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When the first edition hit
the shelves back in 2006,
JFK made a difference in the
world of Dutch men’s magazines. Great photography,
razorsharp interviews, unexpected points of view or a
new cool feature: JFK
stands out in a cool and
classy way. With every new
copy of JFK we want to raise
the bar. Our strive is to
make a magazine that we’d
buy as a consumer. We want
to suprise our customers
with each new edition and
give them something new.
That could be a new feature
or a new layout. JFK is always looking forward.
#46
Laura vo
or
PonticY
B
Alek
JFK
Sharp. Stylish. Luxurious. Authentic.
Edgy. Top-quality journalism. Superb
photography. Leading fashion forecasts.
Stylish design. International image. Trendy covers. Packed with content.
In the last six years, JFK has become the
Dutch leading men’s lifestyle glossy magazine. With content and an image that
are different from the rest: sassier, spunkier, trendier, more original, with broader appeal and more journalistic content,
but always accessible.
JFK offers brand advertisers the opportunity to create custom-made solutions:
• Creation of editorial content:
Produced by the magazine and website
editorial teams
• Events partnerships:
JFK Greatest Man Gala, launch parties,
expos, music and sports events...
READER PROFILE
#42
ol
y de M
Johnn BY
aan
Ruud B
The JFK man…
• is highly educated. He enjoys his job
and has good career prospects
• has his own individual style and wants
to see the latest fashion trends at a
glance
• is intelligent and has a wide range of
interests
• enjoys travel and has an international
outlook. He wants to have seen everything, preferably before anyone else
• has his finger on the pulse and understands what it takes to make life that
little bit better
• enjoys reading about interesting personalities at home and abroad
• plays sport regularly and is well
groomed, but never over the top
• has a sense of humour and perspective.
TARGET GROUP
Sex: male
Age: 25 - 45
Standard of living category: A/B1
Education: higher professional/university
education, with a good job or his own
business, actively engaged in society
Relationship status: single, cohabiting,
first child
Interests: above-average interest in fashion and personal grooming, cars, watches and gadgets.
#31
’
‘Vroarrr
BY
n
a
a
Ruud B
horlogespecial 2014
horlogespecial 2014
Cartier
Hublot
tank MC
Classic Fusion
tourbillon Skull
Dit is niet zomaar een
icoon, maar een horloge in
zijn oervorm. De Tank van
Cartier bestaat al sinds
1917 en heeft talloze
andere modellen geïnspireerd. De Tank MC is een
grotere versie van de
klassieker, maar nog
steeds onmiskenbaar een
Tank. En, niet geheel
onbelangrijk, met Cartiers
eigen uurwerk. Iets waar
het Franse huis al sinds
2007 mee bezig is en je
sindsdien hebt kunnen
zien in verschillende
modellen en in de
futuristische ID One en ID
Two concepthorloges.
€ 5.700 cartier.com
Conventioneel? Niet echt,
maar daar neem je een
Hublot ook niet voor. Deze
geskeletteerde Classic
Fusion is gelimiteerd tot
vijftig stuks. De aparte
kleur van de kast komt
niet door een leuk kleurtje
wat er even op is gespoten, maar is van aluminium met een keramieken
coating. De handopwinder
heeft een gangreserve
van vijf dagen. Alleen
geschikt voor opgewekte
dragers, want elke dag
naar een doodshoofd
kijken… Tja, daar moet
je natuurlijk tegenop
gewassen zijn.
€ 88.600 schaapcitroen.nl
Fashion
Fashion is the lifeblood of
the magazine, from Nike
trainers or All Stars, to
hand-finished Zegna suits
and faded jeans: anything
goes, as long as it’s stylish.
JFK focuses on the latest
international fashion shows,
fashion do’s and don’ts,
leading international designers, and both streetwear
and classic bespoke tailoring. All this is translated
into fashion productions
and practical shopping and
trend pages.
154
De 4C is bijna compleet
opgetrokken uit koolstofvezel.
Het Nederlandse TenCate is de
exclusieve leverancier voor Alfa
Romeo. TenCate heeft al aardig
wat auto-ervaring, ze produceerden al eerder koolstofvezel
voor verschillende Formule
1-teams.
specs
•
Motor
1.8 liter
viercilinder
turbo
•
VerMogen
Niet de duurste auto van het stel en ook niet de snelste, maar wel één waarin je
met de grootste grijns rijdt. De ultralichte Alfa van maar 895 kilogram heeft ook
niet zoveel nodig om vooruit te komen. Praktisch is-ie alleen niet, je kunt er
nauwelijks iets in kwijt. En eenmaal achter het stuur kom je er lastig weer achter
vandaan, maar functionaliteit is ook niet belangrijk voor zo’n soort auto. Het
rijplezier moet goed zijn en daar zijn ze bij Alfa geweldig goed in geslaagd. Voor
diegenen die liever dakloos rijden: de Spider is aanstaande.
Stories
The articles that appear in
JFK are current and present
issues from a different perspective. Besides, JFK excels in lists that feature in
the media: The Cleverest
240 pk
•
0-100 kM/u
4,5
seconden
•
topsnelheid
258 km/u
•
prijs
€ 59.650
136
137
ture, as well as the stories
and other articles.
Watches
Interviews
JFK is about more than just
fashion. Content is also very
important, thus JFK produces interviews of substance.
With the biggest national
and international names:
from Barry Atsma, Mark
Rutte and Jeroen Pauw, to
George Clooney, Brad Pitt
and Jeff Bridges. The objective: to delve deep and to
generate news where possible.
155
Blondes, The 50 coolest
fifty-year olds, and naturally, the annual Greatest
Man list.
Sport
JFK reports directly from
the dugout, front row or pit
box of the most important
and most exhilarating
sports events. JFK produces
extensive reports from the
heart of the battle of the
toughest and not-so-tough
sports: motor racing, skiing,
tennis, golf and more.
Travel
Extended luxurious travel,
or flat out adventuring in
far-flung destinations. JFK
focuses extensively on unique national and international destinations, produces
travel features with stunning visual material, and
undertakes city breaks.
Grooming &
Health
The latest lotions and most
appealing fragrances: JFK
features the very latest in
personal grooming. However, JFK is about more than
just appearances; it also
focuses on spiritual health.
This can be seen in the
regular “Body & Zo” fea-
Watches are a very important part of JFK’s established formula. These include
designer time pieces, as
well as more competitively
priced watches with striking high-tech features. In
fashion shoots, the ’Question of Time’ section and
JFK’s superb watch special
that appear in the publication every October/November.
Cars
Cars and JFK men: the perfect combination. Whether
vintage cars, concept cars,
the latest models or impressive racing cars, every issue
of JFK takes an in depth
look at what is hot in the
world of cars. A comprehensive car special is published
every year.
#33
Cruijff
johanby
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Corbij
Anton
#45
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UNIQUE SELLING
POINTS
• JFK represents penetration of qualitative, rather
than quantitative readership
• JFK offers extensive options for cross-media communication via the magazine, website social media
and events
• JFK produces all of its
own features and photo
shoots, unlike other (international) titles. This
enables JFK to incorporate its partners’ editorial
content more effectively
• JFK is one of few men’s
magazines with its own
fashion team. JFK’s fashion director Steven M.P.
Dahlberg is regarded as
one of the most important
men’s fashion stylists and
fashion directors, both in
the Netherlands and beyond
• JFK understands its target
JFK ONLINE
#30
Edwin ar
rS
van dey
b
s
Hermè
Carli
#42
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‘fire wme’
with
by
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ruud b
readership: JFK is an
authority on fashion and
lifestyle. If it features in
JFK, it must be cool
• JFK works with only the
best national and international photographers.
Every page is a visual
treat, JFK photo shoots
are regularly used by
fashion brands as inspiration for their campaigns
• JFK inspires and represents its readers. JFK is
positive, humorous and
trendsetting.
JFK Greatest Man Award
Every year, JFK presents
the award for the Greatest
Man of the year at a spectacular gala event. André
Kuipers, Peter R. de Vries,
Jeroen Pauw, Matthijs van
Nieuwkerk, Edwin van der
Sar, Hugo Borst and – most
recently – Humberto Tan
have all been awarded the
prize for the coolest, most
engaging and stylish Dutchman of the year. The 450
guests invited to this year’s
gala include leading entrepreneurs, the nominees,
and Dutch celebrities. JFK’s
Greatest Man Award always
attracts major press coverage; leading brands consider
it prestigious to be associated with the event.
JFK Website
JFK online covers the latest
news in photography, art &
culture, sport, grooming &
health, as well as everything on lifestyle and fashion. The website content
is linked to JFK’s Facebook
and Twitter pages, ensuring
all fans and followers receive updates seven days a
week. Average unique
views: 50,000 per month.
page has over 10,000 followers. The JFK editorial
team adds regular updates,
including promotions of the
latest editions of JFK. The
page also features subscriber offers, competitions,
and JFK and partner events.
JFK Magazine (@jfkmag)
and JFK’s Editor-in-Chief
Willem Baars (@ jfkmagwillem) can be followed via
Twitter.
EVENT
Social Media
JFK magazine’s Facebook
#26
’
me Bad
‘Colorby
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uy
Two Gexas
from T
2015 Publication dates
1/1 page € 6,500
2/1 page € 12,000
These tariffs include a full colour
supplement. All prices quoted are
exclusive of VAT.
Execution:
full colour
Page area:
210 x 274 mm
1/1 page with bleed edges:
216 x 280
jfk #51
26 February 2015
Theme: Fashion, Accessories & Grooming
Submit by: 2 February 2015
jfk #52
(incl. 3 mm cut-off)
DISCOUNT
FOR REPEAT
PLACEMENTS
2 placements 3%
3 placements 5%
4 placements 6%
> 4 placements discount by
arrangement
Note: this discount applies only to
advertisements that are actually
placed.
SPECIAL
POSITIONING
Special positioning can be
agreed in advance. For these, the following
supplement applies to the
gross price:
Cover 2 and page 3:
50% supplement
Cover 3: 50% supplement
Cover 4: 50% supplement
Preferential positioning:
15% supplement
INFORMATION
For special adverts, inserts,
advertorials, shopping features, events and other
special partnership options,
please contact the sales
department.
TECHNICAL DATA
Format: 210 x 274 mm
Paper inside pages:
100 grams matt, wood-free
Cover: 300 grams MC
Finishing: threadless brochure format
2/1 page with bleed edges:
426 x 280
23 April 2015
Theme: Style, Fashion, Watches
Submit by: 26 March 2015
(incl. 3 mm cut-off)
SUPPLY FORMAT
Advertisements must be
delivered digitally in certified PDF format. It is highly
recommended to include a
colour proof.
Submit to:
materiaal@
futureproofmedia.nl
It is the customer’s responsibility to ensure correct
page layout, in accordance
with our specifications. Any
costs incurred for the submission of advertising materials not suitable for printing will be charged at cost
price.
GENERAL
INFORMATION
Title: JFK
Publisher:
Future Proof Media B.V.
Diemerhof 10-12 (4th floor)
1112 XN Diemen
T: +31 (0)20-2610182
F: +31 (0)20-2610184
E: [email protected]
W: jfkmagazine.nl
Published: 6 x per year
No. of pages: 192 on a
verage
Average circulation:
40,000 copies
jfk #53
25 June 2015
Theme: Summer style special & Cars
Submit by: 1 June 2015
jfk #54
20 August 2015
Theme: Fashion
Submit by: 27 July 2015
jfk #55
22 October 2015
Theme: Greatest Man & Winter sport special
Submit by: 28 September 2015
jfk #56
17 December 2015
Theme: Watches
Submit by: 23 November 2015
SALES
Bouke Brinksma
T: +31(0)6-24884334
E: bouke@
futureproofmedia.nl
Diederick Evers
T: +31(0)6-46763007
E: diederick@
futureproofmedia.nl
Distributed via individual
sales in all the best
bookshops and department
stores in the Netherlands,
paid subscriptions,
and via exclusive
advertisers.
Consumer
retail price
Ondividual copies: € 5.95
Annual subscription:
€ 32.50
JFK can also arrange corporate subscriptions on
request. For larger quantities (min. 500 copies), JFK
can create your own cover.
CANCELLATION
DEADLINE
At least 10 weeks prior to
publication (contractual agreements apply). Cancellations
must be in writing (by post/
email to the account manager).
The general terms and conditions apply to all Future Proof Media B.V. promotions, quotes and agreements.
TARIFFS
#40
me to
‘Welcorbia’
Subu
by
Alek
JFK: FOR GREAT ADVERTISERS
Adidas, Aeronautica Militare, Armani, Audemars Piguet, Audi, Björn Borg, Blauer, BMW, Bogner, Bose, Breitling, Brunotti, Bugaboo, Bulgari, C.P. Company, Calvin Klein, Canon, Cartier, Cavallaro, Chivas, Chopard, Converse, Cruyff, Diesel,
EA7, Filippa K, G-Star, Gaastra, GANT, Guess, H&M, Hackett, HTC, Hublot, Hugo Boss, Illy, Jack & Jones, Jaguar, JEEP,
KIA, Land Rover, Laurent-Perrier, LEE, Levi Strauss, Longines, McGregor, Mercedes-Benz, Moët, Nike, O’Neill, Omega,
Opel, Patek Philippe, Pepe Jeans, Philips, Pioneer, Porsche, Puma, Replay, Rolex, Samsung, Sony, Strellson, Tag Heuer,
Tissot, Volkswagen, Woolrich AND MANY OTHERS HAVE ADVERTISED IN JFK.
#25
’
aster
‘Stringm
by
an
Andy T

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