CALL FOR ENTRIES 2014 THE INITIATIVE ADC Group is glad to welcome you to the 9th edition of EuBEA, the European Best Event Awards, the initiative that recognizes and promotes excellence in events and live communication across Europe. Created in 2006 to foster and advance the importance of events in the marketing plans of any organization, EuBEA has helped participating agencies from 25 different European countries in finding new inspiration and new ideas for their events. In 2014, EuBEA will establish a new landmark for the Event Industry, by transforming a traditional Event Award into a truly Live Communication experience, with the introduction of live presentations of the shortlisted events to the Corporate Jury and a newly conceived interactive way of showcasing their work to the entire event community. The EuBEA Awards will offer the occasion not only to celebrate but also to exchange ideas and create business opportunities with top professionals from all over Europe. Over two days in October (23rd and 24th) the whole European Event Industry will come together in Seville at the EuBEA Festival – the First International Festival of Events and Live Communication – to learn from the best practices and to celebrate the work changing and innovating the Live communications landscape. The Jury Panel, which includes some of the best and brightest personalities among the top corporate clients with EMEA responsibilities, will grant all winning events an indisputable international quality acknowledgement. A Press and a Delegate Award will also be assigned by Trade Journalists and by the vote of the Delegates attending the Festival. Quality at EuBEA means creativity, effectiveness, direction, technique, setting, location, press return, sustainability that, along with all other “ingredients”, make an event a live communication and a rewarding experience for the audience. Big, as well as small events have the same chances to win the first prize, regardless of their budget: the most important criteria are the creativity and innovation of the event. Participating in EuBEA 2014 offers the events’ organizers the opportunity of: Increasing the importance of events in the marketing mix of their company/clients Presenting live the shortlisted events to the Corporate Jury Panel at the EuBEA Festival Participating at the EuBEA Festival with a complimentary Delegate pass Meeting different cultural approaches to enrich the creativity and innovation of their events Facing the challenge at European level as a stimuli to improve the quality of their events Receiving qualified visibility and press return at European level Making their events last for the whole year with their presence in the European Events Annual and EuBEA website Winning one of the awards – Category, Technical Excellences, Special, Press and Delegate Awards KEY DATES Eligibility: events must have taken place in the period between 1st July 2013 and 29th August 2014 Call for entries: from 16th June to 29th August 2014 Deadline for the entries submission: 29th August 2014 Shortlisted events announcement: 21st October 2014 Jury meeting and Live presentation of shortlisted events: 23rd October 2014 Award Ceremony and Closing Gala: 24th October 2014 ELIGIBILITY Who can enter: Clients (Corporate), events agencies, public relations / communication / promotion / advertising / web agencies, production houses, public bodies, associations etc. that are based in Europe. Entrants can be public or private events, that have taken place anywhere in the world between 1st July 2013 and 29th August 2014. Each organization can enter as many events as they want. pag. 2 JURY AND EVALUATION PROCESS EuBEA Jury members are chosen among the top corporate clients with EMEA responsibility plus four members of Event associations. Early October, a first jury session will review all entries from the EuBEA online platform to define the shortlisted events. On October 23rd, at the EuBEA Festival in Seville, all shortlisted events will have the chance to be presented live to the Corporate Jury in a public session. The Corporate Jury will then determine the winners of each EuBEA Category and the EuBEA Golden Elephant. A Trade Press Jury panel will assign the EuBEA Press Award among the shortlisted events. The Delegates attending the EuBEA Festival will constitute the Delegate Jury, giving their vote to determine the EuBEA Delegates Award. On the 24th October, the winners will be proclaimed during a spectacular EuBEA Award Ceremony in Seville. AWARDS & TROPHIES Winners will receive the trophies and the official online banners of the award from the organizers in order to enhance the acknowledgement on the agency/company communication. 1 EUROPEAN BEST EVENT AWARD Awards assigned to the event that, among the participant was able to combine all the required features for an outstanding performance and will achieve the highest score on the whole evaluation from the jury panel. 1 ST PLACE G OLDEN E LEPHANT T ROPHY 2 ND PLACE S ILVER E LEPHANT T ROPHY 3 RD PLACE B RONZE E LEPHANT T ROPHY 4 AWARDS FOR TECHNICAL EXCELLENCES The technical excellences are the criteria used by the jurors to evaluate the events. Best Creativity – Best creative idea: awarded for originality and creativity Best Execution – Best direction, best staging / set design, best audio / video / lighting production Best Channel Strategy – Consumer engagement through all the different channels Best Effectiveness – Results achieved in terms of awareness, press returns, consumer engagement, etc… 1 ST PLACE S ILVER E LEPHANT T ROPHY 2 ND /3 RD PLACE S ILVER E LEPHANT P LAQUE pag. 3 20 AWARDS BY EVENT CATEGORIES Best B2B Event: Events targeted to business/trade partners such as launch events, congress/conference, incentive, etc. Best B2C: Events targeted to the final consumer such as launch events, roadshows, celebrations, public events etc. Best B2I (Business to Internal) / Convention: Events aimed at internal representatives and/or members of an organization; conventions for dealers etc. Best Launch Event: Events specifically designed to launch a new product or service Best Non Profit / Social Service Event: Events committed to a social issue or with non-profit goals Best Congress / Conference: Meetings of representatives of a profession, trade body, or other interest group to present and discuss a specific area of common interest targeted to an audience external to the company Best Public Event: Events promoted by local governments and authority/council Best Roadshow: Events developed in different locations and timings with the same concept, aimed to both trade and consumers Best Sport Event: Sport Events organized by a corporate that match sports with show and entertainment in an original and engaging way, targeted to the final consumer Best Musical Event: Musical entertainment/performances such as concerts, musical comedies/dramas, music festivals, etc. organized by a private company Best Celebration / Festivity: Ceremonies to celebrate or commemorate a recurrence, an anniversary or any other special occasion Best Incentive: Incentive travels involving internal or external company targets Best Team Building: Team building events involving internal or external company targets Best Educational / Training Event: Events with training/educational goals aimed at any kind of audience Best Hybrid Event: Award to the best event which synchronously combines live and digital activities (social, mobile, blog..) Best Cultural Event: Events that combine cultural impact with show and entertainment values in an original and engaging way Best Sustainable Event: Events planned to minimize their environmental impact or that significantly contribute to social and economic development Best In-store Event: Event carried out at the point of purchase Best Trade Show: Exhibitions / Expo organized into a specific industry to showcase new products, services, studies etc. targeted to both business and public audience Best Integrated Event: The best event that has been developed to include at least three of the event types-categories listed above 1 ST PLACE S ILVER E LEPHANT T ROPHY 2 ND /3 RD PLACE S ILVER E LEPHANT P LAQUE pag. 4 SPECIAL AWARDS All entered events are suitable to compete for the Special Awards, regardless of the category they are entered in. Special awards cannot be entered autonomously: they will be automatically assigned on the basis of results achieved in each of the 20 categories. BEST EVENT AGENCY Award to the agency whose events will have totaled the highest overall score from categories and technical excellences BEST EVENT COMPANY Award to the company whose events will have totaled the highest overall score from categories and technical excellences BEST TECHNOLOGICAL INNOVATION Award to the most innovative technology used in an event that determined its success BEST USE OF SPACE/ENVIRONMENT/SETTING Award to the most innovative and distinctive choice and use of an event setting BEST CREATIVE DIRECTOR OF THE YEAR Award to the Creative Director whose commitment contributed to the success of the events in the competition BEST LOW BUDGET EVENT Award to the best and most complete event carried out with a budget lower than 50,000 Euros PRESS AWARD Award assigned by the press for its favourite event DELEGATE AWARD Award assigned by the delegates for their favourite event BEST EVENT EVALUATION AWARD Award to the agency which best measured an event effectiveness in relation to its goals 1 ST P LACE G OLDEN S TAR T ROPHY 2 ND /3 RD P LACE G OLDEN S TAR P LAQUE pag. 5 REQUESTED INFORMATION AND MATERIAL To enter an event: Register online and fill in the forms on www.eubeafestival.com website in the “enter your work” section. No other submission method will be accepted. All entries materials must be delivered by 29th August 2014 as described on the online technical form. MANDATORY MATERIAL A Video showcasing the Event : 3 minutes max., MP4 L1920px H1080px (max 100MB) A Video showcasing the Event of 45 sec max (for the Award Ceremony), MP4 L1920px H1080px (max 100MB) Logo of the agency or client entering the event (high resolution jpg/300 dpi with white background with at least 10 cm base) Logo of the client (high resolution jpg/300 dpi with white background with minimum 10 cm base) Up to 5 images of the event (high resolution jpg/300 dpi with white background with minimum 10 cm base) OPTIONAL LIVE PRESENTATION MATERIAL It is also possible to provide further material highlighting the success of the event such as: Press Review Publications Case histories Gadgets created for the event Market Data which can be useful for the evaluation by the jury For delivery, please contact the organizing committee ([email protected]). pag. 6 ENTRY FEES Entering an event to the competition requires a participation fee, as described below Complimentary Pass for EuBea Festival EuBEA Awards Competition 1 event 2 events 3 events For each additional events 10 events 1.000,00 € 1.800,00 € 2.600,00 € .700,00 € each 6.500,00 € 1 Delegate pass* 1 Delegate pass* 2 Delegate passes* 2 Delegate passes* 3 Delegate passes* *For each additional delegate pass: 500, 00 € The participation fee includes: The participation to the competition and live presentation of shortlisted event to the Corporate Jury A complimentary Delegate Pass for the EuBEA Festival Presence of the Event on the EuBEA Festival website Presence of the Event on the European Events Annual DELEGATE PASS FEES The EuBEA Full Delegate Pass includes: The admission to the EuBEA Festival (live presentations, conferences, workshops) The possibility to review and vote shortlisted events to assign the Delegate Award The networking lunches and dinners on Thursday 23rd and on Friday 24th The access to the Award Ceremony and Closing Gala The access to the networking dedicated area Packages Full Delegate Pass Young Pass ( < 28 yo) Student Pass Ceremony Pass Prices Contents 900 € 450 € 200 € 250 € N/A Voting N/A Lunches & dinners Networking area Awards Ceremony N/A N/A Entry fees must be paid by the end of the entry period (from 16th June to 29th August). Entries that will have not finalized the entire payment by 29th August will not be evaluated by the jury, losing the opportunity of winning any prize. pag. 7 TROPHIES REPLICA FEES For those winners who wish to receive an extra copy of the trophies: Trophies Replica 1 trophy 2 trophies 3 trophies Each over 4th copy Plaque Replica 400 € 650 € 900 € 250 € each 1 plaque 2 plaques 3 plaques Each over the 4th copy 150 € 250 € 350 € 100 € each PAYMENT TERMS All fees must be paid via bank transfer by the entry deadline to: Bank transfer Account: Bank: IBAN: BIC: Object: ADC Group Srl Banca Intesa San Paolo – Agenzia n. 31 – Milano, V.le Papiniano 48 20135 IT10V0306901633100000001944 (Swift) BCITITMM EuBEA2014 + NUMBER OF ENTERING EVENTS + NAME OF THE ORGANIZATION CONTACTS For commercial information on the EuBEA Awards: Ilaria Granato Tel: +39 02 49766311 Mob: +39 333 2257051 Mail: [email protected] For registration issues or technical assistance for the Awards: Event Department Mail: [email protected] Tel: +39 02 49766312 Ilaria Scapolo Mail: [email protected] Teresa Pesenti Mail: [email protected] pag. 8
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