PRESS RELEASE WITH OVER 15THOUSAND

PRESS RELEASE
WITH OVER 15THOUSAND VISITORS WHITE CONFIRMS ITS LEADERSHIP IN
WOMEN’S FASHION EXHIBITIONS
White Milan, the largest exhibition of contemporary fashion supported by the Municipality of
Milan, confirms its position as the leading trade fair for women's collections, recording more
than 15 thousand visitors, in line with the results of the February edition of 2012, and with
the constant presence of the best shops and department stores worldwide.
Via Tortona is now completely White: After merging with two floors of the Nhow hotel, White
has unified under the same contagious energy its three exhibition areas: Via Tortona 27,
Via Tortona 54 and via Tortona 35 with the newly White Suite, and a lounge for
accredited buyers, finally connected to each other.
With 600 international journalists accredited, 417 exhibitors (+20% compared to February
2012) of which 189 new entries, the show has focused its winning strategy on the nobility of
the Italian product (101 new entries are companies from Italy), while not forgetting names
of great international importance such as Zucca, Opening Ceremony, the brand of Carol
Lim and Humberto Leon, the Kenzo designer, Toga Pulla, B Store, Markus Lupfer and
Swear London.
White Suite, the new start-up exhibition, hosted 56 brands and a guest designer: Andrea
Provvidenza, the author of brand’s Lodental success.
A.I. Remove, guest of the Lounge area, equipped with a special innovative system based
on rotating photography, brought 18 young artisans in Milan: Ludovica Amati, Chiara
Baschieri, Pesceepatata, Marcomartino, Leopardessa and Res Nullius (clothing);
D'Inzillo, Katerina Kouzmina, Ligneah, Badura, Lucilla Paci and Simone Rainer (belts
and bags); Claudia Chianese, Bucklecar di Portonovo and Vernissage by Matteo Mena
and Ilenia Corti (jewelry); Federica Moretti and Ely.B. (hats), Chiara Cola (printed fabrics)
that have been a big hit among buyers and the press.
And the number of exhibitors at Inside White is also doubled, the area devoted to
companies that have been on the market for a few seasons, such as Astrid Sarkissian, the
twenty-five-year-old Parisian neo-designer graduated last year at Central St. Martin School
in London, who has chosen Italy and White to present her first collection of scarves.
Awarded with the Inside Award by Beppe Angiolini - President of the Chamber of Italian
buyers and number one of Sugar boutiques in Arezzo - Astrid Sarkissian will return as a
guest of White at the next September edition.
WHITE MILANO - via Giovanni Prati 9 – 20145 Milano – [email protected] – ww.whiteshow.it– tel 02/345 92 785
The international character of White is confirmed by the choice of a major commercial
structure like Six London Showroom, that has chosen Milan and its show at Via Tortona to
unveil new products for the coming winter, as did two big names of the Japanese fashion:
the new entry Zucca, the brand founded in 1988 by Akira Onozuka and Tsumori Chisato,
the eclectic Japanese designer of the colourful Cat's.
In collaboration with Altaroma, created to enhance the excellence of Italian hand made
products, White organized an event among the most popular in the Milanese fashion week:
the exhibition Be Blue Be Balestra -A Homage To Renato Balestra, held on Sunday,
February 24th, at the newborn PROGETTOCALABIANAMILANO hub. A tribute of
contemporary fashion to the tradition of Italian couture from 18 young designers, who have
created as many clothes and accessories in Balestra-blue: Alessandro D'Amico,
Benedetta Bruzziches, Carta e Costura, Caterina Gatta, Covherlab by Marco Grisolia,
Greta Boldini, San Andres Milan and Sara Lanzi proposed by AltaRoma, along with
White A-Lab Milano, Alessandra De Tomaso, Comeforbreakfast, EleonoraNiccolai,
Flavia La Rocca, Francesco Ballestrazzi, Gianni Serra, Giulia Gobbi, Simone Rainer
and Sofia Bertolli selected by White among the most cool names of the Italian avantgarde.
"Our great job of scouting has once again paid off," says Massimiliano Bizzi, founder of
White "bringing to Milan more new names, but also a lot of positive energy that we always
need. I'm satisfied with the results obtained from the exhibition in all three of its focal points
and with the dialogue that has been opened with the institutions, confident that this
comparison can deliver something positive to the city of Milan.”
Milano, February 25th 2013
Raffaella Imò
Press Office Manager
WHITE
tel. +39-02-34592785- cell.+39-3453718094
e-mail [email protected]
www.whiteshow.it
WHITE MILANO - via Giovanni Prati 9 – 20145 Milano – [email protected] – ww.whiteshow.it– tel 02/345 92 785

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