t boss brand & retail

T BOSS
BRAND & RETAIL
KONZEPTE
PROJEKTMANAGEMENT
CONSULTING AND PROJECT MANAGEMENT IN BRANDED RETAIL
DEUTSCH
ENGLISH
A N A LY S E
R E TA I L & R E TA I L M A R K E T I N G KO N Z E P T E
P L A N U N G , I M P L E M E N T I E R U N G & P R O J E K TA U S W E R T U N G
MARKEN-P R O Z E S S O P T I M I E R U N G
INTERIM-M A N A G E M E N T
T BOSS
T BOSS LEISTUNGEN REFERENZPROJEKTE KONTAKT
ANALYSE
Evaluierung existierender Retail und Retail Marketing Strategien
Überprüfung bestehender Laden- und Flächenkonzepte inkl. Rentabilitätsanalyse
KONZEPTION UND BERATUNG
Retail und Retail Marketing Positionierungsstrategie für Marken und Händler
Konzeption und Beratung für Shop und Ladenkonzepte
Handelsmarketing Konzepte
Merchandising und Visual Merchandising Konzepte
Entwicklung von Leistungsindikatoren (KPI‘s)
UMSETZUNG
Entwicklung eines „Change Management Plan“ zur Steigerung von Produktivität,
Serviceleistung und Markenaussage
Projektmanagement, Prozessoptimierung und „Change Management“
T BOSS LEISTUNGEN REFERENZEN KONTACT
REFERENZPROJEKTE
Adidas AG
Development of a commercial Store Business Model as high profitable takedown
of existing Flagship Store Concept
Consulting and Project Management during Store concept briefing and development phase;
Development of a cluster/planning tool to meet turnover targets
– Management of a 12 month test phase incl. regular analysis and implementation
of learning’s and concept up-dates
– Development and Process Planning for a global Product Range for own Retail Fundamental research
of 15 Stores in Europe, Russia and US to understand existing Product selection and Processes in Stores
– Development of a Retail Ranging framework to improve local Product Structure
and support implementation of a global retail collection Retail Consulting and Project Lead for Performance
Flagship Stores in London and Rome
– Development of Store Layout and fit-out solutions to improve Square meter productivity
– Definition and implementation of a change management process to implement suggested changes
– Implementation of a new POS marketing concept to improve conversion
– Project Management at site. Consulting and Project Lead of the conception and implementation
for the adidas flagship store in Beijing/China
– Overall project lead and consulting for the opening of the biggest adidas Flagship Store (3.500 sqm)
– Coordination of the involved project groups adidas Global/Germany, adidas Asia/Hongkong and
adidas China/Shanghai
Project- and Change Management for the adidas Sports Performance Store in New York City/USA
– Analysis of existing business, processes and teams incl. store KPIs and their implications
– Development and execution of a Change Management Concept, incl. definition and implementation
of measures, reporting tools, Marketing and Incentiveconcepts and trainings
MBT – MASAI Marketing & Trading AG (orthopaedic sport shoes)
T BOSS LEISTUNGEN REFERENZEN KONTACT
T BOSS
BRAND & RETAIL
KONZEPTE
PROJEKTMANAGEMENT
T ANJA BOSS
D-80992 MÜNCHEN
+49 89 23238729-0
T B @ T- B O S S . D E
T BOSS KONTAKT

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