VERLAG GmbH & Co. KG
Troplowitzstraße 5, 22529 Hamburg
Phone: +49 (0) 40/389 06-0
Fax: +49 (0) 40/389 06-300
Sales
Frank Holzberger
Phone: +49 (0) 40/389 06-460
Fax: +49 (0) 40/389 06-6460
[email protected]
Internet
www.jahr-tsv.de
www.golfmagazin.de
International Sales
Wilfried Harms
Phone: +49 (0) 40/389 06-273
Fax: +49 (0) 40/389 06-6273
[email protected]
Ad coordination
Doris Schlese
Phone: +49 (0) 40/389 06-276
Fax: +49 (0) 40/389 06-6276
[email protected]
Terms & Conditions
Payment within 30 days after receipt of invoice without deductions. Prepayment of complete invoice
possible until on-sale-date, in case there are no earlier outstanding invoices, prepayment discount 2%.
Out of country advertisers: prepayment required.
PZ No.
515567
Publisher
Alexandra Jahr
On sale
monthly
Gerneral Manager
Lars-Henning Patzke
Matthias Six
Size of magazine
215 mm width, 280 mm height
Bank details
Hamburger Sparkasse
Account No. 1002127957
Sorte code 200 505 50
IBAN: DE50 2005 0550 1002 1279 57
BIC Code: HASPDEHHXXX
Printing process
Offset
Printing files via e-mail to:
[email protected]
More details and service at
www.jahr-tsv.de
Terms & Conditions
„General Terms & Conditions“ apply for all advertising insertion orders and additional Terms & Conditions apply for third-party advertising supplements/inserts. Further details at www.jahr-tsv.de
The best sides of life
Rate card 60 • effective 01.01.2016 • GOLF MAGAZIN
RATES/SIZE/DISCOUNTS/INSERTS
Extra charges for premium positions
Rate card No. 60 effective 01.01.2016
Size
Rate in Euro
bw/4c
1/1
9.100,-
1/2 vert.
1/2 horiz.
1/3 vert.
1/3 horiz.
1/4 vert.
1/4 2-col.
1/4 horiz.
4.970,–
3.252,–
2.710,–
type area ads
248
215
280
90
185
58
185
43
90
185
248
124
248
82
248
124
62
107
215
70
215
55
107
215
280
142
280
100
280
140
80
3 pages
6 pages
9 pages
12 pages
16 pages
Frequency
3%
8%
13 %
18 %
20 %
Bound Inserts
Volume
Discount
3 ads
6 ads
9 ads
12 ads
24 ads
3 %
5 %
8 %
12 %
18 %
Millimeter rates
Ads
Business ads/trade ads
Private classified ads*
Box number ad rates
*inkcl. VAT, all other prices plus VAT.
The best sides of life
Rate (per mm)
b/w, 2c, 3c
4c
3,60
4,80
3,–
7,50
Specifics
Number of columns: 4
Width of column: 45 mm
1- col. = 43 mm
2-col. = 90 mm
-
15 %
20 %
Fixed positioning (i.e. editorial content), special formats and ad specials
on request.
Frequency discount
Discount
Extra charges
2nd cover page
4th cover page
trim size (+4 mm bleed)
185
Volume discount
Pages
Positions
Size in mm (width x height)
Rate in Euro
4 pages
8 pages
12 pages
16 pages
10.812,–
16.218,–
19.462,–
21.624,–
Maximum size: 215 mm wide x 280 mm high
Loose Inserts (cost per 1.000 - CPT)
Weight
up to 20 g
up to 30 g
up to 40 g
up to 50 g
each 10 g added
Newsstand circ.
Subsription circ.*
155,–
160,–
165,–
170,–
10,–
180,–
190,–
210,–
225,–
20,–
Maximum size: 200 mm wide x 260 mm high
Inserts with more than 200g onequest
*incl. mail charges
No discounts on loose inserts, tip-ons and bound-in inserts
Minimum volume: 10.000, 10 % extra charge on regional campaigns
Rate card No. 60 • effective 01.01.2016 • GOLF MAGAZIN
SCHEDULE/DEADLINES
Deadlines
Issue
Ad close1
02 February
27 Jan 2016
30 Dec 2015
05 Jan 2016
12 Jan 2016
03 March
24 Feb 2016
29 Jan 2016
02 Feb 2016
09 Feb 2016
04 April
23 Mar 2016
26 Feb 2016
01 Mar 2016
08 Mar 2016
05 May
27 Apr 2016
01 Apr 2016
05 Apr 2016
12 Apr 2016
06 June
25 May 2016
27 Apr 2016
29 Apr 2016
09 May 2016
07 July
29 Jun 2016
03 Jun 2016
07 Jun 2016
14 Jun 2016
08 August
Material due2
Date for inserts
On sale
27 Jul 2016
01 Jul 2016
05 Jul 2016
12 Jul 2016
09 September
31 Aug 2016
05 Aug 2016
09 Aug 2016
16 Aug 2016
10 October 28 Sept 2016
02 Sept 2016
06 Sept 2016
13 Sept 2016
11 November
26 Oct 2016
29 Sept 2016
04 Oct 2016
11 Oct 2016
12 December
23 Nov 2016
28 Oct 2016
01 Nov 2016
08 Nov 2016
01 January 2017
21 Dec 2016
25 Nov 2016
29 Nov 2016
06 Dec 2016
1 For
material still to be produced
2
The best sides of life
Last deadline for digital data
Rate card No. 60 • effective 01.01.2016 • GOLF MAGAZIN
ONLINE RATES
Digital Advertising
Online ad options
Button
Superbanner
Size (in pixel)
CPC rate (in Euro)
125 x 125
450,– (fix price per month)
728 x 90
40,–
300 x 250
60,–
Skyscraper
120 (160) x 600
40,–
Wallpaper
728x90 + 160x600 + Background
80,–
Medium Rectangle
Rates for other sizes/formats on request
ADDITIONAL SERVICES
We support you in your exclusive communication with your customers and
develop individual concepts for presenting your promotion.
Prices on request.
Contact: [email protected]
• Corporate Publishing
• DVD/Video
• Booklets/Pocket Guides
• App/emag
• Advertorials
• Market research
• Editorial Features
• Newsletters
• Seminars/Events
The best sides of life
Rate card No. 60 • effective 01.01.2016 • GOLF MAGAZIN
SPECIALS
ON SALE: DECEMBER 2016
ON SALE: APRIL 2016
ON SALE: JUNE 2016
ON SALE: DECEMBER 2016
Welcome in Austria!
The GOLF MAGAZIN
presents in its special golf
courses between Linz and
Villach, Wien and Bregenz. A
great advertising surrounding
for golf courses and hotels
with their offer in the field of
spa, wellness and beauty.
This comprehensive special
issue is especially meant for
ladies: Portraits, practice tips,
fashion and life style - the
ideal advertising environment
for a premium target group
especially tailored to women.
t Christmas Time we reguA
larly publish the special issue
„Lifestyle for Golfers“.
In the special it is all about
christmas presents on and off
the golf course.
It is published in time before
Christmas.
The best sides of life
In this comprehensive special
issue the readers find the
best golfing destinations of
the world. With this edition
we are offering our customers the right advertising
environment for their destinations, golf courses and
hotels.
Rate card No. 60 • effective 01.01.2016 • GOLF MAGAZIN
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The best sides of life
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