Fábrica e Atendimento ao Cliente: Rua José de Oliveira Cassú, 447 – Éden – Sorocaba – SP – Brasil – 18103-065 Fábrica - Tel.: 15 2102-2000 – Fax:15 2102-2005 – Vendas - Tel. 15 2102-2002 – Fax: 15 2102-2001 – e-mail: [email protected] Vendas nacionais – Int. Sales: Rua Fiação da Saúde, 40 – 10º andar – Saúde - São Paulo – SP – Brasil – 04144-020 Tel.: 55-11 2173-0103 – Fax: 55-11 2173-0100 – e-mail: [email protected] PRODUCT NAME WAVE CONTROL DESCRIPTION "CURL TREATMENT" "FRIZZ-IN TREATMENT" Complete Treatment for Curly Hair – It Repairs and Keeps Natural Hair Curls Copolymer of hydroxyethylcellulose and diallyldimethyl ammonium chloride, polymeric quaternary ammonium salt consisting of acrylamide and dimethyl diallyl ammonium chloride monomers and, hydrolyzed wheat protein. COMPOSITION INCI NAME Polyquaternium 4 Polyquaternium 7 Hydrolyzed Wheat Protein CAS NUMBER 92183-41-0 26590-05-6 70084-87-6 EINECS/ELINCS - COMPONENTS DESCRIPTION 1. POLYQUATERNIZED ACRYLAMIDE DERIVATIVES Quaternized polyacrylamides are excellent in helping disentangling hair strands. They neutralize negative electric charges while forming a film that lubricates and protects hair strands. The first visible result is the reduction of hair dryness. This is because the more substantive the film, lower the transepidermic loss of water (TWEL) will be. Concomitantly, the “fly-away” effect will be prevented. The polymeric agent’s conditioning effect is based on its capacity of depositing some components on the hair surface. These functional components promote adherence and resistance to frequent washings. WAVE CONTROL 1 FQ MKT_003 (03/04) - LT 000 – Rev. 00 – Em. Outubro/05 Fábrica e Atendimento ao Cliente: Rua José de Oliveira Cassú, 447 – Éden – Sorocaba – SP – Brasil – 18103-065 Fábrica - Tel.: 15 2102-2000 – Fax:15 2102-2005 – Vendas - Tel. 15 2102-2002 – Fax: 15 2102-2001 – e-mail: [email protected] Vendas nacionais – Int. Sales: Rua Fiação da Saúde, 40 – 10º andar – Saúde - São Paulo – SP – Brasil – 04144-020 Tel.: 55-11 2173-0103 – Fax: 55-11 2173-0100 – e-mail: [email protected] 2. COPOLYMERS OF HYDROXYETHYL CELLULOSE AND DIMETHYLDIALLYLAMMONIUM CHLORIDE These conditioning polymers are extremely substantive to the hair and have been suggested as "sensorial modifiers". In other words, they impart softness and smoothness to the hair. In curly hair, it forms a transparent film on the curls in such a way that curls will be preserved and fixed without presenting the undesirable build-up effect. In addition, these polymers will not promote an oily aspect to the hair. These polymers derive from quaternized cellulose and provide additional properties to the hair. For instance, they allow the hair to be combed more easily, promote great shine and a slippery feel. The following tests were made with these polymers: CURL RETENTION Cellulose-derived polymers Cellulose-derived polymers PVP K-30 PVP/VA 70/30 Time (minutes) SUBSTANTIVITY - Lumicrease Dye Test Method The cationic deposition of conditioning polymers can be evaluated by using samples of wool dyed with a sulfonated anionic polyazo dye after being treated with a cationic polymer. Due to its anionic character, the dye is attracted by the cationic polymer. Regarding adsorption and electrical charges, wool is similar to human hair. It can be used as an efficient substitute in hair tests. A brightness meter was used to measure adsorption in each sample. Decrease of Substantivity After 10 washings After 2 washings Control { 0 2 4 6 8 10 12 14 16 18 Copolymers of hydroxyethil cellulose WAVE CONTROL 2 FQ MKT_003 (03/04) - LT 000 – Rev. 00 – Em. Outubro/05 The thermo gravimetric analysis determines the amount of moisture retained by a certain polymer. In hair, this should be understood as softness, health and shine. These cellulose-derived polymers promote an improvement of 24% in moisture retention when compared with a water control only. Polymer at 2% compared to pure water standard. Apparatus: Thermo gravimetric Analyzer TGA7 Moisture Retention Weight (mg) Fábrica e Atendimento ao Cliente: Rua José de Oliveira Cassú, 447 – Éden – Sorocaba – SP – Brasil – 18103-065 Fábrica - Tel.: 15 2102-2000 – Fax:15 2102-2005 – Vendas - Tel. 15 2102-2002 – Fax: 15 2102-2001 – e-mail: [email protected] Vendas nacionais – Int. Sales: Rua Fiação da Saúde, 40 – 10º andar – Saúde - São Paulo – SP – Brasil – 04144-020 Tel.: 55-11 2173-0103 – Fax: 55-11 2173-0100 – e-mail: [email protected] HYDRATION - THERMOGRAVIMETRIC ANALYSIS 0 5 10 15 20 25 30 35 40 45 50 55 60 65 Time (minutes) TGA7, 0% Rh, 25ºC 3. WHEAT PEPTIDES AND AMINO ACIDS Human hair is composed mainly by keratin. It is a protein rich in essential amino acids, specially the sulfur-rich amino acids cystine and cysteine. These amino acids link themselves to the hair by covalent links. Despite the human hair composition, the proteins derived from plants, particularly from wheat, are more substantive to hair. Thus, it is proven that they protect the hair more efficiently than keratin. This special protein hydrolyzed presents a high content of free amino acids and small peptides. PROTEIC MATTER – AVERAGE COMPOSITION Smaller peptides Larger peptides Free amino acids Average molecular weight: 500 D The main benefits of this special wheat-hydrolyzed for the hairs are the following: • Repairs damaged keratin; • Gives body and volume; • Helps retaining the moisture on the hair strands surface; • Prevents hair strands swelling, and consequently, keratin solubilization caused by permanent waving and dyeing processes; • Reduces the irritation provoked by surfactants. WAVE CONTROL 3 FQ MKT_003 (03/04) - LT 000 – Rev. 00 – Em. Outubro/05 3.1. EFFICACY TESTS Typical Composition of free amino acids (g/100g) Fábrica e Atendimento ao Cliente: Rua José de Oliveira Cassú, 447 – Éden – Sorocaba – SP – Brasil – 18103-065 Fábrica - Tel.: 15 2102-2000 – Fax:15 2102-2005 – Vendas - Tel. 15 2102-2002 – Fax: 15 2102-2001 – e-mail: [email protected] Vendas nacionais – Int. Sales: Rua Fiação da Saúde, 40 – 10º andar – Saúde - São Paulo – SP – Brasil – 04144-020 Tel.: 55-11 2173-0103 – Fax: 55-11 2173-0100 – e-mail: [email protected] The enzymatic procedure to obtain wheat protein derivatives at low temperatures and neutral pH, avoids both glutamine and asparagine deamidation (both accounting for more than 30% of the total amount of amino acids). Therefore, this is the ideal procedure because it allows glutamine and asparagine to link perfectly to hair keratin, since their isotonic values are sensibly higher. The special hydrolysis provides a FREE AMINO ACIDS – COMPOSITION (%) special mixture of small amino acids and GLI-NH2 small peptides with better properties for hair LEU permeation. It forms an intracuticular film SER I-LE that results in more substantivity to the TIR TRE hair. ALA VAL ASP-NH2 PHE 0 GLI GLU MET PRO CIS ASP LIS HIS 5 10 15 20 25 30 35 3.1.1. Substantivity Wheat peptides and amino acids (MW ~1,500 D) were tested against hydrolyzed wheat proteins with an average MW of 5,000 D and 100,000 D. None of the compared proteins included free amino acids in their compositions. Adsorption of protein matter 1. In aqueous solution: 40g of hair were immersed in 200ml of water containing 5% of the protein solution at 25ºC and pH=5.5 for 2.5 hours. The control is treated likewise, but with water only. The non-absorbed peptides are rinsed off for 2 minutes with hot water. 2. In shampoos: 40g of hair are immersed in an aqueous solution with 3% of a shampoo (none of the components contain free nitrogen) and left to rest for 3 minutes (5% of the protein solution). Next, the same washing process is performed. The results are measured by chromatography, more specifically by "gel filtration chromatography of extracted protein substance". Results The substantivity results in water for virgin hair and for chemically treated hair are shown in Figure 1. WAVE CONTROL 4 FQ MKT_003 (03/04) - LT 000 – Rev. 00 – Em. Outubro/05 7 6 5 4 3 2 1 0 Figure 2 Damaged hair Virgin hair wheat peptides and amino acids WPH B 5.000 D WPH C 100.000 D peptide/hair (mg/g) Figure 1 peptide/hair (mg/g) 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Damaged hair Virgin hair wheat WPH B 5.000 D WPH C 100.000 D peptides and amino As noted above, the substantivity scale increases from the lowest molecular weight to the highest molecular weight for both virgin hair and damaged hair. Hair hydration Beauty and hair health are closely related to the hair water content. The hair surface water loss promotes a decrease in intracuticular cohesion. The results in desquamation, breaking, shine loss and split ends. Substantive hydrolyzed proteins form a protective film on the hair surface. They keep water in the hair strands while the amino acids permeate the cuticles carrying water molecules to the hair interior. They act like an intracellular cement and keratin matrix repairer. A direct gravimetric method was used to evaluate the water retention level inside the hair strands. Method: Hair pre-treated with 5% protein aqueous solution (pH = 5.5) and non-treated hair (control) were incubated at 20ºC in sealed containers with relative humidity of 76%. The hair weight change (%) is measured after 72 hours. Next, hair tresses are incubated (relative humidity of 50%) and weighted again after 72 hours. Change in weight of hair (%) Fábrica e Atendimento ao Cliente: Rua José de Oliveira Cassú, 447 – Éden – Sorocaba – SP – Brasil – 18103-065 Fábrica - Tel.: 15 2102-2000 – Fax:15 2102-2005 – Vendas - Tel. 15 2102-2002 – Fax: 15 2102-2001 – e-mail: [email protected] Vendas nacionais – Int. Sales: Rua Fiação da Saúde, 40 – 10º andar – Saúde - São Paulo – SP – Brasil – 04144-020 Tel.: 55-11 2173-0103 – Fax: 55-11 2173-0100 – e-mail: [email protected] The substantivity in shampoos is shown in Figure 2. Hidratyon of treated hair a.a and wheat ppt 12 8 6 4 % WAVE CONTROL Control 10 2 Retained water Released water FQ MKT_003 (03/04) - LT 000 – Rev. 00 – Em. Outubro/05 5 Substantivity after repeated applications - "Cement-like Test" The same test as the one described for substantivity based on peptides adsorption is performed in a virgin hair. However, the substantivity was measured after several applications. Adsorption of wheat peptides and amino acids by virgin hair Substantivity test for repeated applications 2.5 adsorbed peptides/hair (mg/g) Fábrica e Atendimento ao Cliente: Rua José de Oliveira Cassú, 447 – Éden – Sorocaba – SP – Brasil – 18103-065 Fábrica - Tel.: 15 2102-2000 – Fax:15 2102-2005 – Vendas - Tel. 15 2102-2002 – Fax: 15 2102-2001 – e-mail: [email protected] Vendas nacionais – Int. Sales: Rua Fiação da Saúde, 40 – 10º andar – Saúde - São Paulo – SP – Brasil – 04144-020 Tel.: 55-11 2173-0103 – Fax: 55-11 2173-0100 – e-mail: [email protected] Wheat amino acids and peptides increase significantly the water amount retained in the hair. They prevent from hair dehydration and keep the hair healthy. 2.4 2.3 2.2 2.1 2 1.9 1.8 1.7 1.6 1.5 0 1 2 3 4 5 6 7 number of applications Conclusion The retention of peptides by human hair increases proportionally according to the number of applications before reaching a plateau after the sixth application. Hair protection Chemical treatments like permanent waving and dyeing processes cause hair swelling. When wheat peptides and amino acids are included in hair preparations, they help to prevent from swelling and may reduce keratin damages. In conclusion, hair swelling is significantly reduced when hair is treated with the wheat hydrolyzed described above. When compared to a normal hydrolyzed available in the market (MW 5,000 D) wheat amino acids and peptides produce superior effect. WAVE CONTROL 6 FQ MKT_003 (03/04) - LT 000 – Rev. 00 – Em. Outubro/05 Fábrica e Atendimento ao Cliente: Rua José de Oliveira Cassú, 447 – Éden – Sorocaba – SP – Brasil – 18103-065 Fábrica - Tel.: 15 2102-2000 – Fax:15 2102-2005 – Vendas - Tel. 15 2102-2002 – Fax: 15 2102-2001 – e-mail: [email protected] Vendas nacionais – Int. Sales: Rua Fiação da Saúde, 40 – 10º andar – Saúde - São Paulo – SP – Brasil – 04144-020 Tel.: 55-11 2173-0103 – Fax: 55-11 2173-0100 – e-mail: [email protected] Protection ofinchamento swelling hair alkalis por álcalis Proteção do docaused cabelo by Provocado Cabelo pré-tratado com 5% hidrolisado mais NaOH 0,1% ppt e a.a 1% Hidrolisado mais NaOH 0,1% WPH 5,000 D NaOH 0,1% 0 2 4 6 8 10 12 14 16 % % inchamento swelling WHY TO USE IT? After evaluating the tests results mentioned above we conclude that the use of WAVE CONTROL in hair products is extremely useful. This is because it gathers a great number of important benefits required specially for curly hair. These benefits are described below: Two repairing polymers that keep natural curls and repair completely the hair, bringing life to permed hair or natural curly, day after day. Cement-like repair – Wheat amino acids promote better absorption by both virgin and damaged hair. They promote the effect of NUTRITION AND RECONSTITUTION of hair strands. They are the most appropriate products for the ideal hair treatment since they provide shine, softness and conditioning that are characteristics typical of non-damaged hair. This is because the amino acids carry water molecules linked to their own molecules. • Therefore, HYDRATED HAIR = CONDITIONED HAIR with no fly-away effect, shapeless curls. • REPAIR OF DAMAGED KERATIN, RESTRUCTURING ACTION, acting like a cohesion agent among the corneocytes. • HIGHER WATER RETENTION ON THE SURFACE AND INSIDE THE HAIR through a non-occlusive regulation of water loss by hair, thus providing better hydration. • GIVES BODY AND VOLUME TO HAIR. It hinders the distention or rupture of hair strands and keratin solubilization during permanent waving and dyeing processes. WAVE CONTROL® - THE IDEAL ACTIVE INGREDIENT FOR CURLY AND PERMED HAIR TO KEEP AND REPAIR HAIR CURLS. WAVE CONTROL 7 FQ MKT_003 (03/04) - LT 000 – Rev. 00 – Em. Outubro/05 Fábrica e Atendimento ao Cliente: Rua José de Oliveira Cassú, 447 – Éden – Sorocaba – SP – Brasil – 18103-065 Fábrica - Tel.: 15 2102-2000 – Fax:15 2102-2005 – Vendas - Tel. 15 2102-2002 – Fax: 15 2102-2001 – e-mail: [email protected] Vendas nacionais – Int. Sales: Rua Fiação da Saúde, 40 – 10º andar – Saúde - São Paulo – SP – Brasil – 04144-020 Tel.: 55-11 2173-0103 – Fax: 55-11 2173-0100 – e-mail: [email protected] APPLICATION/USE Shampoos rinse-off and leave-on conditioners. SUGGESTED CONCENTRATION From 0.5% to 3.0%. WAVE CONTROL FQ MKT_003 (03/04) - LT 000 – Rev. 00 – Em. Outubro/05 8 Fábrica e Atendimento ao Cliente: Rua José de Oliveira Cassú, 447 – Éden – Sorocaba – SP – Brasil – 18103-065 Fábrica - Tel.: 15 2102-2000 – Fax:15 2102-2005 – Vendas - Tel. 15 2102-2002 – Fax: 15 2102-2001 – e-mail: [email protected] Vendas nacionais – Int. Sales: Rua Fiação da Saúde, 40 – 10º andar – Saúde - São Paulo – SP – Brasil – 04144-020 Tel.: 55-11 2173-0103 – Fax: 55-11 2173-0100 – e-mail: [email protected] BIBLIOGRAPHICAL REFERENCES • Frosch, P.J. and Klingman, A.M. – The soap chamber test. A new method for assessing the irritancy of soaps. J Am Acad Dermatol 1,35-41, 1974. • Frosch, P.J. and Klingman, A.M. – The Dhuring chamber. An improved technique for epicutaneous testing of irritant and allergic reactions. Contact Dermatitis 5,73-79, 1979. • Murahata, R.I., Crowe, D. and Roheim, J.R. – The use of transepidermal water loss to • measure and predict the irritation response to surfactants. Int J Cosmet Sci 8,225-231, 1986. Hamami, J. and Marks, R. – Functional and structural alterations in apparently noninflamed skin. J Invest Dermatol 84, 448, 1995. Document Elaborated by: Revised by: Approved by: Controlled by: Marketing Dept. D&R Dept. MKT Director Quality Assurance The information contained in this literature is provided in good faith. We recommend our product to be tested prior to its use, to find out the convenience of its application and adopting it at an industrial level. Such information should not be understood as a concession or allowance for using methods or compositions covered by any patent. Reproduction and distribution of this material without prior authorization from CHEMYUNION QUÍMICA LTDA. are forbidden. WAVE CONTROL 9 FQ MKT_003 (03/04) - LT 000 – Rev. 00 – Em. Outubro/05
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