Media kit 2015 - Adverteren bij Eisma

Media kit 2015
More then 10,000 readers
12 issues per year, over 6,000 readers
Over 3,000 readers in your reach
Over 45,000 pageviews a month
Almost 15,000 app users
Rates are in Euros, excluding 21% VAT, and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma
Businessmedia bv reserves the right to change the information provided at any time. No rights can be derived from this media kit. Our general terms and
conditions, as filed with the Chamber of Commerce onder number 01010690, apply to all orders and deliveries.
Media kit 2015
Piloot en Vliegtuig
General information
Title
Subtitle
Published by
Publisher
Advert department
Traffic
Marketing
Editor
Volume
Publication frequency
Advertising rates
Size
1/1 page
1/2 page
1/4 page
1/8 page
Piloot en Vliegtuig
The biggest Aviation Magazine in the
Dutch language
Eisma Businessmedia bv
Postbus 340,
8901 BC Leeuwarden
The Netherlands
Gerbert Tiecken
Eugenie Von Ende
T +31 (0)6 – 462 61 686
E [email protected]
Patricia van der Werf
T +31 (0)6 – 464 220 48
E [email protected]
Linda van der Lans
T +31 (0)88-29 44 855
E [email protected]
Tatjana Eerhart
T +31 (0)88-29 44 844
E [email protected]
Ruud Vos, editorial coordinator
T +31 (0)88 – 294 48 44
E [email protected]
22
12 x per year + ATO Special + MBO Special
Insert/bound inserts
1x
2,256
1,405
948
652
3x
2,198
1,370
923
636
6x
2,055
1,280
862
594
9x
1,911
1,192
802
553
12x
1,777
1,108
746
514
Max. 1 A4
Max. 1 A3 (folded to A4)
Larger than 1 A3
Bound inserts, max. 1 A3
Bound inserts, larger than 1 A3
on request
on request
on request
on request
on request
For technical specifications, please contact on time
Printing details
Surcharges
With bleed:
Special position:
Glued-on items
Fold out:
Dtp Costs:
+ 15 %
+ 10 %
on request
on request
based on actual costs incurred
for designing and making the advert
Printing procedure
Cover paper
Inside paper
offset
200 g/m2
115 g/m2
Rates are in Euros, excluding 21% VAT, and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma
Businessmedia bv reserves the right to change the information provided at any time. No rights can be derived from this media kit. Our general terms and
conditions, as filed with the Chamber of Commerce onder number 01010690, apply to all orders and deliveries.
Media kit 2015
Dimensions
Digital file types
Advert size: (dimensions in millimeters)
Page size: 230 x 300 mm
Print area: 210 x 280 mm
PDF
• Certified PDF
• Images and fronts embedded
Quark Xpress
• Please add or include all fonts, illustrations and images
Adobe Illustrator
• Outlines
• *.ai, *.eps
Adobe Photoshop
• Flattened (not layered)
• *.tiff, *.eps, *.jpg, *.psd
• no multichannel or duotone images
Other file types (e.g. Word)
• Text in Word, images as separate files (not embedded)
1/1 page
1/1 page
1/2 page
1/2 page
with bleed
print area
landscape
portrait
236 x 306
210 x 280
210 x 134
102 x 280
mm (wxh)
mm (wxh)
mm (wxh)
mm (wxh)
1/4 page
portrait
102 x 134 mm (wxh)
1/8 page
landscape
102 x 65 mm (wxh)
bleed:
colour mode:
resolution:
3 mm trim all around
CMYK
300 dpi
Circulation composition
Inserts
For current circulation figures,
we refer to www.hoi-online.nl
Amount
Delivery type
Deadline
Delivery address
same as circulation (see page 1)
in boxes
no less than 6 working days before the
publication date
Scholma Druk
Attn.: Saskia Du Pree
Industrieweg 4
9781 AC Bedum, The Netherlands
ref.: sender, title and number of issue
Where to send your advert to
Up to 10 mb by e-mail to [email protected], use https://eisma.wetransfer.com for larger files to [email protected].
Publication list 2015
Number
Reservation deadline
Copy deadline
Publication date
1
2
3
4
5
6
7
8
9
10
11
28 November 2014
2 January 2015
30 January 2015
27 February 2015
26 March 2015
24 April 2015
29 May 2015
3 July 2015
31 July 2015
28 Augustus 2015
2 October 2015
4 December 2014
8 January 2015
5 February 2015
5 March 2015
1 April 2015
1 May 2015
4 June 2015
9 July 2015
6 August 2015
3 September 2015
8 October 2015
2 January 2015
6 February 2015
6 March 2015
3 April 2015
1 May 2015
5 June 2015
3 July 2015
7 August 2015
4 September 2015
2 October 2015
6 November 2015
12
30 October 2015
5 November 2015
4 December 2015
Rates are in Euros, excluding 21% VAT, and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma
Businessmedia bv reserves the right to change the information provided at any time. No rights can be derived from this media kit. Our general terms and
conditions, as filed with the Chamber of Commerce onder number 01010690, apply to all orders and deliveries.
Media kit 2015
Newsletter
Banners newsletter
Width x height in pixels
Full Banner
468 x 60
€ 371,-
Advertorial
An advertorial is a text advert that resembles the editorial content of
the newsletter in terms of layout.
Full banner
Specifications
• header: max. 40 characters, incl. spaces
• body: max. 400 characters, incl. spaces
• photo/logo/image: 120 x 120 pixels, max. 99 kb
• destination site: state website to click through to
Rate
• € 371,- per edition
Delivery specifications
File types:
Colour mode:
Resolution:
Destination site:
Send copy to:
.jpg, .gif, animated.gif, html5
RGB
72 dpi
state site to click through to
[email protected]
Publication date digital newsletter
The newsletter appears every other week, on Friday. You can
register via www.pilootenvliegtuig.nl/nieuwsbrief.
The newsletter of Piloot & Vliegtuig comains actual
information abouw news en developments in aviation.
Number
Edition 01
Edition 02
Edition 03
Edition 04
Edition 05
Edition 06
Edition 07
Edition 08
Edition 09
Edition 10
Edition 11
Edition 12
Edition 13
Edition 14
Edition 15
Edition 16
Edition 17
Edition 18
Edition 19
Edition 20
Edition 21
Edition 22
Edition 23
Edition 24
Edition 25
Closure
2 January 2015
16 January 2015
30 January 2015
13 February 2015
27 February 2015
13 March 2015
27 March 2015
10 April 2015
24 April 2015
8 May 2015
22 May 2015
5 June 2015
19 June 2015
3 July 2015
17 July 2015
31 July 2015
14 August 2015
28 August 2015
11 September 2015
25 September 2015
9 October 2015
23 October 2015
6 November 2015
20 November 2015
4 December 2015
Appears
9 January 2015
23 January 2015
6 February 2015
20 February 2015
6 March 2015
20 March 2015
3 April 2015
17 April 2015
1 mei 2015
15 May 2015
29 May 2015
12 June 2015
26 June 2015
10 July 2015
24 July 2015
7 August 2015
21 August 2015
4 September 2015
18 September 2015
2 October 2015
16 October 2015
30 October 2015
13 November 2015
27 November 2015
11 December 2015
Rates are in Euros, excluding 21% VAT, and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma
Businessmedia bv reserves the right to change the information provided at any time. No rights can be derived from this media kit. Our general terms and
conditions, as filed with the Chamber of Commerce onder number 01010690, apply to all orders and deliveries.
Media kit 2015
Website www.pilootenvliegtuig.nl
Leaderboard
Full banner
Large Rectangle
Leaderboard
A leaderboard is a big, almost page-wide advertisement and one o
f the most common online advert sizes. A leaderboard is displayed
directly below the head.
Specifications
• 728 x 90 pixels, max. 99 kb
Rate
• € 372,- a month
Delivery specifications
File types:
Colour mode:
Resolution:
Maximum size:
Destination site:
Send copy to:
.jpg, .gif, animated.gif, flash
RGB
72 dpi
99 kb
state site to click through to
[email protected]
Full banner
Minimum contract
A full banner is a horizontal advert that attracts much attention due
to its position among the page’s editorial content.
1 month, discount for longer term contracts.
Specifications
• 468 x 60 pixels, max. 99 kb
Rate
• € 266,- a month
Large Rectangle
App Piloot en Vliegtuig
A large rectangle is a large advert size that is always on the
right-hand side of the page, above the ‘fold’. This type of advert is
ideal for communicating different types of messages including video.
Your advert clickable in the digital version of Piloot en Vliegtuig.
Rate
• € 77,- per advert
Specifications
• 336 x 280 pixels, max. 99 kb
Rate
• € 478,- a month
Rates are in Euros, excluding 21% VAT, and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma
Businessmedia bv reserves the right to change the information provided at any time. No rights can be derived from this media kit. Our general terms and
conditions, as filed with the Chamber of Commerce onder number 01010690, apply to all orders and deliveries.