ONLINE - Mediahuis Advertising

TECHNICAL
SPECIFICATIONS
ONLINE
De Standaard
Het Nieuwsblad
L’Avenir
Delivery
guidelines
Formats
overview
technical
guidelines
TECHNICAL SPECIFICATIONS
Display and video
Latest update: April 2014
FORMATS OVERVIEW
NEWAll ads units are placed on our
mobile sites as well. To ensure the
maximum of quality you should also
deliver the mobile and/or tablet format.
Display
WIDTH
(in pixels)
HEIGHT
(in pixels)
MAX
FILE
SIZE
standard
300
250
40kb
mobile NEW
600
500
75kb
expanded
500 (max.)
500 (max.)
60kb
standard
300
600
50kb
mobile NEW
450
900
75kb
expanded
600
600
60kb
standard
160
600
40kb
mobile NEW (required for mobile placement)
600
100
40kb
expanded
400 (max.)
600
60kb
standard
995
123
50kb
mobile NEW
600
150
40kb
expanded
995
400 (max.)
60kb
standard
995
250
50kb
standard
640
480
75kb
mobile NEW
600
712
75kb
standard
640
480
75kb
small
500
400
50kb
Full Page Layer
(without companion ad)
standard
1000
800
150kb
Wallpaper
(part of our takeover packs)
standard
1680
1000
125kb
standard (dS and nbo only)
369
100
40kb
Large (lavenir only)
635
100
40kb
FORMAT
Medium Rectangle
Half Page
Sticky Ad (former Skyscraper)
XL leaderboard
TV leaderboard
Splash
Overlayer
(always with companion ad)
Advertorial
VARIANT
1
3RD
PARTY
Packs
PACK
Homepage
Takeover
PLATFORM
desktop
mobile NEW
Pimp My
Homepage
desktop
mobile NEW
Hockey Stick
desktop only
FORMATS
WIDTH
(in
pixels)
HEIGHT
(in
pixels)
MAX
FILE
SIZE
xl leaderboard
995
123
50kb
wallpaper
1680
1000
125kb
medium rectangle
300
250
40kb
xl leaderboard
600
150
40kb
medium rectangle
600
500
75kb
sticky ad
600
100
40kb
xl leaderboard
995
123
50kb
wallpaper
1680
1000
125kb
medium rectangle
300
250
40kb
full page layer
1000
800
150kb
xl leaderboard
600
150
40kb
medium rectangle
600
500
75kb
sticky ad
600
100
40kb
xl leaderboard
995
125
50kb
half page
300
600
50kb
3RD
PARTY
Video
FORMAT
Video within display ad *
(max/ 30 seconds)
Pre-roll (in-stream)
(max. 15 seconds)
CONTAINER
ASPECT
RATIO
WIDTH
(in
pixels)
HEIGHT
(in
pixels)
MAX
FILE SIZE
.flv
16:9 or 4:3
-
-
4 MB (max.)
.mp4
16:9
640 **
360 **
4 MB (max.)
* Video can be integrated in the following ad formats:
• (XL) medium rectangle
• (XL) half page
• TV leaderboard
• Splash and full page layer
• All expandable and layer formats
** The above mentioned dimensions are recommendations
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3RD
PARTY
TECHNICAL GUIDELINES
Flash and (backup) images
images and flash creatives are accepted.
flash creatives need to be accompanied by a backup image to reach non-flash users/devices.
all flash creatives should have a clickTAG integrated
we do NOT accept flash files for newsletters, mobile and wallpapers.
ClickTAG integration (only for flash creatives)
By using the clickTAG variable an adserver can define the url your ad has to point to.
This allows the adserver to count the amount of times people have clicked on the banner.
Multiple clickTAG integration: the additionnal clickTAG names are: clickTAG2, clickTAG3, ...
More info on clicktag insertion, download the step by step userguide
http://adhese.corelioconnect.be/docs/corelio_clickTAG_documentation.pdf
Animation (flash and animated .gifs)
15 sec max
No loop or animation after 15 sec
Audio
SOUND OFF by default, always user initiated on click action.
All advertising formats that use sound must feature a sound on/off button.
Video
Up to 30 sec. Above 30 sec only when there is user initiation. All advertising formats that use
sound and any video executions must feature a set of standard control buttons, including
sound on/off, play, pause and stop. Replay button is recommended.
Close button
All floating ads (overlayer) should feature a close button using IAB standards. The close button
should be clearly visible at all times with special consideration taken about the background
colours of the web page the creative is running on.
z-index
When delivering a 3rd party script make sure the expanded unit uses the following z-index:
expandable ad units: 99999
floating ad units (overlayers): 100000
Overlayers
Duration up to 15 seconds (Unlimited during user interaction)
make sure that the animation of the overlayer is not longer than 15s.
position of the overlayer ad with xl leaderboard as companion ad
should be centered in relation with xl leaderboard
vertical position of the overlayer should be in relation with the companion ad, if not please apply
a 400px top position to avoid an overlap of both ad elements.
Important for Medium Rectangle Expandables:
The creative can expand in both directions (left and right). The placement on the page will
decide how the ad will expand. In case of flash files, it is advisable to deliver 2 expandables
(one expand to right and one expand to left), in this case we need a total of 3 seperated files.
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DELIVERY GUIDELINES
3rd party HTML5
When delivering html5 it is required the ad is responsive. This avoids ads breaking responsive
templates.
Delivery address
All material should be sent to [email protected]
Delivery delay
standard display/mobile campaigns: 3 business days before the start of the campaign.
video campaigns and packs: 5 business days before the start of the campaign.
This deadlines is set in order to ensure your campaign begins on schedule.
Make sure that…
all creatives are included on submission
destination urls are working
in case of 3rd party material: video is already hosted at your end
material meet our technical requirements
Our technical guidelines are based on the IAB standards.
However some rich media and custom assets may differ from IAB guidelines.
We therefore advise to consult the Corelio technical specifications at all time .
For any additional technical information and support, please contact: [email protected]
Gossetlaan 30 | 1702 Groot-Bijgaarden | 02 467 24 27 | [email protected]
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