Bert Ceuppens Jean-Dominique Quinet Yves Monsel Bert, Pixelixir MBA: Louvain School of Management Multilingual French, Dutch, English and Spanish Pixelixir Already 15 years CEO of PIXELIXIR (Gold sponsor of Engage and initiator of BLUG former Engage) Co-founder of PIXELIXIR Belgium, PIXELIXIR Luxemburg and PIXELIXIR France. Founder of WeeBook Company Links: Traveling, Kite, Windsurf and running and also enjoying life Yves, Amangi & WeeBook Company Master in Psychology (specialized in neuro-linguistic and psychology of language) Counselor of the Minister of employment and training CEO linkline (ISP), managed FreeGates project (First investment round of 1 million euros). Sold Linkline to Tiscali group with a 22.5 mios euros valuation. CEO of Tiscali Belgium. M&A World on Line Belgium, Wanadou Belgium, InfoBel. Director and chief R&D of AIM Associés - HRM and Training specialist Founder of WeeBook Company A game changer in publishing content Agenda • The Digital Publishing Market • Content – Layout Separation • The Promise & Solutions • The WeeBook approach • The Semio-Pragmatic Interface • An Advising Partner • A Layout Engine • WeeBook Format and Functionalities The Digital Publishing Market After-Sales Training & Development MarCom HRM Sales Int. & Ext Communication Investors Shareholders Question 1 How long would it take a copywriter or a content creator to layout a document? Question 2 Is it a problem? Question 3 Why is it like that? Content – Layout separation An old question And long quest... Content – Layout separation The promise The promise • Faster • Faster • Simpler • Simpler • Better • Better Content – Layout separation For a digital publication you can find solutions ranging from Word Processor XML User Friendly Editor CMS And some other exotic solutions The WeeBook approach Successful C-L separation to keep the promise: • Faster • Simpler • Better • Automation Plea for a 3D model The 2D model CMS Content Publication Layout Plea for a 3D model CMS Content Publication Layout Publication Logic Plea for a 3D model CMS Content Publication Layout Publication Logic Publication Logic Taking care of • What we are talking about • To Who... • How... • Why... Publication Logic Taking care of the reader • It is present all along the Document • It supports the Document Strategy • We can visualise it like a tree Publication Logic A text is “a system of nodes or junctures, from which we discern the point at which the co-operation of the model reader is expected and stimulated.” Umberto Eco Lectore in Fabula seth s. ellis Publication Logic The right representation Publication Logic The right representation Publication Logic Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content edition interface • An advising partner • Layout engine Publication Logic Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content edition interface • An advising partner • Layout engine How is it possible? WeeBook proposes a Semio-Pragmatic Interface Visited 23/03/2015 https://www.hotdesign.com/seybold/everything.html SemioPragmatic What is this? Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content edition interface • An advising partner • Layout engine 1 Il y a un problème à chaque fois qu’il y a un écart entre ce qui se passe réellement et ce qu’un individu ou un groupe voudraient qu’il se passe 3 2 4 5 Les quatre éléments composant un problème (Cliquez n’importe où sur l’image pour parcourir les différents commentaires) Une fois la solution trouvée, il faut : • Communiquer et souvent négocier • Réaliser et parfois défendre • Toujours évaluer 6 Il ne suffit donc pas de décrire une situation difficile pour définir un problème ! 7 La définition d’un problème comporte une certaine part de subjectivité. Elle doit toujours être encouragée d’un point de vue donné. Une même situation concrète peut être un problème pour les uns et ne pas l’être pour les autres, ou être un problème tout à fait différent. Mieux encore, la solution d’une des parties peut aussi devenir le problème d’une autre. C’est une réalité qu’il convient de prendre en compte. 3 7 4 BEFORE 2 6 1 AFTER 5 Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content edition interface • An advising partner • Layout engine Cultural Change and Technology The letting go Plea for a 3D model CMS Content Publication Layout Publication Logic Plea for a 3D model CMS Content Publication Layout Automation Publication Logic Cultural Change and Technology Back end DOMINO Front end Web App www.weebook.eu/samples Rapid publication Easy integration of existing resources Highly contextualised information Easy links with social media Interactive applications