MEDIA KIT 2015 - B2B Communications

MEDIA KIT 2015
THE TRADE MAGAZINE FOR ENTREPRENEURS AND MANAGERS IN FOOD
Media Kit 2015
VAKBLAD VOEDINGSINDUSTRIE
Vakblad Voedingsindustrie is published by
b2b Communications BV
Markweg 11/ PO Box 50
NL - 6883 JL/ 6880 AB VELP (GLD)
T: +31 (0)26 370 00 27
www.b2bcommunications.nl
[email protected]
Vakblad Voedingsindustrie is affiliated with the following networks:
Ondernemers Sociëteit Voedingsindustrie (OSV)
Network for managers in the food industry.
www.osvnetwerk.com
Young Food Management (YFM)
Network for enterprising young people working in the food sector.
www.yfmnetwerk.com
Title
VAKBLAD VOEDINGSINDUSTRIE
Subtitle
The trade magazine for entrepreneurs and managers in food
About
Trends & developments, sustainability, innovation, hygiene and food
safety, processing, process technology and science
Target group
Entrepreneurs and managers in food
Published
Magazine is published 8 times a year offline (print) and online (app)
App
For tablets, both iPads and Android
Format
215 x 250 mm
Circulation
3,000 copies
Chief editor
Judith Witte - [email protected]
Sales
[email protected]
Publisher
Saskia Stender - [email protected]
Web portal
www.FoodInBusiness.com
THE TRADE MAGAZINE FOR ENTREPRENEURS AND MANAGERS IN FOOD
Cross-media
communication
Personal contact
and knowledge-sharing
Vakblad Voedingsindustrie maintains ties with
Vakblad Voedingsindustrie is affiliated with
national and international research institutes/
the Ondernemers Sociëteit Voedingsindustrie
centres of expertise and translates relevant
(OSV) and Young Food Management (YFM)
research findings into practical implications.
network organisations. Between them, these
A well-balanced mix of science, trends and
two networks have 400 members, primarily
developments, national and international
comprising decision-makers in the food
(product) news and ‘nice to know’
industry. Networks within which knowledge is
information.
shared, both digitally and in person. The
members come together at events such as
Wider (international) reach
workshops, lectures, company visits, and the
Each edition of Vakblad Voedingsindustrie is
Winter and Summer Barbecues.
translated into English and published as an
The websites www.osvnetwerk.com and
app under the name FoodInBusiness for
www.yfmnetwerk.com provide the members
international circulation. The issues are
with access to a forum including experts,
stored together in a kiosk where they remain
market data and the latest news from the
available for one year. The app can be
industry.
downloaded onto any tablet from GooglePlay
and the AppStore, and it is shared intensively
b2b Communications
through social media. We have adapted the
b2b Communications has an exclusive
layout of the magazine especially for the app
collaboration agreement with Wallbrink
to make it particularly easy to read.
Crossmedia Group. This gives you, our
customer, a single point of contact for all
Subscription price
your communication activities, both in print
€ 80 (excl. 6% VAT)
and online. We work closely with you to
devise creative solutions and offer you a
Terms and conditions
complete cross-media package: this can
The general terms and conditions can be
include branded content, 4K video
downloaded at www.b2bcommunications.nl
productions, newsletters, content marketing
and webvertising but also web building,
Wider reach for the same price
graphic design, editing, photography and
The complete magazine is included in the app
direct mail.
under the name FoodInBusiness. We take
Cross-media communication
care of translating the entire content of the
Vakblad Voedingsindustrie
magazine into English.
Vakblad Voedingsindustrie keeps managers of
Because of the two different formats and
food manufacturing companies specialised in
languages, we require two versions of your
meat and game, chicken and poultry, fish and
advertisement: one in Dutch and one in
seafood, fruit and vegetables, convenience,
English. The English version will be included
catering and delicatessen products informed
in the relevant edition of the app at no extra
by providing product news, trends and
charge until the end of 2015.
developments in the chain and in the
The app is the ideal way of extending your
national/international market, sustainability,
media campaign or making use of rich media,
hygiene and food safety, processing and
such as videos, slide shows or a hyperlink to
process technology, and more. Furthermore,
a special landing page.
THE TRADE MAGAZINE FOR ENTREPRENEURS AND MANAGERS IN FOOD
Publication dates for Vakblad Voedingsindustrie 2015
Edition
February
Publication
Editorial
Advertising
Special
Tuesday
deadline
deadline
focus on
10 February
12 January
21 January
Sustainable food
March
10 March
9 February
18 February
Ingredients/raw materials
April
14 April
16 March
25 March
Shelf management/image
May
12 May
13 April
22 April
Weighing and packing
June
9 June
11 May
20 May
Chilling and freezing
10 August
19 August
Work, training and health &
September 8 September
safety
October
13 October
14 September
23 September
Automation/robotisation
November
17 November
19 October
28 October
Hygiene: cleaning and design
Package prices as of 1-1-2015 - (rates per placement, excl. VAT)
Placement in Vakblad Voedingsindustrie in print and in the FoodInBusiness app
1/1 page
€ 1,643
1/2 page
€ 964
1/4 page
€ 483
Page in Vakblad Voedingsindustrie and in the FoodInBusiness app with additional
inclusion of a banner on the online platform FoodInBusiness.com and inclusion in the
newsletter.
Online specifications available on request.
1/1 page
€ 2,159
1/2 page
€ 1,480
1/4 page
€ 999
Product news
1/8 page
€ 495
Including placement online
€ 750
(80 words, 1 photo)
Surcharges
Special placement
+10%
Page 2
+15%
Back cover
+20%
IM advertisement
+50%
(subject to availability)
In addition to standard advertisements, we offer the cross-media placement of ‘superior products’
which are entirely tailor-made, such as a split cover, cover flap, bellyband, card sticker or foldeddown corner on the front page.
Extra options
Price
Company profile
2 pages
€ 2,957
Incl. interview and photographer
Company profile
1 page
€ 1,889
Incl. interview and photographer
Folded-down corner on cover *
€ 473
Split cover, cover flap, bellyband, card stickers **
Loose/bound insert (ready to insert) **
Price on request
€ 1,250
Specifications on request
*) subject to availability
**) only by prior agreement
THE TRADE MAGAZINE FOR ENTREPRENEURS AND MANAGERS IN FOOD
Online placement on www.FoodInBusiness.com
(rates excl. VAT)
Kick-off online starter packages
€ 3,150 per year
•
a large header on the FoodInBusiness.com website for one month
•
logolink on FoodInBusiness.com for 1 year;
•
two advertorials in the FoodInBusiness.com newsletter including photo (in jpg) and text
(shared spot, rotating with five other headers);
(max. 80 words).
Own page on www.FoodInBusiness.com/uwbedrijf
•
€ 1,750 per year
This page may be changed 6x per year by supplying new text, images and product videos if
desired
Inclusion in digital newsletter of FoodInBusiness
•
Advertorial about solution/product and a hyperlink
•
photo (in jpg) with text (max. 80 words)
€ 495 per placement
Header only
1920 x 343 pixels (wxh)
€ 750 per month
Banner on homepage
135 x 125 pixels (wxh)
€ 300 per month
Vakblad Voedingsindustrie works in close collaboration with the following knowledge
institutes/organisations:
• HAS Hogeschool
• TNO Innovation for Life
• UM-Campus Venlo | Health Food Innovation Management
• Chamber of Commerce
• Wageningen UR | Food and Biobased Research
• Wageningen UR | Food Quality and Design
• Food Valley NL
• Stichting Opleidingsfonds Levensmiddelenindustrie (SOL)
THE TRADE MAGAZINE FOR ENTREPRENEURS AND MANAGERS IN FOOD
Share the FoodInBusiness App
Integral part of your booking in Vakblad Voedingsindustrie is an extra add in the app
FoodInBusiness, therefore we ask for 2 adds: A Dutch add and an English add in two different
formats.
Each edition of Vakblad Voedingsindustrie is
translated into English and published as an app
under the name FoodInBusiness for international
circulation. The issues are stored together in a
kiosk where they remain available for one year.
The app can be downloaded onto any tablet from
GooglePlay and the AppStore, and it is shared
intensively through social media. We have
adapted the layout of the magazine especially for
the app to make it particularly easy to read.
www.foodinbusiness.com/app.
Rich media options in FoodInBusiness
Hyperlink to landing page
€ 100
Slide show
€ 395
Photo video
Video
€ 495
€ 595
THE TRADE MAGAZINE FOR ENTREPRENEURS AND MANAGERS IN FOOD
Advertising material for Vakblad Voedingsindustrie (print)
PDF
: Certified PDF, 300 dpi (sheet offset, wood-containing mc semi-matt, 135g)
Language
: Dutch
Width x height in mm
Trim size
: 215 x 250 mm
Type area
: 193 x 225 mm
1/1 page
215 x 250 mm - 3 mm extra all round
1/2 page
94 x 225 mm
193 x 110 mm
1/4 page
94 x 110 mm
Advertising material for Foodinbusiness app
PDF
: Certified PDF; 300 dpi, no trim marks
Language
: English
Width x height in mm
148 x 195 mm
1/1 page
148 x 195 mm
1/2 page
72 x 195 mm
148 x 95 mm
1/4 page
72 x 95 mm
THE TRADE MAGAZINE FOR ENTREPRENEURS AND MANAGERS IN FOOD
We're here to help you!
Saskia Stender
John Wallbrink
Publisher
Cross-media specialist
+31 (0)6-29 02 24 88
+31 (0)6-45 44 06 47
Judith Witte
Klaas Dijkstra
Chief editor
Advisor
+31 (0)6-50 41 80 77
+31 (0)6-53 25 56 38
Vakblad Voedingsindustrie is published by b2b Communications BV
Markweg 11 ● PO Box 50 ● NL-6880 AB Velp Gld ● +31 (0)26-370 00 27
www.b2bcommunications.nl ● [email protected]
THE TRADE MAGAZINE FOR ENTREPRENEURS AND MANAGERS IN FOOD

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