UX HEEMAC.key

Why UX is Imperative
to Your Mobile Strategy
Steve Fischer
[email protected]
@minnow61
• My background
• Definition of (mobile) UX
• UX component
• Consumer app examples
User experience (UX) involves a
person's behaviors, attitudes, and
emotions about using a particular
product, system or service.
Elements of Good Mobile UX
•
Consideration of...
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form factor
user input
content presentation
context
data
performance
Gartner: “...a great
UX is about design. It's
agnostic to technology.”
Observe
Ruthlessly refactor
Reorganization of content
Process
Works great!
I think you guys are a great app and I love
OSU and hope to go there when I graduate
The map is not usable as a campus map. It
needs to have the buildings on the map. A
PDF of the old printed maps would be better
you suck
It would be the best thing ever if there were
a part of the app that would let you access
and send your OSU email.
this is the best app evas
Why is school not cancelled tomorrow?!
This is bull shit
Consumer App Examples
• YouTube
• Vine
• Google Maps
• Instagram
• Facebook/Paper
• Amazon
• Pandora
• Spotify
• Twitter
• eBay
• Mail
• Calendar
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Ad
Gartner: By 2018, 25% of large
organizations will have an explicit
strategy to make the corporate
computing environment similar to a
consumer computing experience.
Gartner: IT must work more closely
with line of business (LOB) teams and
embrace the idea that user experience
(UX) is the overriding measure of success
for virtually every mobility project.
Will this be a good UX?
Steve Fischer
[email protected]
@minnow61

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