derStandard.at

Successful advertising.
Crossgenial.
Facts and Figures / last update: 31.03.2016
DER STANDARD | derStandard.at: Our philosophy
2
Facts and Figures / last update: 31.03.2016
DER STANDARD: Reach and circulation
Reach
Monday–Saturday
Saturday
396,000
467,000
5.4 %
6.4 %
15.5 %
30.0 %
Circulation (ÖAK 2015-II ~ ABC) Ø Monday–Saturday
Saturday
Readers
(MA 2015 ~ NRS)
National reach
(MA 2015 ~ NRS)
Decisionmakers
(LAE 2015 ~ BMRS)
Number of copies
printed
91,495
134,441
Number of copies
distributed
83,487
115,249
Number of copies sold
62,902
76,994
Subscriptions
52,992
62,444
Reference: MA 2015 ~ NRS
3
Facts and Figures / last update: 31.03.2016
DER STANDARD: Readership
Gender
Education
completed
Age
Household
income net
Social
class
Consumer
habits
60%
55%
50%
45%
43%
40%
34%
30%
30%
27%
23%
18%
20%
18%
13%
15%
20%
20%
16%
20%
14%
12%
9%
10%
DER STANDARD
Reference: MA 2015 ~ NRS, readership structure in %
Early Adopters
ABC1 up to 49
ABC1 up to 39
3,450 +
2,550 thru 3,449
1,500 thru 2,549
up to 1.499
Higher Education
A-Levels/
High school graduate
70+
60-69
50-59
40-49
30-39
20-29
14-19
Female
Male
0%
Population total
4
Facts and Figures / last update: 31.03.2016
Readership by age and income
Newspaper readers by average age and net household income.
3.400
Die Presse
3.300
3.200
Salzburger Nachrichten
DER STANDARD
Kurier
3.100
OÖ Nachrichten
3.000
Vbg. Nachrichten
Tiroler Tageszeitung
2.900
Kleine Zeitung
Population average
2.800
Kronen Zeitung
2.700
Österreich (free of charge)
Heute (free of charge)
2.600
2.500
2.400
43
44
45
46
47
Reference: MA 2015 ~ NRS; mean value for Austrian newspapers
48
49
50
51
52
53
54
55
56
5
Facts and Figures / last update: 31.03.2016
Reach in federal states
Across the country: A question of competence.
On weekends as well as during the week.
45
25.6
37.8
13.2
10.8
MA 2015 ~ NRS
MA 2015 ~ NRS (weekend)
LAE 2015 ~ BMRS
LAE 2015 ~NRS (weekend)
23.3
19.6
Vienna
14.5
4.5 4.7
4.3 5.1
Lower Austria and
Burgenland
Upper Austria
27.4
27.5
21.7
13.2
13.2
10.4
5.0 6.0
22.7
2.8 2.6
9.6
3.8 3.7
Vorarlberg
Tyrol
Salzburg
25.7
14.1
3.8 4.8
Styria
3.4 5.0
Carinthia
Reference: MA 2015 ~ NRS, LAE 2015 ~ BMRS; reach per federal state in %
6
Facts and Figures / last update: 31.03.2016
More is more
Comparing the reach of DER STANDARD and Die Presse.
5.4%
Reach
396,000
101,000 readers more at
22 % lower rates than Die Presse.
4.0%
Die Presse
Reach
295,000
Ø age: 45.7
CPM*: € 32.0
* Cost per mille
Reference: MA 2015 ~ NRS; rate example: JP 4c, valid March 2016; weekly average
Ø age: 51.0
CPM*: € 41.2
7
Facts and Figures / last update: 31.03.2016
Overlapping readerships – other newspapers
Readers who will only read DER STANDARD – and those who read other
newspapers, as well.
DER STANDARD
Exclusive
readership
59.1 %
59.1 % of DER STANDARD
readers do not read either Die
Presse, Kurier or Kronen
Zeitung.
Die Presse
18.0 %
Kurier
19.9 %
Overlapping readerships:
Only 18 % also look into Die
Presse. 19.9 % also read Kurier
and 20.7 % read Kronen Zeitung.
Kronen Zeitung 20.7 %
Reference: MA 2015 ~ NRS
8
Facts and Figures / last update: 31.03.2016
Overlapping readerships – other magazines
Readers, who are interested in politics and economics, who will only read
DER STANDARD – and those who read other business magazines, as well.
Reference: MA 2015 ~ NRS
DER STANDARD
Exclusive
readership
65.1 %
65.1 % of DER STANDARD
readers do not read either
Trend, Gewinn, News or Profil.
Trend
Gewinn
9.0 %
11.0 %
News
12.1 %
Overlapping readerships:
Only 9 % also look into Trend,
11 % read Gewinn, 12.1 %
Gewinn and 21.9 read Profil.
Profil
21.9 %
9
Facts and Figures / last update: 31.03.2016
Overlapping readerships – lifestyle magazines
Readers, who are interested in lifestyle topics, who will only read DER STANDARD –
and those who read other lifestyle magazines, as well.
DER STANDARD
Exclusive
readership
81.7 %
Diva
Wiener
Seitenblicke
Wienerin
Woman
Reference: MA 2015 ~ NRS
1.7 %
4.8 %
4.9 %
5.6 %
9.8 %
81.7 % of DER STANDARD
readers do not read either Diva,
Seitenblicke, Wiener, Wienerin or
Woman.
Overlapping readerships:
Only 1.7 % also look into Diva,
4.8 % also read Wiener,
4.9 % Seitenblicke, 5.6 %
Wienerin and 9.8 % read
Woman.
10
Facts and Figures / last update: 31.03.2016
Special ad formats in DER STANDARD
More creative freedom. More flexibility. More attention.
Cover
Inside Out
RONDO Tip-On
RONDO Special
RONDO Stencil
Vertical STANDARD
Different paper color
Cover bar
Sustainability report
The presented ad formats are only a selsction of opportunities.
Please, find out more about our special ad formats on derStandard.at/advertising.
11
Facts and Figures / last update: 31.03.2016
About derStandard.at
derStandard.at/total
Ratio stationary/mobile devices****
Unique Users*
1,826,000
14+ years, national
Unique Users*
285,000
14+ years, national
Unique Clients**
per month
Devices used to visit derStandard.at
per day (Mon–Fri)
2.967.000
44%
4,565,000
per month
Visits**
21,767,000
per month
Page Impressions**
94,768,000
per month
Length of stay**
07:52
entire website (min.)
Usetime per page**
01:47
per page (min.)
= time, user is exposed to ads
Mobile Page Impressions***
Mobile Unique Clients***
918,000
per month
31,026,000
per month
2,187,000
per month
Stationary Devices
(Unique Clients)
Mobile Devices
(Unique Clients)
Version of derStandard.at used
2.573.000
38%
4.250.000
62%
derStandard.at/mobile
Mobile Unique Users*
3.744.000
56%
Full Version
(Unique Clients)
mobile Version and
Apps (Unique Clients)
The difference in numbers between “devices used” and “version
used” occurs due to users visiting the full version on mobile devices
(mainly tablets).
Reference: * ÖWA Plus 2015-II, ** ÖWA 2/2016, Dachangebot (combined domains), *** internal measurement 2/2016 (access with mobile devices),
**** internal measurement 2/2016 (usage of mobile and stationary – desktop pcs and notebooks – devices)
12
Facts and Figures / last update: 31.03.2016
The Austrian online market
Extract from the Austrian range of newspapers and magazines.
4,479,638
4,066,537
2,721,678
2,690,395
Unique Clients =
different terminals
2,340,497
2,017,864
1,803,000
Unique User =
different persons
1,539,000
1,072,000
1,042,000
983,000
1,095,591
898,000
552,000
derStandard.at
1:50
krone.at
diepresse.com
kurier.at
kleinezeitung.at
heute.at
news.at
= time, user is exposed to ads
Time per Page
Impression in
min:sec
1:30
1:09
1:05
0:51
0:40
0:12
derStandard.at
krone.at
kurier.at
Reference: ÖWA Plus 2015-II, ÖWA 2/2016, single domains
diepresse.com
heute.at
kleinezeitung.at
news.at
13
Facts and Figures / last update: 31.03.2016
derStandard.at readership
Gender
60%
Education
completed
Age
Household
income net
Social
class
56%
50%
50%
44%
40%
37%
31%
30%
27%
28% 28%
26%
22%
20%
20%
20%
14%
12%
10%
10%
7%
3%
derStandard.at
Reference: ÖWA Plus 2015-II – readership structure in %; Total = Austrian Internet Users age 14+
ABC1 up to 49
ABC1 up to 39
3,500+
2,500 thru 3,500
1,500 thru 2,500
up to 1,500
Higher education
A-Levels/High
School graduate
70+
60-69
50-59
40-49
30-39
20-29
14-19
Female
Male
0%
Total
14
Facts and Figures / last update: 31.03.2016
Reach in federal states
Across the country, derStandard.at is popular among readers.
38.6
27.6
ÖWA Plus 2015-II
26.5
Vienna
Upper Austria
28.8
Lower Austria
28.0
26.3
22.4
28.7
Vorarlberg
Burgenland
Salzburg
Tyrol
25.6
Styria
Carinthia
Reference: ÖWA Plus 2015-II; reach per federal state in %
15
Facts and Figures / last update: 31.03.2016
derStandard.at mobile platforms
Mobile access / month *
text.derStandard.at
mobil.derStandard.at
iPhone
iPad
6.098.000
iPhone App
iPad App
Android App
3.348.000
66.000
2.306.000
2.819.000
Desktop Version
Total
516.000
10.005.000
5.770.000
8.101.000
2.475.000
21.797.000
154.000
1.457.000
Android
16.503.000
other OS
1.303.000
Total PI
23.970.000
3.348.000
2.306.000
2.819.000
8.915.000
41.360.000
Total UC
2.384.000
52.000
16.000
41.000
553.000
2.958.000
Official ÖWA Statistics**: PI 31.026.000 | UC 2.187.000
Visits of the desktop version of derstandard.at on mobile devices do not count as mobile usage in the Austrian Web Analysis (ÖWA).
This accounts for the differences in „Total PI“ and „Total UC“ between the in-house data and the official ÖWA data.
The remaining discrepancies result from technical measureing differences.
* In-house measurement 2/2016, access to the according product via mobile device
** ÖWA 2/2016 - Mobile measurement, ÖWA does not include all available mobile products
16
Facts and Figures / last update: 31.03.2016
derStandard.at invites to linger
2,082,000 hours is the monthly total of time spent on our website. That makes
derStandard.at Austria‘s #1 among newspapers concerning the length of stay online.
news.at
192,000 hours
heute.at
206,000 hours
kurier.at
608,000 hours
diepresse.com
736,000 hours
krone.at
1,964,000 hours
* ÖWA 2/2016, single domains/month. Total length of stay = (Number of visits) x (average length of stay per visit).
derStandard.at
2,082,000 hours
17
Facts and Figures / last update: 31.03.2016
Visibility guarantee
Following the recommendation of the VOeZ
(Austrian Newspaper Association) the ad
visibility guarantee 60/1-30 applies to all ads on
derStandard.at.
An ad is considered delivered when at least
60% of its pixels are in view for at least one
second.
After 30 seconds the depicted ad may change.
18
Facts and Figures / last update: 31.03.2016
Optimize your campaign
Targeting, click and conversion optimizing help your campaign to achieve
better advertising results.
Pinpoint your online ads with targeting
By placing your ad in a corresponding environment (e.g. concert tickets in arts &
cultures) or by delivering it to your special target audience (e.g. LoHaS in Vienna) you
offer the reader extra value and thus increase the relevance of your message.
Self-learning Performance-Campaigns
Reach your specific campaign goals by using our click or conversion optimization.
First, we show your ad
to all users.
We then identify users
who have clicked on
your ad/bought your
product.
We target further
campaigns to similar
clickers or buyers.
This should lead to an
increase in your click
or conversion rate.
You receive a market
research report for
your brand and click/
order variable for
further campaigns.
19
Facts and Figures / last update: 31.03.2016
Native Advertising
is characterized by paid ads that are cohesive with the page content and very well assimiliated into
the design. It offers relevant content in an environment of interest to the reader. This way you
create awareness for and involvement with your specific concern.
Your advantage: Campaigns in high quality journalistic environments enjoy a higher perception,
credibility and advertising acceptance, they will be better remembered and will finally lead to
higher brand sympathy.
Feature
Promotion
Promotion with user interaction
Live Ticker
20
Facts and Figures / last update: 31.03.2016
Successful advertising. Crossgenial.
Sales
Classifieds: Career
Classifieds: Real estate
Phone +43 1 53 170-615
Fax +43 1 53 170-485
[email protected]
Phone +43 1 53 170-717
Fax +43 1 53 170-9717
[email protected]
Phone +43 1 53 170-727
Fax +43 1 53 170-9727
[email protected]
Facts and Figures / last update: 31.03.2016

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